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Cream Cream Cream Cream New York City

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Cream Cream New York City

New York City

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Cream Cream New York City

New York City

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Cream Cream BUTTER New York City

New York City

Cream ream New York City

Buttercream Cupcakes Create the branding for a novaly cupcake shop based in New York City. The aim to create an engaging and novalty form of packaging and distribution for the busniess sector of New York as well as for the general public. Created a Brand Logo that can be transfered onto the varying amount of products, wanted it to be engaging, fun and colourful.

Robyn Russell BA Graphic Design Product/Range/Distribution


Vanilla

Strawberry

Vanilla

Strawberry

Vanilla

Strawberry

Vanil Or

la Mixed Ber ry

reo

Vanilla

Strawberry

Vanilla

Raspberry

Oreo Vanilla

Raspberry

Vanilla

Strawberry

Vanilla

Mixed Berry Vanilla

Blueberry

Raspberr

Raspberry Dark Chocolate

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Cream ream New York City

Coffee

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Cream ream New York City

Hot Chococalte

Dark Choc

y

olate

Vanilla

Blueberry

BUTTER

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Cream ream

Cream ream

Cappuccino

Tea

New York City

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Cream ream New York City

New York City

Hot Chococalte

Buttercream Cupcakes As well as creating a logo, needed to create a range of flavored logos to represent that variety of choice given to the consumer. Created a drink Sachet that would form part of the product, with a range of different flavors to appeal to a wider market.

Robyn Russell BA Graphic Design Product/Range/Distribution

2


Vanilla

Raspberry

Vanilla

Strawberry

Raspberry Dark Chocolate

C

Buttercream Cupcakes Product & Distribution - Carrying Cup, range of different labels to represent different flavors. Products breaks down into 4 parts; Cupcake, Cup, Coffee Sachet and Napkin. Each has arange to match the packaging and flavor.

Robyn Russell BA Graphic Design Product/Range/Distribution

3


Buttercream Cupcakes Product - Packaging for carry cup. Contains the cup, and small takeaway menu. As well as information about how to use the cup in an appropriate way. Range of different scales and colours for the packaging to make is avaliable for larger orders.

Robyn Russell BA Graphic Design Product/Range/Distribution

4


Ne

Yo rk Cit y

wY ork

B

C re U T T E R a m

C B r e UTT a mER Ne w

Cit y

C

New

York Ci

ty

CrBeUTTER am

New

York

City

CrBeUTTER am

C

Buttercream Cupcakes Range of distribution for carrying cases for cupcakes. Ranges from 1 to 6. Each avaliable for delivery. Also comes in a range of colours.

Robyn Russell BA Graphic Design Product/Range/Distribution

5


Flavours

Price

Flavours

Price

1.

Vanilla

$14.00

10.

Vanilla & Blueberry

$17.00

16.

Cookies & Cream

$18.00

2.

Milk Chocolate

$14.00

11.

17.

Oreo

$18.00

Dark Chocolate

Dark Chocolate & Raspberry

$17.00

$14.00

18.

Malteser

$18.00

White Chocolate

$14.00

12.

White Chocolate & Milk Chocolate

Banoffee

$18.00

$14.00

19. 20.

Honey Comb

$18.00

Vanilla & Milk Chocolate

$14.00

Vanilla, Milk Chocolate & Raspberry

$17.00

Vanilla, Milk chocolate & Raspberry

$17.00

Vanilla & Raspberry

$17.00

8.

Vanilla & Strawberry

$17.00

9.

Vanilla & Bananna

$17.00

Btwo UY

14.

Fra nkli

na rd

ST

Wh

ite

T

Fra nkli

Wh

ite

T

ST

Fra nkli

nS

T

Leo

na rd

FREE

22.

Brownie & Raspberry

$19.00

23.

Ginger

$20.00

Buttercream

ST

nS

Leo na rd

get one

$19.00

get one

FREE

Add a hot drink sachet for an extra $3 choose from; Coffee, Cappuccino, Hot Chocolate and Tea.

nS

Leo

Peanut Butter & Milk Chocolate 21.

Bone UY

ST

78 Franklin Street, New York, NY, 10013-3449 (212) 647-9960

www.buttercreamnyc.com

ST

We are an inventive bakery taking your everyday cupake to the next level. We offer a variety of cupcake toppings from your normal buttercream & vanilla to the outrageous peanut butter and chocolate experience. All our cupcakes are made in store, so we guarentee freshness and a smiling face!

New York City

7.

y

13.

Bro ad wa

6.

$17.00

et

5.

Vanilla & Mixed Berry

hS tre

4.

Ch urc

3.

Cream ream

Price

BUTTER

Flavours

Buttercream Cupcakes Product - Small take away menu that goes with the packaging, outlines products as well as offering a promotional deal for consumers to entice old customers back and new customers in. Addintional information about Website to point out devlivery.

Robyn Russell BA Graphic Design Product/Range/Distribution

6


Buttercream Cupcakes Product - Screen based media,Website online to advertise the brand as well as functioning for the main point of delivery. Delivery to busniesses is quite important, needed to outline how it can happen via the website.

Robyn Russell BA Graphic Design Product/Range/Distribution

7


Buttercream Cupcakes Products - Range of proposed products, a loyalty card avaliable in a range of different colours. Corporate Stationary for the business side. The proposed graphic look for the shop window.

Robyn Russell BA Graphic Design Product/Range/Distribution

8


product/range/Distribution Boards  

Presentation boards