1.8 Â Testimonials A Â testimonial Â is Â positive Â feedback Â from Â someone Â who Â has Â used Â your Â products. Â Testimonials Â can Â be Â one Â of Â your Â most Â powerful Â online Â marketing Â tools. Â When Â someone Â is Â looking Â to Â buy Â a Â product, Â she Â often Â seeks Â the Â opinion Â of Â someone Â else Â who Â has Â used Â the Â product, Â right? Â If Â you Â have Â testimonials Â from Â your Â previous Â customers Â presented Â in Â your Â marketing Â materials Â or Â website Â copy, Â you Â already Â have Â a Â head Â start Â on Â making Â the Â sale. Warning: Â You Â need Â to Â make Â sure Â your Â testimonials Â are Â meaningful. Â Look Â at Â these Â testimonials Â and Â decide Â if Â they Â are Â believable Â or Â would Â make Â you Â interested Â in Â a Â product: Â‡
Â³,ORYHLWÂ´-Â Â Jan Â
Â³7KLVLVJRLQJWREHDJUHDWSURGXFWÂ´-Â Â Jim Â Bob, Â Florida Â
As Â you Â can Â probably Â see, Â the Â above Â testimonials Â are Â quite Â meaningless Â and Â SUREDEO\ZRQÂ¶WDGGPXFKWR\RXUPDUNHWLQJPHVVDJH+HUHDUHVRPHSUREOHPV Â‡
7KH VHFRQG DOVR GRHVQÂ¶W H[SODLQ Â ZK\ LWÂ¶V WKH EHVW DQG ZH GRQÂ¶W NQRZ who Â made Â these Â comments. Â
7KH ODVW H[DPSOH DW OHDVW KDV D IXOO QDPH Â³-LP %REÂ´ DQG ZH NQRZ KHÂ¶V IURP)ORULGDEXWLWORRNVOLNHKHKDVQÂ¶WHYHQWULHGWKHSURGXFW+HVD\VLW LVÂ³JRLQJWREHDJUHDWSURGXFWÂ´-XVWDVNLQJVRPHRQHWRFRPPHQWRQZKDW \RXUSURGXFWPLJKWEHOLNHLVQÂ¶WDQHffective Â use Â of Â a Â testimonial. Â
Published on Jul 29, 2012
Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...