Page 29 more Â advanced Â word Â is Â more Â appropriate Â always Â define Â the Â word, Â in Â case Â your Â UHDGHUVGRQÂ¶WNQRZZKDWLWPHDQV
2.6 Â Keep Â Layouts Â Simple ,WÂ¶VHDV\WRJHWH[FLWHGDERXW\RXUSURGXFWDQGZKHQFUDIWLQJ\RXUEURFKXUHRU website Â design, Â it Â can Â be Â tempting Â to Â include Â so Â many Â things. Â Add Â photos Â to Â DFFHQWXDWHWKHFRS\EXWGRQÂ¶WDOORZWKHPWRWDNHRYHU3LFWXUHVDUHLPSRUWDQWLQ FUHDWLQJYLVXDOVEXWLWÂ¶V\RXUZRUGVWKDWZLOOmake Â your Â copy Â sell. On Â the Â Internet, Â keeping Â it Â simple Â is Â especially Â important. Â Web Â surfers Â only Â give Â you Â a Â few Â seconds Â before Â they Â decide Â to Â click Â away Â and Â never Â to Â come Â back Â to Â \RXUZHEVLWHDJDLQ,I\RXGRQÂ¶WJUDEDWWHQWLRQRU\RXFRQIXVHWKHPZLWKDEXV\ website, Â they Â are Â more Â likely Â to Â make Â that Â decision Â to Â leave. Here Â are Â some Â important Â tips Â for Â your Â website Â layouts: Â‡
Keep Â your Â website Â navigation Â to Â a Â minimum. Â Create Â sub-Âcategories Â to Â your Â website Â sections Â if Â necessary Â to Â minimize Â menu Â distractions. Â
,I\RXÂ¶UHVHOOLQJ\RXURZQSURGXFWRQDSDUWLFXODUSDJHLWÂ¶VXVXDOO\EHVW to Â remove Â all Â banners Â or Â graphics Â going Â to Â outside Â pages. Â
.HHS\RXUSDJHKHDGHURUORJRVLPSOHDQGVPDOO'RQÂ¶WOHWLWWDNHRYHUWKH ZKROH Â³DERYH-Âthe-ÂIROGÂ´ VSDFH RQ \RXU ZHEVLWH Â³$ERYH-Âthe-ÂIROGÂ´ VLPSO\ means Â the Â space Â on Â your Â web Â page Â a Â visitor Â can Â see Â without Â scrolling Â down Â with Â her Â mouse. Â A Â logo Â or Â page Â header Â can Â help Â with Â branding Â and Â can Â convey Â a Â more Â SURIHVVLRQDOLPDJHEXWLWGRHVQÂ¶WKDYHWREHKXJHWRGRWKDW0RVWRIWKH above-Âthe-Âfold Â space Â should Â be Â reserved Â for Â selling Â your Â product.
Exercise: Â Review Â your Â web Â pages Â and Â promotional Â copy Â and Â try Â to Â view Â it Â from Â the Â eyes Â of Â someone Â who Â is Â unfamiliar Â with Â you, Â your Â company Â or Â your Â product. Â Are Â you Â immediately Â able Â to Â receive Â the Â intended Â marketing Â message Â or Â are Â their
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...