Page 28 Most Â markets Â are Â going Â to Â be Â more Â casual, Â so Â you Â want Â to Â create Â a Â friendly Â and Â real Â image Â with Â your Â copy. Â ,WÂ¶VRND\WRVWDUWVRPHWLPHVVHQWHQFHV ZLWK Â³DQGÂ´ DQG Â³EXWÂ´ QRZ DQG WKHQ EHFDXVH LWÂ¶V how Â we Â speak Â and Â when Â you Â write Â how Â you Â VSHDN LWÂ¶V KRZ \RX UHODWH WR \RXU DXGLHQFH ,WÂ¶V ok Â to Â end Â a Â sentence Â with Â a Â preposition Â because, Â DJDLQWKDWÂ¶VKRZZHVSHDN Exercise: Â Look Â at Â your Â copy Â and Â see Â how Â formal Â or Â informal Â you Â are. Â Can Â you Â see Â how Â you Â could Â make Â it Â sound Â more Â friendly, Â appealing Â and Â create Â a Â FRQQHFWLRQ ZLWK \RXU UHDGHU" ,I \RXÂ¶UH WRR IRUPDO \RX PLJKW MXVW ORVH \RXU DXGLHQFHDOOWRJHWKHU<RXGRQÂ¶Wwant Â to Â sound Â uneducated Â but Â you Â want Â to Â be Â natural. Â Most Â of Â your Â grammar Â is Â going Â to Â be Â correct, Â but Â there Â are Â some Â rules Â \RXGRQÂ¶WQHFHVVDULO\KDYHWRZRUU\DERXWIRUWKHVDNHRIUHDGDELOLW\ Final Â Note: Â ,I\RXÂ¶UHJRLQJWRKDYHVRPHRQHSURRIUHDG\RXUFRS\ZKHWKHULWÂ¶VD Â friend, Â virtual Â assistant Â or Â professional Â proofreader, Â make Â sure Â they Â understand Â what Â you Â are Â looking Â for;Í¾ Â that Â your Â spelling Â is Â correct, Â the Â language Â flows Â well Â and Â the Â copy Â sounds Â intelligent Â but Â friendly.
2.5 Â Keep Â it Â Simple Write Â in Â short Â sentences Â to Â make Â things Â easy Â to Â read. Â Break Â up Â long Â paragraphs Â to Â ease Â eye-ÂVWUDLQ $JDLQ LWÂ¶V RND\ WR EUHDN JUDPPDU UXOHV Â± Â especially Â with Â paragraph Â formatting Â because Â reading Â long Â paragraphs Â can Â be Â fatiguing. Â This Â is Â particularly Â true Â online Â and Â ZKHUHSHRSOHDUHUHDGLQJRQDVFUHHQ'RQÂ¶WWLUH\RXU potential Â customer Â out Â before Â they Â read Â about Â your Â product. You Â can Â also Â bullet Â points, Â as Â we Â mentioned Â earlier, Â and Â these Â may Â include Â incomplete Â sentences. Â Luckily Â that Â is Â actually Â acceptable Â in Â grammar Â rules! Â The Â key Â is Â to Â make Â it Â easy Â to Â read. 'RQÂ¶W XVH FRPSOLFDWHG ODQJXDJH DQG PDNH WKH OHYHO DSSURSULDWH IRU \RXU WDUJHW audience. Â The Â average Â reading Â level Â of Â the Â general Â public Â is Â quite Â low. Â If Â you Â feel Â a
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...