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1. What  is  Copywriting  &  Why  Is  It  So  Important? Simply  put,  copywriting  is  the  writing  you  use  in  your  written  promotional   materials.  This  can  include  your  advertising,  website,  brochure,  catalogs,   business  cards,  sales  letter  and  more. Copywriting  is  what  you  use  to  get  your  customers  and  potential  customers  to   take  a  particular  action.  For  example: ‡

Call you  for  more  information  

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Place an  order  

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Sign up  for  your  mailing  list  

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Get them  to  refer  a  friend  to  your  business  

Many business   owners   make   the   mistake   of   thinking   they   can   just   throw   their  copywriting  together.  I  congratulate  you  for  taking  the  time  to  read  this   guide  because  the   information  in  it  will  put  you  ahead  of  many  other  small   business  owners  who  make  this  mistake. Consider  this: When  someone  visits   your  website  or  reads   your  brochure,   \RX DUHQ¶W WKHUH   to  answer  their  questions  or  to  convince  them  how  great  your  product  is.  Your   words  need  to  do  that  for  you.  In  other  words,  you  need  effective  copywriting.   This  guide  is  going  to  show  you  how  to  do  that.

Copywriting For Beginners  

Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...

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