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Postcards from Home, Special issue, February 2013

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Joanna Dark The first Lady of Home fashion As part of the exhibition More information on page 20

A project by

(spoiler alert) Includes a preview of POSTCARDS FROM HOME next chapter NIKO AND THE WHITE NINJAS.


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Subject: Postcards from Home. Hello Joanna, I don’t know if I told you about my project, “Postcards from Home”. I’m a photographer from Barcelona, Spain, and have been documenting Playstation Home, with my camera, for more that 3 years now. The idea I have in mind is to have a chapter in my project about virtual fashion, and you are the best person I found to talk about that. I will make a selection of your self portraits and make you an interview inside Playstation Home. I will sign every photograph with your name, to quote you as the photographer. I’m also thinking to use some of the texts you wrote at the Ladys Fashion Runway thread, or maybe some descriptions of the pictures I select. Can we arrange a meeting? :-) Thanks a lot. Keep in touch and keep having so many fun at Home. Roc. DELETE Or, return to your sent mail.

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✔ PS3 Home: The Ladies Fashion Runway

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04-17-2012 03:45 AM

PS3 Home: The Ladies Fashion Runway

Posts: 20,721 Registered: 05-21-2009

Ok ladies! We all know what it is like being a women on Playstation Home when it comes to clothes and fashion. Making things work with the limited selection has been difficult for many of us. I know it has certainly been a challenge for me. I think given the fact that we now have new cameras, that it would be a neat idea to try and share some of our best fashion secrets with each other. What do you like to wear? What works? What would you like to see hit Threads, Threads II and Costumes related to clothes and fashion. Every women loves a Fashion Show – we know you guys don’t like this kind of stuff so you’ll just have to suffer through it. Why not take advantage of the opportunity to share some of our best fashion statements here through photography. I know I love to look at what other women are wearing (humm... don’t we all. LoL) I really think this could be fun. Let’s start the fashion show girls!

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With Second Life and virtual reality platforms such as PlayStation Home the world has split in two. In this other world we can choose our personality and lifestyle at will. We can stay glued to the screen in our everyday tedium or embark on hair-raising adventures. We can decide which virtual urban tribes we want to join. And, naturally, in this split world we can become photographers and have to choose between doing a reportage in the style of Cartier-Bresson or Robert Frank, or portraits like Richard Avedon or Diane Arbus. In virtual life Herms goes out, camera in hand, in search of stories, characters and decisive moments. Joan Fontcuberta

This publication presents Joanna Dark, a fashion photographer on the virtual scene who portrays herself compulsively with the thousands of combinations of clothes she has at hand.

Produced in association with Arts Santa Mònica as part of the exhibition From Here On. Postphotography in the era of internet and cell phones, held in Barcelona from February 22 to April 13 2013, and curated by Clément Chéroux, Joan Fontcuberta, Erik Kessels, Martin Parr and Joachim Schmid.

Photographer: Roc Herms www.rocherms.com Editorial support and design: Bendita Gloria www.benditagloria.com Printed in Barcelona by GPD Edition of 8.000 All images by Roc Herms, except images on pages 6, 7, 9, 10, 11 by Joanna Dark.

PlayStation Home is a social gaming platform developed by Sony Computer Entertainment. 20


Amb Second Life i plataformes de realitat virtual com ara PlayStation Home, el món s’ha desdoblat. En aquest món altre podem escollir a discreció la nostra personalitat i el nostre estil de vida. Podem persistir en la pantalla en el nostre tedi quotidià o embarcar-nos en aventures trepidants. Podem decidir a quines tribus urbanes virtuals ens volem adscriure. I, lògicament, en aquest món desdoblat ens podem convertir en fotògrafs i aleshores haver d’optar per fer un reportatge a la manera de Cartier-Bresson o de Robert Frank, o bé per fer retrats com Richard Avedon o com Diane Arbus. En la vida virtual, Herms surt, amb la càmera al rest, a l’encontre d’històries, personatges i instants decisius. Joan Fontcuberta Aquesta publicació presenta Joanna Dark, una fotògrafa de moda en l’escena virtual que s’autoretrata compulsivament amb els milers de combinacions de roba que té a l’abast.

Produït amb la col·laboració de l’Arts Santa Mònica en el marc de l’exposició From Here On. D’ara endavant. La postfotografia en l’era d’Internet i la telefonia mòbil, presentada a Barcelona del 22 de febrer al 13 d’abril de 2013 i comissariada per Clément Chéroux, Joan Fontcuberta, Erik Kessels, Martin Parr i Joachim Schmid.

Fotògraf: Roc Herms www.rocherms.com Suport editorial i disseny: Bendita Gloria www.benditagloria.com Imprès a Barcelona per GPD Edició de 8.000 exemplars Totes les imatges per Roc Herms excepte a les pàgines 6, 7, 9, 10 i 11 per Joanna Dark.

PlayStation Home és una comunitat virtual desenvolupada per Sony Computer Entertainment. 21


Coming next on Postcards from Home ...


To be continued


“Joanna Dark, the first Lady of Home fashion� is a chapter of the upcoming book:

Postcards from

The amazing adventures of oRcstaR and his virtual camera. Featuring among others:

The fateful forecasts of The Weatherman

The Homelings We are many we are one

Seventy-year-old Darth Granny and her sixteen personas

Coming out ASAP

NotBeforeLunch and his love affair

The devoted brothers and sisters from church The Believers

Stay tuned at: fb.com/postcardsfromhomebook


Joanna Dark, the first Lady of Home fashion.