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Placemaking in the Perth Cultural Centre Veronica Jeffery, Executive Director Place Management

Perth Cultural Centre

Metropolitan Redevelopment Authority

• Defined project areas • Planning regulator • Developer • Place Manager


Making a great place

street life evening use volunteerism Welcoming Cooperative Neighbourly

Key Attributes Intangibles Measurements business ownership property values land-use patterns retail sales Fun Active Vital Special Real

uses & activities PLACE comfort & image access & linkages sociability

Connected Walkable Convenient Accessible transit usage pedestrian activity parking usage patterns

Safe Charm Clean Attractive Historic crime stats sanitation rating building conditions environmental data Courtesy : Swan River Landscapes, George Seddon, 1970



A stimulating, comfortable place

A place to celebrate WA

Reflect cultural diversity

Provide leadership

Celebrate culture and creativity

Make Western Australian’s proud

Short Term Activation Plan

State Library of WA WA Museum

State Theatre Centre

Art Gallery of WA

Before - Urban Orchard

After – Urban Orchard

After – Urban Orchard

Before – Native Wetalnd

After – Native Wetland

After – Native Wetland

Before - James Street Amphitheatre

After – James Street Amphitheatre

After – James Street Ampitheatre

Before – William Street

After - William Street

Perth Cultural Centre

City destinations

Perth City Link

City Square

• Perth’s new town square • 11,347sqm • Unites transit and civic spaces • Access to Train Station, Bus Station and Light Rail • Est. 90,000 daily pedestrian movements

City Square Ideas

Elizabeth Quay

Elizabeth Quay

• Identify users • Map movement • Define everyday rituals • Build a functional profile

Elizabeth Quay – The Landing Follow @VitalPerth

Perth Cultural Centre

3a veronica jeffery  
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