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1.5  Bullets Bullets   are   one   of   the   greatest   things   \RX¶OO FRPH WR ORYH DERXW FRS\ZULWLQJ 7KH\ are  relatively  easy  to  write  and  they  can  also  sell  your  product  exceptionally  well.

The  following  are  examples  of  bullet  points: ‡

What  exactly  a  transcriptionist  does  and  why  her  services  are  in  such   demand.  

‡

Perks  of   having   your   own   transcriptionist   business:   Learn   about   the   low   start-­up   costs,   how   to   set   your   own   hours   and   work   with   the   flexibility  this  business  provides.  

Bullets  can  be  about  the  benefits  of  your  products  or  the  feature  and  often  will   include  both  just  like  we  showed  in  the  previous  two  exercises. Bullet   points   are   an   easy   way   to   deliver   a   lot   of   information   about   your   product,   efficiently   and   effectively   to   your   prospect.   If   you   formatted   all   this   information  into  paragraph  format,  they  might  not  read  it  as  readily. %XOOHWSRLQWVFDQDOVR³WHDVH´\RXUUHDGHUVLQWRKDYLQJPRUHLQWHUHVWIRU\RXU SURGXFW 7KLV LV SDUWLFXODUO\ HIIHFWLYH ZKHQ \RX¶UH selling   an   informational   productFRXUVHRUERRN$JRRGEXOOHWSRLQWWHDVHVDERXWZKDW¶VLQFOXGHGDQG JHWVWKHPH[FLWHGWREX\EXWGRHVQ¶WJLYHDZD\WKHDFWXDOLQIRUPDWLRQ\RX¶UH VHOOLQJ<RXGRQ¶WZDQWWRJLYH\RXUSURGXFWDZD\IRUIUHHRIFRXUVH For  example  (This  is  purely  fictional,  of  course!): Bad  bullet  point: Â&#x2021;3DVVLRQDWHO\NLVV\RXUKXVEDQGHDFKPRUQLQJDQGKH¶VVXUHWRVWD\IDLWKIXO

Copywriting For Beginners  

Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...

Copywriting For Beginners  

Learn how to write copy for your adverts, banners, headlines and articles that converts into sales. Are you on the Internet and writing? Hav...

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