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Winter 2012/2013

A magazine of Rochester General Hospital Foundation

A Year of

Transformation Campaign Preview: page 9

look inside: Special Gala Photo Album!


Winter 2012/2013 Rochester General Hospital Foundation Riedman Campus 100 Kings Highway South Rochester, New York 14617 tel: (585) 922-4800 • fax: (585) 922-4889 www.giveRGH.org President, Rochester General Hospital Foundation James P. Digan

Contents A Message from Jim Digan............................................... 3

RGHS Dedicates Sands-Constellation Heart Institute.................................................................. 4 Richard Constantino, M.D. Patient Access Center............ 6

Campaign Director Anthony Benedetti Editor Derek DeSol derek.desol@rochestergeneral.org Writing Marty Aarons Janine DeCook Derek DeSol Carol Fisher Christian Jensen Tim Maher Photography Jeff Blackman Keith Bullis Brenda Cohen Design Dalmath Associates

A Planned Giving Message from Tim Maher..................... 8

Special Campaign Section: Transforming Care................. 9

RGHS Acquires Linden Oaks Medical Campus.............. 15

RGHS Dedicates Erdle Medical Building........................ 18

A Touching Tribute for Sam Huston............................... 20

Printing Mercury Print Productions, Inc. Please note that Partners is produced approximately three months in advance of when it is received by readers. Stories and events occurring after production will be included in the next issue of the magazine. Partners welcomes comments from our readers. If an error has been made, please accept our apologies and notify the foundation office by calling (585) 922-4800. Thank you!

Q&A on Ambulatory Care with Hugh Thomas.............. 21

Remembering Arthur “Fritz” Liebert.............................. 22

Newark-Wayne Community Hospital News................... 24 Rochester General Hospital Foundation Board of Directors RGHS President and CEO: Mark C. Clement Chairperson: Katherine T. Schumacher Vice Chairperson: Ethan L. Welch, M.D. Treasurer: Carl Luger Secretary: Kevin L. Overton, Esq Medical Liaison: Cynthia Christy, M.D. Trent Bridges David N. Broadbent, M.D. Donald S. Cameron

Kevin T. Cannan Kevin J. Casey, M.D. Cynthia Christy, M.D. Charles T. Eagle, Jr. Jack A. Erdle Louise W. Epstein Robert W. George, Sr., M.D. Gregory P. Kausch Peter A. Kouides, M.D. Jeffery Leenhouts CFP, ChFE, CLU James T. Maxwell, M.D. William B. Mendick Angelo Micciche Leonard Olivieri Ralph P. Pennino, M.D. Michael E. Pichichero, M.D. Wanda Polisseni Joseph R. Rulison Anthony F. Solazzo, M.D. John R. Valvo, M.D.

NWCH Puts on a Mardi Gras Masquerade..................... 26

NWCH Golf Classic a Sold-Out Success........................ 27

Update from the Grants Office....................................... 28

RGHS Newsroom........................................................... 29


A Message from Jim Digan President, Rochester General Hospital Foundation I hope this special campaign edition of Partners Magazine finds you enjoying a fulfilling and pleasant holiday season with your loved ones. Here at Rochester General Health System (RGHS), we see this time of year as one to express gratitude and focus on the needs of others. Rochester General and the patients we serve have much for which to be thankful. In this issue you will find stories on many of these special moments and milestones. They include the grand opening of the Rick Constantino, M.D. Patient Access Center at Rochester General Hospital, the dedication of the Sands-Constellation Heart Institute, the completion of the new endoscopy suite at Newark-Wayne Community Hospital, the dedication of the Jack A. and Norma Erdle Medical Building, the acquisition of the Linden Oaks Medical Campus and the launch of our newest affiliate, Rochester General Ambulatory Care. These are stories about the generosity of our friends in the community, the hard work of the RGHS team and, most importantly, the wonderful things in store for the patients who need us. This is also a time to focus on how we can help others. In October we announced the public launch of our system-wide, comprehensive fundraising campaign, which we named Transforming Care. We are excited to have our

good friend Wanda Polisseni as our campaign chair. Later in this issue, you will hear from her, as well as our campaign director, Anthony Benedetti. The landscape of healthcare is changing and so are the needs of our community. The purpose of the Transforming Care campaign is to ask our friends and neighbors to join us as we work to ensure that RGHS can provide our region with access to the best possible healthcare—the kind we would expect for our loved ones. In this issue you will find a special section highlighting a few key areas that the Transforming Care campaign will support. I hope you will consider making a gift to an area that is important to you. Thank you for another year of extraordinary generosity. We are fortunate to call you our friend.

“Join us as we work to ensure that RGHS can provide our region with access to the best possible healthcare—the kind we would expect for our loved ones.”

www.giveRGH.org

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RGHS Dedicates Sands-Constellation Nationally ranked cardiac care division named to honor family and corporation for combined gift of $4 million Cardiac care that ranks among the best in the United States has long been a hallmark of Rochester General Health System (RGHS). This year, RGHS renamed its signature cardiac care division to recognize a gift from the family of Robert S. Sands and a corporate gift from international producer and marketer of wine, beer and spirits, Constellation Brands Inc., which Sands oversees as CEO. The cardiac care division, formerly known as the Rochester Heart Institute, is now known as The Sands-Constellation Heart Institute.

The $4 million gift was the very first one made to support Rochester General Health System’s Transforming Care fundraising campaign. The Sands Family Foundation contributed $2 million and Constellation Brands contributed the additional $2 million. This combined gift has been celebrated as a shining example of both personal and corporate philanthropy.

“hardworking healthcare providers, generous friends and philanthropic businesses come together...”

“The Sands-Constellation Heart Institute illustrates the kind of good that is possible when hardworking healthcare providers, generous friends and philanthropic businesses come together with a common goal,” remarked RGHS President and CEO Mark Clement.

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“Rochester is a truly special community, and for close to 70 years my family and Constellation Brands have supported this great place to live, work and to raise a family through volunteerism and philanthropy,” said Sands. “We are especially proud of the nationally recognized work conducted at RGH and supporting the organization in its quest to expand important health care services.”


Heart Institute The aforementioned gift is the latest in a long history of philanthropy for both the Sands Family and the company. In 2009, RGHS dedicated the Sands Family Cardiothoracic Intensive Care Unit to recognize the family’s $2 million gift to support the previous capital campaign, which ended in the last decade. A member of the health system’s board of directors since 1999, Sands also served as board chair from 2002 until 2008. He continues to serve on the board and several key committees. “While both extraordinary and humbling, this latest gift is no surprise to me, as Rob has been one of the most loyal and consistent supporters of RGH over the years,” commented Jim Digan, president of the Rochester General Hospital Foundation. The Sands-Constellation Heart Institute is the new overarching name for a division of RGHS that brings some of the best cardiac care in the United States to upstate New York. In the latest rankings by CareChex, an independent healthcare analytics firm, the heart institute was ranked number one in New York State and number three in the United States for major cardiac surgery. The agency also rated Rochester General Hospital number one in New York State for cardiac care.

Left: Constellation Brands CEO Robert Sands enjoys the reception with his mother, Marilyn (Mickey) Sands; RGHS President and CEO Mark Clement and Rob Sands. Right, top to bottom: Rob Sands, previous RGHS board chair, with Bob Dobies, current RGHS board chair; Ralph Pennino, M.D. and Ginny Clark, Vice President, Constellation Brands; RGHS Chief of Cardiac Services and Cardiothoracic Surgery Ron Kirshner, M.D. and Rob Sands; a banner announcing RGHS #1 ranking for cardiac care.

www.giveRGH.org

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Winter 2012/2013

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Patient Access Center Improves Patient Experience, Honors Longtime Physician The Rick Constantino, M.D. Patient Access Center centralizes pre-admission testing and services Checking in to any hospital can be a stressful experience, but now the patients of Rochester General Hospital (RGH) will find the process of pre-admission tests, paperwork and interviews to be less intimidating and more welcoming. In early 2012, Rochester General Health System (RGHS) dedicated the new Rick Constantino, M.D. Patient Access Center, a key element in the system’s comprehensive effort to improve the level of care and service available in the community. Over the course of the past year, the access center has changed the way RGH greets and prepares patients for the care they need.

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“This is exciting for two reasons,” explained Mark Clement, president and chief executive officer of Rochester General Health System, on the day of the dedication ceremony. “First, we are excited to know that our patients will enjoy a better experience, one more aligned with our values of excellent service and convenient access. Second, we have the opportunity to honor Rick Constantino, an extraordinary physician who is both admired and respected by his patients.” The center was made possible by a series of gifts made in Constantino’s honor by friends, family members, co-workers and patients. A respected physician and former president of


Clockwise from upper left: Rick Constantino, M.D. cuts the cake after the dedication ceremony; Jane Constantino holds her granddaughter during the ceremony; Younger generations of Contantinos look on; RGH Foundation President Jim Digan, Louise Epstein and Rick Constantino, M.D.; RGHS President and CEO Mark Clement presents flowers to Jane Constantino.

RGH, Constantino has been an RGH mainstay for more than three decades. “Rick’s warm and caring nature will now help greet our patients for years to come,” elaborated Clement. The Rick Constantino, M.D. Patient Access Center is now the gateway for surgical and gastrointestinal/endoscopy patients. The location of the unit, on the ground floor in the Eugene Polisseni Pavilion, is also in close proximity to the Portland Parking Garage and valet parking services.

this more patient-friendly process. It’s reflective of the service-oriented approach known as the “RGHS Way.” “Everyone who works for Rochester General takes pride in the level of care we provide and the safe environment in which we do it,” remarked Bob Dobies, chair of the Rochester General Health System Board of Directors. “However, it’s that personal touch, the ability to comfort a patient, their spouse, their parents and children that can make the difference between being treated and healing.”

Patients are enjoying the enhanced service that comes with

“That personal touch ... can make the difference between being treated and healing.” www.giveRGH.org

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A Planned Giving Message from Tim Maher Throughout the years, planned giving commitments from our friends in the community have left a lasting impact on the work of Rochester General Health System (RGHS). As we move forward with the Transforming Care campaign, planned giving will remain a critical way to provide our health system with the financial resources necessary to address the healthcare needs of our community with the best possible facilities, technology, equipment and people.

The Charitable Gift Annuity – A Gift to Charity with Security for your Loved Ones When considering a planned gift, there are a myriad of options that can help a donor meet their philanthropic, financial and estate planning goals and aspirations. One of the more common arrangements is the charitable gift annuity (CGA), a relatively uncomplicated life-income plan. A CGA is a simple arrangement whereby in exchange for a transfer of cash, marketable securities, or under some circumstances real estate, RGHS contractually agrees to pay a specified lifetime annuity to up to two beneficiaries.

How it Works • • • •

The donor makes a transfer of cash, securities or other real property to the RGH Foundation. The donor will receive an immediate charitable deduction for a portion of the value. Up to two beneficiaries will receive a fixed income for the rest of their lives. The balance will be gifted to the RGH Foundation upon the death of the last beneficiary.

“Donors are able to...guarantee income during their lifetimes or those of their loved ones.”

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Example Charitable Gift Annuity Rates One Beneficiary

AGE 65 70 75 80

RATE 4.7% 5.1% 5.8% 6.8%

Two Beneficiaries

AGES 65 70 75 80

RATE 4.2% 4.6% 5.0% 5.7%

Our annuity rates follow the standards suggested by the American Council on Gift Annuities—a representative body of a variety of philanthropic organizations—and are based upon beneficiary age, regardless of gender. The chart above shows the current rates that apply to both men and women. Through planned giving commitments like a CGA, our generous donors are able to maximize their ability to meet personal financial objectives and can actually guarantee income during their lifetimes or those of their loved ones. This option is very attractive to those who want to plan for their own future while leaving an indelible legacy of philanthropy with Rochester General Health System. If you would like to know how a charitable gift annuity can work for you, please contact Tim Maher, director of planned giving for Rochester General Health System at (585) 922-5073 or by email at Timothy.Maher@RochesterGeneral.org.


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A Message from Campaign Director Anthony Benedetti At this year’s Founders Society Gala, we announced the public launch of Transforming Care, the largest fundraising effort in the system’s history. Unlike other campaigns, Transforming Care is comprehensive—it does not focus on just one or two projects; rather it addresses a myriad of significant community needs that extend to virtually every single corner of Rochester General Health System.

“Your support will help us continue to put patients first.”

In this special insert, you will find a brief introduction to some of the key areas that will be touched by Transforming Care. While this list is by no means definitive, I hope it provides you with a glimpse of some of our community’s most consequential healthcare needs and our plans to address them. Just some of the areas we plan to address through Transforming Care are: • Oncology • Rochester General Ambulatory Care • Emergency Care and Clinical Modernization at Newark-Wayne Community Hospital • Long Term and Senior Care • Patient Safety I hope this campaign preview will help to start a conversation about how you may want to give back to our very special community. Regardless of the area you choose to support, we hope you are able to give passionately and joyfully—in line with the philanthropic spirit that is a hallmark of Rochesterians. Because of generous supporters like you, Rochester General has been a community mainstay for more than 165 years. Your support of the Transforming Care campaign will help us continue to put patients first for years to come. Thank you for your generous support and consideration.

www.giveRGH.org

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Oncology About:

A Message from Campaign Chair Wanda Polisseni Dear Friends, Please join me in supporting the Transforming Care campaign, a bold and ambitious undertaking to help Rochester General Health System ensure that world-class healthcare is available in our community for decades to come. I am proud to be the chair of this campaign because it is unlike any other in our community, and when you make a gift to Rochester General Health System, you are making a gift that could help save or improve your life or the life of someone you love. Rochester General has served our local region since 1847 because of the generous support of our uniquely philanthropic community. I hope you will join me and the rest of our team as we continue Transforming Care!

“...ensure that world-class healthcare is available in our community for decades to come.” 10

Rochester General Hospital Foundation

The Lipson Cancer Center is recognized as a leading regional provider of care for patients with cancer and blood disorders. Our team utilizes all areas and disciplines of cancer and hematology treatment – including medical, surgical and radiation oncology – to develop the best possible care plan for each patient. Rochester General Health System is committed to advancing cancer prevention, education, diagnosis, treatments and research while providing warm, compassionate service to all patients and their loved ones.

What Our Patients Need: Technology is always evolving. In the field of cancer treatment, new technology means new and greater hope for our patients. With your help, we can make critical investments in the technology that will help our team save more lives. We can also expand our operations to accommodate the growing number of patients who are turning to Rochester General for a partner in the fight of their lives. Through the Transforming Care campaign, we hope to: • Purchase new high-tech equipment such as a 4D CT Simulator, which will enhance the effectiveness and safety of radiation therapy treatments. • Improve inpatient oncology facilities. • Improve and expand outpatient (ambulatory) facilities to accommodate more patients with greater comfort, convenience and dignity. • Provide better access for our patients who live in Wayne County and the surrounding communities.


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Outpatient Services

(Rochester General Ambulatory Care) About: In 2012, Rochester General Health System announced the formation of its eighth affiliate—Rochester General Ambulatory Care. The purpose of this affiliate is to expand the availability of high quality and affordable medical services on an outpatient basis, meaning patients will not need to remain in the hospital overnight. The quality and availability of outpatient medical care will play a critical role in the future of healthcare delivery. Not only will it allow more people in our region to have convenient access to the services they need, it will also help to control costs in the rapidly changing landscape of healthcare reform.

What Our Patients Need: RGHS already serves more people on an outpatient basis than an inpatient basis. In line with local and national trends, we expect the demand to continue growing. In order to address the needs of our patients, Rochester General Ambulatory Care needs your support with several key projects, including: • Expansion and upgrades to our services located at the Linden Oaks Medical Campus, off Route 441 in Penfield. • A new outpatient surgery center, also located in Penfield, that is currently under construction and scheduled to open in 2013. • A new outpatient dialysis center to be located at Webster Bay Creek. (The other RGHS outpatient dialysis center, at Seneca Ridge, has been running near full capacity for about two years.) • Upgrades and improvements to existing outpatient facilities located throughout the region that will improve both care and comfort for patients.

This is a cornerstone to our future. We are working hard to find a lead donor to partner with us and name our new outpatient surgery center.

Artist’s rendering of new ambulatory surgery center, scheduled to open in 2013

www.giveRGH.org

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Emergency Care and Clinical Modernization at Newark-Wayne Community Hospital About: Newark-Wayne Community Hospital (NWCH) is a key affiliate of Rochester General Health System (RGHS), providing access for the more than 90,000 residents of Wayne County and those who live in its surrounding communities. Recent improvements to the hospital include a new digital mammography suite, adult day healthcare facility and endoscopy suite. As the only hospital in Wayne County, NWCH is often the only access point for life-saving care for people who are not in close proximity to any of the hospitals in the city of Rochester. As RGHS continues to find new ways to clinically integrate with affiliates like NWCH, patients throughout the region will reap the benefits.

• The creation of a patient access center to house central registration, pre-admission testing, lab draw/specimen collection and a patient reception area. • The relocation of the non-invasive cardiology facility and continued integration with Rochester General Health System’s nationally recognized Sands-Constellation Heart Institute. • A dedicated medical imaging suite for procedures such as MRIs. • Enhancements to the hospital’s surgical suites. • Continued clinical integration with investments in technology like that used in providing telehealth services and minimally invasive robotic surgery.

What Our Patients Need: By making a gift to support Newark-Wayne Community Hospital, you can help the residents of Wayne County have access to the same level of care one would expect in a larger city hospital. Currently, the hospital is undergoing a major modernization project, the cornerstone of which is a new emergency department scheduled to open in spring of 2013. The new emergency department is the most anticipated project in the hospital’s history. The current facility was designed to accommodate 11,000 patient visits per year. In recent years, the hospital has seen more than double that intended capacity. In addition to the emergency department project, NWCH needs your generous support to maximize investments in other key modernization efforts that include:

Artist’s rendering of NWCH Emergency Department, which will open in spring of 2013

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We hope to find a champion to make a gift of $500,000 to name this emergency department and help us save lives in Wayne County.


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Long Term and Senior Care About: As senior citizens comprise an increasingly significant portion of our population, we need to be ready to accommodate their healthcare needs and help them maintain a high quality of life. As their needs become more clinically complex, we need to provide the care necessary during these life-altering transitions. The services we provide our seniors and long term care patients include primary care, nutritional guidance, skilled nursing, physical and occupational therapy, transitional care (short term rehabilitation), social work, transportation, hospice care, and care for Alzheimer’stype dementia. Rochester General Health System (RGHS) has three affiliates dedicated entirely to providing seniors and long term care patients with the services they need: Hill Haven Rehabilitation and Transitional Care Center, Independent Living for Seniors, and the DeMay Living Center.

What Our Patients Need: When you make a gift to support long term and senior care, you are helping RGHS invest in the resources our patients need the most, including: • Expanding the Independent Living for Seniors program throughout Monroe and Wayne Counties, allowing more seniors to receive the care they need during the day while still living in their homes. • Making much-needed improvements to our long term care facilities to accommodate extremely complicated clinical needs. • Making Hill Haven more comfortable and accommodating for residents and their loved ones.

“We need to care for seniors during life-altering transitions.”

www.giveRGH.org

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Patient Safety About:

What Our Patients Need:

Patient safety is a rapidly growing priority in the national landscape of healthcare. The problem is clear: too many patients are accidently harmed in every American healthcare facility.

To make healthcare safer, we need to expand the RGHS Patient Safety Institute team. We need more people to monitor how patients are being harmed, develop solutions to prevent future harm, and then train our care providers on these solutions. It’s an extraordinary investment, but one that will save lives.

We want to be at the forefront of the national movement toward making healthcare safer. That is why Rochester General Health System has teamed up with Johns Hopkins Medical Center—the national standard-bearer in the field of patient safety—and created the Patient Safety Institute at Rochester General Health System.

Right now, patients are being accidently harmed, and sometimes dying, in every single American hospital. When you make a gift to the RGHS Patient Safety Institute, you are giving our community safer healthcare, you are preventing life-altering accidents and, ultimately, you are saving lives.

Rochester General Hospital is considered safe when compared to other hospitals, but we know we can do better. Our goal is to find new ways to make healthcare safer—reducing harmful occurrences such as infections, medication errors, surgical errors and falls. We also want to spread this knowledge, working collaboratively with other healthcare providers in our area and throughout the country. Our team has already made an impact by preventing medication errors, infections and falls, significantly reducing some of the most common and harmful infections that can be acquired in any hospital. The result is Rochester General Hospital now having a mortality rate that is less than half of the national average.

“RGHS has the true potential to be a national trendsetter in patient safety. I am committed to finding a philanthropic partner—someone after whom we can name our incredible patient safety institute—to help us. It’s what our community deserves.” Bob Dobies, RGHS Board Chair

To learn more about the Transforming Care campaign, call the Rochester General Foundation office at (585) 922-4800 or visit www.giveRGH.org.

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linden oaks expansion

RGHS Acquires Linden Oaks Medical Campus

Strategic expansion follows year of record growth A “hospital without beds”—while the term may sound counterintuitive, it’s a concept that Rochester General Health System (RGHS) is bringing to life. RGHS Ambulatory Care, the system’s newest affiliate, will make outpatient care more accessible without requiring patients to visit the hospital. Ambulatory medical services are defined as any kind of care, treatment or consultation that can be delivered in this outpatient environment. The cornerstone of this affiliate will reside on the Linden Oaks Medical Campus— approximately 240,000 square feet of clinical, surgical and office space acquired by RGHS from Gianniny Associates, a local real estate developer with philanthropic ties to the health system. RGHS and Gianniny Associates completed the transfer in mid-2012, setting the stage for one of the most significant clinical expansions in the health system’s 165-year history.

“It has long been our vision to bring a comprehensive ambulatory medical campus to the Greater Rochester area, providing the people of our region with a full range of outpatient services in a convenient setting,” explained Mark Clement, president and CEO of RGHS. “This acquisition is a significant milestone in our continued journey to combine extraordinary care, compassionate service and unparalleled accessibility to become the most trusted healthcare provider in our region.”

RGHS Growth and the Importance of Ambulatory Care The acquisition and expansion announced today is evidence of the progress RGHS is making in its multi-year effort to integrate and grow its community-based ambulatory services. Already, RGHS sees more patients for ambulatory (outpatient)

www.giveRGH.org

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services than for inpatient services. As science and technology continue to present new and better options, and healthcare payment systems reform and require more efficient care, the demand for ambulatory care will grow accordingly. The RGHS Linden Oaks Medical Campus will become a prominent and tangible local example of the national trend toward developing comprehensive ambulatory centers that are, in effect, “hospitals without beds.” “The addition of our eighth affiliate, RGHS Ambulatory Care, is yet another significant example of our unwavering commitment to continuing our role as a regional and national leader in healthcare innovation and delivery,” Clement elaborated. RGHS plans to relocate its current ambulatory surgical center on Lattimore Rd. in Rochester to the newly acquired facility at 360 Linden Oaks Drive. This move will allow the health system to integrate its ambulatory surgery center at Linden Oaks with a much broader range of clinical services. In addition to the relocation and clinical integration of the Lattimore Surgical Center, RGHS has comprehensive plans for the Linden Oaks Medical Campus. Currently, plans call for

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the addition of a full-service urgent care facility, an expanded oncology center, offices of primary care physicians and specialists, physical/occupational therapy, laboratory services and other services that should no longer require a patient to visit a hospital.

The Facilities In total, this particular acquisition includes four buildings from Gianniny Associates. They are: • Linden Oaks Medical Campus, comprised of three medical office buildings at 10, 20 and 30 Hagen Drive in Penfield with a combined 190,000 square feet of clinical space. • 360 Linden Oaks Drive, located in Linden Oaks Office Park, just across Rt. 441 from the Linden Oaks Medical Campus with 49,000 square feet of clinical space. - This will be the home to the new RGHS Ambulatory Surgery Center to which 29,000 square feet of space will be added. The facilities are easily accessible from Interstate 490, exit 23 (Penfield).


linden oaks expansion The Purchase Rochester General Health System acquired the property for a total cost of approximately $40 million from Gianniny Associates. The price, below market value, reflects the commitment of father-and-sons team Robert, Bruce and Mark Gianniny to the community and RGHS. The family has a long history of supporting local charities in healthcare, athletics and the arts. Additionally, the family has philanthropically supported RGHS for well over a decade. “The best interest of our community has always been a priority for the Gianniny family – it’s evident in the way they conduct their business and the way they continue to give back,” said Jim Digan, president of the Rochester General Hospital Foundation. “Their generosity helped us make this expansion happen, and patients across our community will reap the benefits.”

Artist’s rendering of new ambulatory surgery center, scheduled to open in 2013

Rochester General Ambulatory Care needs your help. Through the Transforming Care campaign, we hope to partner with our community’s philanthropists to provide our patients with the healthcare they need. With several donor-naming opportunities on the Linden Oaks Campus—including the surgery center and the campus itself— we are anxious to recognize our generous local champions.

www.giveRGH.org

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RGHS Dedicates Jack A. & Norma Erdle Medical Building Building resides on the Linden Oaks Medical Campus, the site of major clinical expansion for Rochester General In September, Rochester General Health System (RGHS) dedicated one of the buildings on the newly acquired Linden Oaks Medical Campus in recognition of the multi-million dollar gift of Jack and Norma Erdle. The building, located at 20 Hagen Drive in Penfield, houses several medical offices, including the RGHS Vein Care Center, the RGHS Center for Dermatology and a satellite location for the Lipson Cancer Center, the health system’s oncology network. Now called the Jack A. & Norma Erdle Medical Building, the facility is a cornerstone for one of the largest clinical expansions in the history of RGHS. As the system continues to grow its network of outpatient care (known as Rochester General Ambulatory Care), many of these new or expanded outpatient services will be available in the Erdle Medical Building, the surrounding buildings on the campus and other locations throughout the region.

“By creating a comprehensive facility and network that acts as a hospital without beds, we are becoming a destination healthcare provider for a full range of critical services,” explained Mark Clement, president and chief executive officer of RGHS. “The result will be RGHS making healthcare more accessible, advanced, safe and cost effective than ever before.” With their gift, the Erdles have helped RGHS pursue this expansion even more aggressively. “I feel honored that Jack and Norma continue to keep our mission and our patients so close to their hearts,” Clement reflected. “Because of Jack and Norma and friends like them, RGHS can continue to do great things for the people of our community.”

Three generations of the Erdle family were on hand for the dedication.

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Jack and Norma Erdle before the dedication ceremony

Norma Erdle unveils a likeness of the plaque that will hang inside the building

“We are becoming a destination healthcare provider for a full range of critical services.�

www.giveRGH.org

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RGHS Surprises Former CEO Sam Huston with Touching Tribute It was supposed to be a quick lunch and a stop at the Riedman Campus to say goodbye. Retired Rochester General Health System (RGHS) CEO Sam Huston and his wife Ann were in the final hectic stages of moving. Within 48 hours, they would be settling into their new home outside of Cleveland. Sam’s good friend, John Riedman, an RGHS board member, had convinced Sam that a quick lunch would do him some good. After lunch, Jim Digan and his team at the RGH Foundation wanted to say goodbye. Although Sam retired in 2006, he remained involved as a board member. They even had a cake for him, Riedman told his friend. After stopping at home to pick up Ann, they pulled into the Riedman Campus for a piece of cake, a few hugs and some well wishes. Then he was greeted by a grinning Riedman and Digan. “Sam, we decided to have cake here in the café’,” Digan coaxed as they walked. “There were a few more people who wanted to say goodbye.” As they approached the door, the 200 people who packed cafeteria cheered. A surprised and clearly moved Huston smiled and looked up to see the homemade banner over the door. It read, “Good Luck Sam!” “Let’s get rid of this thing,” suggested Digan as staff pulled it down to reveal the real surprise, a brass-colored sign with the words, “The Samuel R. Huston Café.” The stately retired CEO was visibly touched and the sentiment was intertwined with celebration. Friends and former coworkers shared heartwarming stories and fond anecdotes about working with Huston, working in the occasional good-natured barb at his expense. Even six years into his retirement and now living in another state, Huston remains involved with RGHS. This fall, he accepted the position of honorary chair for the Transforming Care campaign. Now based in Cleveland, he continues to lend his experience and insight to the team in Rochester—a team that continues to work hard… with the occasional break in the Huston Café.

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Rochester General Hospital Foundation


Q&A on Ambulatory Care with Hugh Thomas, Senior Vice President of Ambulatory Care and Chief Legal Counsel This year, Rochester General Health System (RGHS) announced the launch of its eighth affiliate – Rochester General Ambulatory Care. The affiliate will serve as a regionwide network of integrated community-based services, which will make a greater number of medical procedures and services available on an outpatient basis. The mission of Rochester General Ambulatory Care is to improve the availability of critical services such as physical therapy, occupational therapy, laboratory services, many forms of surgery, chemotherapy and radiation therapy without requiring patients to spend a night in—or even enter—the hospital. To lead the growth of this exciting new affiliate, RGHS President and CEO Mark Clement has appointed Hugh Thomas as senior vice president of ambulatory care. Thomas has been the health system’s chief legal counsel since 2001, leaving a law firm partnership to join RGHS. Well recognized in both the legal and healthcare communities, Thomas is ready to lead an already critical affiliate that will only take on greater importance in the years to come. Q: To many, the term “ambulatory care” is unfamiliar. Could you summarize, in a sentence or two, the definition of ambulatory care and the main objective of this affiliate? A: Generally speaking, ambulatory care can be defined as any care that does not require an overnight hospital stay—the patient can arrive, receive treatment and safely return home that evening. Another common term for ambulatory is “outpatient.” Q: Why has RGHS invested so significantly in ambulatory care? A: This is the future. The healthcare industry in America needs to contain costs while improving results and expanding accessibility. Technology is allowing us to provide better services on an outpatient basis. The results speak for themselves —patients want to receive better care in a convenient location and then return home as quickly as

possible. Because the patient does not need to stay overnight at the hospital, the cost of ambulatory care is significantly less than traditional hospital-based care. Q: What excites you most about leading the new ambulatory care affiliate? A: It’s exciting to know RGHS is embracing the future of healthcare. The people who live in our region will reap the benefits as our patients. I am proud to be a part of that; it’s the kind of positive community change that motivated me to get into healthcare. Q: What developments or new services can our community expect to see in 2013? A: The most significant changes that will occur next year are the opening of our ambulatory surgery center and the expansion of our dialysis programs with the opening of a new outpatient dialysis center in Webster. In 2013, we will move our Lattimore Surgical Center operation to 360 Linden Oaks Drive, right off of Route 441, where we are currently building a brand new state-of-the-art surgery center that will be connected to the existing medical office building. Q: What is your long-term vision for this affiliate and its role in the greater scope of RGHS? A: We are on a multi-year journey to become a highly evolved and integrated ambulatory care network including the development of an integrated suite of ambulatory services at Linden Oaks, which will function in the future as a “hospital without beds.” Patients will have an unprecedented level of access to high quality care that is cost effective. Rochester General Ambulatory Services will also continue to integrate with and support other RGHS services such as primary care, acute care, sub-acute care, long-term care and specialty medical services.

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Arthur “Fritz” Liebert: A Lifetime of Innovation and Compassion

S

ince 1847, when Rochester General became the first hospital chartered in the city, it has remained a regional mainstay. In addition to steadfast service as a welcoming haven of health and healing, it has remained an intellectual incubator, nurturing innovation and progress for the greater field of healthcare. A true account of Rochester General’s rich history of compassionate service and innovative spirit would be incomplete without a lengthy section highlighting the contributions of former president and CEO Arthur “Fritz” Liebert. A fixture at Rochester General for more than five decades, Liebert started as an intern in the 1950s. Later, as an administrator, he oversaw the Rochester General Hospital’s transition from its original “Westside” location to its current “Northside” location on Portland Avenue. Rochester has long been the home to leaders and innovators of industry, civic leadership, community service and medicine. Their accomplishments have rippled throughout the rest of the nation, and Liebert and the rest of the RGH team were no exception. In the 1980s, with Liebert at the helm, Rochester General gained national attention for controlling rising healthcare costs, as much a topic of heated debate then as it is today. Former U.S. President Bill Clinton even cited the program in the 1992 presidential debates as an

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Rochester General Hospital Foundation

example of a community finding a way to make healthcare more affordable. “Our national leadership in healthcare innovation owes much to his vision, guidance and determination,” reflected Mark Clement, president and CEO of Rochester General Health System. “He was an inspiring voice for change in national healthcare.” It was also Liebert leading the way when Rochester General Hospital evolved from a single hospital to an integrated health system. These were the first steps toward creating Rochester General Health System (RGHS) as we currently know it. “Fritz was a lead architect of the long but deliberate journey that transformed us from a respected community hospital to the regional health system that we are today,” Clement explained. While Liebert’s accomplishments largely lie with drawing the blueprint for our modern day RGHS, he is also remembered for his dedication to supporting hospital staff while managing to always make sure patients came first. A leader by example, patients and staff alike would notice him rounding on patients each Christmas Eve.


“Fritz was a lead architect of the long but deliberate journey that transformed us from a respected community hospital to the regional health system that we are today.”

During the late 1990s, Liebert came out of retirement to lend a steady hand as the health system weathered some challenging times. After his second retirement, he remained involved—serving on the RGH Foundation’s board and later its advisory board. He also contributed to the Heart Advisory Panel and was named honorary member of the School-toWork Committee. Liebert and his wife, Jean, also played the role of philanthropists, generously supporting several key areas of RGHS, including the School-to-Work program, radiology, oncology, nursing, the archives and the construction of the Constantino Patient Access Center. For the past year, the Rochester General Hospital Foundation had been planning

to recognize Liebert with the Betsy Morse Lifetime Achievement Award at this year’s gala. Sadly, Liebert passed away in August at the age of 81. He is survived by his wife Jean and his three children, Todd, Cynthia and Wendy. At the gala, Liebert’s life and contributions were celebrated in front of more than 1,400 employees and friends of RGHS. Liebert’s wife, children and grandchildren accepted the award on behalf of a man whose commitment to compassion and progress left an indelible mark on healthcare in Rochester and beyond.

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Newark-Wayne Emergency Department Scheduled to Open in Spring of 2013 After years of planning, Newark-Wayne Community Hospital’s new emergency department is scheduled to open in spring of 2013. The most eagerly awaited project in the hospital’s history will transform the level of access to emergency medical care that is available in Wayne County and its surrounding communities. The current emergency department was originally built to accommodate 11,000 patient visits per year. In recent years, the hospital has seen more than 23,000 annual emergency patient visits. One of the cornerstone projects for the Newark-Wayne portion of the Transforming Care campaign, the new emergency department will increase capacity while allowing patients to benefit from an even deeper level of clinical integration with the rest of Rochester General Health System. Details on the official opening date and ribbon cutting ceremony will be announced in early 2013.

NWCH Earns NYS Stroke Center Designation This summer, the New York State Department of Health named Newark-Wayne Community Hospital (NWCH) a designated stroke center. To receive this designation, the hospital had to achieve rigorous standards and demonstrate that it has implemented required protocols to improve outcomes for suspected stroke patients. Stroke patients in Wayne County and the surrounding communities now have significantly closer access to the care they need. Stroke (sometimes referred to as a “brain attack”) is caused by an interruption of blood to the brain, and is the third leading

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Rochester General Hospital Foundation

cause of death or disability in the United States. When treating stroke, every second makes a difference. “The time from the onset of stroke symptoms to the treatment is vitally important; medications or other protocols must be given as quickly as possible to minimize damage after the onset of stroke symptoms,” said Cynthia Martinez-Capolino, M.D., medical director for the NWCH stroke program and an attending Emergency Department physician. “As a designated Stroke Center, we can treat patients in Wayne County faster, which will result in better outcomes.”


nwch news

NWCH Provides Better Care and Comfort with New Endoscopy Suite This summer, Newark-Wayne Community Hospital (NWCH) celebrated a milestone in the hospital’s $13.1 million major modernization project when it opened a brand new endoscopy suite, designed to serve the growing number of patients who are seeking gastroenterology care at the hospital while also providing a more comfortable and dignified experience. “I’m proud to say we have a great team of care providers here in our endoscopy unit,” remarked Mohamed Alsalahi, M.D., a gastroenterologist who will perform much of his work in the new suite. “Now, we finally have a facility that will allow us to reach our full potential and provide the best care and service possible for our patients.” “The motivation of our hospital’s major modernization project is to grow and change in order to meet the healthcare needs of this community,” explained Mark Klyczek, president of Newark-Wayne Community Hospital. “With the help of our community—our team members, supporters, patients and local

leaders—we can make sure Wayne County has extraordinary healthcare for years to come. It’s appropriate that our fundraising campaign, which is supporting so much of this modernization, is called: Transforming Care, because together, that is what we are doing.” “The board has been committed to providing world-class care here in Wayne County,” commented Bob Havrilla, chair of the Newark-Wayne Community Hospital Board of Directors, while attending the ribbon cutting celebration. “In collaboration with the rest of Rochester General Health System, that is exactly what our team is doing here at Newark-Wayne.” The endoscopy (gastroenterology) service has experienced significant growth over the last three years (17.5% increase in patient volume), despite operating in a facility with limited space. The new endoscopy suite is twice the size of the previous space in order to accommodate this growing demand.

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NWCH Puts on a Mardi Gras Masquerade!

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record crowd came to Casa Larga Vineyards for the Newark-Wayne Community Hospital Gala. This year’s Mardi Gras Masquerade theme entertained some of the hospital’s most dedicated friends and generous champions. In addition to celebrating another year of extraordinary growth for the hospital, the gala raised critical funds to support the new emergency department, which is scheduled to open in spring of 2013.

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Rochester General Hospital Foundation


nwch news

Golf Classic a Sold-Out Success The Newark-Wayne Community Hospital Golf Classic was a sold-out affair at Wayne Hills Country Club. All of the proceeds benefitted the hospital’s emergency department construction project.

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Grants Update from Carol Fisher This year grants have continued to play a significant role in helping Rochester General Health System (RGHS) affiliates achieve their goals and address critical needs in local healthcare. As the community rallies around our Transforming Care campaign, many grantmaking organizations—charitable foundations and government agencies—are also seeing the value in collaborating with RGHS. All told, RGHS affiliates have received commitments for more than $3.4 million in grants in 2012 (through October). Highlights include: • A grant to provide Rochester General Hospital resident physicians with more extensive experiences in ambulatory primary care. • Funding to support the construction of Newark-Wayne Community Hospital’s new emergency department. • Resources to help refugees in our area heal from the trauma of their experiences. As we move ahead with the campaign, our grants office will continue to play an important role in helping affiliates—and the health system as a whole—secure the resources we need to make sure our region has the best healthcare available. By continuing to identify grant opportunities that are aligned with the mission and strategic directives of RGHS, we are nurturing partnerships that can change our community.

If you or your organization would like to learn more about supporting RGHS through a grant, please contact Carol Fisher at (585) 922-4800 or email Carol.Fisher@rochestergeneral.org.

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Rochester General Hospital Foundation

From the RGHS

news room New Linear Accelerator Improving Radiation Oncology Patients of Rochester General Health System’s (RGHS) Lipson Cancer Center now have access to more precise and effective radiation oncology treatments. In September, the hospital team installed a new stateof-the-art linear accelerator in the Lipson Cancer Center on the Rochester General Hospital campus. In addition to improving the effectiveness of radiation treatment methods, it also presents new treatment options, including radiosurgery for small brain lesions and stereotactic body radiation therapy for lung and liver lesions. To learn more about the services available at the Lipson Cancer Center, call (585) 922-4020. To make a gift to support cancer care, contact the Rochester General Foundation at (585) 922-4800, use the enclosed prepaid envelope or make a gift online at www.giveRGH.org.


RGHS Opens Imaging Center at Alexander Park Downtown Rochester’s first diagnostic imaging center is providing high-quality RGHS radiology services in an outpatient setting. In August, Rochester General Health System (RGHS) opened a new outpatient diagnostic imaging facility on the Alexander Park Medical Campus. The RGHS Imaging Center at Alexander Park will offer a broad range of high-quality radiology services with convenient access for patients who live or work near downtown Rochester. Diagnostic services offered at the center will include general X-ray, DEXA bone-density scanning, mammography screenings, non-invasive computerized tomography (CT) exams, and non-invasive ultrasound, including first-trimester OB/GYN imaging. These services will employ state-of-the-art equipment using low-dose radiation administered by senior radiologic technologists for the RGHS Department of Radiology. Outpatient and inpatient radiology services will still be available at Rochester General Hospital. This expansion of community health services represents another expansion for the newest RGHS affiliate, Rochester General Ambulatory Care. The affiliate exists to provide advanced medical care in a convenient outpatient setting, meaning patients will not have to actually visit the hospital for these services.

“In many ways, this is the future of healthcare,” said Mark Clement, president and CEO of RGHS. “Federal healthcare reform and advances in medical technology have combined to create an environment of consumer-oriented health services. Patients and their doctors expect convenient and cost-effective services delivered with very high quality. The RGHS Imaging Center at Alexander Park is the latest example of our commitment to the city of Rochester, and to this new model of care.” The Imaging Center at Alexander Park will be open on weekdays from 8 a.m. until 6 p.m. and from 8 a.m. until noon on Saturdays. Flexible early or late appointments are also available as needed. Physicians may schedule an appointment by calling 922-2160. The center will accept most medical insurance, including Medicare and Medicaid, and is accessible via RTS bus and LiftLine services. Additionally, validated free parking will be available for patients in the Alexander Street garage, located immediately next door to the imaging center.

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Gwen Sterns, M.D. Receives Prestigious Award from American Academy of Ophthalmology This fall, Gwen K. Sterns M.D., chief of ophthalmology for Rochester General Health System (RGHS), was honored with two awards from the American Academy of Ophthalmology (AAO). Sterns received the 2012 Lifetime Achievement Honor Award recognizing her “outstanding and valuable contributions to the AAO, its scientific and educational programs and to ophthalmology.” In addition, Dr. Sterns was honored with the prestigious 2012 Secretariat Award for special contributions to AAO that extend above and beyond expectations.

RGHS Celebrates Robotic Surgery Milestone

Dr. Sterns has been a member of the Rochester General Hospital medical staff since 1978. Her husband, Richard Sterns M.D., is the chief of medicine for RGHS.

5,000th robotic surgical procedure places RGHS in the top one percent of health systems nationwide

Today, RGHS surgical teams use the robotic surgery platform in subspecialties that include urology, gynecology, colorectal and general surgery. The two robotic platforms currently active at RGH are used in more than 1,000 procedures annually – 2 ½ times the national average.

This summer, Rochester General Health System (RGHS), completed the 5,000th robotic surgical procedure at Rochester General Hospital (RGH) – a high-volume milestone that places RGHS in the top one percent of hospitals nationwide for robotic surgery.

Benefits of minimally invasive robotic surgery include reduced blood loss and post-operative pain, shorter hospital stays and faster recovery periods. To learn more about the world-class robotic surgery program at RGHS, visit www.rochestergeneral.org.

RGHS installed its first robotic surgical platform in 2004, thanks to a transformational gift from the Polisseni family. In 2008, to meet increasing demand, the system added a second unit. This summer, the health system added a third robot to the program, located at Newark-Wayne Community Hospital. “We’re very proud to lead the region in this area,” said Mark Clement, president and CEO of RGHS. “In medicine – and especially in complex procedures such as robotic surgery – high volume equals high experience, which in turn creates a superior level of expertise with tangible benefits to patients.”

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Dr. Sterns has been an active member of AAO. Over the past decade she served as chair of the Committee on Aging and as a member of the Vision Rehabilitation Committee.

Rochester General Hospital Foundation


RGHS newsroom RGH and Rochester City School District Celebrate Graduating Seniors as They Move on to College and Careers in Healthcare For 23 years, Rochester General Hospital (RGH) has served as the starting point for hundreds of Rochester City School District students as they begin their careers in healthcare. As part of the two-year School-to-Work Youth Apprenticeship Program, students earn academic credit, receive medical training and work part-time in several departments throughout RGH. They balance work and training as they continue to attend their regular high schools, students receive guidance and training from both RGH staff members and physicians. The result is a new group of students ready for college and beyond emerging every summer. In the program’s history, 95 percent of graduates have gone on to attend college and 85 percent of them have moved on to careers in the healthcare field. This year, for the eighth consecutive year, every graduating senior has been accepted into college.

In recent years, the program has added an annual field trip with the goal to explore nationally and world-renowned healthcare facilities such as the Cleveland Clinic and Johns Hopkins Medical Center. This year, the students visited Roswell Park Cancer Institute. In 2013, the program will bring students to New York Presbyterian Health System and New York University. The trips present an opportunity for students to expand on their RGH experience while also seeing firsthand how far they can go if they continue to work hard and chase their dreams. To learn how you can support School-to-Work Youth Apprenticeship Program, call the RGH Foundation at (585) 922-4800. You can also make a gift with the enclosed pre-paid envelope or online at www.giveRGH.org.

Top, left to right: Dick Przysinda and Richard S. Przysinda, Jr., Esq. of the Przysinda Family Foundation; Kimberlyn McDonald and Jeremiah Kirkland, leaders of the School-to-Work program; Nancy and Joe Briggs, longtime supporters of the program; The RGH School-to-Work Program graduating class of 2012. www.giveRGH.org

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Riedman Campus 100 Kings Highway South Rochester, New York 14617 www.giveRGH.org Follow us! www.facebook.com/RochesterGeneralFoundation @RGH_Foundation

Winter 2012/2013

PARTNERS It’s not too late...

to make a gift to the Rochester General Hospital Foundation. Use the pre-paid envelope inside or make a gift online at www.giveRGH.org.


Partners Magazine Winter 2012/2013