In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL
real estate brand
real estate agent
Capital City Sotheby’s International Realty 2700 Barton Creek Road #200 Austin, Texas 78735
c: 512.788.1557 o: 512.328.0058 email@example.com capitalcitysothebysrealty.com
Born in Dallas, and now a solid Austinite since coming to the University of Texas in 2003, Tye adds a special dynamic to real estate that instantly transforms his ability to market effectively to a broad audience in a robust way. Tye has an extensive knowledge of the Austin Real Estate Market, and utilizes his own proprietary technology to showcase his listings. After graduating from The University of Texas at Austin with a degree in Radio Television Film, Tye started his first company, Texas Video Tours. Utilizing the latest video technologies available,Texas Video Tours was on the leading edge of new marketing techniques used to showcase homes on the internet. In 2008, Tye took a career detour to become general manager of a food distribution company covering south central Texas, but soon returned to his passion of real estate and photography in 2009 when he founded Extreme Air Shots LLC, a full service real estate marketing photography company serving all of Texas, specializing in the “Air Shot”. Now considered one of the most accomplished architectural/ landscape photographers in Texas, Tye’s photos have been showcased in worldwide, national and local luxury real estate publications that have helped sell hundreds of millions of dollars in properties. He has also been recognized as the official aerial photographer for SXSW (South By Southwest) for the past 4 years. His unique style of photography allows for more creative and dynamic marketing for the Internet and print media. The combination of these skills along with Capital City Sotheby’s International exposure is exactly what it takes to make your property stand out above the rest. His drive, energy, follow-up skills, and most importantly love of real estate and Texas are just a few of his outstanding qualities that our clients truly appreciate.
real estate agent YOUR EXPERIENCED
MARGARET PARMA Realtor®, GRI, CLHMS, WCR Margaret joined Capital City Sotheby’s International Realty because of the dedicated worldwide network and marketing support provided by Sotheby’s International Realty. She possesses over 35 years of residential and commercial real estate experience. Margaret is committed to excellence and to continuously keeping her clients well Capital City Sotheby’s International Realty 2700 Barton Creek Road #200 Austin, Texas 78735
informed during every aspect of the transaction. Colleagues would describe her as a true professional, one with a combination of enthusiasm, diligence and unwavering personal integrity. With a depth of experience in new and resale residential, custom homes, lot, farm and ranch sales, Margaret is able to work through every possible scenario
c: 512.632.9519 o: 512.328.0058 firstname.lastname@example.org capitalcitysothebysrealty.com
to bring a contract to a successful close. Representing sellers of various property types, Margaret extends Sotheby’s International Realty’s full marketing program to sell the jewel of every price point.
Margaret has two grown daughters and resides in Austin with her husband, Alex. Both enjoy world travel during their leisure time.
A REVERED TRADITION OF MARKETING THE WORLD’S MOST TREASURED POSSESSIONS
Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
CREATION OF THE SOTHEBY’S
The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of
ARTFULLY UNITING EXTRAORDINARY HOMES WITH
OUR BRAND IS KNOWN THROUGHOUT THE WORLD FOR REPRESENTING HOMES THAT EMBODY THE RICH TAPESTRY OF VARIED LIFESTYLES, DISTINCT SETTINGS AND DIVERSE LOCALES. WHERE THE UTMOST QUALITY IS CONSIDERED INTRINSIC. WHERE THE ESSENCE OF THE EXTRAORDINARY IS DEFINED.
A TRULY GLOBAL BRAND WITH NEARLY 15,000 SALES ASSOCIATES, OVER 700 OFFICES, AND APPROXIMATELY 54 COUNTRIES/TERRITORIES
DEDICATED LIAISONS DEVOTED TO CONNECTING BUYERS AND SELLERS GLOBALLY
a shared vision
CAPITAL CITY SOTHEBY’S
OUR COMPANY’S JOURNEY
In 2003, Capital City Sotheby’s International Realty was launched to fill the need for a brokerage that offered personalized service, long-term relationships, plus had a truly international marketing reach. Our relationship with the premier Sotheby’s brand affirms our commitment toward providing you a superior level of service, marketing and expertise in Austin and around the world. A new strategic partnership was formed in 2012 when Kuper Sotheby’s International Realty merged their San Antonio brokerage with our local Austin company. Kuper Sotheby’s International Realty was founded in 1972 and is known for its focus on transaction integrity with an exceptional service-oriented approach to real estate sales. Capital City Sotheby’s International Realty provides everything for a successful property sales experience - agents who are dilgent and honest, truly international exposure for your listing and a brand affiliation that brings homebuyers for our clients.
CAPITAL CITY SOTHEBY’S
AUSTIN & SAN ANTONIO REAL ESTATE EXPERTS
Principle Broker: J Kuper
J Kuper is third generation at Kuper Sotheby’s International Realty with a background in residential and commercial transactions. Prior to joining the company, J worked in the construction industry as Project Manager for Fort Construction, LP with a focus on retail and multi-story office development, as well as, residential construction projects for Meritage Homes. He began his career in the technology sector as Business Development Manager for Handango, a leading provider of software and content for mobile devices, and owned relationships with top tier clients such as AOL, Sprint, Research In Motion and Amazon.com. J actively serves his community as City Councilman for the City of Boerne where he is currently the youngest councilmen in the city’s 150+ year history. He also volunteers with Junior Achievement and is an active member of his church. J is a graduate of Texas Christian University.
Director of Sales, The Dominion, Boerne & Capital City: Ruby Garcia Ng
Ruby Ng joined Kuper Sotheby’s International Realty in 2004 as the Sales Manager of the Northwest San Antonio office located at The Commons of The Dominion. Prior to that, Ruby worked with West Corporation as an Operations Director. While employed with the leading communications company, Ruby’s work emphasis included sales and customer relationship management for Fortune 1000 companies through quality assurance, employee coaching & training and management development. In an effort to further advance her leadership skills, Ruby is currently studying business administration and business management.
Sales Manager, Capital City: Sandy Roy
As Sales Manager, Sandy’s philosophy is uncompromising when it comes to honesty, ethics, and integrity. Prior to joining Capital City SIR in 2007, she invested 12 years in marketing, management and development with a national advertising firm. As a Broker, Sandy has owned and operated a real estate company. Knowledge and communication has been the key to her success
Marketing Manager: Robin Coleman
Robin Coleman directs the marketing, advertising and public relations efforts in the Austin and Hill Country areas. With extensive direct sales, marketing and sales training experience in real estate, medical sales and non-profits, Robin is able to create and implement strategies and tools to assist in the successful sale of a property. Robin earned her B.S. in Business Administration with a concentration in International Business from San Jose State University in California. A three year resident of Austin, Robin and her husband Ed are active members of their church, love to golf and enjoy time with their two college aged sons Alex and Tim.
CAPITAL CITY SOTHEBY’S
TWO BOUTIQUE OFFICE LOCATIONS TO BEST SERVE YOU.
Barton Creek Office
2700 Barton Creek Blvd, Suite 200 Austin, TX 78735
Hill Country Galleria Office
13420 Galleria Circle, Suite A-105 Austin,TX 78738
Kuper Sotheby’s International Realty
4 San Antonio Locations
THE MARKETING OF YOUR
YOUR HOME IS UNIQUE. MARKETING A LISTING SUCH AS THIS TAKES AN EXCLUSIVE SET OF SKILLS AS WELL AS AN EXPLICIT MARKETING PLAN.
OUR EXCLUSIVE GLOBAL AND LOCAL MARKETING PARTNERSHIPS ARE DESIGNED TO CREATE MAXIMUM EXPOSURE FOR YOUR HOUSE.
ALL THE RESOURCES THAT ARE AVAILABLE TO ME AND MY FIRM ARE UTILIZED TO PRESENT YOUR HOME… IN AN EXTRAORDINARY AND TARGETED MANNER.
brand advertising SOTHEBY’S
A CONSISTENT GLOBAL BRAND EXPERIENCE
The Sotheby’s global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
2014 MARKETING PLAN July
© MMXIV Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliate LLC.
SIR Mobile eGallery INTERNATIONAL SIGNIFICANT SALES BRAND PUBLIC RELATIONS EFFORTS
SOCIAL MEDIA Facebook Twitter Google+ Pinterest youtube.com/sothebysrealty
MOBILE ADVERTISING Architectural Digest iPad Safari Browser NY Times iPhone App NYTimes.com Tablet Wall Street Journal Mansion iPhone and iPad
ONLINE PROPERTY DISTRIBUTION The Wall Street Journal Digital Network CN.WSJ.com NYTimes.com International Herald Tribune Zillow.com Trulia.com Yahoo! Real Estate Honk Kong Tatler Luxury Estate GC Privé House24 Homefinder.com PropGoLuxury.com lp-luxuryproperties.com JamesEdition Homes.com Telegraph.co.uk lpdibiao.com (Luxury Properties Chinese) Real-Buzz.com Te Atrium
ONLINE BANNER ADVERTISING sothebys.com NYTimes.com International Herald Tribune (Global.NYTimes.com) WallStreetJournal.com Asia.WSJ.com Europe.WSJ.com CN.WSJ.com JP.WSJ.com FTchinese.com Telegraph.co.uk PropGoLuxury.com PropGo.com ArchitecturalDigest.com JamesEdition.com HongKongTatler.com Google’s Display Network
Sotheby’s International Realty October
2014 MARKETING PLAN July
DELIVERING OVER 800 MILLION IMPRESSIONS WORLDWIDE
NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
SEARCH ENGINE MARKETING Yahoo! Google Bing.com YouTube Yandex
PROPERTY ADVERTISING Bloomberg Markets The Wall Street Journal Sotheby’s Magazine Country Life NY Times Home Section Boston Magazine Robb Report Home & Style Robb Report Collection International NY Times International NY Times Wraps Luxury Property Magazine Financial Times RESIDE® Magazine e-RESIDE® Globe & Mail Land Report Ocean Home Die Welt / Welt am Sonntag
INTEGRATED PARTNERSHIPS NY Times Video Branded Playlist Sponsorship NY Times Real Estate Home NY Times (magazines) International NY Times Homepage International NY Times Real Estate Home Global WSJ.com/Real Estate Friday Home Takeover Global WSJ Mansion Mobile App Sponsorship Global WSJ Mansion Video Sponsorship Global WSJ Mansion iPad App Sponsorship Global WSJ Mansion Global Web Sponsorship ArchitecturalDigest.com Homepage Takeover ArchitecturalDigest.com Estates For Sale Homepage Sponsorship ArchitecturalDigest.com Estates For Sale Full Section ArchitecturalDigest.com Design File Sponsorhip Telegraph.co.uk Worlds Finest Homes Telegraph.co.uk Worlds Best Places To Live Hong Kong Tatler Real Estate Section Sponsorhsip Tatler (magazines) PropGo/PropGoLuxury YouTube.com/sothebysrealty
Sotheby’s International Realty
E D I W D L R O W S N O I S S E R P M I N O I L L I M 0 0 7 R E VO G N I R E V I L E D
OUR COMMITMENT TO YOUR MARKETING PLAN.
CAPITAL CITY SOTHEBY’S INTERNATIONAL REALTY PROFESSIONALS ARE PROUD OF THE LEVEL OF SERVICE WE PROVIDE. WE UNDERSTAND THE UNIQUE VALUE OF YOUR PROPERTY AND HAVE DEVELOPED THE PROPER MARKETING PLAN THAT WILL PROVIDE THE ATTENTION AND EXPOSURE IT DESERVES. OUR COMMITMENT TO YOUR MARKETING PLAN
Post your home to our Multiple Listing Service
Place sign on property
Add your home to CapitalCitySIR.com and SothebysRealty.com
Have your home professionally photographed and provide a virtual tour
Professional Printed Custom Brochure (2, 4, or 8 page options)
Create a dynamic Direct Mail Campaign
Feature your home in Collections our exclusive in-house magazine based on publishing dates
Introduce your home to our agents on screen in sales meeting
Host an Open House to drive further awareness. If desired.
Preview your property to all interested agents
Inform you of responses and inquiries relating to your home
Provide you a copy with all advertising upon request.
Provide regular updates on the sale or new listing of comparable homes in your area
Hold Open House for Realtors, perhaps in conjunction with other properties. If desired.
Notify seller prior to showings - time & date. If desired.
SOTHEBY’S COOPERATIVE PRINT ADVERTISING
PARTNERING WITH GLOBAL MEDIA ICONS THAT PROVIDE TARGETED REACH AND VAST EXPOSURE
New Zealand Queenstown, NZD $15,000,000 4000031366 Property ID
USA Woodside, CA, USD $39,500,000 0085235 Property ID
Paris, France Price Upon Request 4000028903 Property ID
, Canada Montréal, Québec,000 CAD $11,750 4000032321 Property ID
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WE HAVE BUILT OUR REPUTATION BY DELIVERING THE HIGHEST
QUALITY SERVICE AND MARKETING TO OUR BUYING AND SELLING CLIENTS.
Collections showcases the finest properties in south Texas and around the world. The response from this in-house publication is unprecedented as literally millions of dollars of real estate transactions occurred as a result of the magazine and its worldwide distribution.
CAPITAL CITY LOCAL ADVERTISING
INDIVIDUAL, LOCAL AND CUSTOM-TAILORED
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An individual plan will be custom-tailored to market your home which will include a combination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement.
DISTINCTIVE MARKETING, CUSTOM-TAILORED FOR EACH UNIQUE CLIENT
CUSTOM AND COMPELLING PROFESSIONAL MARKETING BROCHURE
We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your homeâ€™s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
ANNOUNCING YOUR HOME
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Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
around the world
EXCLUSIVE GLOBAL MARKETING AND WORLD-CLASS INNOVATION. IMMEDIATE REACH FOR YOUR HOME.
A SERIOUS APPROACH TO
POWERFUL MEDIA PARTNERSHIPS.
• WALL STREET JOURNAL • NY TIMES IPAD • BBC.COM • THEDAILYTELEGRAPH.COM • FRONTGATE.COM/SOTHEBYSREALTY • NYTIMES.COM • TMAGAZINE • KEY MAGAZINE • SOTHEBY’S AT AUCTION • COUNTRY LIFE • NEW YORK TIMES HOME SECTION • ROBB REPORT EXCEPTIONAL PROPERTIES • ROBB REPORT COLLECTION • INTERNATIONAL HERALD TRIBUNE • THE GLOBE AND MAIL • LUXURY PROPERTIES MAGAZINE • FINANCIAL TIMES • RESIDE® MAGAZINE • ERESIDE • RESIDE LOCALE • YAHOO! • GOOGLE • BING.COM • ZILLOW • TRULIA • HOMEFINDER • JAMESLIST.COM • HOMES.COM • EGALLERY • WASHINGTONPOST. COM • CYBERHOMES.COM • ARCHITECTURAL DIGEST • GLOBE & MAIL • MOUNTAIN LIVING • LAND REPORT • YOUTUBE
800 million impressions
ADVERTISING & OPTIMIZING THE
OUR RESULTS ORIENTED AND MEASURED SEO/SEM STRATEGIES RESULTED IN 60 MILLION PROPERTY VIEWS IN 2012
A UNIQUE SOURCE FOR SEEKING LUXURY REAL ESTATE INFORMATION AROUND THE GLOBE
IN A YEAR SOTHEBYSREALTY.COM INVITES: 7,000,000 VISITS
60,000,000 PAGE VIEWS
21,000,000 PROPERTY DETAIL PAGES VIEWED
12 FOCUSED MINUTES PER VISIT 45% VISITS FROM OUTSIDE THE US Your homeâ€™s online exposure begins with sothebysrealty.com and cascades through our lifestyle-focused sites, to our global network of local websites and on to our media partner websites. This strategy extends the exposure of extraordinary homes to extraordinary lives in all corners of the globe no matter if you click, tap or swipe to experience the unique. At the center of the experience, SothebysRealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Averaging 400,000 unique visitors and 4,700,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available.
PHOTOGRAPHY, LANGUAGE & CURRENCY CONVERSION: SUPERIOR TECHNOLOGY WORTHY OF YOUR HOME
Millions of visitors immerse themselves in our collection of over 3.5 million vibrant, quality-controlled property photographs. Over 84% of home buyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on sothebysrealty.com utilizing the highest quality photography and online technology available today. Sothebysrealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 20 high resolution photographs. Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in different languages and view the cost in their own currency. SothebyRealty.com displays your home to a global audience of luxury real estate clientele with metric and imperial units of measure, currency conversion with 50 currencies updated four times per day, translated property videos/virtual tours and 15 human-translated languages.
INCLUDES THE MOST SIGNIFICANT MEDIA COMPANIES AND REAL ESTATE FOCUSED WEBSITES IN THE WORLD
PROVIDING IMMEDIATE CONNECTION FOR INTERESTED BUYERS ANYTIME OF THE DAY
On average, 93% of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
LEADING THE CHARGE OF THE GROWING MOBILE MARKETPLACE
PROVIDING LIMITLESS EXPOSURE FOR THE PROPERTIES AND LIFESTYLES REPRESENTED BY OUR NETWORK
CONNECTING A GLOBAL REAL ESTATE COMMUNITY THROUGH THE STRENGTH OF SOCIAL MEDIA
FOR THE ONGOING COLLECTION OF LIFE
CAPITALCITYSIR.COM QUARTERLY IMPROVEMENTS PAGES VIEWED 22% increase VISIT DURATION 37% increase NEW VISITORS 6% increase With 90% of buyers using the Internet and/or a real estate professional to find a home they actually purchase, it is essential that we employ a multi-channel digital marketing plan. Therefore your home will receive targeted local exposure on CapitalCitySIR.com that compliments the worldwide reach from SothebysRealty.com. Your homeâ€™s presence on CapitalCitySIR. com will be carefully designed to provide an exceptional showcase experience to buyers searching for properties not only by location but also by their desired property type and unique amenities.
MOST VISITED WEBSITE
REALTOR.com is the number one real estate website visited by the public. Capital City Sothebyâ€™s International Realty is a showcase member of REALTOR.com which gives us the ability to enhance our listings by adding headlines, enhancing script and adding additional photographs. Buyers and sellers spend three times longer on REALTOR.com than any other real estate site. REALTOR.com receives nearly six million unique visitors each month, making it the most visited real estate site. It features more homes for sale than any other site, it has the freshest data online with fifteen minute updates from major Multiple Listing Services across the country, and it contains more robust information about homes and neighborhoods.
POWERFUL MEDIA PARTNERSHIPS.
THE WALL STREET JOURNAL DIGITAL NETWORK . THE NEW YORK TIMES . THE DAILY TELEGRAPH INTERNATIONAL HERALD TRIBUNE . ARCHITECTURAL DIGEST . THE BBC . GOOGLE SEARCH
GLOBAL MEDIA PARTNERSHIPS.
PROPGO . PROPGOLUXURY.COM . FT.COM . FTCHINESE.COM JAMESLIST.COM . SOUTH CHINA MORNING POST . HONG KONG TATLER
throughout the world SIGNIFICANT SALES
SUCCESSFULLY REPRESENTING AND SKILLFULLY MARKETING UNIQUE HOMES AND THEIR STORIES