Page 26 7KDWGRHVQÂ¶WPHDQ\RXFDQÂ¶WXVHDGMHFWLYHVLQ\RXUFRS\2IFRXUVH\RXÂ¶UHVWLOO JRLQJWRXVHWKHPEXW\RXUFRS\VKRXOGEHDEOHWRVWDQGRQLWÂ¶VRZQZLWKRXW all Â the Â extra Â words. Exercise: Â If Â you Â want Â to Â see Â if Â your Â copy Â can Â stand Â up Â on Â its Â own, Â pick Â a Â couple Â paragraphs Â from Â your Â website Â or Â your Â entire Â page Â and Â remove Â all Â the Â adjectives. Â Does Â it Â still Â sound Â compelling? Â Is Â it Â selling Â your Â product? ,I QRW LWÂ¶V SUREDEO\ WLPH WR VWDUW ZRUNLQJ RQ EHLQJ VSHFLILF DQG ZHÂ¶OO WDON about Â that Â next.
2.3 Â Be Â Specific , WDON DERXW WKLV EULHIO\ ZKHQ , ZURWH DERXW KHDGOLQHV /HWÂ¶V JHW LQWR WKLV PRUH and Â really Â understand Â how Â being Â specific Â can Â help Â you Â sell Â more Â of Â your Â product. Instead Â of Â saying Â you Â ARE Â the Â best, Â say Â WHY Â you Â are Â the Â best. Â Instead Â of Â saying Â \RXÂ¶UH IDVW H[SODLQ KRZ IDVW DQG LQ ZKDW VSHFLILF ZD\V /HWÂ¶V VD\ LI \RX DUH D printing Â service Â and Â you Â provide Â fast Â printing, Â tell Â them Â on Â average Â how Â much Â WLPH \RX QHHG WR ILQLVK D SURMHFW ,I \RX DUHQÂ¶W ZLOOLQJ WR VD\ KRZ TXLFkly Â you Â FDQ FRPSOHWH D SURMHFW WKHQ \RXÂ¶UH SUREDEO\ QRW WKDW TXLFN DQG VKRXOGQÂ¶W EH using Â that Â angle. :KHQZHÂ¶UHWDONLQJDERXWFRS\ZHÂ¶UHJLYLQJSHRSOHDVPXFKGHWDLOHGLQIRUPDWLRQ as Â possible Â so Â people Â can Â make Â an Â informed Â decision Â about Â a Â product, Â newsletter, Â or Â whatever Â our Â call Â to Â action Â is. Have Â you Â ever Â been Â to Â a Â website Â and Â thought Â about Â buying Â a Â product, Â but Â you Â ZHUHQÂ¶W VXUH LW KDG WKH IHDWXUHVEHQHILWV \RX QHHGHG" ,W KDSSHQV DOO WKH time. Â A Â lot Â of Â product-Âsellers Â think Â they Â can Â slap Â up Â a Â picture Â and Â add Â a Â few Â ZRUGVDQGZDWFKWKHVDOHVUROOLQ8QIRUWXQDWHO\LWGRHVQÂ¶WZRUNWKDWZD\
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...