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Beauty and Brains, Finally in One Package.

Projects & Design Portfolio April 2013


1. Introduction

Robusta S.A.E. is a digital marketing agency that was first established in 2007 by a prominent network of partners that chose to spare no effort in driving the digital marketing communication industry. robusta strives for premium quality while maintaining highest levels of customer satisfaction and is constantly pushing the market limits for its customers’ best interest.

This document provides a quick overview of robusta along with a sample portfolio of projects and contact information. 2

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


2. Profile robusta is a digital marketing agency that channels its services in 3 key channels Graphic design, Digital Marketing & Mobile Apps.

The hive

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Throughout harmonious integration between the three lines, robusta has developed a clientele of key players in the online markets throughout the years and has managed to leave a footprint in the different campaigns and projects. Its clientele includes multinationals such as Oriflame, Vodafone and P&G, E-Commerce players such as nefsak.com and other reputable local and governmental organizations such as the German University in Cairo, National Management Institute, Housing and Building Research The digital marketing spectrum covers different kinds of projects in the digital marketing life cycle from the webdesign & development, Center in addition to a long list of 100+ clients. In 2012, robusta extended its clientele to include more happy clients in USA and Europe throughout a to digital marketing campaigns design and implementation including Facebook apps design and development and management capable network of partners. of online ads. robusta takes pride in its unique philosophy and its quantitative approach towards topics that were long considered grey areas such as social media, interaction design . robusta is on an endless mission to achieve the highest The mobile apps line has grown quickly and developed an ranks of core business values that remain overseen in the MENA region such impressive portfolio of apps in a short period over iOS, Android, as customer service, user experience and value for money. Windows and Blackberry platforms The hive (robusta’s graphic design unit) offers corporate identity, print and interaction design. It also utilizes its design capabilities to support the digital marketing and mobile apps projects carried out by robusta.

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


2 Profile

2.1. Services Branding

Social Media Marketing

Branding is usually one of the very first encounters with our new clients. Since hardly any of them stops there, that must mean we’re really good at it.

For us, an effective social media campaign comes with a clear and quantifiable budgets and KPIs and incorporates a wide spectrum of services. Everybody knows what’s happening on social media, only very few know what’s coming next.

Web Production The more our competitors start ranting about the web production market the more we keep holding on to it. We believe there’s still a long way to go.

Mobile Apps We have the best and the leading mobile apps development team in the Middle East region and we’re up for the challenge.

Graphic Design

Social Media Apps Apps are a brilliant way to expand and capitalize on your online community. Creativity is not enough though, usability and accounting for your target users behaviour are key for Success.

Online and Mobile Ads Everyone can create an online ad campaign. Only very few can make a campaign successful and optimal. Our existing client claim we are the best in the market.

We take design seriously and we strive to help our clients realize that there is much more to design than Photoshop.

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2 Profile

2.2. Who we are Management Team Hussein Mohieldin, MSc.

Ahmed Abousafy, MSc.

Islam Abdelraouf, MSc.

Ahmed Aladawy

Managing Director

Projects Manager

Mobile Apps + R&D Director

Creative Director

Hussein Mohieldin (a.k.a Hussein Aman-Allah) has experienced a variety of different industries and played different roles throughout the past few years. He has spent a couple of years wandering around Europe working in the IT domain and then studying for his MSc. Degree until he acquired it successfully in 2009 from École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland§. He has also occupied several positions from a Teaching Assistant at the German University in Cairo to a Management Consultant consulting owners and top executives of $100M+ regional groups in Qatar, UAE and Saudi Arabia. Hussein has been a co-founder of robusta since it was first established and joined the team officially as a Managing Director in late 2012.

Ahmed Abousafy has acquired years of experience in project management throughout his work in the IT domain in Egypt and Germany. After his graduation, Ahmed joined Raya Software team as a web developer before moving to the German University in Cairo (GUC) as a Web Master and a Teaching assistant. Throughout his years of engagement with the GUC, Ahmed has supervised the design and implementation of the core Web Infrastructure at the university and has designed and taught several courses to undergrad students. Before joining robusta as a managing partner Ahmed has relocated to Germany to work on his industrial master thesis and was successfully awarded his MSc. Degree in 2010. In 2012, Ahmed has led the restructuring vision of robusta and joined the team officially as a Senior Project Manager and is currently overseeing its Web Production team.

Islam Abdelraouf has been constantly pursuing quick wins in every new venture. He has been well recognized and awarded the “Puzzle Solver Award” across CEMEA shortly after his engagement with Procter & Gamble (P&G) for his innovative cost saving initiatives. Before joining P&G, Islam was the first amongst his class to acquire his MSc. Degree in Computer Science & Engineering with distinction during his work as a Teaching Assistant at the German University in Cairo (GUC). Islam has been investing in and managing a portfolio in construction and manufacturing before joining robusta as a Managing Partner in 2012. He has been leading the Mobile Production line since then and is currently initiating a new venture within robusta to produce the company’s very own products.

Ahmed Aladawy is a designer that begs to differ. Ahmed has developed passion for arts, design & usability over the years. He believes that good design does not only reside in visually appealing graphics, but in everything that goes around, from processes, to tools to apps and everything in between. He has studied Engineering at the German University in Cairo (GUC) before he decided to switch to studying Applied Arts in pursue of his passions. He still maintains and combines the logical engineering problem solving capacities with the right brain of a multi-talented artists. He enjoy arts, photography and making people’s lives easier. Ahmed has been a co-founder of robusta since it was first established and is currently leading its Creative Design Hive.

Functional Teams The Hive Design Team

Mobile Development Team

Web Development team

Responsible for graphic design, user experience, Specialized in development for the web on Microsoft.NET , Ruby on Rails and Wordpress branding and pretty much any aesthetic tasks. platforms.

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Specialized in development for mobile devices on iOS, Android, Blackberry OS and Windows Mobile.

Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio

Digital Marketing Team

Develops creative concepts and implements online marketing campaigns.


3. Sample Projects


3 Projects

3.1 Media Engineering and Technology (Faculty) Web Portal met.guc.edu.eg

The German University in Cairo 2008

Description

Tags

The Faculty of Media Engineering and Technology (MET) is one of the key faculties at the German University in Cairo (GUC) offering undergraduate and postgraduate studies in Computer Science & Engineering and Digital Media Engineering. The MET website project is of nostalgic significance to robusta co-founders since it resembles the kick-off of robusta the company as it is known now. The MET CMS has been developed later into AKADEMIA, the content management system for out-of-the-box and rapid roll-out of academic websites.

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Services

Design Development User Interface Portal Product Management

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Technologies


3 Projects

3.2 The German University in Cairo Website Design www.guc.edu.eg

The German University in Cairo 2009

Description

The German University in Cairo is a leading educational institute combining the German Excellence with a twist of the Egyptian Culture to offer its students state-of-the-art education. The GUC Webs it represents the gateway for current & prospective students, parents & visitors, media & press and the Alumni offering them a wide range of services throughout a convenient and easy-to-use online interface.

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Tags

Services

Design User Interface Portal Product Management

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.3 Pharmacy and Biotechnology (faculty) Web Portal pbt.guc.edu.eg

The German University in Cairo 2010

Description

The Faculty of Pharmacy and Biotechnology at the GUC is one of the most rapidly growing institutions and is considered as counterpart in the forefront of science, pharmacy and biotechnology through its intellectual role and academic function. The Pharmacy website is built over AKADEMIA CMS which has been developed by robusta to provide out-of-the-box and rapid roll-out of academic websites.

Tags

Services

Design Development User Interface Portal Product Management

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.4 Web based gift lists management for couples.

The Honey Gift 2009

Description

TheHoneyGift is a Swiss based honeymoon registry for newly-weds planning for their honeymoon trip. Through the website, couples create a registry of their dream honeymoon and their friends proceed to the website to buy them different items to celebrate this very special occasion. robusta has been involved in the project since the concept inception, evolution throughout the branding, design and development of the website.

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Tags

Services

Design Development User Interface eCommerce Product Management

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.5 Digital Marketing Services fb.com/oriflame.sweden

Oriflame Egypt 2012 - Present

Description

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through a sales force of approximately 3 million independent Oriflame Consultants, who together create annual sales of around €1.5 billion. We’re is the digital marketing agency of choice for Oriflame Egypt responsible for driving their marketing strategy on-line throughout coming up with creative concepts for campaigns, production of the corresponding FB apps and the management of the on-line ads budget & strategy.

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Tags

Services

Design

Marketing

Development

Flyer

User Interface

Facebook

Facebook Ads Google Ads Facebook Applications

Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.6 Digital Marketing Services

Nefsak.com 2012 - 2013

Description

Nefsak.com is an Amazon.com-style website which deals with major manufacturers and distributors of books, stationery, consumer electronics, mobile phones, entertainment, home accessories, watches and cosmetics. robusta is responsible for the promotional designs on nefsak.com website that goes in line with nefsak.com marketing strategy. Additionally, robusta optimizes those designs to fit for use on the different social media platforms and newsletters.

Tags

Services

Design Stationary Facebook Marketing Google Ads

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.7 e-Commerce Website stationerytime.com

Stationery Time 2011

Description

Inspired by Staples, the stationery giant, StationeryTime is an online store for Stationery items that provides special services for corporates, schools and universities for fast, secure and easy-to-use stationery shopping. robusta has been involved in the project since the concept inception, evolution throughout the branding, design and development of the website.

Tags

Services

Design Development User Interface eCommerce

Product Management

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.8 Website Implementation linospresso.ch

Softec International 2012

Description

Tags

Lino’spresso is a Swiss based coffee-capsule maker that offers authentic Italian experience packaged in elegant capsules for instant pleasure. robusta has been involved in the implementation of Lino’spresso website (in association with Softec International) in 4 different languages that offers coffee addicts and merchants a fast an convenient coffee shopping experience and have their favourite kind of coffee delivered to their doorstep.

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Services

Logistics Development User Interface eCommerce

Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.9 Mystique Jewelry Website Revamp mystiquejewelers.com

Norglobe 2012

Description

Tags

Mystique has been on the cutting edge of designer jewellery since its inception in 1991 in Virginia. robusta (in association with Norglobe) has given Mystique a revamp of its old website for a much more convenient jewellery shopping experience.

Services

Design Development User Interface eCommerce

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.10 News Portal islamonline.net

Islamonline.net 2010

Description

Islamonline is a global Islamic website on the internet providing services to Muslims and non-Muslims in several languages. robusta has been involved (in association with A-Tech) in revamping the interface design for the website to enhance the user experience and facilitate browsing through the thousands of articles and media libraries available on the website.

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Tags

Services

Design Portal User Interface

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.11 Texas Coalition of Dental Support Organizations tcdso.org

Norglobe 2012

Description

Members of the Texas Coalition of Dental Support Organizations (TCDSO) support dentists in the efficient delivery of affordable, high-quality dental care to millions of Texans annually. robusta has been involved (in association with Norglobe) in the design and development of TCDSO website over an easy to use administration panel powered by Wordpress. The website offers the most recent information, news and resources for dentists.

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Tags

Services

Design Development User Interface

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.12 Green Building Council Website Redesign egypt-gbc.gov.eg

Egyptian Ministry of Housing and Urban Communities 2009

Description

The GBC-Egypt was established to improve the life of Egyptian people and contribute to the global movement towards cleaner environment and renewable energy through the adoption of Green Building approach. robusta has been contracted by the National Management Institute (NMI) and the Housing and Building National Research Center (HBRC) to design and develop the GBC-Egypt website in alignment with the global movement in the different countries

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Tags

Services

Design Development User Interface

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3 Projects

3.13 Branding, Posters, Stationary, Website & Mobile App.

PLUGS 2011 - 2012

Description

PLUGS integrated solutions offers an extensive range of tailored solutions to its customers for seamless integration into their homes and business. robusta has been involved with PLUGS since the inception of the company throughout the branding, website design & development, marketing material design and social media marketing. In addition, robusta has developed a mobile app for PLUGS to enable its customers to access their solutions remotely from their smart phones.

Tags

Services

Design Development User Interface Flyer Brochure Prints

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.14 Website

Windsor Paper Cups 2009

Description

Windsor for Trading and Converting Paper is a market leader when it comes to paper cups. robusta has designed Windsor website to not only provide information about the company and how to contact but also to showcase its different paper cups along with their specifications in an elegantly designed and appealing format.

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Tags

Services

Design Development User Interface

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.15 Greetings Studio

Taya IT 2012

Description

Greetings Studio is a mobile app that allows personalized creation and sharing of greeting cards in a very easy and convenient manner. robusta has been involved in revamping the branding and app design for iPhones and iPads

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Tags

Services

Design User Interface

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.15 Greetings Studio

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Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.15 Greetings Studio

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Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.15 Greetings Studio

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Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.16 Cityuate

Cityuate 2012

Description

Due to the rising spot renting costs for car owners around the cities of Europe, it is a very attractive idea to rent out the spot while it is unoccupied (during day times, evenings or holidays). Cityuate is a mobile app and Internet platform for just that! It provides its users with dedicated private parking spaces that they may rent or rent out on thirty-minute-bases. robusta has been involved in the inception of the product, branding, interface design and development for both the mobile and web platforms.

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Tags

Services

Design Development User Interface Branding

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.17 TELLUS

Tellus 2012

Description

Tellus is the Customer Service 2.0 app. It provides convenient and easy access to Customer Service of the different companies onthe-go through mobile chatting. robusta has been involved as the development partner for Tellus responsible for the development of iOS, android and web platforms.

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Tags

Services

Development User Interface

Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.18 Promotional Material

Heliopolis Apparel 2010 - 2013

Description

Heliopolis apparel is an ISO 9001:2000 certified garment manufacturer specialized in high qualified sportswear, casual wear and children garments. robusta designed a brochure for the School Uniforms product line that was launched by Heliopolis in 2010. The brochure showcased the company profile and School Uniform offerings in a neatly designed and well structured format.

Tags

Services

Design Booklet Prints Flyer Banners Business Cards

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3 Projects

3.18 Flyer

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.18 Roll-up Banners

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.18 Business Cards

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Copyright Š 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.19 Ship for World Youth 22 Japan

SWY - Egyptian Delegation 2009

Description

Tags

The Ship for World Youth (SWY) program, is a program that involves youths from Japan and countries around the world. They board the Ship for World Youth, live together, and while on board, they study and discuss common issues from a global perspective and participate in other various activities that involve multi-cultural and multinational exchange opportunities. robusta was the agency of choice to design the brand, logo and ID cards for the Egyptian delegation and came up with a design that reflects the program identity with an Egyptian twist.

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Services

Design Business Cards Prints

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3 Projects

3.20 Signage

Al Cazar • Fine Woods 2009

Description

Al Cazar was established in 1998 on the belief that wood is a “living material” and quickly became well known in Egypt for providing quality home furnishings with a ‘special taste’. In order to draw more traffic to its main showroom in Heliopolis, robusta was contracted to design distinctive and informative signage boards.

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Tags

Services

Design Advertisements Prints Signage

Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio

Technologies


3 Projects

3.20 Al Cazar

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Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


3 Projects

3.21 Magazine Ad

B-Conn Group 2010 Executive Office: 17, Building 16, Ground Floor, Dubai Internet City | P.O. Box: 73030 | Phone/Fax: +971 4446 2640

Description

B-Conn is a regional holding group overseeing 3 key sectors through its 3 subsidiaries; Quick-Wins, A-Tech Group and Skills Worldwide which later on completely merged and dissolved into Quick-Wins Consulting Group. robusta designed several formats of this magazine ad for placement in Qatar Today, Qatar’s No. 1 News and Business Magazine.

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Tags

Services

Design Advertisements Production

Copyright © 2013 robusta studio, All rights reserved– Services & Design Portfolio


April 2013 Portfolio  

This document provides a quick overview of robusta along with a sample portfolio of projects and contact information.

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