2 Â Tips Â for Â Writing Â Great Â Copy Now Â that Â you Â have Â an Â understanding Â of Â some Â of Â the Â important Â terminology Â involved Â in Â copywriting Â and Â how Â you Â can Â make Â the Â most Â of Â those Â elements, Â here Â are Â some Â more Â tips Â to Â help Â you Â craft Â great Â copy.
2.1 Â Speak Â to Â Your Â Audience Since Â the Â sales Â copy Â \RXZULWHLVWRSURPRWH\RXURZQSURGXFWVLWÂ¶VHDV\WRPDNH the Â mistake Â of Â talking Â about Â yourself Â in Â your Â copy Â too Â much. Â The Â problem Â is, Â your Â SRWHQWLDO FXVWRPHU GRHVQÂ¶W UHDOO\ FDUH DERXW \RX 7KH\ FDUH DERXW WKHPVHOYHV they Â want Â solutions Â to Â their Â problems Â and Â they Â want Â to Â know Â what Â you Â can Â do Â for Â them. Â You Â need Â to Â focus Â on Â your Â customer Â first. A Â lot Â of Â sales Â copy Â is Â too Â focused Â on Â the Â business Â who Â is Â doing Â the Â selling: Â³:HVHOOWKLVÂ«Â´ Â³:HÂ¶UHJUHDWDWWKLVÂ«Â´ Â³:HEHOLHYHLQFXVWRPHUVDWLVIDFWLRQÂ«Â´ ,WÂ¶VVLPSOHHQRXJKWRFKDQJHZRUGLQJDURXQGWRIRFXVPRUHRQÂ³\RXÂ´DQGKRZ you Â can Â help Â your Â potential Â customer. Â Turn Â it Â around Â and Â write Â things Â like Â this Â instead: Â³$UH\RXORRNLQJIRUÂ«Â´ Â³,I\RXQHHGUHOLDEOHÂ«Â´ Â³<RXUVDWLVIDFWLRQLVJXDUDQWHHGÂ«Â´
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...