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mobilized: An Insider's Guide to the Business and Future of Connected Technology amazon

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Book details ●

Author : S.C. Moatti

Pages : 192 pages

Publisher : Berrett-Koehler Publishers

Language :

ISBN-10 : 1626567409

ISBN-13 : 9781626567405

Book Synopsis MobilizedAn Insider's Guide to the Business and Future of Connected Technology Mobile technology has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran, has created a unique Mobile Formula that makes it easy for any business to develop a strategy for creating mobile products that count. Moatti argues that we so identify with our mobile products that we expect from them what we wish for ourselves: an attractive body, a meaningful life, and increasing competence and ability. So the Body Rule dictates that mobile products must appeal to our sense of beauty but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest needs, both as individuals and as members of communities. And the

mobilized: An Insider's Guide to the Business and Future of Connected  

mobilized: An Insider's Guide to the Business and Future of Connected Technology amazon

mobilized: An Insider's Guide to the Business and Future of Connected  

mobilized: An Insider's Guide to the Business and Future of Connected Technology amazon

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