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2  Tips  for  Writing  Great  Copy Now   that   you   have   an   understanding   of   some   of   the   important   terminology   involved   in   copywriting   and   how   you   can   make   the   most   of   those   elements,   here  are  some  more  tips  to  help  you  craft  great  copy.

2.1  Speak  to  Your  Audience Since  the  sales  copy  \RXZULWHLVWRSURPRWH\RXURZQSURGXFWVLW¶VHDV\WRPDNH the  mistake  of  talking  about  yourself  in  your  copy  too  much.  The  problem  is,  your   SRWHQWLDO FXVWRPHU GRHVQ¶W UHDOO\ FDUH DERXW \RX 7KH\ FDUH DERXW WKHPVHOYHV they  want  solutions  to  their  problems  and  they  want  to  know  what  you  can  do  for   them.  You  need  to  focus  on  your  customer  first. A  lot  of  sales  copy  is  too  focused  on  the  business  who  is  doing  the  selling: ³:HVHOOWKLV«´ ³:H¶UHJUHDWDWWKLV«´ ³:HEHOLHYHLQFXVWRPHUVDWLVIDFWLRQ«´ ,W¶VVLPSOHHQRXJKWRFKDQJHZRUGLQJDURXQGWRIRFXVPRUHRQ³\RX´DQGKRZ you  can  help  your  potential  customer.  Turn  it  around  and  write  things  like  this   instead: ³$UH\RXORRNLQJIRU«´ ³,I\RXQHHGUHOLDEOH«´ ³<RXUVDWLVIDFWLRQLVJXDUDQWHHG«´

Copywriting For Beginners  

Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...

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