Page 27 <RXVLPSO\FDQÂ¶WJLYHWRRPXFKLQIRUPDWLRQDERXW\RXUSURGXFW<HV\RXFDQEH WRRZRUG\DQGSXW\RXUUHDGHUWRVOHHSEXWLI\RXÂ¶UH Â giving Â people Â information Â that Â they Â need Â to Â make Â a Â buying Â decision, Â there Â is Â no Â such Â thing Â as Â too Â much Â information. Â You Â want Â them Â to Â have Â all Â their Â questions Â answered Â and Â get Â them Â to Â buy. Another Â good Â way Â to Â be Â specific Â is Â to Â quantify Â things. Â If Â you Â have Â an Â ebook, Â that Â KDV ZD\V WR UHGXFH \RXU FKROHVWHURO WHOOWKHP WKHUH DUH ZD\V 'RQÂ¶W VD\ WKHUHDUHÂ³SOHQW\RIZD\VÂ´RUÂ³WKLVHERRNLVSDFNHGZLWKLGHDVWRKHOS\RXORZHU \RXUFKROHVWHUROÂ´$VSHFLILFQXPEHUOLNHDVRSSRVHGWRDURXQGQXPEHUOLNH 3 DOVR WHQGV WR JHQHUDWH D EHWWHU UHVSRQVH ,WÂ¶V QRW FRPSOHWHO\ FOHDU ZK\ WKLV RFFXUV EXW LWÂ¶V OLNHO\ EHFDXVH URXQG QXPEHUV PLJKW VHHP PDGH XS RU estimated, Â but Â when Â you Â say Â 37 Â it Â puts Â a Â specific Â picture Â in Â their Â mind. Exercise: Â /RRNDWWKLQJV\RXÂ¶YHZULtten Â for Â your Â business. Â Where Â can Â you Â be Â more Â specific? Â What Â can Â you Â quantify?
'RQÂ¶W:RUU\6R0XFKDERXW*UDPPDU As Â you Â continue Â with Â your Â business, Â there Â will Â be Â people Â that Â tell Â you Â that Â proper Â grammar Â is Â very Â important Â to Â maintain Â a Â professional Â image. Â Some Â of Â your Â websites Â visitors Â may Â even Â take Â the Â time Â to Â email Â and Â tell Â you Â about Â the Â spelling Â DQGJUDPPDUPLVWDNHVWKDWFRPSOHWHO\RXWUDJHGWKHP'RQÂ¶WOHWWKLVZRrry Â you Â too Â much. Â Correct Â the Â spelling Â and Â if Â the Â grammar Â is Â outrageous, Â fix Â it Â Â± Â but Â NHHSUHDGLQJWRILQGRXWZK\JUDPPDULVQÂ¶WDVLPSRUWDQWDVLWÂ¶VFUDFNHGXSWREH The Â most Â important Â thing Â about Â your Â sales Â copy Â or Â articles Â is Â to Â sound Â natural Â and Â to Â relate Â to Â your Â target Â audience Â appropriately. Â Write Â the Â way Â you Â speak. Naturally, Â if Â your Â audience Â is Â PHD Â students Â studying Â literature, Â then Â you Â might Â have Â to Â have Â a Â more Â formal Â tone Â and Â pay Â more Â attention Â to Â more Â grammar Â UXOHV ,I \RXÂ¶UH DXGLHQFH LV UDFH-Âcar Â enthusiasts Â or Â those Â interested Â in Â fashion Â trends, Â you Â might Â be Â more Â relaxed Â in Â your Â writing Â and Â speak Â more Â casually.
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...