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SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15

www.ILS3.com

robert@ils3.com


Robert Phillips CEO da Intelligent Leisure Solutions e Discover.Travel Group •www.ILS3.com •www.Discover.Travel •www.DiscoverBrazil.com •www.DiscoverSouthAmerica.Travel •www.DiscoverCentralAmerica.Travel •United Nations World Tourism Organization Ulysses Award for Innovation in Tourism Enterprises •2008 World Travel Award as: • South America´s Leading Travel Management Company. • 2008 World Travel Award as Central America´s Leading Travel Agency

•President of ASTA (American Society of Travel Agents) Brazil Chapter •Selected by the Brazilian Ministry of Tourism as an Affiliate Member of the United Nations World Tourism Organization 2


10 Passos para Sucesso em Search Engine Marketing

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10 Passos para Sucesso em Search Marketing 1. Pesquisa – Área de Negócios e Competição a) Não reinvente a roda b) Veja o que esta fazendo a competição

1. Seleção de Palavras Chave a) A parte mas importante do processo b) Defina seu Plano de Marketing Online e Tradicional c) Identifique as 10 palavras chave de seu negocio

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10 Passos para Sucesso em Search Engine Marketing 3. Seleção do Menu a) Use os modelos padrões da Industria b) Regra dos 3 Clicks

3. Conteúdo a) SEO Copywriting b) Idiomas

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10 Passos para Sucesso em Search Engine Marketing 5. Design do Web Site a) Simples e Funcional b) Sem Paginas de Entrada

5. Programação do Web Site a) Usar Flash ou não usar Flash b) Código Inteligente i. Xhtml e CSS W3C Validados, e CSS para Cross Browser ii. Title Tags, H1, H2, etc Tags, Alt Tags

c) URLs Inteligentes d) MetaTags Inteligentes e) “You are Here” Inteligentes

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10 Passos para Sucesso em Search Engine Marketing 7. Submissão a Diretórios e Link Building a) Submissão a Diretórios – XML Site Maps b) Link Building Manual e Texto Ancora

7. Campanhas de SMM a) b) c) d) e)

Universal Search Mapas Vídeo Imagens Texto

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10 Passos para Sucesso em Search Engine Marketing 9. Campanhas de Press Release a) Distribuição Online b) Noticias – Sites de Autoridade

9. Campanhas de Links Patrocinados a) PPC Copywriting b) Configuração Manual

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Conclusões 10 Passos para Sucesso em Search Marketing •

SEO, SEM, SMM, etc. – podem ser complexos

Proposta de Solução Integrada de Web Marketing para Imocom

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Conclusões 10 Passos para Sucesso em Search Marketing •

Comece com o básico – mantenha o simples

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Conclusþes 10 Passos para Sucesso em Search Marketing •

Avalie seus resultados com Analytics

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“If you know more on the subject Forgive my Innocence; If not, enjoy with me”

….Horace

Gracias….. 12


SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15

www.ILS3.com

robert@ils3.com


Bonus - SEO Tools SEO Software Suites • • • • • • • •

www.apexpacific.com www.axandra.com www.webceo.com www.webposition.com www.trellian.com www.cyberspacehq.com www.searchenginecommando.com www.webpostiongold.com

• Comparison Chart – www.mikes-marketing-tools.com

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Bonus - SEO Tools SEO Software • www.cleverstat.com – www.cleverstat.com/en/google-monitor-query.htm – www.cleverstat.com/en/page-rank-software.htm

• www.bryxensoftware.com – www.seoelite.com – www.keywordelite.com – www.linkmetro.com

• www.agentwebranking.com

• www.makemetop.co.uk (PPC bidding tool) 15


Bonus - SEO Tools Google, Yahoo and MSN Tools • www.google.com – – – – –

Link:URL o link:URL keyword Site:URL o Site:URL keyword www.google.com/insights/search/# www.google.com/webmasters/ www.google.com/trends

• www.yahoo.com – http://siteexplorer.search.yahoo.com/

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Bonus - SEO Tools KeyWord Tools • • • • •

http://50.lycos.com (top 50 keywords of the week) www.keyworddiscovery.com (free Trellian tool) http://freekeywords.wordtracker.com/ www.gorank.com (track google keyword rankings) www.icrossing.co.uk/seotoolkit/seo-toolkit/ (keyword analyzer, Spider view, link popularity)

• http://spyfu.com/ (get your competitors keywords)

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Bonus - SEO Tools Programming Code Tools • W3.org (code tools) – http://validator.w3.org/ – http://validator.w3.org/checklink

• www.sitereportcard.com (code, links, SEO tools) • Xenu link sleuth (checks broken links) • www.useit.com (Jakob Nielsen's Website)

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Bonus - SEO Tools IP and Domain Tools • www.digpagerank.com (IP PageRank) • www.domaintools.com • www.whois.sc

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Bonus - SEO Tools Free SEO Tools • www.urltrends.com – – – – – – –

(great tool – everything you need to know about a website)

My UrlTrends SEO Report Keyword Report Competition Report Trend Comparison Tool Reverse Keyword Lookup Tool PageRank™ buttons 20


Bonus - SEO Tools Free SEO Tools • www.mozilla.com (FireFox add-ons) – – – – –

FireFox Tools URL Valet – Firefox app SEO for Firefox Wasp for Firefox Useragentdetect for Firefox

• www.alexa.com (traffic rankings)

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Bonus - SEO Tools Free SEO Tools • • • • • • •

www.webconfs.com (many SEO tools) www.trafficzap.com (many SEO tools) www.webworkshop.net (tools and Info) www.marketleap.com www.seocentro.com www.seochat.com www.instantposition.com 22


Bonus - SEO Tools Free SEO Tools • www.bruceclay.com – www.bruceclay.com/web_rank.htm – www.bruceclay.com/web_design.htm

• www;seotoolset.com – www.seotoolset.com/tools/seotoolset.html – www.seotoolset.com/tools/free_tools.html

• www.seobook.com/ – http://tools.seobook.com/link-toolswww.seomoz.org/tools

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Bonus - SEO Tools Cool Tools • • • •

www.copyscape.com (see who has copied your site content) www.Archive.org (wayback machine) www.advertising.com www.hitwise.com

XML Site Maps • www.xml-sitemaps.com • www.sitemaps.org • http://xmlsitemap.com/ 24


Bonus - SEO Tools SEO NewsLetters • • • • • • 24/01/13

www.bruceclay.com www.entireweb.com www.dnseo.net www.lilengine.com www.webpronews.com www.emarketer.com 25


SMX - Fitur Madrid, January 30, 2008 11:30 – 12:15

www.ILS3.com

robert@ils3.com

Robert Phillips Smx Fitur 2009 10 Passos Para Sucesso Em Internet Marketing  

SMX - Fitur - Robert Phillips - 10 Passos Para Sucesso em Internet Marketing - SEO, SEM, SMM.

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