Page 1

S t rategy

Sales M a n a g e m e n t

A n a lysis Mar k et Researc h

Strategic Market Solutions Group LLC (SMSG) provides market research and analysis, sales management, and strategy development solutions to clients within the senior living and health care industries, as well as other clients that are in a position to benefit from SMSG’s market solutions. SMSG has experienced professionals on staff with the required knowledge and skills to deliver effective market solutions across a range of industries. We partner with clients to provide market solutions that increase the operational effectiveness and the bottom line of your business. The SMSG management team possesses a wealth of experience in delivering successful cost-effective market solutions. President, Rob Hahn has twenty-one years of experience in market research and planning roles for a variety of leading companies. Rob designs and implements market research that leads to actionable information. Information used to make decisions that enhance the financial performance of organizations. He has expertise in all areas of market research and he works with businesses to gain a thorough understanding of their issues. Based upon the needs of the business,

a customized plan of research is then developed. After the research is completed, Rob and the rest of the SMSG team serve as your strategic partner to help you understand what it all means and to determine appropriate next steps. Vice President, Dawn Wighton has over sixteen years of direct and executive sales management experience resulting in exceptional revenue outcomes. She reduced sales employee turnover through career sales development programs, improvements in on-boarding processes, creation of state-of-the-art training programs, and


development of formal sales recognition and incentive programs. She also developed overall strategies for marketing including pricing, business development opportunities, and improving the customer value proposition. With over 35 years of professional experience, the SMSG staff draws upon its collective knowledge and integrates state-of-theart software and technology to provide strategic market solutions customized for your company. Whether your senior living portfolio consists of hundreds of communities, or one small personal-care home, we have the answers to improve financial performance and satisfaction with your customers, employees and professional referral source partners. With the ever-changing senior living industry, companies providers must react quickly and efficiently. Now, more than ever, it is critical to understand market demands, customer preferences, buying patterns,


Demographic Studies Competitive Analysis Customer & Employee Satisfaction Measurement Mystery Shops In person & via phone Professional Referral Source Interviews & Evaluation Lost Lead Interviews & Evaluation Online Surveys Product Positioning Pricing Strategies Supply & Demand Analysis Due Diligence Acquisitions & Expansions Focus Groups One on one personal interviews Statistical Analysis


Recruiting, Compensation Review & Retention Sales Skills Analysis & Evaluation Marketing Collateral Review Onsite Training

how you compare to the competition, and to assess your relationships


with customers, employees, and referral partners. SMSG understands

- Development - Execution - Attainment

that there may not be enough manpower hours budgeted for the resources needed to obtain detailed information to improve results. We will partner with you to develop market solutions to fit within your budget. Our services will spay for itself in a matter of weeks or months. We promise that you will receive honest and confidential feedback, comprehensive analysis, and solution oriented service as your short or long-term partner.

For more information please contact: Rob Hahn at 262.853.4100 or Dawn Wighton at 856.237.5150 or You can also visit our website at

Strategic Market Solutions Brochure  

On-Line Brochure describing the Services of Strategic Market Solutions Group Serving the Senior Living and Health Care Industries and more.....

Read more
Read more
Similar to
Popular now
Just for you