Page 1

april 2013

Fab Finds From Plus-Size Supermodel Emme

RWM special

Bridal Section

Mompreneur the real

Joan Lincoln Living Life with Panache

f o r a l l t h e t h i n g s t h at yo u a r e . . . r o c h e s t e r w o m a n


rochesterWomanMag.com :: april 2013


w w w. r o c h e s t e r w o m a n m a g . c o m

T I E D B Y FA I T H . B O U N D B Y S E C R E T S .

APRIL 2 - APRIL 28 By MAtthew LoPez | DIRecteD By tIM oceL


At the conclusion of the Civil War, a Jewish Confederate soldier returns to his family’s abandoned plantation in Virginia. Abandoned, that is, except for two of the family’s former slaves: both raised in Judaism. Against the backdrop of a changing America, the three men negotiate their new relationship, honor their shared faith and celebrate newfound freedom during Passover.

2012-2012 Wilson Mainstage Season Sponsor:

With support from:

Ames Amzalak Memorial Trust

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57 66




























WOMAN magazine



Kelly Breuer Barbara McSpadden


Barbara McSpadden

associate editor Ashley Cooper

Creative DIRECTOR Kelly Breuer

Letter from the PUBLISHERS “Without fear, women can pursue professional success and personal fulfillment and freely choose one, or the other, or both” – Sheryl Sandberg from her book Lean In:Women, Work, and the Will to Lead The headline of a recent article in Forbes Magazine proclaims that “Entrepreneurship is the New Women’s Movement”. When you look at the women featured within the pages of this issue of Rochester Woman Magazine it seems that statement has never been more true. The Forbes article goes on to explain that today’s women are leaving the workforce in favor of being home and starting a home-based career. For the last 20 years, women have been starting businesses at a much higher rate than men and in fact the article actually states that women will start-up over half of the new small business jobs expected to be created by 2018. In her book Lean In: Women, Work, and the Will to Lead, Sheryl Sandberg talks about the importance of increasing the number of women in positions of power as a necessary element of true equality in the workplace. In her book, to lean in refers to being ambitious and getting into the game rather than sitting back and letting others take the lead. Sandberg is referring mostly to women in corporate America, but as more and more women lean in and start their own businesses, they put themselves in leadership positions that will hopefully allow them to help other women to succeed as well. Much like many of the women within the pages of our April edition. Our cover woman, Joan Lincoln, is the quintessential entrepreneur, as well as being a great supporter, fashion writer, and most often the RWM stylist extrordinaire! Like many entrepreneurs, Joan saw a need in the market and created a business to fill that need. Now, just over three years later, Joan’s business, Panache Vintage and Finer Consignment, has become one of the premier consignment shops in the Rochester area. Read her story on page [35] One of the hardest things about being an entrepreneur and being a woman is effectively balancing motherhood with running a business. Our guest columnist, Iris Zimmermann, calls herself a “mompreneur” and tells us how she has adapted to her new roll in the past year of being a mom. Read her story in our “In Her Own Words” column on page [20] Look on page [41] for our special bridal section just in time for all the spring and summer brides to be. It is filled with a bridal party makeover compliments of Tammy Swales photography and Rock Paper Scissors as well as tons of great wedding services and shops. This issue marks the launch of our new iPad app for Rochester Woman Magazine. This new app will feature all of the stories you love every month, as well as cool new extras such as videos, photo galleries, extended interviews and much more. Simply go to the newsstand on your iPad and download the app for FREE. The April issue will be free, but subsequent issues will be just 99 cents each, with yearly subscriptions also available. Download the app today and let us know what you think!

Kell y & Barb On Our Cover...

On our cover: Joan Lincoln, owner of Panache Vintage and Finer Consignment. Photos were shot on location at the Strathallan Hotel by Tammy Swales Photography with hair and makeup by Jason Ripple and Michelle Rauber of Rock Paper Scissors Salon.

Art Director Melissa Meritt

Graphic Design Jane Marseglia

Photography Todd Elliott Zoe Gemelli Jenniffer Merida John Schlia Tammy Swales Brandon Vick

Contributing Writers Jenn Bergin Kristine Bruneau Rebecca Even Shannon Joy Jamie Lober Angella Luyk Caurie Putnam Nicolette Reidy Nicole Shein Pam Werts Brandy White Whitbourne Stephanie Williams Iris Zimmermann

for advertising information:

Advertise with us...

Unlike any other publication in the Rochester area, our feature articles address major topics that interest local women. Each issue includes articles on health, fashion, fitness, finance, home matters, dining, lifestyle and personal perspectives, as well as a spotlight on local Rochester women. Ads are due on the 15th of the month prior to publication. The print magazines will be distributed locally in over 350 locations and will be in your inbox electronically by the middle of every month. The publication is available free of charge. Contact our home office 585.287.5362 1115 E. Main St, Box 60 Rochester, NY 14609 info@rochesterwomanmag.com Download our media kit at www.rochesterwomanmag.com The magazine is published 11 times a year by InnovateHER Media Group, llc. 1115 E. Main Street, Box 60, Rochester NY 14609. Copyright © 2013 InnovateHER Media Group, llc. No part of this magazine may be reproduced or republished without the consent of the publishers. Rochester Woman Magazine is not responsible for unsolicited submissions, manuscripts, photos or artwork. All such submissions become the property of InnovateHER Media Group, llc. and will not be returned.

etc.. april movies...

A Night of PurrrImagination

The story of Jackie Robinson, the legendary baseball player who broke Major League Baseball’s color barrier when he joined the roster of the Brooklyn Dodgers. Forty Two stars Harrison Ford as the innovative Dodger’s general manager Branch Rickey, the MLB executive who first signed Robinson to the minors.





On a future earth that has evolved beyond recognition, one man’s confrontation with the past will lead him on a journey of redemption and discovery as he battles to save mankind. Living in and patrolling the breathtaking skies from thousands of feet above, Jack Harper’s soaring existence is brought crashing down when he rescues a beautiful stranger from a downed spacecraft.

A charmingly modern family is trying to survive a weekend wedding celebration when longdivorced couple, Don and Ellie Griffin are once again forced to play the happy couple for their adopted son’s wedding. His ultra conservative biological mother unexpectedly decides to fly halfway across the world to attend, creating the potential for a full blown family fiasco.

In Marvel’s Iron Man 3, Tony Stark/Iron Man finds his world reduced to rubble by a malevolent enemy and must use his ingenuity and instincts to protect those closest to him as he seeks to destroy the enemy and his cohorts. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Our beloved Flower City has an array of assets to boast about, but one of them is undoubtably our copious animal-loving population. And if all things four-legged and furry aren’t your thing, perhaps you are easily persuaded by your sweet tooth, and sugar-coated, chocolaty goodness is one of your greatest motivators. Or, if you’re like Yours Truly, you belong to both demographics. So, what do animals and confection have to do with one another? Well, if you drop by the Rochester Riverside Convention 4/26 Center on May 4th in your most whimsical attire, you’re sure to find out. Since 1873, Lollypop Farm, the Humane Society of Greater Rochester has been protecting animals through its multitude of services including hands-on programming, public advocacy and educational outreach. Funded by community donors, Lollypop Farm is made up of approximately 90 staff members and 800 volunteers and is currently the second-largest animal welfare organization in New York State. 1964, Mr. Hiram Marks left the organization his farmland in his will, which is part of the 134 acre-campus in Fairport that Lollypop Farm rests on today. The Lollypop Farm is an open-admissions shelter, and therefore accepts all animals brought to the property. On May 4, 2013, “A Night of Purrr-Imagination,” a gala to benefit the Lollypop Farm will be held at 6:00pm. Inspired by Willy Wonka and the Chocolate Factory, the evening is sure to be filled with wide-eyed wonder and amusement, and, plenty of sugar-coated treats. Tickets cost $150 per person, but a “Cat’s Meow” table deal is set for only $1500. Sponsorship levels are “Golden Ticket,” “Scrumdiddlyumtious” and” Wonkavator,” respectively. RSVP by April 19th.

A Fun Girls’ Night Out to Help Others Join us for a fun girls’ night out as the Women’s Foun­da­tion hosts the sev­enth annual “A Purse for Change” auc­tion, one of Rochester’s sig­na­ture phil­ an­thropic events. The purse auc­tion is an event that draws together over 400 women for a fun evening of friend­ship and shop­ping in sup­port of women and girls. Over 100 hand­bags will be avail­able for the live and silent auc­tion. The evening fea­tures wine, cash mar­ tini bar and appetizers. The Women’s Foun­da­tion of Gene­see Val­ley was estab­lished in 1994 to man­age a per­ma­nent endow­ ment that would cre­ate last­ing social change by invest­ing in pro­grams that ben­e­fit women and girls. Women in our com­mu­nity vol­un­teer to raise, man­age and dis­trib­ute the funds.  Since incep­tion, the Foun­ da­tion has awarded over $1M to pro­grams that have proven successful in help­ing women and girls achieve eco­nomic self-sufficiency. Everyone is encouraged to attend “Purse for Change” and help trans­form lives– today and for gen­er­a­tions to come– by help­ing women gain the skills to be selfsupporting. In turn, they can pro­vide for their chil­ dren with a secure and nur­tur­ing envi­ron­ment, while expe­ri­enc­ing the pride and peace of mind that comes with becom­ing inde­pen­dent and self-sufficient. This year “A Purse for Change” will be held on April 18, 6:30pm at Tem­ple B’rith Kodesh. Advance sale tick­ets are $60, at the door if avail­able, $75.

chatter ::platter 8

april 2013 :: rochesterWomanMag.com


A Trendy Upscale Oasis By Nicole Shein | Photos by Brandon Vick With the exception of a few

fast food joints, chain restaurants and diners, Rochester’s west side has long been a bit of a culinary desert. In November 2012, Gail Gallipeau opened BLU Bar and Grill with the aim of bringing a trendy and upscale oasis to that part of the Rochester metro area. BLU features American cuisine that is, in Gallipeau’s words, “bold and unique but also comfortable and laid-back.” A good example of that seeming contradiction is their Kicked Up Calamari, in which the eponymous seafood is battered along with a copious helping of jalepeno rings. The whole dish is then garnished with a jalapeno aioli. It’s not for the faint of heart, but for those who like it hot, this is a fun twist on the typical fried calamari offering. Their version of arancini is similarly familiar yet innovative. This trio of rice balls is plated gorgeously, each one atop a different sauce: alfredo, marinara and pesto. Inside the perfectly golden and crisp arancini, ground beef makes an unusual addition to the usual peas and cheese filling. Clean flavors predominated in BLU’s Chicken Feta Pasta, a colorful melange of vegetables like spinach, artichoke hearts, roasted red peppers and garlic. White wine sauce, along with chunks of chicken and crumbly feta, is served over farfalle. Chef Jerry Gallipeau takes the traditional notion of pairing pork and apple to a delicious extreme. His Pork Chop Duo features two French-cut pork chops served with a superb apple chutney and garnished with decorative apple slices. A further echo of fruitiness can be found in the accompanying risotto, made with apple cider, cheddar cheese and jalapeno. The chops were served with a generous helping of garlicky asparagus cooked to a perfect al-dente texture. In the mood for steak? The Tomahawk Ribeye that BLU served me was a whopping 32 oz, with a gorgeous sear on the outside, perfectly cooked to meaty, medium rare, and served with a house-made au jus. Vegetarians would be thrilled with the signature BLU salad: arugula, romaine and baby spinach topped with diced cucumber, fresh blueberries, pecans and feta cheese. The dressing for this one is a blueberry balsamic vinaigrette. I would be remiss if I didn’t mention some of BLU’s stunning cocktails. The one I tried was a Cherry Kamikaze, made with cherry vodka, lime and triple sec. With a red-sugared rim that looked like it was decorated with Swarovski crystals, and a lovely balance of sweet cherry essence and the tartness of lime, this drink went down very easily. BLU also serves flatbread pizzas, a variety of burgers, tapas dishes that would be ideal for sharing, and several seafood dishes. Next time I go, I’m trying the Stuffed Tilapia, with a crab stuffing and remoulade sauce, or possibly the Malibu Coconut Shrimp, which are sauteed in a rum-based sauce. At lunchtime, there are also wraps and sandwiches to choose from (including a peanut butter and bacon sandwich; how fun is that?). And, even though they’re on the West Side, BLU honors Rochester heritage with their own version of a cheeseburger plate, served with mac salad, home fries, hot sauce with meat, ketchup, mustard and onions. During its daily happy hour from 3 to 7pm, BLU offers $2.50 well drinks, $5 select martinis and other drink specials, as well as $5 appetizers. Choose from boneless chicken bites, zucchini fries, fried pickles, Sriracha onion rings, the ever-popular spinach-artichoke dip, and more. There are also special events, like food and wine pairings, and DJ dance parties. For those who live on the West Side and don’t want to make the trek into town, BLU provides a fantastic opportunity to eat well, drink well, and enjoy a sophisticated yet fun evening.


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finds ::fab


from super-model Emme

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BOOM SILK Handmade by beekeepers in Hawaii, apply Boom Silk over all the areas of your body that can benefit from additional moisture with the knowledge that you are applying only safe, nurturing, healing and protective ingredients to your skin. Use sparingly. A little Boom Silk goes a long way.





Reality Base foundation by Alison Raffaele Cosmetics looks so natural, all people will notice is your beautiful, glowing complexion. Weightless on the skin, this oil-free yet hydrating formula provides medium coverage with a satin finish — all while delivering 12-plus hours of Frutta di Vita antioxidant protection. This product is 100-percent paraben-, talc-, mineral oil-, fragrance- and gluten-free and is categorized as vegan.


Non-embryonic Stem Cell Extracts (HSC-X) — plus powerful vitamins and antioxidants — stimulate your skin’s ability to protect and renew itself and replace damaged collagen fibers with new ones. Key proteins in the Stem Cell Extracts act as “messengers”, signaling your skin cells to divide — and cause a proliferation of healthy, new skin cells.


Recovery Night Moisture Serum contains non-embryonic Human Stem Cell Extracts (HSC-X). These stem cell extracts and powerful nutrients stimulate the skin’s ability to protect and renew itself, replace damaged collagen fibers with new ones — and cause a proliferation of healthy, new skin cells.


Human Stem Cell Extracts (HSC-X) in Lifeline Skin Care can help increase skin thickness, and make the skin less vulnerable to premature aging. The natural proteins, peptides and growth factors help stimulate collagen production to firm and tighten skin, reduce puffiness and brighten dark circles. The formula also includes other active ingredients (including Vitamin C, hyaluronic acid, and matrixyl 3000) to replenish moisture and supply nutrients to the eye area.

rochesterWomanMag.com :: april 2013


forward ::fashion

By Shannon Joy

If you happened to catch the “Red Carpet” coverage of the Oscars you enjoyed beautiful people, perfect hair & make-up and of course the unbelievable couture gowns. Valentino, Armani and Dior graced the red carpet. The Oscars! A celebration of glitz, glamour and the make-believe of movies! If you stuck around for the show, you also saw something REAL. A human moment, when Jennifer Lawrence took a stunning tumble in her Dior Haute Couture gown; at the pinnacle of her young career, walking up the stairs to receive her Oscar. You could feel the tension in the moments after her fall…the pause when she buried her head in her arm and most likely uttered the four letter word she wasn’t allowed to say on television. I imagine her thoughts: “Oh my gosh…that DIDN’T happen…this is NOT HAPPENING…oh F***!” Mortifying! What has struck me however, was the outpouring of admiration and support that followed in the weeks after. Why? I think there are a few reasons. Her acceptance speech was humble, self-deprecating and funny! Funnier still was her response to the wide eyed and horrified news media that harped on “the fall” during her press conference. At that moment the fawning and fickle press seemed small to me, while Jennifer seemed larger than life! She displayed fortitude, perspective and humility. This issue of RWM is about the entrepreneur. A rare woman with vision, who has identified a market, created a solution and decided to sell it. Many have laughed at her in her path to reach these goals. Her ideas have been shot down by well meaning but pessimistic friends and colleagues. She has suffered setbacks that always seem devastating at the time. But she is brave, humble and above all, ready to take a risk. I think that a woman’s relationship with fashion can be linked to her ideas about entrepreneurism. Obviously…we girls HAVE to get dressed every morning! The question is: Are we dressing to be safe and conform? Or are we dressing to reflect our true selves and stand out? The latter is riskier for sure. Dressing to convey our true personality is SCARY! Not carrying the latest “It Bag” feels unsafe and non-conformist. OMG! A fashion faux pas! Heaven forbid we wear the wrong shade of coral red or last season’s platform heel! Fashion risk means potential criticism or rejection. People might laugh at us. But I would say…stop and think about Jennifer Lawrence. Why did people relate to her and LOVE her even more in the end? It was because she. was. real. She took risk and fell flat on her face. So what? Women can RELATE to that! So maybe the fashion lesson is…take a few risks! Let your true personality come through and see how stumbling can help you relate to other women! How can you begin to dress to reflect your true personality? Here are a few baby steps to get you started: 1. Identify What You Like. When you are shopping your eye will be drawn naturally to colors and designs that are pleasing to you. Don’t look so closely at the actual garment. Look at the color or pattern design and feel the fabric. If you love it and it fits well, buy it! 2. Stop Worrying About Labels. Unless the quality is amazing and you trust the brand

for fit. If you are looking for personal style, you can be confident enough to ignore something even though it has a prestigious label.

3. Stop Worrying About Fads. Fads come and go and then come around again! Great personal style is timeless! Audrey Hepburn rocked a black turtleneck and skinnies. Jane Birkin was timeless in blue jeans and a white t-shirt. Jacqueline Kennedy Onassis? Iconic in a sweater set of all things!

It may seem risky to show your personality in the way that you dress. But it’s worth it to try. Maybe you’ll stumble and have a few fashion mishaps but who the heck cares? At the end of the day you’ll begin to enjoy dressing more. And risk-taking in fashion can be the perfect training wheels for risk-taking in other areas of life. Like entrepreneurialism!


Shannon Joy is a Rochester native and host of radio show “Talking Back with Shannon Joy” on WYSL 1040 AM 92.1FM april 2013 :: rochesterWomanMag.com


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words ::in her own

Let’s just cut to the chase. My name is Iris, I’m a small business owner, a wife, and a new Mom and I think the idea that women can “have it all” is an urban myth like a pregnant woman in high heels. In order to understand the Iris of today, we have to go back to my twenty something self and what I believed “having it all” meant. After I graduated from Stanford and made an Olympic team I thought the sky was the limit and there would be no problem in attaining my high powered, sixfigure career along with an amazing husband, car, house, and kids. Besides, I thought, women were outnumbering men in higher education and the glass ceiling had already broken a generation ago. Then I had Emma and along with all the joys of being a new Mom came a cold dose of reality. First of all, my kid has never EVER taken a bottle so she is literally attached to me by the boob. Second, I realized that while I am still trying to figure out how to leave the house for two hours my husband, who took two weeks off following the birth of our daughter, transitioned back to work without missing a beat. The truth is that in most cases men are still the traditional bread winner and women continue to be the primary care givers. Mostly I think that the definition of the work week hasn’t changed since 1950s and the paradigm of 9 to 5 is still the norm. I wonder each day why we still haven’t evolved with the advances in technology to capitalize on the potential flexibility and productivity the internet has the capability to provide us. It is obvious we haven’t quite overcome the workplace norms when the President and CEO of Yahoo, Marissa Meyer (a 37 year old Stanford grad and new mom) decided to bring remote workers back into the offices. Although I am sure she has good reasons, how can we expect a local company like Xerox to allow a more flexible schedule for a new Mom if an internet company won’t even allow people to work from home? I feel there are a large number of talented and educated Moms who have given up their 40 hour office jobs but would work from home if given the opportunity. I think if employers could learn to adapt and utilize these new technologies, they would be able to profit from this underutilized and untapped pool of workers. The trick is figuring out how to connect the dots. Until we figure out how to successfully work from home, what do career oriented women do when they are presented with a little baby and reality? Some decide to forego their careers, have more children, and channel their energy into being the best damn June Cleaver they can possibly be. Some women go back to work full-time and justify their time away from their children by finding the best day care in town; preferably one with live video feed so they can watch their children online between meetings. For those of us somewhere in the gray area there is the Mompreneur category. We


april 2013 :: rochesterWomanMag.com

occupy some sort of place where we are still the primary caretaker but still working enough hours (between 10-20 hours a week) to feel like we are doing something other than changing diapers all day long. Kathy Zucker, Mompreneur and founder of MetroMoms in Hoboken, NJ quit her 9 to 5 job as a marketing director to raise her three children. MetroMoms is a local resource for all things Mom and has expanded to the point that she has become a local celebrity with power to influence the buying habits of a large group of upper middle class Momsthink Oprah but Asian and in Hoboken. Kathy says that she started her business for several reasons and one main reason is that being a Mompreneur helps to keep her skills sharp and career alive with enough flexibility to take care of a sick child if she needs to. Kathy’s story is one of success but what about the majority of women trying to stay relevant and financially independent in a place that isn’t located in close proximity to a major metropolis? My version of being a Mompreneur is that I own a small business where 60% of the time I work from home and the other 40% of the time I am at the physical location of the fencing club. Trying to build a business and take care of little Emma means that I live a daily routine of constant compromise between what I want and what is possible. I want to have dinner as a family and spend more time with my husband but what happens is that I work most nights and weekends so time together is limited or planned in advance. I want to speak to a client or set up fencing demonstration over the phone but Emma needs to take a nap, a diaper change, to eat, or all of the above. I want to be able to devote time to grow and expand my business but I only have a nanny on Mondays and I can only ask my Mom to watch Emma so many times a week. I want to be that holistic, organic, all natural, amazing Mom that whips together all of Emma’s food but instead I order her baby food online (yeah free shipping) so I can spend some more time answering emails on my iPhone. No matter which path a new mom takes, family oriented, career, Mompreneur, the difficulty is in finding a healthy balance that provides the satisfaction of being an involved parent and a successful business person. At the end of the day I know my twenty something self would wonder why I am not on the path to becoming Marissa Meyer but in seven months I have come to realize that my definition of “having it all” is more fluid. What it means is that I will continue to try my best each day without knowing the answers or even asking if what I am doing is right or wrong. However, no matter how much I want to be a business woman, what gives me the most joy is the sound of my daughter’s gurgles and coos and her incredible smile as I say, “Good Morning my beautiful baby girl. What adventures are we going to get into today?”

::in her won

words rochesterWomanMag.com :: april 2013





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::local business


By Ashley Cooper | Photo by Jenniffer Merida

“Our perfect companions never have fewer than four feet.” – Colette For Cristin Wheat, owner of The Grey Cottage Pet Spa and Boutique, a career involving animals proved to be “only natural.” Although Wheat had invested fifteen years of management in and among various corporations, her heart belonged to the furry, four-legged companions that she had learned to love at an early age. Wheat left the corporate world in pursuit of satisfying what she would refer to as the void in her life. She ventured into the realm of grooming after a twenty-year departure; Wheat had originally tapped into grooming as a teenager and found it to be an ideal fit. Even in her years in management, Wheat eagerly devoted her free time to the care and keeping of animals. She was an obedience and agility trainer, a volunteer for local rescue organizations and a foster mom to several animals in need of a good home and some serious loving on. It only made sense to Wheat that her dream job would involve being perpetually surrounded by “all creatures-great and small.” When asked from where her love of animals stems from, Wheat replied, “Truly a gift from God, I’ve always had a deep and sincere appreciation for animals and can spend hours observing and learning about them and never tire of it.” But it was Wheat’s father who doubtlessly fueled her interest. [He] was very passionate about nature, wildlife and animals...He also taught me about the importance of putting your all into the things that you do, and the possibility of doing anything you put your heart and mind to--which I’ve put into practice my whole life, regardless of what I’ve done.”

According to Wheat, cat grooming is often devastatingly overlooked by owners, in spite of its significance. Because cats are known to resent water and thereby groom themselves, most felines do not receive adequate care when it comes to their coat or skin. Cats are notorious for developing hygienic-related issues—a quality, continual grooming provided by an expert will prevent said issues from occurring. After enduring a set of rigorous exams in 2012, Wheat earned her certification in feline grooming from the National Cat Groomers Institute of America (NCGIA). As a matter of fact, Wheat currently holds the title of being the only certified Feline Master Groomer in the state. “Working with both cats and dogs in the grooming industry, I took notice that there was a true lack of education about the importance of cat grooming, not only on the part of cat owners, but also with those working within the grooming industry,” said Wheat. “Due to fear, lack of education or inexperience with cats, most groomers are simply not willing to groom them. The simple fact is that most groomers are trained solely with dogs or techniques for dogs and are not equipped to groom cats. Even most of those grooming businesses that are offering cat grooming, simply don’t have the knowledge or ability to do so safely, professionally and completely.” In her spare time, Wheat enjoys hiking local trails with her husband and of course, their beloved dogs. To find out more about Grey Cottage Pet Spa and Boutique, please visit: http://www.thegreycottage.com/index.html.

Make no mistake, Wheat is ultimately rewarded by her current profession. “I get to hold and love several different animals each day, and help them stay healthy and feel great by getting them clean and fresh,” explained Wheat. “It doesn’t get better than that for someone that loves animals!” Wheat is the proud owner of three Labrador retrievers-Bailey, Timber and Winslow-a Border Collie named Glory, and four short-haired domestic rescue cats-Piper, Norma Jean, Madeline and Kennedy. It would be an understatement to say that these adored animals are invaluable members of the Wheat family. At Grey Cottage Spa and Boutique in Fairport, pets are granted the luxury of the ultimate spa treatment-guaranteeing that not only will they leave happy, but that their “people” will too. The private location and quiet atmosphere ensures that your pets will enjoy their treatment in a safe, stress-free environment. The spa also offers a vast array of servicespampering your pooch the way he or she deserves. Certain to make your pet-babies’ tails wriggle in delight, among the services provided are nail trim and baths, sugar scrubs, bubble paw soaks and creative grooming. Of Grey Cottage’s convenient, customer-friendly practices, Wheat stated: “Pet parents are our friends and receive the best of customer service. We don’t use cages for drying, as we hand dry every pet, resulting in a fuller, soft coat and a shorter visit at the spa, to insure the least amount of stress.” Perhaps what makes ‘Grey Cottage Pet Spa and Boutique’ most unique is the special service Wheat can offer that no other grooming service in the state of New York can: certified cat grooming.

rochesterWomanMag.com :: april 2013


cause ::for a good By Brandy White Whitbourne | Photo by Zoe Gemelli

Are you in the mood to get your hands dirty and/or sweaty? Ready to get competitive? Want to bring out your alter ego? Brace yourself for one of Rochester’s most fun and exciting ways of raising money for local non-profits: Rochester B.R.A.W.L. Cheryl Ernst, Grace Ravines and Kristin Withall teamed together to create a theatrically-influenced, lady arm-wrestling league in efforts to creatively raise financial support and increase public awareness for strong causes in the Greater Rochester area. Standing for “Broads Regional Arm Wrestling League,” the philanthropic wrestling group is part of “CLAW: The Collective of Lady Arm Wrestlers (http://www.clawusa.org/).” B.R.A.W.L. debuted in its first match in January 2012 at “The Bug Jar,” where local bands and DJ’s were being featured in accompaniment of the various female-based arm-wrestling matches and raffles. Quickly outgrowing the space, they moved the matches over to Skylark Lounge where viewers can get a drink, get pumped up with entourage’s extreme energy, view and “bet” on the matches taking place or get a picture taken at the photo booth, provided by photographer Whitney Warne. If competition runs in your blood, feel free to get on stage (after signing up on the website ahead of time) and show the audience how it’s done! Bring friends and family so they can be your escorts, working the crowd, making spectators want to put their money where your mouth is. As much fun as that sounds, the trio turns it up a notch and makes each competitor create and play out their own character (they ask that costumes be kept G to PG-13 Rated), or alter ego, if you will. Men are allowed to join in on the festivities as a spectator or as a part of the entourage only. There are characters such as “Erin Go-Bra,” who is proud of her heritage and is two-time winner as well as the defending champion. There is also


april 2013 :: rochesterWomanMag.com

“Buckeye,” the (Ohio State Fan), “Bloody Mary” (the nurse by the name of Mary), “PsychaDaley” (the hippie), “Professor of Pain” (the teacher), “Baby Shark” (the daughter of JAWS), “Malicious” (the motorcyclist), “Rock Sinclair “the bro” and “AMadder Curie” (the chemist). “I love seeing what the women come up with for their personas,” said Withall, the designer. “You have no idea what they’re going to be until they get on stage. It’s a lot of fun.” “Ravines, the Master of Ceremony,” says that regardless of strength, they want anyone who is genuinely interested to be involved. To keep the events even more interesting, the trio decided that the winner of the event is not the competitor who wins the arm wrestling matches, but rather the one who can raise the most money. “Last event, we gave a custom made B.R.A.W.L. gold sprayed shake weight,” said Ravine. Grinning from ear-to-ear, the trio explained that it’s a funny motivator to “keep trying” and that “practice makes perfect.” They try to do a special prize for the actual winner. The events raise about $1,000, which goes to local non-profits and charitable organizations such as Girls Rock Camp, Breast Cancer Coalition of Rochester, Bivona Child Advocacy Center and Alternatives for Battered Women. “We choose a different charity each time and donate to them,” said Ernst, the referee. “The most exciting part for me is when I get to hand the representative from the organization the money,” said Ravines. Hoping one day to have dedicated arm wrestlers and a bigger audience, B.R.A.W.L. hopes to make Rochester its grassroots and continue to grow. “I really enjoy the relationships built by each wrestler,” said Ernst. “It’s not just about the things we can see, but the support for each other.” Women in the area can get involved by visiting their website at www. rochesterbrawl.wordpress.com. There is an online application to fill out if women would like to show off their wild side. They can also be found on Facebook, Twitter, Tumblr and Instagram.

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After Before


As a young child, the adults in my life instilled in me the importance of a having a firm handshake. If you are going to do something in life it is always better to commit 100%, handshakes are no exception. If you think about it, colleagues or potential bosses start trying to figure you out the minute that they lay eyes on you. Your clothes, your hair, your makeup, your facial expression etc all contribute to their first impression. The business world is full of competition. Your resume might have dozens of degrees and certifications but these won’t help you if you walk into an office for a meeting or interview, give a fishy handshake and immediately sit down and slouch. When that hand comes out for you to shake, you have approximately 2.5 seconds to help that person make up their mind about you. Asserting yourself as a person of importance is the key to success. The way that you carry yourself, how you walk into a room, even how you sit down can send signals to other people about the type of person you are. Possessing physical power is probably one of the most intimidating and impressive qualities that you can have. On the other hand, having poor posture and a weak handshake can be very insulting to those you are doing business with. It gives off the impression that you don’t value their time, which can have a negative effect on your career. How does being physically strong affect you as a person? Let’s start by looking your posture. Many people have desk jobs with long hours in front of a computer. Gazing at that screen all day sitting in that uncomfortable chair cause many people to slouch, it’s only normal. If you take one of those people and put them into a gym 3-4 days a week for an hour, things will slowly start to change. Lifting weights will start to strengthen and build their core muscles in their stomach and back. Muscles in their chest, shoulders and back will start to respond and grow. In as little as six weeks it is possible to build enough muscle to noticeably improve a person’s posture. Working out requires you to learn how to contract different muscle groups. This type of control translates into heightened body awareness which will change the way that you carry yourself. If you think about it stronger legs, a strong core and improved balance will change your stride. It will even improve how you walk in high heels. Confidence is a byproduct of working out. When it comes time for someone to choose who they want to work with you can be certain that you will stand out. In today’s world, businesswomen are running things at work and then going home and taking care of families. Doing both of these things causes a lot stress. A majority of the women who I meet every day complain of neck and shoulder pain flair ups during times of high stress. It is pretty easy to recognize a person who carries stress in this region; their shoulders will usually look elevated. Having your shoulders hiked up for extended periods of time will result in a lot of tension in those muscles which can lead to neck pain and even headaches. Spending personal time in the gym will help you to deal with the physical and mental side effects of stress. Taking time out to spend a few days at the gym is a smart business choice. It will enable you to handle your job better and convince those around you that you are the person for the job. I can guarantee that lifting weights will help you to get ahead in your career and take control of your hectic life. If any of you have questions about how to get started feel free to send your questions to pdpt@rochesterathletic.com Becca Even, Fitness Director RAC for Women Pittsford.


april 2013 :: rochesterWomanMag.com

By Rebecca Even

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By Nicolette Kelly Reidy

Local artist, world traveler, and elementary school art teacher Natalie Palermo, can now add “author/illustrator” to her impressive repertoire. She recently had her first children’s book locally published, entitled Rowan Discovers...The Elements of Art!!!. “I decided to write and illustrate my book because I saw the need for an elementary art education resource book for elementary art teachers, elementary learners and parents who homeschool their children in grades kindergarten through fifth,” said Palermo, who began working on the book eight years ago. Her idea for the book was sparked by browsing book stores for art education resources. While she would find information about artists, art history, and your typical “how-to-draw” books, there was not a book solely dedicated to teaching the seven elements of art, especially at the elementary level. Her new book fills that void, and can be used a supplement to art textbooks already in the classroom, or as art education enrichment for parents to use with their children in addition to their regular art program. “I am hopeful that elementary art teachers will utilize the book in their art instruction, and that parents will enjoy sharing it with their elementary level learner,” she says. Palermo’s book is 52 full-color pages, and follows a little girl named “Rowan” as she describes to the reader the seven elements of art: color, shape, form, line, texture, space, and value. Each element has its own designated chapter, which Palermo describes as “brief, but meaty,” with grade-appropriate content. “For example, the chapter on the element of ‘color’ discusses the color wheel with primaries, secondaries and intermediates. A fourth or fifth grade learner would be introduced to intermediates during an art lesson, while a first or second grader would be introduced to just primaries,” explains Palermo. While the book is generally geared for the elementary art student, even adults can learn more about art through Palermo’s clear descriptions and vibrant drawings. (This writer certainly did!) Palermo credits her mother-her first art teacher-for her encouragement and support in completing the book, which began during Palermo’s student teaching. “She really pushed me to finish the book - I love


april 2013 :: rochesterWomanMag.com

her for that.” She also acknowledges her brother for helping to find a local publisher for the book, as he too has had his own book of poetry published. When I asked about the character of ‘Rowan’ in the book, Palermo said Rowan is essentially Palermo as a child, and that the title character isn’t named after anyone in particular - she just loved the name! Other than studying abroad in Siena, Italy and traveling during school breaks to such places as England, Scotland, Ireland and Spain to gain more art inspiration for herself and her students, Palermo is a true Rochester native. She attended Aquinas Institute of Rochester for high school, and obtained her Masters of Science in Art Education at Nazareth College in Pittsford. Palermo has received recognition in local Rochester exhibitions for her ‘pen and ink’ art (her favorite art medium), and regularly submits her work to raise money for local charities, such as The Breast Cancer Coalition of Rochester, Bethany House, The George Eastman House, AIDS Rochester and the West Webster Fire Department. “It’s important to use your art to help others,” she stated. When Palermo isn’t busy working as a dedicated art teacher at Plank Road North Elementary School in Webster, or working on her own art, or traveling the globe, she enjoys playing golf and spending time with her family, friends, and boyfriend, Rhodes. Will there be another art resource book with ‘Rowan’ in the future? “Yes, I think there definitely could be!” Palermo says with a smile. “Perhaps - ‘Rowan Discovers...The Principals of Design’.” As grateful as Palmero is to have her first book published to help others learn more about art, she equally learns just as much everyday from her students. She is so happy that they are enjoying her book and all the hard work that went into it. “When I introduce my book to my students, I tell them that they can achieve anything with hard work and persistence like I did with my book,” she says. “If you focus on your goal, then you can achieve it!” The book Rowan Discovers...The Elements of Art!!!, written and illustrated by Natalie Palermo, can be found at both Wegmans locations in Webster, Hyatt’s - All Things Creative in Henrietta, The Memorial Art Gallery in Rochester, and at www.amazon.com in the near future.

Do you have angina or heart failure? Then it is time you learn about EECP, Enhanced External Counter Pulsation. This non-invasive treatment is clinically proven to significantly relieve symptoms for up to three years in nearly 80% of patients who undergo this outpatient therapy.

EECP May Be Right For You If:

• You have heart failure or angina that medication no longer relieves. • You have returning symptoms after open heart surgery, angioplasty or other invasive procedures and you have been told another procedure is not an option. Your doctor will need to review your medical history and examine you to decide if EECP is an option to help relieve your symptoms. You may be asking yourself, what is EECP Therapy? EECP therapy is a noninvasive, outpatient option to managing angina and heart failure. It is used


With today’s medical advances, patients often receive medication or surgical cardiac intervention to relieve angina symptoms but for some patients these options are not viable.

EECP works by increasing the blood and oxygen supply to your heart muscle while at rest. This therapy thereby decreases the amount of work your heart has to do to pump blood to the rest of your body. The therapy may also help your body form “natural bypass”. It increases the likelihood of blood vessels developing small channels that can become extra branches. These branches can deliver increase blood supply to the heart.


Angina is chest pain caused by a lack of blood supply, or oxygen rich blood, to the heart muscle. It is also a symptom of Coronary Heart Disease which is the most common heart disease in adults. When you have coronary heart disease the arteries of your heart have or are filling with a substance called plaque. This plaque blocks the passage way for nature blood flow.

when other therapies such as medication can no longer control your symptoms.

This therapy is given five days a week for one hour each day. There are a total of 35 visits and the relief can last three years. At each session of treatment, a patient will lie on a cushioned exam bed and a technicain will place large blood pressure cuffs around the legs and buttocks. These cuffs are timed to inflate and deflate between heart beats. An EKG runs for the duration of the visit and is used to set the timing of the cuffs. They inflate when the heart is at rest and deflate just before the next heart beat. Patients will wear a sensor on their finger to measure oxygen levels in the blood as well as the pressure waves created by the cuffs pulsation. Patients have experienced benefits such as having more energy, decreased angina or complete angina relief. If you have further questions about EECP check out UCVA’s website at WWW.UCVA.COM or call the office at (585)442-5320

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Please call (585) 442-5320 for further information rochesterWomanMag.com :: april 2013


entrepreneur ::woman

Browsing through the Rochester Brainery’s website, it’s improbable for anyone to not find a class that piques their curiosity. Its March and April course catalog is peppered with practical self-development how-to courses like Resume Writing, Couponing, and Eating Healthy on a Budget, but also pushes the mind’s boundaries with not-so-everyday subjects including Cardio Hula Hooping, reading Hebrew, and Jug Band Music. Lecture-style sessions stimulate voracious culture enthusiasts with new perspectives on the world’s surroundings whether jet-setting to Italy, cycling to the South Wedge for a day, or gaining insight into the international public art movement. Thankfully, ‘Brainery’ co-owners Stephanie Rankin and Danielle Raymo won’t be sending students a SUNY-sized tuition bill, nor expect patrons to declare a major or commit to an entire semester’s course load. With classes beginning at $10 and generally lasting only 2-3 hours, anyone can spend an evening at the Brainery and leave feeling a smidge bit smarter. Rankin and Raymo fully acknowledge the Rochester Brainery has many close similarities to a Brooklyn-based learning annex, where Raymo and her partner had resided up until the summer of 2012. However, the well-seasoned marketing professionals have tirelessly built a lifelong learning destination with an enthusiastic backing only found in Rochester. The Brooklyn Brainery had come up in conversation and as Rankin says, “We took the idea and ran with it.” After generating interest via Indiegogo and Facebook campaigns, it didn’t take long for insatiable learners to catch on to the Brainery’s elementary concept of cultivating a hip and social learning environment for adults, officially opening at the beginning of March in the Village Gate. “It’s been eight months from start to finish.” “But wait!” exclaims the reader. “How do I know that sales-hungry entrepreneurs won’t teach these courses?” “We are available for space rental in the event someone wants to simply pitch their business,” says Raymo. “To teach a class here, we don’t want our students to feel as though they are being marketed to. While our format is naturally a sales tool because some courses are taught by business owners, we don’t want our teachers to put the hard sell on anyone.” “Why pay $10-30 for a class when I could stay home and find knitting tutorials online for free?” While nobody would be able to say they were an expert in Photoshop just after taking one $30 introductory class, but it may be the kick in the pants some people need to get a new hobby going, and perhaps even find a new friend or two to grow in their newfound interest. The Brainery hopes to cultivate a heightened social learning experience, one that gets people off Reddit and making solid, real-life connections. “We are local with an emphasis on being social,” says Rankin. “It’s different than finding online tutorials when you have a source you can see in a room with people who are interested in similar topics and a person in front of you that you can pose questions.” “How do I know Brainery instructors are authentic and qualified?” Each course description found online includes a brief background of the instructor detailing their expertise on the subject and are carefully vetted before given the green light to teach at the Brainery. “We want to make sure everyone coming in are professionals who have a lot of experience,” says Raymo. “Like our sexual health class was taught by a staff member of Planned Parenthood, and a knitting instructor had provided us with some amazing samples.” As far as lining up a fluid, diverse course offering, the Brainery has far exceeded its expectations, and currently offers memberships with characteristics paralleling museums and yoga studios for knowledge-hungry patrons. “Our structure is well-suited to very specific, niche topics,” says Raymo. “For example, we have someone who is planning an aspect of color class specializing in design geared towards colorblind people. And we know he’s qualified to speak on the topic because he’s a colorblind designer himself.” It didn’t take long for Rankin and Raymo to get deluged with course ideas after some highly successful social media campaigns and in-person fundraisers. The next challenge will be to ensure the wooden seats will be filled for each class. The duo hopes to expand its course offerings into series (its first focusing on home brewing techniques from coffee to champagne), planning field trips, and childcentered courses. Other offerings currently in the refinement period include space rentals for formal meetings, co-working, and Sunday Socials. To find out more about Rochester Brainery visit rochesterbrainery.com


april 2013 :: rochesterWomanMag.com

By Stephanie Williams | Photo By John Schlia

Now you can share stories through social media & email, and watch videos with the Rochester Woman Magazine App. Easy navigation and completely interactive!

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By Brandy Whitbourne | Photo By Zoe Gremelli


Leaving the local Starbucks, I found that I was truly inspired by the retired pastor at Calvary St. Andrews Presbyterian Church and advocate for the South Wedge neighborhood.


Spending only an hour with Rev. Judy Lee Hay, I felt this true spirit that lived within her. She had such compassion, perseverance and above all, willingness to help others. To be closer with family, Hay arrived here in Rochester in 1973 after coming from her first parish in Albany, NY. Divulging in her time there, Hay told me about how she preached against the war. After not wanting to come to this area because of its seemingly dismal reputation, she would soon find that standing up for what she believed in would scarcely give others the push they needed. Giving her first service in1974, the church was not keen to the idea of woman running the church and did not allow the ordination of woman. “In the early days, there was no woman who was head of staff,” she said. “Other churches were ordaining since 1956 but only a few woman were ordained.” Now that the church has accepted women openly, she says that “women look at the Bible differently; men don’t see the Bible in the same way and now they have dynamic capabilities.” Hay also said that the church is slow to change and that they had to grow to get this vision, much like the acceptance of same-sex marriage. Inspired by her pastor back in the seventh grade, this was the path she knew she wanted to take. “I had this pastor who was preaching one Sunday when he happened to have a heart attack,” she said. “He stood up and looked at us and said ‘You don’t think I’d let you go home early, would you?’ He had a strong sense of community and was very caring.” Having fought to end the war, Hay was faced with helping her community that found itself stricken with poverty, evicted homes and violence. In 1975 the South Wedge Planning Committee (SWPC) was born.  As the executive director, Hay teamed up with business owners, community leaders and residents to revive the neighborhood. “I have this theory called visible victories,” said Hay. “Even the smallest things make a difference – planting flowers, towing vacant cars and cleaning out houses all make a difference. Yes, it doesn’t seem like much but put together it makes a difference. Also, it made everyone start to team up in a fun way. Every Thursday was garbage day in the Wedge.” In efforts to keep the South Wedge area diverse, the SWPC fought to prevent School No. 13 from shutting down in 1979, later converted into Gregory Park condominiums-- showing support to developers looking to add Section 8 housing in the 1980’s. Non-profits started opening their doors to those in need while luxury apartments were being built along the Genesee River. “I wanted it to be a healthy community. I wanted the poor and the middle class to be side by side,” she said. Stepping down from the position in 1991, the neighborhood no longer had any vacant houses, while some homes almost tripled their value. For Hay’s next adventure, she plans on crossing off one of the items on her bucket list by visiting Jerusalem, or the Holy Land, in June. She also plans on spending more time with friends and family. With as much fun as she will be having as a retiree, her memories will not be forgotten. Some of her fondest memories include the 25 mile bike trip to her house in Penn Yan (that sits on 10 acres), monumental justiceelevating  moments such as  the church allowing same sex-marriages, baptisms and funerals. As for the church, Hay feels they will continue to grow. “I see them continuing new partnerships in the community and engaging with other organizations,” she said. “They are healthy, have passion and great leaders.” Like many others, I let her know what a true inspiration she is. As her cheeks turned a shade redder, I realized that I was not the only one humbled.


april 2013 :: rochesterWomanMag.com

Visible Victories


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rochesterWomanMag.com :: april 2013




pa· nache noun - dash or flamboyance in style and action Before you notice the labels at Panache Vintage & Finer Consignment in Brighton, you may notice the hats. A regal parade of vintage hats adorn the upper part of the walls, looking down upon a sea of gorgeous designer clothes, shoes, bags, and accessories the likes of Louis Vuitton, Hermes, Tory Birch, Coach, and Prada. Yet, the hats are more than decorations; they represent the incredible entrepreneur behind one of Rochester’s most unique and successful female owned boutiques: Joan Lincoln. Lincoln, 53, is a woman who wears many hats and wears them each with style, class, and, well… panache of course. The First Hat While Lincoln was growing up in the small Finger Lakes town of Waterloo, there was no outlet mall. One of her first jobs was at the most popular store in town at the time: the village pharmacy. “It was a nice pharmacy with Hummels and a designer fragrance bar,” Lincoln said. “I sold Elizabeth Arden and Shalimar. Who would have thought that would have been related to who I am today?” At the time not even Lincoln, who is the daughter of Ceil and Ed Boudreau, realized the beauty industry was in her future. She went to Alfred State for court stenography and moved to Rochester to start a family. “I was a small town girl from a place where I knew everybody,” Lincoln recalled of her move to Rochester in 1980. “I was almost afraid of Rochester.” To meet people she decided to get a job at her favorite store at the time – The Limited. Within three months she was managing the store and later became the special events and marketing coordinator for Wilmorite Inc.’s Eastview and Marketplace Malls- her journey into the world of fashion had begun. The Apprentice Hat Lincoln quickly realized how much she loved fashion and got involved in other parts of the industry as well – modeling, make-up artistry, image consulting, and more. “I had always been at the other end of the makeup brush, but always fascinated by it,” said Lincoln of being a makeup artist. “I never realized I had that talent. It is a part of who I am.”


april 2013 :: rochesterWomanMag.com

When she left Wimorite after eleven years, she took a position with a high end fashion boutique in the Village of Pittsford and also worked as a makeup artist for NYC-industry giant Trish McEvoy Cosmetics. Kathie Fish, of Perinton, frequented the shop and was drawn to Lincoln’s taste and style immediately. “Joan’s amazing,” said Fish, who has been a customer and friend for twelve years. “She has a tremendous knowledge of fashion and how to put fashion together. She’s very creative in a tasteful way.” One trait of Lincolns in particular struck Fish – a selfless sales style. “She is not out for herself,” Fish said. “She wants the best for the people who come to her. She would never try to sell something to somebody just to make a sale – she makes sure it’s right for the customer.” Fish calls Lincoln “a total package” when it comes to knowing fashion and knowing how to assist her customers. It was at the Pittsford boutique that Panache was born – literally. “A couple of the women I dressed there regularly would say, ‘Joan I love working with you because you have such panache,’’” Lincoln recalled. “I had to look it up and when I realized it was French and Italian for flair I was like ‘Hmmm.’” Lincoln’s sister Debbie DiLorenzo of the Finger Lakes agrees that “panache” describes her little sister well. “She’s always had panache,” DiLorenzo said. “She’s a natural – always had a great sense of style and understanding of clothes and fashion.” The Entrepreneurial Hat When Lincoln turned fifty she knew it was time to take off her apprentice hat, gather the myriad of skills she had learned, and tightly fasten on the hat of entrepreneurship. “I had been working for other peoples businesses in a supporting actress role,” Lincoln said. “I wanted to do something different. I knew I could do something different.” Lincoln decided to focus on what she had discovered to be her true love – making women feel good about themselves through fashion and beauty and identified a hole in Rochester’s market that would allow her to do so: high end consignment. “The concept of a higher end consignment boutique in Rochester was novel,” Lincoln said. “There were thrift stores and consignment stores, but not high end stores selling luxury items and fine labels like Chanel and Hermes.”


story rochesterWomanMag.com :: april 2013


::cover story 38

april 2013 :: rochesterWomanMag.com

To prepare for her idea Lincoln armed herself with knowledge. “I read like a fiend,” Lincoln said. “I educated myself extensively on consignment and luxury items. Knowledge is power.”

She called twenty-five customers in the Rochester area she had sold merchandise to in the past and told them about her business concept. All twenty five women – whom she calls her “Panache Princesses” – opened their closets to Lincoln to begin her inventory. Some naysayers told her the economy in 2010 was too poor for her idea. “Yes the economy was at the bottom of the barrel,” Lincoln said. “But I thought it forward. I knew there was a market for upscale luxury items at consignment prices.” She believed in herself. “I am not a risk taker and this was the risk of a lifetime,” Lincoln said. “But I said ‘Your path has given you every single element you need to open Panache.” She also found encouragement remembering the words and legacy of her late brother Mark Boudreau who passed away in July 2000 age of 44 of breast cancer. “Before he died he told me ‘As long as you wake up in the morning, everything else is icing on the cake,’” said Lincoln, who also has a brother Ed Boudreau. “I think of that every morning.” DiLorenzo says their brother would be happy with her accomplishments. “Mark would be so proud of Joanie,” DiLorenzo said. The Panache Hat On August 3, 2010 the doors to Panache opened for the first time. The business, though still a baby notes Lincoln, has two part-time employees and is doing phenomenal. “We are known for our customer service and attention to dressing women,” Lincoln said. “And our merchandise is unbelievable.” Lincoln has gone from 25 consignors in Rochester to 1300 from all over the country. She has clients from the west coast and Manhattan, including a well-known actress and other notable women whose privacy she honors, who ship their items to her on a regular basis.

At Panache, Lincoln also practices her makeup design and is a sought after make-up artist for Rochester area weddings and high profile runway events like Fashion Week of Rochester.


“The most difficult part of opening my own business was writing the business plan,” Lincoln recalled. “But I asked questions, took classes, and felt really comfortable with what I prepared.”

“We get hundreds of bras brought to the store every month,” Lincoln said. “Local Girl Scout troops do the sorting and we ship them or send them where they need to go. The more bras we can recycle the better.” Most recently, Panache began a new relationship with Free the Girls® - a non-profit organization that provides job opportunities to women rescued from sex trafficking.


She attended classes through SCORE, a nonprofit association dedicated to helping small businesses get off the ground, and wrote her own business plan.

It is a year-round drop-off site for Fairy Godmothers of Greater Rochester’s prom dress donation program; was the first New York State Ambassador for the BRA Recycling program and services women’s shelters such as Alternatives for Battered Women, East House and Serenity Home with “like-new” bras.

She also personally maintains Panache’s social media presence – which has a huge following on Facebook, will be launching a new website this spring, and writes a fashion Blog for the Democrat and Chronicle’s HerRochester site. “The big city of Rochester has turned into the small country town I was used to,” Lincoln said. “I’m so blessed to be part of a community that’s so welcoming and supportive.” The Mom Hat While Lincoln is proud of what she has accomplished at Panache, she is most proud of the three beautiful, successful daughters she has raised as a single mom. She lovingly calls them her “variety pack” – Taylor, 18, a senior in high school; Jessica, 23, a graduate student at Roberts Wesleyan College; and Elizabeth, 27, a graduate of the Rochester Institute of Technology who works in management at Nazareth College. “I’m proud of everything my sister has accomplished since day one,” said DiLorenzo. “But I’m most proud of her for being a single mom and empowering and inspiring her daughters and other women.” Her daughters have been with her each step of the way towards owning her own business. “We couldn’t be more proud of our mom,” said Elizabeth Lincoln. “She is a pretty big inspiration. I’ve always looked up to my Mom.” Elizabeth, who is working towards opening her own restaurant believes her Mom could have opened Panache sooner. “She could have done this twenty years ago,” Elizabeth said. “She was capable of being an entrepreneur a long time ago. But the timing was right now – this is her time.”

Lincoln is also using Panache as a vessel of good for the community. rochesterWomanMag.com :: april 2013


Find the perfect place to call home

office 585.389.1031 | mobile 585.755.7289 | web StephenCassRealty.com 40 Grove Street, Pittsford, NY 14534

Photo by Todd E Media

dream it, If you can

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From Left To Right: Bridesmaid - Nicole Kestos Bride - Taylor Smith Bridesmaid - Linh Phillips Bridesmaid - Lauren Sands

The Concept: Taylor is getting married in Rochester on August 17th, 2013. She and three of her bridesmaids came into the Tammy Swales Studio to hang out and have fun together with a girly day photo shoot!  The Rules: 1. Only bring things out of your closet.  2. Don’t shop. 3. Just come as you are.

The Results: Jason Ripple of Rock Paper Scissors Salon styled their hair and Michelle Rauber did the makeup. We did not pre-plan the session -- instead -- we used what we had and what the girls brought with them for clothing, shoes and accessories. We planned everything on the spot -- how they looked, what they wore and the set. Girls mixed and matched items from their “closets” like true friends do! There was lots of sharing and laughing and playing.

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Dear Richard, If men can ask men, women can ask women, and men can ask women, why can’t women ask men? Good Question! Why Not? Stop in and let us help you find the perfect ring to pop the question.


Custom Creative Cookies We Are Now Taking Orders For The 2013 Wedding Season! Brides Spend On Average $10 Per Favor Cut-It-Out Cookies Starts At $1.50. Shawn Catalano

585.721.9914 • shawncatcookies@gmail.com www.facebook.com/CutItOutCookiesRochester

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april 2013 :: rochesterWomanMag.com

b. Roberts Travel

For all your vacation, group and business travel needs. 233 Watson Road, Fairport, NY 14450

Office: 585-388-1010 I Cell: 585-732-9076 I Fax:585-388-1028 jroberts@brobertstravel.com I brobertstravel.com

BLACK WHITE Saturday, April 13th from 7 to 11pm at The Strathallan Hotel on East Avenue The bachelor and bachelorette auction will include 10 males and 10 females with all of the proceeds going to benefit Aids Care of Rochester. Each couple in the auction will receive a gift certificate to enjoy at a local restaurant. Guests will enjoy the auction’s MC comedian Pam Werts, goodie bags, free appetizers from Char, drink specials, music from DJ E.T., incredible auction items from various local businesses to bid on and room specials for anyone wishing to stay overnight at the newly remodeled hotel.


WOMAN magazine

Tickets are $20ea. and space is limited to the first 200 guests. For More Info Or To Purchase Tickets, Please Contact: Kelly Breuer at 585.727.9120 or kelly@rochesterwomanmag.com

Inspire rochester women

Sherry Schaefer Owner, Alternative Hair

By ashley cooper | Photos by zoe gemelli

Facing the prospect of losing one’s own hair is sobering for most women, but for Sherry Schaefer, an established Rochester stylist, the loss proved to be a staggering blow…

Upon entering her 40’s, Schaefer’s co-workers at a top Monroe Avenue salon began to notice she was losing gaps of hair in the nape of her neck. While applying make-up one morning, Schaefer herself was startled to see that almost overnight, her hairline had receded by nearly an inch. She was eventually diagnosed with the autoimmune disease known as, “alopecia areata” in which the body recognizes hair as foreign invader and rejects it. The skin condition affects roughly 2% of the population, and at varying levels of severity. “It was a devastating diagnosis,” Schaefer recalled. “For me, as a hairdresser, surrounded by hair all day every day, I didn’t know what I was going to do.”

Schaefer tapped into the local wig suppliers without much success. Resorting to ordering a wig from a catalog, Schaefer selected a design from what would eventually become her favorite product line: Rene of Paris. Because of her profession, she was able to purchase several wigs at a wholesale cost. In the plethora of the manufactures’ selection, Schaefer was determined to find a wig that resembled her own hair as closely as possible. “As I became more accepting of my condition, I started to have fun with it,” said Schaefer, fondly recalling the shock of her clientele when she approached them one day in a short, blonde wig—quite a step apart from the familiarity of her long auburn locks. “Every now and then, when I feel a little daring, I will play around with it. But when I look in the mirror, I just want to see me, not another version of me.” On New Year’s Eve 1999, Schaefer quietly went into the bathroom with a glass of wine and shaved what remained of her own hair. After nine months, Schaefer’s hair started growing back—not uncommon for patients with alopecia areata. However, after giving birth to her daughter Olivia, Schaefer relapsed into a postpartum version of her previous condition. This time, the disease proved to be severe, and Schaefer returned to her wig collection. It was at this time when others began to approach her about purchasing a wig of their own. In 2004, Schaefer officially filed the “DBA” for “Alternative Hair”-the title of her home-based supply in Penfield. As Schaefer’s inventory grew, she began getting referrals from local cancer support centers. Among her range of clients are women (near and far!) who are imminently losing their hair as a result of chemotherapy, pre-menopausal women who have thinning hair and are in search of an appropriate hair piece, or “topper,” and women diagnosed, like Schaefer, with alopecia areata. Schafer quickly realized that her in-home shop was destined for a greater purpose; she was not merely running a wig supply, she was invested in a lifelong ministry. (continued on page 60)

rochesterWomanMag.com :: april 2013


inspire :rw

“Light up your life with style and a smile!” Trish Martin

Owner, Chandelier’s Boutique and Accessories By ashley cooper | Photo by jenniffer merida

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening.” –Coco Chanel As a young girl, Rochester native Tricia Martin embraced the outrageous fashion trends associated with the 1970’s: the psychedelic colors, the platform shoes, the dramatic wigs-the works! In fact, Martin could often be found in the closest of her mother’s friends rummaging about their wardrobes, modeling her ingenious creations in a world all her own. Her affinity for all things en vogue, combined with her love of traveling lead Martin on a whirlwind of fashion-inspired adventures including various trips to none other than New York City to observe the progressive designer lines. Martin additionally attended a Rodeo Drive fashion show; her friends poked fun at Martin as she attempted to mimic the notable “model’s swag.” In spite of holding longstanding roles as an administrator in the medical field, Martin stayed true to her first love. Martin became a personal shopper and eventually hosted accessory parties on the side. When the opportunity arose to open her own boutique, Martin eagerly seized it. “I knew if I worked hard enough, with the knowledge ability and experience I had it would be a great success,” said Martin. “I thought of how my fashions came in to play at the workplace. For example, when I used to work in the medical practices, I will never forget some of the elderly patients coming in seeing my sparkly and edgy fashion jewelry. Their faces would light up as they were smiling and commenting on how pretty they thought it was. It was a conversation piece I wasn’t the only one enjoying my fashion. It took there mind off how sick or lonely they were at that brief time; it was a pleasant moment… it cheered them up.” Martin’s “Chandeliers Boutique and Accessories” is conveniently located in Pittsford. She adapted the name from her beloved slogan, “Light up your life with style and a smile!” According to Martin, “Chandeliers Boutique offers an array of unique affordable fashion forward clothing and accessories items. We have mothers, daughters and grandmothers all shopping at the same time. We offer a little something different catering to women of all ages!” Upon stepping through the doors of ‘Chandeliers,’ one would think that they walked through the gates of Paris in the Romantic era. Frenchinspired furniture, pretty-in-pink accessories and vintage décor abound. It is a girly girl’s paradise. Among the apparel offered at Chandeliers are designer lines featuring the likes of “Miss Me Jeans,” Samuel Dong and Shelly Kyle. Martin also carries the craftings of local artists such as Bombay Bay Bangles, Unique Wear, SV Style, Jem Design, Kreationality, Seriously Sew Sassy, Mansa Wear and Whimsical Designs by Ann (Borrelli). “We are proud to have a direct impact on the local economy and inspire creativity within the community by offering our customers items to purchase from the local artists,” said Martin, who regularly participates (continued on page 60)

::rw i

“I am the type of female who loves a challenge.”


Lorraine Serpe

Owner, Lorraines’s Food Factory By Jamie Lober | Photo by Jenniffer Merida

Lorraine Serpe is a Rochester woman who has shown outstanding merit in both her professional and personal lives. Serpe, of “Lorraine’s Food Factory” on Culver Road is one of the city’s most prestigious business-owners. Known for her quality catering service, unmatched sandwiches and salads and convenient, yet healthy frozen meals, Lorraine Serpe is one of Rochester’s finest assets. Born and raised in the 19th Ward, Serpe’s flair for all things culinary was ignited when she began cooking for the faculty at St. Agnes High School-where she graduated from in 1978. The story of a legendary career in the food and entertainment industry that has spanned across three decades began simply enough. Perhaps it was sheer kismet that a hairdresser suggested Serpe prepare and deliver her scrumptious sandwiches to her co-stylists. After administrating an eight question survey to various businessmen, Serpe noted a high demand for both quality lunches and catered board meetings. She took it upon herself to continue preparing and delivering her sandwiches to local businesses and organizations by day while maintaining a second job in the evening. “I am the type of female who loves a challenge; all you have to do is challenge me in life and I could guarantee I would succeed,” said Serpe. Serpe discovered the secret to lasting success upon reinventing herself. “People were making presentations and selling their milliondollar wares and bringing us in since we were the higher-end type of caterer,” said Serpe.


In due time, Serpe went from seizing local opportunities as a breakfast, lunch and dinner caterer to collaborating with famed artists and celebrities like Chuck Mangione. This led to the creation of” Lorraine’s Coastal Catering” and thereafter the establishment of her entertainment-based business. “Over the course of twenty-five years in the entertainment business I could tell stories about John Denver, feeding Frank Sinatra or Mariah Carey, among other groovy people,” said Serpe. Then came a full-service restaurant. “In 2006 God spoke to me at four o’clock in the morning and said ‘seniors’, so I started pacing,” recalled Serpe. Focusing on the promotion of health, she developed frozen gourmet entrees specifically designed for people with diabetes, high cholesterol, high blood pressure and heart disease in mind. “I have to tell you that I am keeping seniors in their homes,” said Serpe. The meal packages are also cost-effective. There is even a special promotion: if a customer wishes to purchase six meals, they receive one for free. The array of delicious prepared meals includes scrumptious shrimp scampi, mouth-watering gourmet meatloaf and succulent salmon cakes--all under ten dollars! Whether she is dealing with Fortune 500 members or grandiose shows at the Blue Cross Arena, you can be certain Lorraine Serpe is on the cutting edge of the food industry. “The key to my success was being a renaissance woman, reinventing myself and going with the times,” said Serpe, who, as a woman, has prevailed over her fair share of struggles in a “man’s only” world. “I (continued on page 60)

rochesterWomanMag.com :: april 2013


Sherry Schaefer

trish martin

lorraine serpe

Upon meeting Schaefer, I quickly understood why individuals from all over the world seek to have a consultation with her. It’s easy to see, by noting her warm and caring presence, why her clients speak so highly of her. Schaefer realizes that for most, losing hair is a profoundly sensitive matter.“ It’s the outward sign of an inward condition,” explained Schaefer. “Everything else is private. When you receive a diagnosis, you can choose to share it with those in your life or not. Your hair is there for everyone to see.”

with various charity-based events, including the Boutique Crawl which serves to support the Center for Youth.

love to see female success stories because it is hard and it is especially hard to be a female in the food service and entertainment industry,” she stated. Pushing has helped her get ahead. “There are gives and takes in business and you have to have the drive and energy to do it so if people slam the door in your face, you fight harder,” said Serpe.




When a client approaches Schaefer’s shop for a consultation, she carefully leads them through this significant phase of their journey by helping them select the best possible wig (which Schaefer refers to the medical term of “cranial prostheses”) to meet their unique needs, showing them how to groom the wig or hairpiece and also how to position it, extending advice based from her own personal experiences, and, if the client desires, Schaefer will shave their head. Clients are welcome to come alone or in the company of their loved ones. When asked if leaving the life of hair styling and cosmetics for ‘Alternative Hair’ was the right decision, Schaefer emphatically responded, “Yes. This is what I am meant to do. I have the best job in the world.”



“There is no greater success one can achieve in this business than that of a loyal customer,” said Martin. “That has been what I am most proud of here …I am truly honored when a bride comes in to purchase her accessories for her wedding party-that she would choose us to represent her on such an important day she will remember for the rest of her life. That is the joy and true recognition that feeds my passion of owning and operating my business.” In her valuable spare time, Martin enjoys the company of her beloved, four-legged companions, Gucci and Gracie. “In the words of one of my favorite female country music artists, Miranda Lambert, ‘My Dogs are My Children,’” said Martin. “I love spending time with them when I can and taking them for walks.” Martin also is partial to all things equestrian, especially horseback riding. She is also frequently found traveling about, to locations near and far, always scoping new lines and inspiration to bring to ‘Chandeliers.’

Serpe emphatically embraces the notion that her legendary business will run in the family for decades to come. She has worked diligently to have her name be among the most coveted in the field. “I am going strong thirty years and with two children so maybe one will want to continue doing it,” said Serpe hopefully. For women who presently share a similar ambition to her own, Lorraine Serpe offers some valuable advice. To get started, she encourages women to research their idea and see if there is a demand. “Figure out all the numbers before you get in too deep and know that you have to be dedicated,” said Serpe. “No matter what happens, never give up,” charged Serpe. The narrative of working from the ground up is one of our nation’s most beloved stories. From the day she graduated from college, Serpe followed her dreams and opened her business. “I am the true American dream,” said Serpe. For more information on Lorraine’s Food Factory,visit www.lorrainesfoodfactory.com.

VIP Tickets $100 Second Row Tickets $50 General Admission Tickets $40 For more information of this event, please contact :

585.309.3239 I 1115 East Main St. I Building 1 I Rochester ROCtheRunway@yahoo.com I www.ROCtheRunway.Eventbrite.com A portion of the proceeds will benefit:


::a little rwm


By Pam Werts

Many of us dream of being our own boss. Envisioning long lunches and coming in late. Living the fantasy of setting one’s own hours and not having to answer to anyone! Yeah....RIGHT! I had NO idea what a hard ass I really am! I hate working for me. I expect too much, I don’t pay myself well and I expect myself to work on the weekends and off hours! Blah! When did I become the one that has to answer for things? The one whose shoulders carry the weight of the world? The one who has to get up at 3 AM and check my email to ensure I replied to a potential client? In short, when did I become a grownup? When did this happen? Creating one’s dream takes many things but above all else you need to be committed. And at times, you may even feel like you need to be “committed”. It takes guts and grit. One must be passionate about overcoming the onslaught of hurdles that are going to be thrown at you. Everything from upfront capital needs to getting your idea out there, staffing, creating processes and the list never seems to end. It can be disheartening and soul crushing at times. So why do we do it? Why not be a soldier verses the general? I believe there are many reasons. These reasons span from ego, to a true desire to improve the world around us. Personally, My reason is I want to someday run my business, from my iPad, on a remote beach somewhere. I want to BE the Corona commercial. Lounging on the beach as some really handsome pool boy, we’ll call him Paolo, brings me cold alcohol, fluffs my pillow and fans me with some sort of large fig branch. Those days are but a dream at this point, but heck, it keeps me going every day. For me, the most difficult pill to swallow is the famous “the customer is always right” Anyone that knows me knows I will argue a point to death. Clamping down like a rabid pit bull, but that doesn’t work when it’s YOUR butt on the line, huh? I am expected to be calm, knowledgeable and courteous despite the fact that I can’t log into my online bank account, my email is down, I need to track down several orders, answer the phone, give the web guy the content and images he needs, reheat the coffee I forgot to drink, generate a PO, balance my P& L all while trying to move the run in my tights to a place no one can see it before my 11 AM meeting! It’s like multi-tasking on crack. Some days I am at a loss on where to start chipping away at the ever growing mountain of paperwork on my desk. All this because I believe, like every entrepreneur out there, to my very soul, that what I am doing is amazing and needed. It’s he feeling that, somehow, maybe I can make a difference out there. Maybe even change the world for better — even if just a smidgen. It’s what keeps us going, ladies, and keeps us trudging along. Well that and the future feel of a warm Caribbean breeze across my legs as I lounge by the pool...and lets be real, a thickly muscled Paolo walking towards me with a dazzling smile and a full glass of Kendall Jackson Chardonnay...sigh. rochesterWomanMag.com :: april 2013


traffic jam ::wisdom in a

Dear Angella, I work for an amazing boss. She is frequently going out of her way to help others. If she knows someone is in need she will help them. She sits on many boards and is constantly contributing. I was wondering if there is any way I can honor her for all her achievements. - Ruth Dear Ruth, Yes there is. My suggestion would be to nominate her for an award. There is no higher honor than be honored by your peers. There are three awards that I know of that specifically honor women. The first is the ATHENA Award given by the Greater Rochester Women’s Council. The ATHENA Award actively supports and celebrates the ATHENA mission of supporting, developing and honoring women leaders, inspiring women to achieve their full potential—creating balance in leadership worldwide. The ATHENA Award honors individuals who strive toward the highest levels of personal and professional accomplishment, who excel in their chosen field, devote time and energy to their community in a meaningful way, and forge paths of leadership for other women to follow. ATHENA Recipients must meet each of the following three criteria: • Demonstrates excellence, creativity and initiation in their business or profession. • Provide valuable service to improve the quality of life for others in their community. • Assist women in reaching their full leadership potential. You can go to www.grwc.com for more information and a nomination form. A Selection Committee consisting of a diverse group of business and community leaders will review all nomination forms and select the ATHENA Award Recipient. Be sure and check for 2013 nomination dates. The next two awards are given by the Rochester Women’s Network (RWN). The Up & Coming Businesswomen’s Award is given annually to local women who have worked full-time in their current career fields for fewer than 10 years and have successfully demonstrated their professional influence in that field through numerous accomplishments, career growth and advancement, innovative and creative thinking, and initiative at work and in the community. Nominations are accepted from the community. A woman does not have to be a member of Rochester Women’s Network to be nominated. The final one is actually currently seeking nominations for the 27th Annual “W” Award, to be presented on May 16, 2013 at The Woodcliff. This prestigious award acknowledges a local woman who: • Works on behalf of women, going above and beyond the day-to-day expectations of her paid or unpaid position to support the personal and professional growth of women. • Empowers and influences other women to learn, grow, advance and succeed through her example. • Inspires others through her courage, initiative and creative energy. • Exemplifies a high standard of integrity and respect for others. Five honorees will be selected from the qualified nominees; one award recipient will be selected from the five honorees. A Selection Committee composed of community leaders and prominent individuals including representatives from the RWN Board of Directors, RWN members, and communitybased organizations in the Rochester area, will choose the five honorees. The 2013 “W” award recipient will be selected by vote of the RWN membership & the Selection Committee. If a tie occurs, the Selection Committee will make the final decision. You can go to www.rwn.org for more details on these awards. Each of these awards is an honor to be nominated for. Your boss will be in good company with her fellow nominees and will be proud that you were thinking of her. I encourage you to take a few moments to look at each award and decide which one best fits her. Spend a bit of time chatting with your boss to gather all the necessary information. Then take the next step and nominate her. Good luck. Do you have a question for Angella? Send it to Angella@wisdominatrafficjam. com or check out her two complementing businesses at www.midnightjanitorial. com or www.onestoprochester.com

By Angella Luyk

GREG POLISSENI Breaking Free Cody Kroll


Opening Reception: Friday May 3rd 5pm - 8pm

© Tammy Swales

1115 E. Main St Door #7 Suite 310 Rochester, NY 14609 • 585-202-6909 Fine Art Gallery • Artist Management Appraisals • Consignment • Framing www.scÞneartgallery.com www.ramonsantiago.com

::Tips for



A Cottage Industry Of Condescending Books Doesn’t Address The Real Issue.

Presented By:

Why do we cling to the myth that women don’t understand money as well as men? If you look at the personal finance books out right now, some of the titles might convince you that women need “special help” when it comes to figuring out saving, investing and budgeting. The current self-help tomes include Prince Charming Isn’t Coming…SHOO, Jimmy Choo! The Modern Girl’s Guide to Spending Less and Saving More…Does This Make My Assets Look Fat?…Girl, Get Your Money Straight…A Purse of Your Own: An Easy Guide to Financial Security. Judging by these titles, you would think contemporary American women are naive shopaholics or squanderers. But is that really the case? Data Suggests Women & Men Don’t Spend That Differently.

The Bureau of Labor Statistics (BLS), which tracks consumer spending patterns per gender, finds that personal spending between the genders evens out. For example, while women have historically spent more on their apparel than men do on theirs, recent findings show that men are spending more on eating out, audio and visual equipment and transportation.1,2 Do Women Run Wild At The Mall?

Data seems to say otherwise. While the most recent BLS data indicates that 76% of women have at least some credit card debt compared with 67% of men, it also reveals that credit card balances are higher for males. Empathica, a firm providing consumer insights to retailers, polled more than 7,200 U.S. consumers in 2009 and found that 72% of women had reduced their retail spending in the recession compared to only 62% of men.1,3 Two Surveys Suggest Women Might Be More Prudent Investors.

In 2001, a study conducted by two University of California, Davis professors titled Boys Will Be Boys: Gender, Overconfidence, and Common Stock Investment appeared in MIT’s Quarterly Journal of Economics. Looking at patterns across 35,000 households, Brad Barber and Terrance Odean determined that male investors traded stocks about 50% more often than women investors, with their market timing efforts resulting in poorer returns and more frequent fees and charges.1 In March 2009, University of Oregon professor Ellen Peters conducted a nationwide survey which revealed that just one in every 40 women had “made riskier investments looking for long-term growth” in the past week, while one in eight men had taken such a risk.4


april 2013 :: rochesterWomanMag.com

Other Surveys Find Women Prioritizing Savings & Debt Reduction.

TD Ameritrade has a recent poll out in which 68% of women say they intend to save more of their money in 2011, compared to 62% of men. In a 2010 Citigroup survey, 48% of women aged 18 to 39 said that they were saving more money than they had in the past. Overall, 72% of women in the Citi survey responded that they would use extra cash to pay down debt, compared to 65% of their male counterparts.5,6 The Real Issue Is Unequal Income.

On average, women live longer than men and therefore need more money across a lifetime. Yet on average, they don’t earn as much as men. According to the Labor Department, women working full-time after age 24 still earn just 80% of what men working full-time do.5 However, the National Center for Women and Retirement Research estimates that 75% of women will be widowed – at an average age of 56 – and that 90% of women will be solely responsible for their financial situation at some point in their lives.5 There is no need for condescension; there is a need for comprehension. Women do need to realize the financial challenges that come with potentially longer life spans and potential absences from the workforce, and plan accordingly. But, it’s time to shed the old stereotypes and myths. Tauber L. Emmings may be reached at (585)381-1861 or tlemmings@ westminster-financial.com. www.westminster-financial.com Registered Representative, Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Financial planning services offered through Westminster Financial, a Registered Investment Advisor. Cambridge and Westminster Financial are not affiliated. Citations. 1 slate.com/id/2274416/ [11/17/10] 2 mint.com/blog/finance-core/boys-gone-shopping-wild/ [1/27/09] 3 prweb.com/releases/2010/01/prweb3531414.htm [11/1/10] 4 online.wsj.com/article/SB124181915279001967.html [5/9/09] 5 blogs.reuters.com/deep-pocket/2010/11/08/women-saving-more-despiteuncertainty/ [11/8/10] 6 businesswire.com/news/home/20100510007375/en/Citi-Survey-Finds-YoungWomen-%E2%80%9CMe-Generation%E2%80%9D [5/11/10]

According to the VIDA Women in Literary Arts 2012 survey, more male authors than female are featured in major literary publications, with editorial staffing skewed towards men. Who’s to blame? Is it publishers or institutions such as schools and universities, or is it our preconceived cultural notions as to what constitutes literature? While the debate hashes out, I’m delighted to bring you a few good books by women. Category: Nonfiction Essays Love Always Wags Its Tail – The Dogs That Changed My Life By Kathy H. Porter (2012)

Love Always Wags Its Tail is a collection of 12 essays by a local woman who chronicles her experience with the dogs that have made a happy difference in her life. Kathy Porter shares her endearing observations of pack behavior, canine personalities, and doggie rescue efforts, and how dogs have improved her life. While the book reads more like a potpourri of columns dedicated to her canine love affair, dog lovers will relate to many of the pieces. Most noteworthy are the touching “Little Boy Blue” and sweet “Letter to My Husband’s Mistress.” Category: Coming of Age, Science Fiction The Age of Miracles By Karen Thompson Walker (2012)

Eleven-year-old Julia comes of age during a strange scientific phenomenon when she witnesses the beauty, pain, and ugliness of humanity at the mercy of the planet’s destructive powers.  It’s a story about fear and how the characters react to it. While the earth’s rotation is

Category: Contemporary Fiction Love in the Present Tense By Catherine Ryan Hyde (2007)


Our society has come a long way since women were once forbidden to read and write, but we still have miles to go in promoting books written by women. Women writers continue to fight men in garnering their fair share of the limelight despite statistics showing that women read more than men, share and discuss books both online and offline, and are arguably more literate at every stage in their lives.

slowing, Julia and her tween friends are growing breasts, menstruating, and falling in love as if immortal. Panic grips the grown-ups, polarizing neighbors, promoting partisanships, and exposing flaws. Beautifully descriptive language may have protracted this tale; however, it makes you wonder if this really could happen. Terrific for a book club discussion.

::Reads &

By Kristine Bruneau

On Pearl’s 13th birthday her life suddenly gets more complicated when she accepts a ride from a cop, and accidentally shoots him after sex. The by-product of their affair is Leonard, who’s the one joy in Pearl’s life as she continues to evade the law. Her secret comes at a price and one day she disappears, but not before entrusting her precocious, visuallychallenged five-year-old with her neighbor Mitch. Narration flips between Mitch, Pearl, five-year-old Leonard. and a teenaged Leonard to create an evocative, polyphonous narrative of the power of love. Category: Classic Fiction Frankenstein or The Modern Prometheus – The 1818 Text By Mary Shelley (1818)

A masterpiece of 19th century Gothic and prototype of 20th century science fiction, “Frankenstein” was first given life as a ghost story in the Swiss Alps by a young, high-brow English woman. Borrowing from Greek mythology’s Prometheus, Shelly paints Victor Frankenstein with God-like hubris when he creates a new being. Once Frankenstein spurns his creation, it sets out to teach him a lesson by taking the life of his loved ones. Decomposed, this tale becomes a chilling lesson that the gift of life is precious, not disposable. For more than two decades, Kristine Bruneau has made a career from writing and communications. Her commentaries, stories, and reviews have appeared in a variety of regional and national publications. She posts regularly to her Mommy Musings blog – a mash-up of commentary, humor, and insights on motherhood, love, and life at kristinebruneau.com.

rochesterWomanMag.com :: april 2013


ÒStars & StripesÓ Original Print Now Available!

ÒStars & Stripes,Ó an original hand colored 22Ó x 28Ó print series by Rochester artist Greg Polisseni, is now being offered to beneÞt CDS MonarchÕs Warrior Salute™ Program. Inspired by our Veterans’ sacrifice, the artist chose to create a limited edition print to help those soldiers who are in crisis and in dire need of services offered by Veteran programs like CDS Monarch’s Warrior Salute™. Artist, Greg Polisseni, signs one of the limited number of hand colored prints created to beneÞt The Nucor House of the Warrior Salute™ Program. (below).

Stars & Stripes Acrylic on Canvas 36Õ x 48Ó © 2012 Greg Polisseni Corporate Collection CDS Monarch Warrior Salute ™

The Nucor House in Penfield, NY is CDS Monarch’s first transitional home for Veterans, diagnosed with TBI and/or PTSD, who are enrolled in Warrior Salute™.

© Tammy Swales

“At CDS Monarch, it is part of our mission to help Veterans with Traumatic Brain Injury and/or Post Traumatic Stress Disorder and their families, regain their lives as happy and productive members of our community.”


Black & White Bachelor & Bachelorette Auction Organization: AIDS Care Time: 7:00PM to 11:00PM Where: The Strathallan Hotel


IASC Pasta Fundraiser Organization: Italian American Sportsman Club Time: 11:00AM to 6:00PM Where: 1250 Buffalo Rd, Rochester Website: www.iascofrochester.com


SOHO ROCHESTER Organization:Premier Productions Time: 9:00AM to 4:50PM Where: Riverside Convention Center Website: www.sohorochester.com


Springtime In Canandaigua Organization: The Thompson Guild Time: Fri. 3:00PM to 7:00PM, Sat-Sun. 10:00AM-5:00PM Where: Canandaigua Civic Center Website: www.springtimeincanandaigua.com


Women for women Organization: WDKX Women for Women Time: 8:30 AM - 4:00PM Where: Rochester Museum & Science Center


ROC The Runway Organization: Women Helping Girls Time: 7:00pm to 8:00pm Where: Hyatt Regency Rochester

Contact: 1115 E. Main St Rochester, NY 14609 585-202-6909 SCFineArtGallery.com



Saturday, June 8, 2013 10:00am - 6:00pm At Eastview Mall



WOMAN magazine University Breast Imaging


Profile for Rochester Woman Magazine

RWM April 2013  

Our April issue celebrates women entrepreners in Rochester and features Joan Lincoln of Panache Vintage and Finer Consignment.

RWM April 2013  

Our April issue celebrates women entrepreners in Rochester and features Joan Lincoln of Panache Vintage and Finer Consignment.