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2001 Brand Created – Steve, Chris and Dave 2002 made first range of still juice drinks and in July received first order from Superdrug. 2004 Raise cash for breast cancer care by collecting enough bras to stretch to the top of the canary wharf. Tesco liked the idea and agreed to list the range of drinks. Launched sparkling drink range. Launched sparkling drinks in 750ml bottles as a healthier alternative to SHLOER. Sold 1M bottles in a month. 2006 Ran an on pack promo with the film confetti to win a trip to a nudist camp, also took our 50ft helter skelter on a UK tour. 2007 Gave the team 5 extra days holiday to help them spread feel goodness and do volunteering work for causes they care about. The feel good bottle running suit also hit the road to raise money for good causes 2008 over 20,000 customers. Launched a chilled juice range and created very first TV ads. 2009 Starbucks Korea was added to international customers 2009 PET NAS range 2010 Feel Good Drinks in cartons. Now sell 1 feel good drink every 3 seconds 2011 Pubs opting for 275ml range as a healthy alternative to J20. Created a 275ml 4 pack for retailers Costa listed 400ml PET Range 1 of your 5 a day 100% Natural Ingredients No added sugar Sparkling water and fruit extracts Where does the fruit come from? We source our fruit from all over the world, so wherever we can find the best tasting, juiciest fruit, that's where we'll go. Of course, fruit is seasonal too, so we get our fruit from different places at different times of the year. We don't use any artificial flavours, colours or preservatives in our drinks and we never will. As I'm sure you will have noticed by now, all our drinks are packed full of natural fruity goodness!! We don't add any sugar to any of our drinks either, instead the sweetness in our drinks comes entirely from fruit. We think this is better and we know lots of you do too! Are your drinks ok for vegetarians, vegans & celiacs? Good news ‐ Yes! And diabetics too? Our drinks are sweetened using fruit extracts and natural juice, with absolutely no added sugar hidden in there! We suggest that diabetics read the nutritional information on the back labels when considering Feel Good Drinks as part of their diet. After all, if you are diabetic you're the best person to decide what you should drink and how often. Do your drinks contain citric acid? We don't add any artificial citric acid to our tasty drinks and rest assured, we never will! Citric acid is a natural ingredient which occurs in a variety of fruits, most notably citrus fruits, such as lemon and lime. This means that some of our drinks do contain a little natural citric acid, just like any other fruit juice! Why are your drinks more expensive than some other soft drinks? Feel Good Drinks are gorgeous, premium products made from the finest quality, natural ingredients. They're full of fruity feelgoodness with no added sugar and absolutely no artificial colourings, flavours or sweeteners. As such they do cost a little more than some other drinks which use lower quality or artificial ingredients, we're told however that the great taste is worth paying a little more for! Will your drinks make me Feel Good? It depends how bad a day you are having. We can help, but we can't work miracles. No added sugar Comparison Table
34. 35. CALL FOR CLEAR LABELLING OF ADDED SUGAR IN SOFT DRINKS MARKETED AS “HEALTHY” 36. Many supposedly “healthy” juice and water drinks contain up to a whopping 8 teaspoons of sugar. We are calling for legislation which forces soft drink manufacturers to clearly label the added sugar content in their drinks. Soft drink companies increasingly market their vitamin and juicy water drinks as healthy options. What they don’t make clear is that some of these allegedly healthy drinks contain more added sugar than 5 Crispy Kreme donuts. Despite recent and shocking press coverage of added sugar in healthy drinks, still not enough people realise what they are drinking. With obesity and diabetes on the up, we think this is completely wrong! Sign up if you would like the government to insist that drink manufacturers stop adding sugar to “healthy” drinks, or make it very clear on their labels about how much sugar they are really adding. 37. Personal information is collected from our visitors on a voluntary basis 38. 750ml Glass Bottle – 5 Flavours 39. 180ml Cartons and Pack 4 – 2 Flavours 40. 275ml Glass Bottle and Pack 4 – 6 Flavours 41. 375ml Glass Bottle ‐ 7 Flavours 42. 400ml PET – 3 Flavours 43. Who Sells the product: 44. Asda
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Bewilderwood Booths Cafe Deli Co‐op Costa Coffee J Sainsburys Morrisons Ocado Roadchef Tesco Thorntons Waitrose Wilkinsons Zen Cafe An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. In the recent years OneVoice has undertaken various public awareness campaigns focused on personal responsibility and civic engagement. This year, we felt that it was more important than ever to put time and resources into engaging ordinary citizens on both sides, with targeted campaigns designed to highlight the urgency and rarity of this narrow window of opportunity. We believe that OneVoice has a very important role to play and we must lead the way in calling for citizens to support their leaders in working to reach an agreement. The goals of our public awareness campaigns are: To increase public awareness of OneVoice’s message; To increase the impact of OneVoice’s activities on the public; To devise and disseminate a concrete call to action for this year, directed at ordinary citizens on both sides: support the process to reach a two state agreement within this year; To position OneVoice as representative of the moderate majority as the Representative or as the Voice of the moderate majority. Platforms In order to reach the public, we need to use a variety of platforms: Grassroots canvassing: posters, stickers, leaflets, street signs, recruitment booths, etc.; Advertising: billboards, ads on walls & buses, newspaper ads, internet banners, viral emails; Viral campaigns: viral emails, SMS campaigns; Traditional media & PR outreach: print, broadcast, and internet – internationally and in the region; Dignitary & celebrity outreach: reaching out to high profile contacts to spread our message and raise the public profile.
Quotes 1. The Feel Good Drinks Company is dedicated to the fundamentals of protecting your privacy on the Internet. 2. Our website contains "links" to other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. 3. “If you like fruity, tasty and packed full of goodness drinks you’ve come to the right place” 4. Tell us which cocktails you'd like to see in our new range ‐ and we'll say FANKS by sending out some samples! X 5. Roz Yates They all sound lovely, but I would particularly love to try the bucks Fizz 6. 10 hours ago ∙ Like Jemma Hodgson I'd love to see a Pina Colada :) 7. 10 hours ago ∙ Like ∙ 1 Jingling Geordie yeah pina colada sounds cool 8. 8 hours ago ∙ Like Melissa Cannon Cosmopolitan every time !! 9. Our Feel Good Friday fun prize for this week is Vegetarian Supercook‐book which should secure you a place in the next series of Come Dine with Me... Enter here :‐) http://bit.ly/rV91kV 10. Hi folks! It's Dan the Man's Feel Good Friday and today he's celebrating VEGETARIANISM. Stay tuned for fun to come x 11. Okay, to finish off this wonderful Feel Good Cocktail Fuelled Friday ‐ you have ONE HOUR to sign up to our Juicy Scoop newsletter ‐ and one person will win an amazing cuddly tiger puppet head! On your marks, get set...... GO!
12. Having been out on the town to celebrate our all new Feel Good Cocktail range last night (pictures following soon...) we're celebrating all things associated with The Hangover today. How are you all feeling? #feelgoodfriday 13. We'd like to announce the launch of our brand new Feel Good Cocktails ‐ which makes this an extra special Feel Good Friday. Please help us by letting us know which cocktails you'd like to see us make next.. and to show our appreciation you could be picked out to receive a free sample! Opinions 1. Perfect for pubs and parties (Feel Good Site) 2. Launched to make healthy tasting drinks and put a smile on people’s faces 3. “If you like fruity, tasty and packed full of goodness drinks you’ve come to the right place” 4. More than 10 million people have watched a YouTube video of an iPhone being pulverized in a blender. It's actually a commercial for Blendtec — a company most viewers had probably never heard of. But with the viral clip, Blendtec let social networking spread its name and message rather than paying for a mass advertising campaign. And it worked like a charm. 5. So what defines a great ad — one that a viewer will choose to Tweet or post to Facebook? 6. Coker has come up with a recipe for success called the branded viral movie predictor algorithm. According to the algorithm, the four ingredients required for a video to go viral are congruency, emotive strength, network involvement, and something called "paired meme synergy." 7. First, the themes of a video must be congruent with people's pre‐existing knowledge of the brand it is advertising. "For example, Harley Davidson for most people is associated with Freedom, Muscle, Tattoos, and Membership," Coker explained on his website. Videos that strengthen that association meet with approval, "but as soon as we witness associations with the brand that are inconsistent with our brand knowledge, we feel tension." In the latter case, few people will share the video, and it will quickly "go extinct." 8. Second, only viral‐produced videos with strong emotional appeal make the cut, and the more extreme the emotions, the better. Happy and funny videos don't tend to fare as well as scary or disgusting ones, Coker said. [What Is the Most Disgusting Thing In the World?] 9. Third, videos must be relevant to a large network of people — college students or office workers, for example. 10. And last, Coker came up with 16 concepts — known on the Internet as "memes" — that viral‐produced videos tend to have, and discovered that videos only go viral if they have the right pairings of these concepts. "When combined, some combinations appear to work better together than others," he told Life's Little Mysteries. 11. For example, the concept he calls Voyeur, which is when a video appears to be someone's mobile phone footage, works well when combined with Eyes Surprise — unexpectedness. These also work well in combination with Simulation Trigger, which is when "the viewer imagines themselves being friends [with the people in the video] and sharing the same ideals," he said. 12. According to Coker, one viral video that used all three of those memes — and exemplified the other BVMP strategies, too — was a 2007 ad by Quiksilver, the beach apparel company. The grainy footage showed surfers throwing dynamite in a river and surfing on the resulting waves. It quickly topped 1 million views. 13. Can you plan the campaign yourself? 14. You need to think carefully about what you want to achieve and the message you want the reader, viewer or listener to take away. Remember ‐ advertising is only effective if you reach your target audience with a message that makes them want to buy or at least find out more. 15. You may be able to design and produce a straightforward advertisement for printed media yourself ‐ see the page in this guide for how to write an advertisement. However, most print advertising organisations have in‐ house services if you can't do it yourself. 16. If your advertising needs are more demanding than an occasional, low‐priced local advertisement, it may be worth outsourcing your advertising to an advertising agency. See our guide on how to choose and manage an advertising agency. This is only suitable if you are prepared to pay the extra cost, but in any event, it is advisable to have your adverts professionally designed to ensure maximum impact.
Published on Dec 10, 2011