ATHENA International Awards

macpherson, camardo, butler / till receive athena awards

reater Rochester Chamber of Commerce and its Women’s Council affiliate presented The College at Brockport, State University of New York President Dr. Heidi Macpherson with their 34th annual ATHENA International Award. Julie Camardo, Zweigle’s Owner and CEO received the sixth annual ATHENA Young Professional Award, and Butler/Till Media Services took home the third annual ATHENA Organizational Award. G

The ATHENA International Award is given annually to a professional female leader who has demonstrated significant achievements in business, community service, and the professional advancement of women.

Dr. Heidi Macpherson is the seventh president of The College at Brockport and the first woman to hold this role. Macpherson has 25 years of experience in higher education as an English professor and administrator in both the United States and England, having previously held positions of Provost, Pro Vice Chancellor, and Dean. She has written or edited seven books, including a three-volume encyclopedia set. She is the chair of the Rochester Area Colleges Presidents Network. She has held a number of positions on national education bodies and

volunteer boards in the UK, Wisconsin, and New York. Currently on the boards of the Rochester and Monroe County YWCA, Greater Rochester Chamber of Commerce, the Willow Domestic Violence Center, the United Way of Greater Rochester, and Roc the Future Convenors Group. She is also an active member of Rotary International.

The ATHENA Young Professional Award recognizes emerging leaders in the 30 to 45 year old range who demonstrate excellence, creativity, and initiative in their business or profession. Recipients also provide valuable service by contributing time and energy to improve the quality of life of others in the community while serving as a role model for young women both personally and professionally.

Julie Camardo serves as the fifth-generation owner and CEO of Zweigle’s. Camardo started in the office environment and then transitioned to sales while both her grandfather and mother were still at Zweigle’s. In 2005, Camardo was named vice president. She took over as president of Zweigle’s in 2009 after her mother passed away. In 2015, the Zweigle’s Board of

Directors named her CEO. Under Camardo, Zweigle’s expanded two times and has grown in product diversification, sales and employees. The company is guided by four core values of quality, caring, accountability, and integrity, each representative of one of the prior generations. Camardo is committed to the community where she lives. She sits on the boards of the MCC Foundation, ESL, Greater Rochester Chamber of Commerce, Holy Childhood, and Special Touch Bakery. She is a strong supporter of the Golisano Children’s Hospital, Susan B. Anthony House, United Way, and The Strong. She is also a current member of the Vistage organization.

The ATHENA Organizational Award goes to a woman-owned or womanled business or organization that creates a culture encouraging women employees to achieve their full leadership potential and supports leadership development opportunities for women and girls in the community.

In an advertising industry historically dominated by both male workers and leaders, Butler/Till has bucked the trend for more than 20 years. Sue Butler and Tracy Till opened Butler/Till in 1998 in Rochester with a goal to not only deliver great results to its clients, but also to instill a corporate culture built to cultivate the advancement of women. Since 2004, Butler/Till has been a nationally certified WBENC and New York State certified women-owned business, but its ownership isn’t limited to its female founders. In a strategic decision to ensure all of its employees could share in the success of the company, Sue and Tracey sold Butler/ Till to its employees in 2014, officially making it a 100% employee-owned ESOP (Employee Stock Ownership Plan), giving every employee a greater share and stake in the agency’s collective success. . Butler/Till is home to more than 150 employees, of which 65% are female. It remains headquartered in Rochester and has added satellite offices in New York City and San Francisco. With a strong women leadership team as a significant driver of organizational growth and prosperity at Butler/Till, the company has experienced double-digit revenue increases in each of the past eight years.

SAVE THE DATE Thursday, January 21, 2021

Past ATHENA Award recipients: 2019 • Hilda Rosario Escher, IBERO-American Action League President and CEO 2018 • Sharon Napier, CEO, Partners + Napier 2017 • Nannette Nocon, Nocon & Associates Private Wealth Advisor 2016 • Elaine Spaull, Executive Director, Center for Youth 2015 • Amy Tait, Executive Chairman and Chief Investment Officer, Broadstone Real Estate

Past ATHENA Young Professional Award recipients: 2019 • Shaquana Divers, Excellus Blue Cross Blue Shield Executive Program Manager 2018 • Kim Allen, Managing Partner, Communications, Dixon Schwabl 2017 • Melisza Campos, Store Operations, Wegmans 2016 • Melanie Wolk, Partner at Trevett Cristo Salzer & Andolina, P.C. 2015 • Claudia Burcke, Project Manager, Trillium Health

Past ATHENA Organizational Award recipients: 2019 • HCR Home Care 2018 • Dixon Schwabl

Networking in a Relaxed Atmostphere. May TBD • Oak Hill Country Club with SBC Jul. 16 • Rochester Chamber Member Scavenger Hunt (more info to follow) Sept. 14 • Chamber/SBC Golf Tournament Dec. TBD • Holiday Party

Apr. 15 • CannaBusiness - Continuing the Conversation Jun. 25 • Higher Ed., SUNY Chancellor Kristina Johnson Nov. 18 • Healthcare Forum with Jordan Health Timely information on today’s hottest topics.

Topical expertise to help you grow professionally. In partnership with SBC.

Apr. 28 • Leading Through Change

Providing resources to foster growth and expansion

Connecting your organization to the business expertise needed for sustainability, growth and success. Apr. 22 • MWBE and Monroe County Incentives Aug. 19 • Causewave Coaching & Convo for NFP Oct. 14 • (more info to follow)

Addressing key areas of business concern with state, local + federal influencers. Mar. 19 • Federal Policy Update with Congressmen Joe Morelle Jun. 18 • Meet Your Legislators Oct. 1 • PAC Endorsed Candidates Night Dec. 10 • Melissa DeRosa, Secretary to NYS Governor Cuomo

Mar. 12 • Best Practices Throughout the Hiring Process May 14 • Dealing with Problem Employees Sept. 10 • Evaluating the Health of Your Business Nov. 12 • Digital Marketing and Why it Matters For Your Business

Signature Events

Community Service & Volunteerism Program. Aug. TBD • SBC Backpack Giveback Nov. 20 & 21 • SBC Cares Thanksgiving Box Drive

April 21 Honest, Real Biz Talk for Women. A half-day event.

ROCHESTER CHAMBER IGNITE FUTURE LEADER’S AWARD

ROC TECH CONFERENCE

Jun. 11 • 2nd Annual Rochester Chamber IGNITE Award An awards program that honors young professionals between the ages of 21 to 40 years for leadership, community service, and personal and professional achievements. Sept. 17 • ROC Tech Conference A full day event exploring the changing landscape of technology. Hit the refresh button and start transforming how you do business!

Nov. 5, 2021 • 34th Annual Rochester Chamber Top 100 Awards Celebrating the fastestgrowing privately owned companies in the Greater Rochester region.

STAND OUT AMONG THE REST

Sponsorship opportunities are available for upcoming Greater Rochester Chamber signature events.

Don’t miss your chance to be a part of the region’s most elegant and exciting occasions. To learn more, email Susan George at Susan.George@GreaterRochesterChamber.com 15

An open, interactive discussion with top executives. Mar. 17 • Small Business Focus May 6 • Manufacturing Jun. 2 • Workplace Culture

An event series that helps build a diverse and inclusive workplace through educational programming. Apr. 14 • (more info to follow) May 12 • (more info to follow) Sept. 24 • (more info to follow)

Empowering young professionals + community action. Mar. 25 • Biz or Bust? Determining the Viability of Your Business Idea May 21 • Golf 101: Skills & Etiquette Aug. 5 • Mindfulness @ Work Oct. 13 • Structured Networking Nov. 12 • Taking Charge: Dispelling the Myth that Management = Leadership

Rochester Chamber Workforce Training & Development Offerings

Successful Supervision Jul. 14 - 28 Oct. 27 - Nov. 12 Leadership for Managers Mar. 6 May 29 - Jun. 26 Sept. 18 - Oct. 16

For registration and sponsorship information, email Susan.George@GreaterRochesterChamber.com

Rochester Chamber Affiliates

Human Resource Management May 20 - Jun. 17