Fab Finds From Plus-Size Supermodel Emme
Mompreneur the real
Joan Lincoln Living Life with Panache
f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n
rochesterWomanMag.com :: april 2013
w w w. r o c h e s t e r w o m a n m a g . c o m
T I E D B Y FA I T H . B O U N D B Y S E C R E T S .
APRIL 2 - APRIL 28 By MAtthew LoPez | DIRecteD By tIM oceL
A CO-PRODUCTION WITH INDIANA REPERTORY THEATRE
At the conclusion of the Civil War, a Jewish Confederate soldier returns to his family’s abandoned plantation in Virginia. Abandoned, that is, except for two of the family’s former slaves: both raised in Judaism. Against the backdrop of a changing America, the three men negotiate their new relationship, honor their shared faith and celebrate newfound freedom during Passover.
2012-2012 Wilson Mainstage Season Sponsor:
With support from:
Ames Amzalak Memorial Trust
(585) 232-4382 | www.GevaTheatre.org Tickets from $25 | Discounts for groups of 10 +
PLATTER CHATTER 8
WOMEN OWNED BUSINESS PAGES
FABULOUS FINDS 16 FASHION FORWARD 18 IN HER OWN WORDS
LOCAL BUISINESS MATTERS 23 FOR A GOOD CAUSE
FITNESS CORNER 26
QUEEN OF ARTS 28 HEART HEALTHY 29 WOMEN ENTREPRENEUR 30
LEADING WOMAN 32 COVER STORY 35 SPECIAL BRIDAL SECTION 41 GIRLS’ DAY OUT MAKEOVER
RW INSPIRES 57 A LITTLE RWM HUMOR
WISDOM IN TRAFFIC JAM
TIPS FOR WOMEN 64 RWM READS & WRITES
RWM EVENT CALENDER 66
Kelly Breuer Barbara McSpadden
associate editor Ashley Cooper
Creative DIRECTOR Kelly Breuer
Letter from the PUBLISHERS “Without fear, women can pursue professional success and personal fulfillment and freely choose one, or the other, or both” – Sheryl Sandberg from her book Lean In:Women, Work, and the Will to Lead The headline of a recent article in Forbes Magazine proclaims that “Entrepreneurship is the New Women’s Movement”. When you look at the women featured within the pages of this issue of Rochester Woman Magazine it seems that statement has never been more true. The Forbes article goes on to explain that today’s women are leaving the workforce in favor of being home and starting a home-based career. For the last 20 years, women have been starting businesses at a much higher rate than men and in fact the article actually states that women will start-up over half of the new small business jobs expected to be created by 2018. In her book Lean In: Women, Work, and the Will to Lead, Sheryl Sandberg talks about the importance of increasing the number of women in positions of power as a necessary element of true equality in the workplace. In her book, to lean in refers to being ambitious and getting into the game rather than sitting back and letting others take the lead. Sandberg is referring mostly to women in corporate America, but as more and more women lean in and start their own businesses, they put themselves in leadership positions that will hopefully allow them to help other women to succeed as well. Much like many of the women within the pages of our April edition. Our cover woman, Joan Lincoln, is the quintessential entrepreneur, as well as being a great supporter, fashion writer, and most often the RWM stylist extrordinaire! Like many entrepreneurs, Joan saw a need in the market and created a business to fill that need. Now, just over three years later, Joan’s business, Panache Vintage and Finer Consignment, has become one of the premier consignment shops in the Rochester area. Read her story on page  One of the hardest things about being an entrepreneur and being a woman is effectively balancing motherhood with running a business. Our guest columnist, Iris Zimmermann, calls herself a “mompreneur” and tells us how she has adapted to her new roll in the past year of being a mom. Read her story in our “In Her Own Words” column on page  Look on page  for our special bridal section just in time for all the spring and summer brides to be. It is filled with a bridal party makeover compliments of Tammy Swales photography and Rock Paper Scissors as well as tons of great wedding services and shops. This issue marks the launch of our new iPad app for Rochester Woman Magazine. This new app will feature all of the stories you love every month, as well as cool new extras such as videos, photo galleries, extended interviews and much more. Simply go to the newsstand on your iPad and download the app for FREE. The April issue will be free, but subsequent issues will be just 99 cents each, with yearly subscriptions also available. Download the app today and let us know what you think!
Kell y & Barb On Our Cover...
On our cover: Joan Lincoln, owner of Panache Vintage and Finer Consignment. Photos were shot on location at the Strathallan Hotel by Tammy Swales Photography with hair and makeup by Jason Ripple and Michelle Rauber of Rock Paper Scissors Salon.
Art Director Melissa Meritt
Graphic Design Jane Marseglia
Photography Todd Elliott Zoe Gemelli Jenniffer Merida John Schlia Tammy Swales Brandon Vick
Contributing Writers Jenn Bergin Kristine Bruneau Rebecca Even Shannon Joy Jamie Lober Angella Luyk Caurie Putnam Nicolette Reidy Nicole Shein Pam Werts Brandy White Whitbourne Stephanie Williams Iris Zimmermann
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Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.287.5362 1115 E. Main St, Box 60 Rochester, NY 14609 email@example.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.
etc.. april movies...
A Night of PurrrImagination
The story of Jackie Robinson, the legendary baseball player who broke Major League Baseball’s color barrier when he joined the roster of the Brooklyn Dodgers. Forty Two stars Harrison Ford as the innovative Dodger’s general manager Branch Rickey, the MLB executive who first signed Robinson to the minors.
On a future earth that has evolved beyond recognition, one man’s confrontation with the past will lead him on a journey of redemption and discovery as he battles to save mankind. Living in and patrolling the breathtaking skies from thousands of feet above, Jack Harper’s soaring existence is brought crashing down when he rescues a beautiful stranger from a downed spacecraft.
A charmingly modern family is trying to survive a weekend wedding celebration when longdivorced couple, Don and Ellie Griffin are once again forced to play the happy couple for their adopted son’s wedding. His ultra conservative biological mother unexpectedly decides to fly halfway across the world to attend, creating the potential for a full blown family fiasco.
In Marvel’s Iron Man 3, Tony Stark/Iron Man finds his world reduced to rubble by a malevolent enemy and must use his ingenuity and instincts to protect those closest to him as he seeks to destroy the enemy and his cohorts. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
Our beloved Flower City has an array of assets to boast about, but one of them is undoubtably our copious animal-loving population. And if all things four-legged and furry aren’t your thing, perhaps you are easily persuaded by your sweet tooth, and sugar-coated, chocolaty goodness is one of your greatest motivators. Or, if you’re like Yours Truly, you belong to both demographics. So, what do animals and confection have to do with one another? Well, if you drop by the Rochester Riverside Convention 4/26 Center on May 4th in your most whimsical attire, you’re sure to find out. Since 1873, Lollypop Farm, the Humane Society of Greater Rochester has been protecting animals through its multitude of services including hands-on programming, public advocacy and educational outreach. Funded by community donors, Lollypop Farm is made up of approximately 90 staff members and 800 volunteers and is currently the second-largest animal welfare organization in New York State. 1964, Mr. Hiram Marks left the organization his farmland in his will, which is part of the 134 acre-campus in Fairport that Lollypop Farm rests on today. The Lollypop Farm is an open-admissions shelter, and therefore accepts all animals brought to the property. On May 4, 2013, “A Night of Purrr-Imagination,” a gala to benefit the Lollypop Farm will be held at 6:00pm. Inspired by Willy Wonka and the Chocolate Factory, the evening is sure to be filled with wide-eyed wonder and amusement, and, plenty of sugar-coated treats. Tickets cost $150 per person, but a “Cat’s Meow” table deal is set for only $1500. Sponsorship levels are “Golden Ticket,” “Scrumdiddlyumtious” and” Wonkavator,” respectively. RSVP by April 19th.
A Fun Girls’ Night Out to Help Others Join us for a fun girls’ night out as the Women’s Foundation hosts the seventh annual “A Purse for Change” auction, one of Rochester’s signature phil anthropic events. The purse auction is an event that draws together over 400 women for a fun evening of friendship and shopping in support of women and girls. Over 100 handbags will be available for the live and silent auction. The evening features wine, cash mar tini bar and appetizers. The Women’s Foundation of Genesee Valley was established in 1994 to manage a permanent endow ment that would create lasting social change by investing in programs that benefit women and girls. Women in our community volunteer to raise, manage and distribute the funds. Since inception, the Foun dation has awarded over $1M to programs that have proven successful in helping women and girls achieve economic self-sufficiency. Everyone is encouraged to attend “Purse for Change” and help transform lives– today and for generations to come– by helping women gain the skills to be selfsupporting. In turn, they can provide for their chil dren with a secure and nurturing environment, while experiencing the pride and peace of mind that comes with becoming independent and self-sufficient. This year “A Purse for Change” will be held on April 18, 6:30pm at Temple B’rith Kodesh. Advance sale tickets are $60, at the door if available, $75.
chatter ::platter 8
april 2013 :: rochesterWomanMag.com
A Trendy Upscale Oasis By Nicole Shein | Photos by Brandon Vick With the exception of a few
fast food joints, chain restaurants and diners, Rochester’s west side has long been a bit of a culinary desert. In November 2012, Gail Gallipeau opened BLU Bar and Grill with the aim of bringing a trendy and upscale oasis to that part of the Rochester metro area. BLU features American cuisine that is, in Gallipeau’s words, “bold and unique but also comfortable and laid-back.” A good example of that seeming contradiction is their Kicked Up Calamari, in which the eponymous seafood is battered along with a copious helping of jalepeno rings. The whole dish is then garnished with a jalapeno aioli. It’s not for the faint of heart, but for those who like it hot, this is a fun twist on the typical fried calamari offering. Their version of arancini is similarly familiar yet innovative. This trio of rice balls is plated gorgeously, each one atop a different sauce: alfredo, marinara and pesto. Inside the perfectly golden and crisp arancini, ground beef makes an unusual addition to the usual peas and cheese filling. Clean flavors predominated in BLU’s Chicken Feta Pasta, a colorful melange of vegetables like spinach, artichoke hearts, roasted red peppers and garlic. White wine sauce, along with chunks of chicken and crumbly feta, is served over farfalle. Chef Jerry Gallipeau takes the traditional notion of pairing pork and apple to a delicious extreme. His Pork Chop Duo features two French-cut pork chops served with a superb apple chutney and garnished with decorative apple slices. A further echo of fruitiness can be found in the accompanying risotto, made with apple cider, cheddar cheese and jalapeno. The chops were served with a generous helping of garlicky asparagus cooked to a perfect al-dente texture. In the mood for steak? The Tomahawk Ribeye that BLU served me was a whopping 32 oz, with a gorgeous sear on the outside, perfectly cooked to meaty, medium rare, and served with a house-made au jus. Vegetarians would be thrilled with the signature BLU salad: arugula, romaine and baby spinach topped with diced cucumber, fresh blueberries, pecans and feta cheese. The dressing for this one is a blueberry balsamic vinaigrette. I would be remiss if I didn’t mention some of BLU’s stunning cocktails. The one I tried was a Cherry Kamikaze, made with cherry vodka, lime and triple sec. With a red-sugared rim that looked like it was decorated with Swarovski crystals, and a lovely balance of sweet cherry essence and the tartness of lime, this drink went down very easily. BLU also serves flatbread pizzas, a variety of burgers, tapas dishes that would be ideal for sharing, and several seafood dishes. Next time I go, I’m trying the Stuffed Tilapia, with a crab stuffing and remoulade sauce, or possibly the Malibu Coconut Shrimp, which are sauteed in a rum-based sauce. At lunchtime, there are also wraps and sandwiches to choose from (including a peanut butter and bacon sandwich; how fun is that?). And, even though they’re on the West Side, BLU honors Rochester heritage with their own version of a cheeseburger plate, served with mac salad, home fries, hot sauce with meat, ketchup, mustard and onions. During its daily happy hour from 3 to 7pm, BLU offers $2.50 well drinks, $5 select martinis and other drink specials, as well as $5 appetizers. Choose from boneless chicken bites, zucchini fries, fried pickles, Sriracha onion rings, the ever-popular spinach-artichoke dip, and more. There are also special events, like food and wine pairings, and DJ dance parties. For those who live on the West Side and don’t want to make the trek into town, BLU provides a fantastic opportunity to eat well, drink well, and enjoy a sophisticated yet fun evening.
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rochesterWomanMag.com :: april 2013
By Shannon Joy
If you happened to catch the “Red Carpet” coverage of the Oscars you enjoyed beautiful people, perfect hair & make-up and of course the unbelievable couture gowns. Valentino, Armani and Dior graced the red carpet. The Oscars! A celebration of glitz, glamour and the make-believe of movies! If you stuck around for the show, you also saw something REAL. A human moment, when Jennifer Lawrence took a stunning tumble in her Dior Haute Couture gown; at the pinnacle of her young career, walking up the stairs to receive her Oscar. You could feel the tension in the moments after her fall…the pause when she buried her head in her arm and most likely uttered the four letter word she wasn’t allowed to say on television. I imagine her thoughts: “Oh my gosh…that DIDN’T happen…this is NOT HAPPENING…oh F***!” Mortifying! What has struck me however, was the outpouring of admiration and support that followed in the weeks after. Why? I think there are a few reasons. Her acceptance speech was humble, self-deprecating and funny! Funnier still was her response to the wide eyed and horrified news media that harped on “the fall” during her press conference. At that moment the fawning and fickle press seemed small to me, while Jennifer seemed larger than life! She displayed fortitude, perspective and humility. This issue of RWM is about the entrepreneur. A rare woman with vision, who has identified a market, created a solution and decided to sell it. Many have laughed at her in her path to reach these goals. Her ideas have been shot down by well meaning but pessimistic friends and colleagues. She has suffered setbacks that always seem devastating at the time. But she is brave, humble and above all, ready to take a risk. I think that a woman’s relationship with fashion can be linked to her ideas about entrepreneurism. Obviously…we girls HAVE to get dressed every morning! The question is: Are we dressing to be safe and conform? Or are we dressing to reflect our true selves and stand out? The latter is riskier for sure. Dressing to convey our true personality is SCARY! Not carrying the latest “It Bag” feels unsafe and non-conformist. OMG! A fashion faux pas! Heaven forbid we wear the wrong shade of coral red or last season’s platform heel! Fashion risk means potential criticism or rejection. People might laugh at us. But I would say…stop and think about Jennifer Lawrence. Why did people relate to her and LOVE her even more in the end? It was because she. was. real. She took risk and fell flat on her face. So what? Women can RELATE to that! So maybe the fashion lesson is…take a few risks! Let your true personality come through and see how stumbling can help you relate to other women! How can you begin to dress to reflect your true personality? Here are a few baby steps to get you started: 1. Identify What You Like. When you are shopping your eye will be drawn naturally to colors and designs that are pleasing to you. Don’t look so closely at the actual garment. Look at the color or pattern design and feel the fabric. If you love it and it fits well, buy it! 2. Stop Worrying About Labels. Unless the quality is amazing and you trust the brand
for fit. If you are looking for personal style, you can be confident enough to ignore something even though it has a prestigious label.
3. Stop Worrying About Fads. Fads come and go and then come around again! Great personal style is timeless! Audrey Hepburn rocked a black turtleneck and skinnies. Jane Birkin was timeless in blue jeans and a white t-shirt. Jacqueline Kennedy Onassis? Iconic in a sweater set of all things!
It may seem risky to show your personality in the way that you dress. But it’s worth it to try. Maybe you’ll stumble and have a few fashion mishaps but who the heck cares? At the end of the day you’ll begin to enjoy dressing more. And risk-taking in fashion can be the perfect training wheels for risk-taking in other areas of life. Like entrepreneurialism!
Shannon Joy is a Rochester native and host of radio show “Talking Back with Shannon Joy” on WYSL 1040 AM 92.1FM april 2013 :: rochesterWomanMag.com
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words ::in her own
Let’s just cut to the chase. My name is Iris, I’m a small business owner, a wife, and a new Mom and I think the idea that women can “have it all” is an urban myth like a pregnant woman in high heels. In order to understand the Iris of today, we have to go back to my twenty something self and what I believed “having it all” meant. After I graduated from Stanford and made an Olympic team I thought the sky was the limit and there would be no problem in attaining my high powered, sixfigure career along with an amazing husband, car, house, and kids. Besides, I thought, women were outnumbering men in higher education and the glass ceiling had already broken a generation ago. Then I had Emma and along with all the joys of being a new Mom came a cold dose of reality. First of all, my kid has never EVER taken a bottle so she is literally attached to me by the boob. Second, I realized that while I am still trying to figure out how to leave the house for two hours my husband, who took two weeks off following the birth of our daughter, transitioned back to work without missing a beat. The truth is that in most cases men are still the traditional bread winner and women continue to be the primary care givers. Mostly I think that the definition of the work week hasn’t changed since 1950s and the paradigm of 9 to 5 is still the norm. I wonder each day why we still haven’t evolved with the advances in technology to capitalize on the potential flexibility and productivity the internet has the capability to provide us. It is obvious we haven’t quite overcome the workplace norms when the President and CEO of Yahoo, Marissa Meyer (a 37 year old Stanford grad and new mom) decided to bring remote workers back into the offices. Although I am sure she has good reasons, how can we expect a local company like Xerox to allow a more flexible schedule for a new Mom if an internet company won’t even allow people to work from home? I feel there are a large number of talented and educated Moms who have given up their 40 hour office jobs but would work from home if given the opportunity. I think if employers could learn to adapt and utilize these new technologies, they would be able to profit from this underutilized and untapped pool of workers. The trick is figuring out how to connect the dots. Until we figure out how to successfully work from home, what do career oriented women do when they are presented with a little baby and reality? Some decide to forego their careers, have more children, and channel their energy into being the best damn June Cleaver they can possibly be. Some women go back to work full-time and justify their time away from their children by finding the best day care in town; preferably one with live video feed so they can watch their children online between meetings. For those of us somewhere in the gray area there is the Mompreneur category. We
april 2013 :: rochesterWomanMag.com
occupy some sort of place where we are still the primary caretaker but still working enough hours (between 10-20 hours a week) to feel like we are doing something other than changing diapers all day long. Kathy Zucker, Mompreneur and founder of MetroMoms in Hoboken, NJ quit her 9 to 5 job as a marketing director to raise her three children. MetroMoms is a local resource for all things Mom and has expanded to the point that she has become a local celebrity with power to influence the buying habits of a large group of upper middle class Momsthink Oprah but Asian and in Hoboken. Kathy says that she started her business for several reasons and one main reason is that being a Mompreneur helps to keep her skills sharp and career alive with enough flexibility to take care of a sick child if she needs to. Kathy’s story is one of success but what about the majority of women trying to stay relevant and financially independent in a place that isn’t located in close proximity to a major metropolis? My version of being a Mompreneur is that I own a small business where 60% of the time I work from home and the other 40% of the time I am at the physical location of the fencing club. Trying to build a business and take care of little Emma means that I live a daily routine of constant compromise between what I want and what is possible. I want to have dinner as a family and spend more time with my husband but what happens is that I work most nights and weekends so time together is limited or planned in advance. I want to speak to a client or set up fencing demonstration over the phone but Emma needs to take a nap, a diaper change, to eat, or all of the above. I want to be able to devote time to grow and expand my business but I only have a nanny on Mondays and I can only ask my Mom to watch Emma so many times a week. I want to be that holistic, organic, all natural, amazing Mom that whips together all of Emma’s food but instead I order her baby food online (yeah free shipping) so I can spend some more time answering emails on my iPhone. No matter which path a new mom takes, family oriented, career, Mompreneur, the difficulty is in finding a healthy balance that provides the satisfaction of being an involved parent and a successful business person. At the end of the day I know my twenty something self would wonder why I am not on the path to becoming Marissa Meyer but in seven months I have come to realize that my definition of “having it all” is more fluid. What it means is that I will continue to try my best each day without knowing the answers or even asking if what I am doing is right or wrong. However, no matter how much I want to be a business woman, what gives me the most joy is the sound of my daughter’s gurgles and coos and her incredible smile as I say, “Good Morning my beautiful baby girl. What adventures are we going to get into today?”
::in her won
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By Ashley Cooper | Photo by Jenniffer Merida
“Our perfect companions never have fewer than four feet.” – Colette For Cristin Wheat, owner of The Grey Cottage Pet Spa and Boutique, a career involving animals proved to be “only natural.” Although Wheat had invested fifteen years of management in and among various corporations, her heart belonged to the furry, four-legged companions that she had learned to love at an early age. Wheat left the corporate world in pursuit of satisfying what she would refer to as the void in her life. She ventured into the realm of grooming after a twenty-year departure; Wheat had originally tapped into grooming as a teenager and found it to be an ideal fit. Even in her years in management, Wheat eagerly devoted her free time to the care and keeping of animals. She was an obedience and agility trainer, a volunteer for local rescue organizations and a foster mom to several animals in need of a good home and some serious loving on. It only made sense to Wheat that her dream job would involve being perpetually surrounded by “all creatures-great and small.” When asked from where her love of animals stems from, Wheat replied, “Truly a gift from God, I’ve always had a deep and sincere appreciation for animals and can spend hours observing and learning about them and never tire of it.” But it was Wheat’s father who doubtlessly fueled her interest. [He] was very passionate about nature, wildlife and animals...He also taught me about the importance of putting your all into the things that you do, and the possibility of doing anything you put your heart and mind to--which I’ve put into practice my whole life, regardless of what I’ve done.”
According to Wheat, cat grooming is often devastatingly overlooked by owners, in spite of its significance. Because cats are known to resent water and thereby groom themselves, most felines do not receive adequate care when it comes to their coat or skin. Cats are notorious for developing hygienic-related issues—a quality, continual grooming provided by an expert will prevent said issues from occurring. After enduring a set of rigorous exams in 2012, Wheat earned her certification in feline grooming from the National Cat Groomers Institute of America (NCGIA). As a matter of fact, Wheat currently holds the title of being the only certified Feline Master Groomer in the state. “Working with both cats and dogs in the grooming industry, I took notice that there was a true lack of education about the importance of cat grooming, not only on the part of cat owners, but also with those working within the grooming industry,” said Wheat. “Due to fear, lack of education or inexperience with cats, most groomers are simply not willing to groom them. The simple fact is that most groomers are trained solely with dogs or techniques for dogs and are not equipped to groom cats. Even most of those grooming businesses that are offering cat grooming, simply don’t have the knowledge or ability to do so safely, professionally and completely.” In her spare time, Wheat enjoys hiking local trails with her husband and of course, their beloved dogs. To find out more about Grey Cottage Pet Spa and Boutique, please visit: http://www.thegreycottage.com/index.html.
Make no mistake, Wheat is ultimately rewarded by her current profession. “I get to hold and love several different animals each day, and help them stay healthy and feel great by getting them clean and fresh,” explained Wheat. “It doesn’t get better than that for someone that loves animals!” Wheat is the proud owner of three Labrador retrievers-Bailey, Timber and Winslow-a Border Collie named Glory, and four short-haired domestic rescue cats-Piper, Norma Jean, Madeline and Kennedy. It would be an understatement to say that these adored animals are invaluable members of the Wheat family. At Grey Cottage Spa and Boutique in Fairport, pets are granted the luxury of the ultimate spa treatment-guaranteeing that not only will they leave happy, but that their “people” will too. The private location and quiet atmosphere ensures that your pets will enjoy their treatment in a safe, stress-free environment. The spa also offers a vast array of servicespampering your pooch the way he or she deserves. Certain to make your pet-babies’ tails wriggle in delight, among the services provided are nail trim and baths, sugar scrubs, bubble paw soaks and creative grooming. Of Grey Cottage’s convenient, customer-friendly practices, Wheat stated: “Pet parents are our friends and receive the best of customer service. We don’t use cages for drying, as we hand dry every pet, resulting in a fuller, soft coat and a shorter visit at the spa, to insure the least amount of stress.” Perhaps what makes ‘Grey Cottage Pet Spa and Boutique’ most unique is the special service Wheat can offer that no other grooming service in the state of New York can: certified cat grooming.
rochesterWomanMag.com :: april 2013
cause ::for a good By Brandy White Whitbourne | Photo by Zoe Gemelli
Are you in the mood to get your hands dirty and/or sweaty? Ready to get competitive? Want to bring out your alter ego? Brace yourself for one of Rochester’s most fun and exciting ways of raising money for local non-profits: Rochester B.R.A.W.L. Cheryl Ernst, Grace Ravines and Kristin Withall teamed together to create a theatrically-influenced, lady arm-wrestling league in efforts to creatively raise financial support and increase public awareness for strong causes in the Greater Rochester area. Standing for “Broads Regional Arm Wrestling League,” the philanthropic wrestling group is part of “CLAW: The Collective of Lady Arm Wrestlers (http://www.clawusa.org/).” B.R.A.W.L. debuted in its first match in January 2012 at “The Bug Jar,” where local bands and DJ’s were being featured in accompaniment of the various female-based arm-wrestling matches and raffles. Quickly outgrowing the space, they moved the matches over to Skylark Lounge where viewers can get a drink, get pumped up with entourage’s extreme energy, view and “bet” on the matches taking place or get a picture taken at the photo booth, provided by photographer Whitney Warne. If competition runs in your blood, feel free to get on stage (after signing up on the website ahead of time) and show the audience how it’s done! Bring friends and family so they can be your escorts, working the crowd, making spectators want to put their money where your mouth is. As much fun as that sounds, the trio turns it up a notch and makes each competitor create and play out their own character (they ask that costumes be kept G to PG-13 Rated), or alter ego, if you will. Men are allowed to join in on the festivities as a spectator or as a part of the entourage only. There are characters such as “Erin Go-Bra,” who is proud of her heritage and is two-time winner as well as the defending champion. There is also
april 2013 :: rochesterWomanMag.com
“Buckeye,” the (Ohio State Fan), “Bloody Mary” (the nurse by the name of Mary), “PsychaDaley” (the hippie), “Professor of Pain” (the teacher), “Baby Shark” (the daughter of JAWS), “Malicious” (the motorcyclist), “Rock Sinclair “the bro” and “AMadder Curie” (the chemist). “I love seeing what the women come up with for their personas,” said Withall, the designer. “You have no idea what they’re going to be until they get on stage. It’s a lot of fun.” “Ravines, the Master of Ceremony,” says that regardless of strength, they want anyone who is genuinely interested to be involved. To keep the events even more interesting, the trio decided that the winner of the event is not the competitor who wins the arm wrestling matches, but rather the one who can raise the most money. “Last event, we gave a custom made B.R.A.W.L. gold sprayed shake weight,” said Ravine. Grinning from ear-to-ear, the trio explained that it’s a funny motivator to “keep trying” and that “practice makes perfect.” They try to do a special prize for the actual winner. The events raise about $1,000, which goes to local non-profits and charitable organizations such as Girls Rock Camp, Breast Cancer Coalition of Rochester, Bivona Child Advocacy Center and Alternatives for Battered Women. “We choose a different charity each time and donate to them,” said Ernst, the referee. “The most exciting part for me is when I get to hand the representative from the organization the money,” said Ravines. Hoping one day to have dedicated arm wrestlers and a bigger audience, B.R.A.W.L. hopes to make Rochester its grassroots and continue to grow. “I really enjoy the relationships built by each wrestler,” said Ernst. “It’s not just about the things we can see, but the support for each other.” Women in the area can get involved by visiting their website at www. rochesterbrawl.wordpress.com. There is an online application to fill out if women would like to show off their wild side. They can also be found on Facebook, Twitter, Tumblr and Instagram.
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As a young child, the adults in my life instilled in me the importance of a having a firm handshake. If you are going to do something in life it is always better to commit 100%, handshakes are no exception. If you think about it, colleagues or potential bosses start trying to figure you out the minute that they lay eyes on you. Your clothes, your hair, your makeup, your facial expression etc all contribute to their first impression. The business world is full of competition. Your resume might have dozens of degrees and certifications but these won’t help you if you walk into an office for a meeting or interview, give a fishy handshake and immediately sit down and slouch. When that hand comes out for you to shake, you have approximately 2.5 seconds to help that person make up their mind about you. Asserting yourself as a person of importance is the key to success. The way that you carry yourself, how you walk into a room, even how you sit down can send signals to other people about the type of person you are. Possessing physical power is probably one of the most intimidating and impressive qualities that you can have. On the other hand, having poor posture and a weak handshake can be very insulting to those you are doing business with. It gives off the impression that you don’t value their time, which can have a negative effect on your career. How does being physically strong affect you as a person? Let’s start by looking your posture. Many people have desk jobs with long hours in front of a computer. Gazing at that screen all day sitting in that uncomfortable chair cause many people to slouch, it’s only normal. If you take one of those people and put them into a gym 3-4 days a week for an hour, things will slowly start to change. Lifting weights will start to strengthen and build their core muscles in their stomach and back. Muscles in their chest, shoulders and back will start to respond and grow. In as little as six weeks it is possible to build enough muscle to noticeably improve a person’s posture. Working out requires you to learn how to contract different muscle groups. This type of control translates into heightened body awareness which will change the way that you carry yourself. If you think about it stronger legs, a strong core and improved balance will change your stride. It will even improve how you walk in high heels. Confidence is a byproduct of working out. When it comes time for someone to choose who they want to work with you can be certain that you will stand out. In today’s world, businesswomen are running things at work and then going home and taking care of families. Doing both of these things causes a lot stress. A majority of the women who I meet every day complain of neck and shoulder pain flair ups during times of high stress. It is pretty easy to recognize a person who carries stress in this region; their shoulders will usually look elevated. Having your shoulders hiked up for extended periods of time will result in a lot of tension in those muscles which can lead to neck pain and even headaches. Spending personal time in the gym will help you to deal with the physical and mental side effects of stress. Taking time out to spend a few days at the gym is a smart business choice. It will enable you to handle your job better and convince those around you that you are the person for the job. I can guarantee that lifting weights will help you to get ahead in your career and take control of your hectic life. If any of you have questions about how to get started feel free to send your questions to firstname.lastname@example.org Becca Even, Fitness Director RAC for Women Pittsford.
april 2013 :: rochesterWomanMag.com
By Rebecca Even
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arts ::queen of
By Nicolette Kelly Reidy
Local artist, world traveler, and elementary school art teacher Natalie Palermo, can now add “author/illustrator” to her impressive repertoire. She recently had her first children’s book locally published, entitled Rowan Discovers...The Elements of Art!!!. “I decided to write and illustrate my book because I saw the need for an elementary art education resource book for elementary art teachers, elementary learners and parents who homeschool their children in grades kindergarten through fifth,” said Palermo, who began working on the book eight years ago. Her idea for the book was sparked by browsing book stores for art education resources. While she would find information about artists, art history, and your typical “how-to-draw” books, there was not a book solely dedicated to teaching the seven elements of art, especially at the elementary level. Her new book fills that void, and can be used a supplement to art textbooks already in the classroom, or as art education enrichment for parents to use with their children in addition to their regular art program. “I am hopeful that elementary art teachers will utilize the book in their art instruction, and that parents will enjoy sharing it with their elementary level learner,” she says. Palermo’s book is 52 full-color pages, and follows a little girl named “Rowan” as she describes to the reader the seven elements of art: color, shape, form, line, texture, space, and value. Each element has its own designated chapter, which Palermo describes as “brief, but meaty,” with grade-appropriate content. “For example, the chapter on the element of ‘color’ discusses the color wheel with primaries, secondaries and intermediates. A fourth or fifth grade learner would be introduced to intermediates during an art lesson, while a first or second grader would be introduced to just primaries,” explains Palermo. While the book is generally geared for the elementary art student, even adults can learn more about art through Palermo’s clear descriptions and vibrant drawings. (This writer certainly did!) Palermo credits her mother-her first art teacher-for her encouragement and support in completing the book, which began during Palermo’s student teaching. “She really pushed me to finish the book - I love
april 2013 :: rochesterWomanMag.com
her for that.” She also acknowledges her brother for helping to find a local publisher for the book, as he too has had his own book of poetry published. When I asked about the character of ‘Rowan’ in the book, Palermo said Rowan is essentially Palermo as a child, and that the title character isn’t named after anyone in particular - she just loved the name! Other than studying abroad in Siena, Italy and traveling during school breaks to such places as England, Scotland, Ireland and Spain to gain more art inspiration for herself and her students, Palermo is a true Rochester native. She attended Aquinas Institute of Rochester for high school, and obtained her Masters of Science in Art Education at Nazareth College in Pittsford. Palermo has received recognition in local Rochester exhibitions for her ‘pen and ink’ art (her favorite art medium), and regularly submits her work to raise money for local charities, such as The Breast Cancer Coalition of Rochester, Bethany House, The George Eastman House, AIDS Rochester and the West Webster Fire Department. “It’s important to use your art to help others,” she stated. When Palermo isn’t busy working as a dedicated art teacher at Plank Road North Elementary School in Webster, or working on her own art, or traveling the globe, she enjoys playing golf and spending time with her family, friends, and boyfriend, Rhodes. Will there be another art resource book with ‘Rowan’ in the future? “Yes, I think there definitely could be!” Palermo says with a smile. “Perhaps - ‘Rowan Discovers...The Principals of Design’.” As grateful as Palmero is to have her first book published to help others learn more about art, she equally learns just as much everyday from her students. She is so happy that they are enjoying her book and all the hard work that went into it. “When I introduce my book to my students, I tell them that they can achieve anything with hard work and persistence like I did with my book,” she says. “If you focus on your goal, then you can achieve it!” The book Rowan Discovers...The Elements of Art!!!, written and illustrated by Natalie Palermo, can be found at both Wegmans locations in Webster, Hyatt’s - All Things Creative in Henrietta, The Memorial Art Gallery in Rochester, and at www.amazon.com in the near future.
Do you have angina or heart failure? Then it is time you learn about EECP, Enhanced External Counter Pulsation. This non-invasive treatment is clinically proven to significantly relieve symptoms for up to three years in nearly 80% of patients who undergo this outpatient therapy.
EECP May Be Right For You If:
• You have heart failure or angina that medication no longer relieves. • You have returning symptoms after open heart surgery, angioplasty or other invasive procedures and you have been told another procedure is not an option. Your doctor will need to review your medical history and examine you to decide if EECP is an option to help relieve your symptoms. You may be asking yourself, what is EECP Therapy? EECP therapy is a noninvasive, outpatient option to managing angina and heart failure. It is used
With today’s medical advances, patients often receive medication or surgical cardiac intervention to relieve angina symptoms but for some patients these options are not viable.
EECP works by increasing the blood and oxygen supply to your heart muscle while at rest. This therapy thereby decreases the amount of work your heart has to do to pump blood to the rest of your body. The therapy may also help your body form “natural bypass”. It increases the likelihood of blood vessels developing small channels that can become extra branches. These branches can deliver increase blood supply to the heart.
Angina is chest pain caused by a lack of blood supply, or oxygen rich blood, to the heart muscle. It is also a symptom of Coronary Heart Disease which is the most common heart disease in adults. When you have coronary heart disease the arteries of your heart have or are filling with a substance called plaque. This plaque blocks the passage way for nature blood flow.
when other therapies such as medication can no longer control your symptoms.
This therapy is given five days a week for one hour each day. There are a total of 35 visits and the relief can last three years. At each session of treatment, a patient will lie on a cushioned exam bed and a technicain will place large blood pressure cuffs around the legs and buttocks. These cuffs are timed to inflate and deflate between heart beats. An EKG runs for the duration of the visit and is used to set the timing of the cuffs. They inflate when the heart is at rest and deflate just before the next heart beat. Patients will wear a sensor on their finger to measure oxygen levels in the blood as well as the pressure waves created by the cuffs pulsation. Patients have experienced benefits such as having more energy, decreased angina or complete angina relief. If you have further questions about EECP check out UCVA’s website at WWW.UCVA.COM or call the office at (585)442-5320
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Please call (585) 442-5320 for further information rochesterWomanMag.com :: april 2013
Browsing through the Rochester Brainery’s website, it’s improbable for anyone to not find a class that piques their curiosity. Its March and April course catalog is peppered with practical self-development how-to courses like Resume Writing, Couponing, and Eating Healthy on a Budget, but also pushes the mind’s boundaries with not-so-everyday subjects including Cardio Hula Hooping, reading Hebrew, and Jug Band Music. Lecture-style sessions stimulate voracious culture enthusiasts with new perspectives on the world’s surroundings whether jet-setting to Italy, cycling to the South Wedge for a day, or gaining insight into the international public art movement. Thankfully, ‘Brainery’ co-owners Stephanie Rankin and Danielle Raymo won’t be sending students a SUNY-sized tuition bill, nor expect patrons to declare a major or commit to an entire semester’s course load. With classes beginning at $10 and generally lasting only 2-3 hours, anyone can spend an evening at the Brainery and leave feeling a smidge bit smarter. Rankin and Raymo fully acknowledge the Rochester Brainery has many close similarities to a Brooklyn-based learning annex, where Raymo and her partner had resided up until the summer of 2012. However, the well-seasoned marketing professionals have tirelessly built a lifelong learning destination with an enthusiastic backing only found in Rochester. The Brooklyn Brainery had come up in conversation and as Rankin says, “We took the idea and ran with it.” After generating interest via Indiegogo and Facebook campaigns, it didn’t take long for insatiable learners to catch on to the Brainery’s elementary concept of cultivating a hip and social learning environment for adults, officially opening at the beginning of March in the Village Gate. “It’s been eight months from start to finish.” “But wait!” exclaims the reader. “How do I know that sales-hungry entrepreneurs won’t teach these courses?” “We are available for space rental in the event someone wants to simply pitch their business,” says Raymo. “To teach a class here, we don’t want our students to feel as though they are being marketed to. While our format is naturally a sales tool because some courses are taught by business owners, we don’t want our teachers to put the hard sell on anyone.” “Why pay $10-30 for a class when I could stay home and find knitting tutorials online for free?” While nobody would be able to say they were an expert in Photoshop just after taking one $30 introductory class, but it may be the kick in the pants some people need to get a new hobby going, and perhaps even find a new friend or two to grow in their newfound interest. The Brainery hopes to cultivate a heightened social learning experience, one that gets people off Reddit and making solid, real-life connections. “We are local with an emphasis on being social,” says Rankin. “It’s different than finding online tutorials when you have a source you can see in a room with people who are interested in similar topics and a person in front of you that you can pose questions.” “How do I know Brainery instructors are authentic and qualified?” Each course description found online includes a brief background of the instructor detailing their expertise on the subject and are carefully vetted before given the green light to teach at the Brainery. “We want to make sure everyone coming in are professionals who have a lot of experience,” says Raymo. “Like our sexual health class was taught by a staff member of Planned Parenthood, and a knitting instructor had provided us with some amazing samples.” As far as lining up a fluid, diverse course offering, the Brainery has far exceeded its expectations, and currently offers memberships with characteristics paralleling museums and yoga studios for knowledge-hungry patrons. “Our structure is well-suited to very specific, niche topics,” says Raymo. “For example, we have someone who is planning an aspect of color class specializing in design geared towards colorblind people. And we know he’s qualified to speak on the topic because he’s a colorblind designer himself.” It didn’t take long for Rankin and Raymo to get deluged with course ideas after some highly successful social media campaigns and in-person fundraisers. The next challenge will be to ensure the wooden seats will be filled for each class. The duo hopes to expand its course offerings into series (its first focusing on home brewing techniques from coffee to champagne), planning field trips, and childcentered courses. Other offerings currently in the refinement period include space rentals for formal meetings, co-working, and Sunday Socials. To find out more about Rochester Brainery visit rochesterbrainery.com
april 2013 :: rochesterWomanMag.com
By Stephanie Williams | Photo By John Schlia
Now you can share stories through social media & email, and watch videos with the Rochester Woman Magazine App. Easy navigation and completely interactive!
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By Brandy Whitbourne | Photo By Zoe Gremelli
Leaving the local Starbucks, I found that I was truly inspired by the retired pastor at Calvary St. Andrews Presbyterian Church and advocate for the South Wedge neighborhood.
Spending only an hour with Rev. Judy Lee Hay, I felt this true spirit that lived within her. She had such compassion, perseverance and above all, willingness to help others. To be closer with family, Hay arrived here in Rochester in 1973 after coming from her first parish in Albany, NY. Divulging in her time there, Hay told me about how she preached against the war. After not wanting to come to this area because of its seemingly dismal reputation, she would soon find that standing up for what she believed in would scarcely give others the push they needed. Giving her first service in1974, the church was not keen to the idea of woman running the church and did not allow the ordination of woman. “In the early days, there was no woman who was head of staff,” she said. “Other churches were ordaining since 1956 but only a few woman were ordained.” Now that the church has accepted women openly, she says that “women look at the Bible differently; men don’t see the Bible in the same way and now they have dynamic capabilities.” Hay also said that the church is slow to change and that they had to grow to get this vision, much like the acceptance of same-sex marriage. Inspired by her pastor back in the seventh grade, this was the path she knew she wanted to take. “I had this pastor who was preaching one Sunday when he happened to have a heart attack,” she said. “He stood up and looked at us and said ‘You don’t think I’d let you go home early, would you?’ He had a strong sense of community and was very caring.” Having fought to end the war, Hay was faced with helping her community that found itself stricken with poverty, evicted homes and violence. In 1975 the South Wedge Planning Committee (SWPC) was born. As the executive director, Hay teamed up with business owners, community leaders and residents to revive the neighborhood. “I have this theory called visible victories,” said Hay. “Even the smallest things make a difference – planting flowers, towing vacant cars and cleaning out houses all make a difference. Yes, it doesn’t seem like much but put together it makes a difference. Also, it made everyone start to team up in a fun way. Every Thursday was garbage day in the Wedge.” In efforts to keep the South Wedge area diverse, the SWPC fought to prevent School No. 13 from shutting down in 1979, later converted into Gregory Park condominiums-- showing support to developers looking to add Section 8 housing in the 1980’s. Non-profits started opening their doors to those in need while luxury apartments were being built along the Genesee River. “I wanted it to be a healthy community. I wanted the poor and the middle class to be side by side,” she said. Stepping down from the position in 1991, the neighborhood no longer had any vacant houses, while some homes almost tripled their value. For Hay’s next adventure, she plans on crossing off one of the items on her bucket list by visiting Jerusalem, or the Holy Land, in June. She also plans on spending more time with friends and family. With as much fun as she will be having as a retiree, her memories will not be forgotten. Some of her fondest memories include the 25 mile bike trip to her house in Penn Yan (that sits on 10 acres), monumental justiceelevating moments such as the church allowing same sex-marriages, baptisms and funerals. As for the church, Hay feels they will continue to grow. “I see them continuing new partnerships in the community and engaging with other organizations,” she said. “They are healthy, have passion and great leaders.” Like many others, I let her know what a true inspiration she is. As her cheeks turned a shade redder, I realized that I was not the only one humbled.
april 2013 :: rochesterWomanMag.com
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story By Caurie Putnam | Photos By Tammy Swales
rochesterWomanMag.com :: april 2013
pa· nache noun - dash or flamboyance in style and action Before you notice the labels at Panache Vintage & Finer Consignment in Brighton, you may notice the hats. A regal parade of vintage hats adorn the upper part of the walls, looking down upon a sea of gorgeous designer clothes, shoes, bags, and accessories the likes of Louis Vuitton, Hermes, Tory Birch, Coach, and Prada. Yet, the hats are more than decorations; they represent the incredible entrepreneur behind one of Rochester’s most unique and successful female owned boutiques: Joan Lincoln. Lincoln, 53, is a woman who wears many hats and wears them each with style, class, and, well… panache of course. The First Hat While Lincoln was growing up in the small Finger Lakes town of Waterloo, there was no outlet mall. One of her first jobs was at the most popular store in town at the time: the village pharmacy. “It was a nice pharmacy with Hummels and a designer fragrance bar,” Lincoln said. “I sold Elizabeth Arden and Shalimar. Who would have thought that would have been related to who I am today?” At the time not even Lincoln, who is the daughter of Ceil and Ed Boudreau, realized the beauty industry was in her future. She went to Alfred State for court stenography and moved to Rochester to start a family. “I was a small town girl from a place where I knew everybody,” Lincoln recalled of her move to Rochester in 1980. “I was almost afraid of Rochester.” To meet people she decided to get a job at her favorite store at the time – The Limited. Within three months she was managing the store and later became the special events and marketing coordinator for Wilmorite Inc.’s Eastview and Marketplace Malls- her journey into the world of fashion had begun. The Apprentice Hat Lincoln quickly realized how much she loved fashion and got involved in other parts of the industry as well – modeling, make-up artistry, image consulting, and more. “I had always been at the other end of the makeup brush, but always fascinated by it,” said Lincoln of being a makeup artist. “I never realized I had that talent. It is a part of who I am.”
april 2013 :: rochesterWomanMag.com
When she left Wimorite after eleven years, she took a position with a high end fashion boutique in the Village of Pittsford and also worked as a makeup artist for NYC-industry giant Trish McEvoy Cosmetics. Kathie Fish, of Perinton, frequented the shop and was drawn to Lincoln’s taste and style immediately. “Joan’s amazing,” said Fish, who has been a customer and friend for twelve years. “She has a tremendous knowledge of fashion and how to put fashion together. She’s very creative in a tasteful way.” One trait of Lincolns in particular struck Fish – a selfless sales style. “She is not out for herself,” Fish said. “She wants the best for the people who come to her. She would never try to sell something to somebody just to make a sale – she makes sure it’s right for the customer.” Fish calls Lincoln “a total package” when it comes to knowing fashion and knowing how to assist her customers. It was at the Pittsford boutique that Panache was born – literally. “A couple of the women I dressed there regularly would say, ‘Joan I love working with you because you have such panache,’’” Lincoln recalled. “I had to look it up and when I realized it was French and Italian for flair I was like ‘Hmmm.’” Lincoln’s sister Debbie DiLorenzo of the Finger Lakes agrees that “panache” describes her little sister well. “She’s always had panache,” DiLorenzo said. “She’s a natural – always had a great sense of style and understanding of clothes and fashion.” The Entrepreneurial Hat When Lincoln turned fifty she knew it was time to take off her apprentice hat, gather the myriad of skills she had learned, and tightly fasten on the hat of entrepreneurship. “I had been working for other peoples businesses in a supporting actress role,” Lincoln said. “I wanted to do something different. I knew I could do something different.” Lincoln decided to focus on what she had discovered to be her true love – making women feel good about themselves through fashion and beauty and identified a hole in Rochester’s market that would allow her to do so: high end consignment. “The concept of a higher end consignment boutique in Rochester was novel,” Lincoln said. “There were thrift stores and consignment stores, but not high end stores selling luxury items and fine labels like Chanel and Hermes.”
story rochesterWomanMag.com :: april 2013
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april 2013 :: rochesterWomanMag.com
To prepare for her idea Lincoln armed herself with knowledge. “I read like a fiend,” Lincoln said. “I educated myself extensively on consignment and luxury items. Knowledge is power.”
She called twenty-five customers in the Rochester area she had sold merchandise to in the past and told them about her business concept. All twenty five women – whom she calls her “Panache Princesses” – opened their closets to Lincoln to begin her inventory. Some naysayers told her the economy in 2010 was too poor for her idea. “Yes the economy was at the bottom of the barrel,” Lincoln said. “But I thought it forward. I knew there was a market for upscale luxury items at consignment prices.” She believed in herself. “I am not a risk taker and this was the risk of a lifetime,” Lincoln said. “But I said ‘Your path has given you every single element you need to open Panache.” She also found encouragement remembering the words and legacy of her late brother Mark Boudreau who passed away in July 2000 age of 44 of breast cancer. “Before he died he told me ‘As long as you wake up in the morning, everything else is icing on the cake,’” said Lincoln, who also has a brother Ed Boudreau. “I think of that every morning.” DiLorenzo says their brother would be happy with her accomplishments. “Mark would be so proud of Joanie,” DiLorenzo said. The Panache Hat On August 3, 2010 the doors to Panache opened for the first time. The business, though still a baby notes Lincoln, has two part-time employees and is doing phenomenal. “We are known for our customer service and attention to dressing women,” Lincoln said. “And our merchandise is unbelievable.” Lincoln has gone from 25 consignors in Rochester to 1300 from all over the country. She has clients from the west coast and Manhattan, including a well-known actress and other notable women whose privacy she honors, who ship their items to her on a regular basis.
At Panache, Lincoln also practices her makeup design and is a sought after make-up artist for Rochester area weddings and high profile runway events like Fashion Week of Rochester.
“The most difficult part of opening my own business was writing the business plan,” Lincoln recalled. “But I asked questions, took classes, and felt really comfortable with what I prepared.”
“We get hundreds of bras brought to the store every month,” Lincoln said. “Local Girl Scout troops do the sorting and we ship them or send them where they need to go. The more bras we can recycle the better.” Most recently, Panache began a new relationship with Free the Girls® - a non-profit organization that provides job opportunities to women rescued from sex trafficking.
She attended classes through SCORE, a nonprofit association dedicated to helping small businesses get off the ground, and wrote her own business plan.
It is a year-round drop-off site for Fairy Godmothers of Greater Rochester’s prom dress donation program; was the first New York State Ambassador for the BRA Recycling program and services women’s shelters such as Alternatives for Battered Women, East House and Serenity Home with “like-new” bras.
She also personally maintains Panache’s social media presence – which has a huge following on Facebook, will be launching a new website this spring, and writes a fashion Blog for the Democrat and Chronicle’s HerRochester site. “The big city of Rochester has turned into the small country town I was used to,” Lincoln said. “I’m so blessed to be part of a community that’s so welcoming and supportive.” The Mom Hat While Lincoln is proud of what she has accomplished at Panache, she is most proud of the three beautiful, successful daughters she has raised as a single mom. She lovingly calls them her “variety pack” – Taylor, 18, a senior in high school; Jessica, 23, a graduate student at Roberts Wesleyan College; and Elizabeth, 27, a graduate of the Rochester Institute of Technology who works in management at Nazareth College. “I’m proud of everything my sister has accomplished since day one,” said DiLorenzo. “But I’m most proud of her for being a single mom and empowering and inspiring her daughters and other women.” Her daughters have been with her each step of the way towards owning her own business. “We couldn’t be more proud of our mom,” said Elizabeth Lincoln. “She is a pretty big inspiration. I’ve always looked up to my Mom.” Elizabeth, who is working towards opening her own restaurant believes her Mom could have opened Panache sooner. “She could have done this twenty years ago,” Elizabeth said. “She was capable of being an entrepreneur a long time ago. But the timing was right now – this is her time.”
Lincoln is also using Panache as a vessel of good for the community. rochesterWomanMag.com :: april 2013
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