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data strategy
is your organization a part of the digital revolution? In today’s increasingly interconnected and “smart” world, data is fast becoming one of the most critical business assets. It is at the heart of many transformative tech innovations including artificial intelligence, predictive analytics, machine learning, and the Internet of Things. Data matters to any company, regardless of size or industry. In order to get the most out of your data, it’s vital to have a data strategy in place. A clearly defined data strategy can help an organization determine how to best utilize its existing data, and ensure that critical data is captured moving forward. Data strategy helps you drill down to core business needs and create an actionable plan for the future. At the end of 2019, Greater Rochester Chamber set out to formulate its own data strategy, with a goal of improving operations and enhancing the organization’s ability to serve, promote, and advocate for its members and the economic prosperity of the Finger Lakes region. Through an RFP process, we met with five exceptional member companies with expertise in this area. We encourage you to contact them to help begin or continue your own organization’s data and digital transformation journey.
cause + effect strategy “Organizations must embrace the transformative power of data and technology to remain competitive and best serve their constituents. It can inform their most important decisions, reduce costs and enable growth through better data insights.” John Loury, President, Cause + Effect Strategy In collaboration with Greater Rochester Chamber leadership, CE Strategy will create a vision for a data-driven transformation that will integrate data and analytics into every department, creating a more effective and efficient organization. CE Strategy is a rapidly growing business intelligence firm recently named by Adweek Magazine as one of the fastest-growing agencies in the world. Beginning as a data-driven marketing intelligence firm in 2015, CE Strategy has evolved into a business intelligence firm that leverages data science to develop strategies that achieve client goals for increasing top-line revenue and decreasing bottom-line costs across business units including, marketing, sales, operations, finance, human resources, IT, procurement, and others. The company is based in Rochester, New York.
2020 Greater Rochester Chamber Data Consultant
Click here for the official press release.
Contact: Amy Gurske, Director of Client Strategy agurske@causeandeffectstrategy.com (585) 445-3888 causeandeffectstrategy.com
dixon schwabl “Dixon Schwabl is a full-service agency offering digital services that solve our clients’ business challenges and deliver measurable results. Our work accounts for every touchpoint in the buyer journey, and our team proves marketing’s contribution to revenue and business growth every day by visualizing it through real-time business intelligence dashboards. Data tells a story—one that is not beholden to any one channel or philosophy. It drives us to create better customer experiences by building and consistently optimizing campaigns for bestperforming results. Our goal is to create not just customers, but brand advocates. Everything we build is designed to keep improving results.” Jon Alhart, Managing Partner, Digital Contact: David Brodsky, Senior Account Executive, Client Relations David_Brodsky@dixonschwabl.com (585) 899-1952 dixonschwabl.com
Areas of Expertise • Business and marketing analytics • Business intelligence • Data governance • Marketing automation • Website development and design • Technology consultation • Plus traditional advertising, design, public relations and marketing services
