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THE

IN THE KNOW

BUYER TRENDS 93% financed purchase 87% search internet for homes 33% first step was to search online The typical buyer searched for 10 weeks and only saw 10 homes

SELLER TRENDS 70% of escrows fall apart due to tight lending 42% of sellers offered incentives to attract buyers

WHERE DO BUYERS COME FROM? 51% of buyers were shown the home by their Realtor 28% found their home online 12% found the home because of the for sale sign in the yard 5% Magazine/Newspaper 4% Friend or neighbor

California Real Estate Trends  

Buyers and Sellers

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