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Agency profile •

Independent agency, created in 1990, specialised in the design and implementation of strategic communications programs as well as media relations

Active in Geneva and Zurich

A multitalented and multilingual team of 12 professionals, with strong experience in media relations, corporate communications, investor relations, crisis management and public affairs

Strong financial and banking expertise, but also High Tech oriented, with a number of clients in the biotech and IT industries

Ranked number one in the French-speaking part of Switzerland and among the top 10 at national level.

Direct access to exclusive international partners through 2 networks of independent and dedicated agencies: ECP Global and International Public Relations Agencies Network (IPAN)

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Know-how & Experience • Strategic Analysis & Counselling o Image audits and surveys o Corporate image and reputation management o Issue and crisis management • Media relations o Media monitoring and analysis o Key-messages definition o Press meetings, press kits, press releases o Interviews, copywriting o Media training and coaching o Web communication • Investor relations & Financial communication o Roadshows, events and meetings with financial analysts, fund managers o M&A, pre-IPO, IPOs and follow-up communication o Targeted media relations o Financial publications • Public affairs & political campaigns o Analysis of issues or political situation o Writing position papers and draft legislation o Political events, lobbying o Campaigns at federal, cantonal or communal levels o Monitoring of WTO, WHO and international organizations based in Geneva • Corporate publishing o Brochures and annual reports o Newsletters, newspapers, magazines or videos, etc. o Websites

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• Events o Private and public events o Teambuilding o Promotional events • Internal communication o Events o Intranet and news distribution o Internal publications • Product communication & branding o Definition of strategies and key-messages o Media relations o Launching events • Sponsoring o Definition of strategies o Media exploitation o Internal motivation

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Sectors of activity & References Banking & Finance •

Private bankers : Pictet & Cie, Wegelin & Co

Banks : 1875 Finance, Bankmed (Suisse), Banque de Patrimoines Privés, Banque Privée Edmond de Rothschild (IPO), Bedrock, Capital International, Crédit Agricole, Finansbank, Heritage Bank, HSBC Guyerzeller, Hyposwiss Private Bank (Anglo Irish Bank), JP Morgan, Julius Baer, National Bank of Abu Dhabi, Notz Stucki & Cie, Reyl & Cie, Saxo Bank/Synthesis Bank/, SG Private Banking (Société Générale), Société Bancaire Privée, Vernes & Associés

Compagnie Financière Tradition (one of the world’s largest interdealer brokers)

Funds: Blue Orchard (microfinance), Carmignac Gestion, Dominicé & Cie, Guilé European Engagement Fund, Franklin Templeton, Jabre Capital, Lyxor (Société Générale), Oddo, Pimco, Prifunds (Banque Privée Edmond de Rothschild), Richelieu Finance, Threadneedle, UFG Alteram, Unigestion

Venture capitalists and Private Equity specialists: BisAnge, Global Life Science Ventures, Index Ventures, Leman Capital, Procimmo, Top Quartile Partners, ValleyRoad Capital, Martin Velasco

Associations and Finance Centers: Dubai International Finance Center (DIFC), Fondation pour Genève, Geneva Financial Center Foundation, Geneva Private Bankers, Gibraltar Financial Center, Swiss Association of Financial Analysts and Fund Managers

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Life Sciences & Public Health •

Biotech : AC Immune, Anecova, BioMed Conference (ILSI), Epithelix, Eurolactis, Gene Signal, Mymetics

Medical research: Ageing Research Foundation, Bill & Melinda Gates Foundation (European introduction), Giorgi-Cavalieri Foundation, Foundation for Diabetes Research, Foundation for the Prevention of Breast Cancer

Associations : Association des Cliniques Privées Genevoises, Ligue Genevoise contre le cancer

Health care providers : Clinique des Grangettes, Easylook, Sinomedica

Health insurances : Helsana Insurance, Santésuisse, Visana Insurance

Information Technologies •

Covadis, FlatWire, Infocodex, Label Technology, Neo Advertising, NetClean, OutlookSoft, Pro-Concept, Puzzuka (the world biggest puzzle), Rigot+Rieben domotique, Sage SA, Sage Informatique, Speedlingua, The Phone House, Tivoli Audio

Industry •

Caran d’Ache, Givaudan, Kugler Bimétal, Metinvest International, Monodor, Reuge, Sécheron, Swissgaz, Union Pétrolière

Distributors •

Carrefour (Suisse), Centre Commercial de La Praille (Jelmoli), Edipresse, EuroPlex Cinemas, Ikea, Maus Group (Manor, Jumbo, Lacoste, etc.)

Services •

European Foundation for Quality Management, Euroteam, Label Group, PriceWaterhouseCoopers, Privexia, Swiss Access

Onassis Foundation, Fondation Philias 6


Consultants : Altran, Denzler & Partners, Egon Zehnder International, Rivalis and major law firms such as Lenz & Staehelin or Borel & Barbey, The Energy Consulting Group

Business Federations •

Chambre de Commerce et d’Industrie de Genève, Chambre Vaudoise des Agents Généraux d’Assurance, Geneva Bar, Internutrition, SantéSuisse, Société des Régisseurs de Genève

Real Estate & Project management •

Bory & Cie, CB Richard Ellis, Centre Commercial de la Praille, Ikea (Vernier project), Implenia (Zschokke), Jardin des Nations (International Organizations’ new zone), Moser Vernet & Cie, Naef & Cie, Open Tower (Bahrein), Procimmo

Public Services •

City of Geneva (international economic promotion)

Tourism & Leisure •

Swiss Vapeur Parc

Wines & Spirits •

Bernard Magrez, Bureau Interprofessionnel des Vins de Bourgogne, Comité Inter Rhône (Avignon), Comité Interprofessionnel des Vins de Champagne (1994-2004), Conseil Interprofessionnel des Vins du Roussillon, Domaines Rothschild (Almaviva, Opus One), Union des Grands Crus de Bordeaux, Wines of Argentina

Public Affairs, Lobbying & Political campaigns •

Many political campaigns preceding major national or cantonal votes

In Geneva, success in defeating all successive attempts at increasing taxes, as well as forestalling the introduction of a tax on capital gains. Victorious campaign to obtain a lowering of Geneva taxes

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Successful campaign on behalf of Interpharma (Roche, Novartis, Serono) against the ban on genetic engineering. Same efficient result with the national vote in favour of assisted human procreation (in vitro fertilisation)

For Internutrition (major agro-industrial groups), programme of public information on GMOs

Efficient lobbying against two successive proposals to levy additional taxes on alcohol or against a federal interdiction of multiplex cinemas

Successful campaign against a national monopolistic health insurance (2007)

Events & Cultural institutions •

Many tastings or gala events for our clients in the wine business : Bernard Magrez, Union des Grands Crus de Bordeaux, Rhône Valley, Domaines Rothschild, Burgundy, Champagne, Wines of Carole Bouquet and Gérard Depardieu, etc.

Inauguration of the Fondation Martin Bodmer’s new museum

Launch of the Auditorium du Jura project (Herzog & de Meuron)

Inauguration of the Centre Commercial de La Praille and the Passage du Rhône (Jelmoli)

Journée du Diabète

Humanitarian Games, Foyer Handicap, Geneva Christmas Tree Festival, Institut Jaques-Dalcroze

Palace Hotel Gstaad (“GreenGo”)

Geneva Festival (around 500’000 people)

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Partners Claude-Olivier Rochat (1945) - Geneva • • •

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Head of Information of the Students’Association, University of Geneva Journalist with Journal de Genève For a Swiss Employers’ Organisation, EconomieSuisse, conceived and led more than 70 campaigns before national votes (banking secrecy, nuclear issues, genetic engineering, etc.) 1986: sets up Suisse romande agency of Farner PR 1990: created Rochat & Partners For 16 years, Board member of Fédération des Entreprises Romandes, former President of Geneva’s Lion Club, Council member of the International Public Relations Association

Michel Donath (1959) - Zurich • • •

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MA in international relations from the Hebrew University of Jerusalem Research at the Israeli Ministry of Foreign Affairs Building up commercial networks for Swiss brand names in the watch industry in Eastern Europe Financial and economic journalist with l’Agefi (1995-2003), in Zurich Joined Rochat & Partners Zurich; partner

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Project Managers Philippe Dunant (1983) - Geneva • • •

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Swiss and British nationality Master in International Relations from the Graduate Institute of International and Development Studies (IHEID), Geneva. His skills for languages are impressive: with French as mother tongue, he is fluent in German and English, with a very good speaking and writing knowledge of Spanish and some basic Italian. Not only a keen skier, rock-climber and squash player, Philippe also loves travelling, notably in South America. He is very conscious of the importance of social responsibilities and solidarity. This has led him to be a voluntary reader in centers for the elderly, as well as working for the Human Rights Defense and Indigenous Populations Protection Association in Chiapas (Mexico). He has also been a voluntary teacher in an orphanage in the Dominican Republic. Philippe joined our agency as a trainee, to be immediately promoted as project manager.

Gaël Le Corre-Laliberté (1978) - Geneva • • •

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Both Canadian and French, Gaël has a degree in Biochemistry and another in Economy He then graduated in Financial and Economic Journalism Having obtained these three diplomas at Laval University, Québec, he also spent semesters at the Universities of Vigo (Spain), British Columbia (Vancouver) and Regina (Saskatchewan). Journalist with the Canadian financial weekly Les Affaires Analyst at Science-Metrix, specialized in the assessment and evaluation of research programs and policies, as well as market studies on the commercial potential of scientific projects Consultant at E&B DATA, Montreal, specialized in industrial and economic regional development. Gaël joined Rochat & Partners as project manager.

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Etienne Rochat (1984) - Geneva • • • •

Federal bilingual “maturity” in French and German. Language study at Buckwood School (Hastings, UK), and Boston University (US). Humanitarian work in Kolkata (India) for seven months. Six-month internship at CH-ina, a Swiss company based in Shanghai (2006-2007), specialized in the implementation of Swiss enterprises in China. He is still studying Chinese. A nephew of Claude-Olivier, Etienne, joined Rochat & Partners in October 2007. He is now a project manager.

Alan Downing - Geneva •

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After studies at Lausanne University, Alan trained as a journalist in South Africa and worked for 15 years in international news for Argus Africa News (Cape Town), Agence France-Presse (Paris), Swiss Radio International (Bern) and as a correspondent accredited to the United Nations in Geneva. In 1979, hired by Digital Equipment Corporation, Geneva, Alan wrote advertising, in-house publications and a computing magazine. He continued writing this magazine after leaving the company in 1982. In 1983, Alan set up his own editorial offices, providing writing, translation and editing services to industries, banks, publishers and communication agencies, with a great expertise in the financial services, watches and luxury goods industries. Bilingual in English and French, Alan also speaks German, as well as some Swedish. A member of our external consultants, Alan has worked on various projects with Rochat & Partners since they were founded in 1990.

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Advisors

Anne Biéler • •

Head of communication, Salon International de la Haute Horlogerie (SIHH) Specialist in events, culture and arts

Martine Brunschwig-Graf •

Member of the National Parliament, former President of the Republic and Canton of Geneva Government Specialist in public affairs

Jean-Philippe Rapp • •

Well-known personality from Swiss TV Specialist in video training for managers and VIP’s

Jean-Nicolas Thalmann • •

Former Head of the Office de Promotion des Industries et Technologies (OPI) Specialist in industrial issues and nanotechnologies

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International networks Our agency has direct access to exclusive international partners through two networks of independent and dedicated agencies: • International Public Relations Agencies Network (IPAN), created by former directors of communication of important Employers' Federations in Europe and Japan (with solid connections in Eastern Europe) • European Communications Partners (ECP), a network of independent agencies, with major members in the USA and Canada

Memberships Our agency is a member of: • Société Romande de Relations Publiques (SSRP) • International Public Relations Association (IPRA) • CERP Consultants • European Association of Political Consultants (EACP)

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The Swiss investment power Due to its investment power, Switzerland is a decisive market for investor relations. Rochat & Partners can offer you a privileged access to Swiss media, analysts, fund managers, banks and asset managers. • Some 35% of the world's private and institutional assets are managed from Switzerland, compared with 21% from the United Kingdom and 12% from the United States. With 9.1% of global assets under management (AUM), Switzerland is among the world’s leading trio of wealth management centers, alongside the USA and the UK. It is the world leader in off-shore private banking, with a market-share of 27%. • Assets under management of the Swiss banks amount to CHF 4’518 billions (Swiss origin: CHF 1’151 billions – foreign origin: CHF 1’641 billions). Institutional asset management represents 62% of the market (CHF 2’792 billions). • Switzerland is also the world leader in pension funds in terms of contributions related to the GDP. In terms of contributions only, Switzerland ranks 7th, behind the4 USA, UK, Australia, the Netherlands, Japan and the Czech Republic. The yearly Swiss contributions to pension funds amount to $ 36.7 billion, compared to $19.4 (new number not available) billion for Great Britain and $14 billion for Germany. Total assets of the Swiss pension funds reach CHF 464 billion (€ 366 billion), which is superior to the gross domestic product. • Approximately 25% of the Swiss population has now invested in shares or funds. This is far below the 34% in the boom year 2000, but still a very high number in international comparison. In Germany, the world’s third economy, only 16% of the population has invested in shares or funds. • As a result, Switzerland registers some 6’450 investment funds for 7.7 million inhabitants, compared to 9’000 funds for some… 300 million Americans.

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• Geneva is the world's most important private banking center, with the international private banking headquarters of many foreign banks, including Credit Agricole, BNP Paribas, Barclays or Deutsche Bank. Zurich is a major player in institutional asset management and investment banking. • Switzerland being such a small country, with limited investment opportunities, Swiss bankers have acquired centuries of experience in investing abroad. Such global strategies made their reputation, long before "global" became so popular.

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To contact us Geneva Rochat & Partners Rue Du-Roveray 12 PO Box 6374 1211 Geneva 6 Phone 0041-22-786.54.55 Fax 0041-22-786.54.58

Claude-Olivier Rochat / crochat@rochat-pr.ch Project Managers Philippe Dunant/ pdunant@rochat-pr.ch GaĂŤl Le Corre-LalibertĂŠ / glecorre@rochat-pr.ch Etienne Rochat / erochat@rochat-pr.ch

Zurich Rochat & Partners Freigutstrasse 26 8002 Zurich Phone 0041-43-344.98.48 Fax 0041-43-344.98.49 Michel Donath / mdonath@rochat-pr.ch

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Rochat & Partners Profile