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Every  piece   of   sales   copy   should   have   a   call-­to-­DFWLRQ :KHWKHU LWœV D SDJH RQ your  website,  your  business  card  or  other  piece  of  copywriting. Examples:  Here  are  some  examples  of  a  call-­to-­action: ‡

Click  a  link  to  place  an  order  

‡

Call  a  1-­800  number  to  place  an  order  

‡

Call  a  number  to  hear  a  recorded  message  

‡

Fill  in  a  form  to  enter  a  sweepstakes  

Tip:  You   can   easily   put   a   call-­to-­action   on   the   back   of   your   business   card.   Invite  your  contacts  to  come  to  your  website  to  sign  up  for  your  free  newsletter,   grab  a  sample  or  whatever  you  want  them  to  do. Exercise:   7DNH D ORRN DW HYHU\ SDJH RI SURPRWLRQDO PDWHULDO \RXœYH ZULWWHQ   Ensure   it   has   a   call-­to-­DFWLRQ ,I LW GRHVQœW IL[ LW ,I \RX DUH MXVW JHWWLQJ VWDUWHG with   your   business,   be   sure   to   remember   it   as   you   design   each   business   card,   each  and  every  page  on  your  website,  etc.

1.10  Offer An  offer  is  simply  what  you  are  selling/giving  to  your  readers. Example:   You   are   selling   a   customized   embroidered   baby   blanket.   If   your   customer  pays  you  $35,  WKH\ZLOOJHWDœ[œEODQNHWLQWKHFRORURIWKHLUFKRLFH design   of   their   choice   and   embroidered   message   up   to   25   letters.   Additional   designs  have  an  extra  charge. Another  example:  $QRIIHUGRHVQœWKDYHWRLQYROYHWKHH[FKDQJHRIPRQH\,Q   return  for  a  first  name  and  email  address,  you  might  give  out  a  subscription  to   free  weekly  email  tips  on  growing  and  caring  for  a  garden.

Copywriting For Beginners  

Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...

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