Simple Medical Marketing Strategies Medical practices are steadily moving to marketing their practices online to maximize their bottom line. There are numerous reasons to constantly and continuously market your medical practice, regardless of the services you offer. Even if you think you have plenty of patients and seem to be doing “just fine” financially, it is still important to market as heavily as your competition, if not more, to prevent your patients from diverting to another medical practice. Keep in mind that other similar local medical practices are marketing to your current patients. Whatever you have to offer patients, you should be aware of some simple ways to market your medical practice. Here’s a list to help you while you are building your marketing strategy: • Create an articles or blog post section on your medical website and update it at least three to four times per week. In order for your website to stay competitive with other medical websites on the Internet, you must constantly update it. This not only brings visitors to your website, it also helps to improve the SEO of your website. • Offer an RSS subscription that is attached to your medical website and encourage readers and current patients to subscribe to it. As you update the blog posts or articles on your website, they will automatically be sent to your subscribers. • Add the website URL to your email signature. This is an easy way to get people to click on the link and visit your website. Be sure to keep the signature in your emails short and sweet so that people can quickly skim it and see everything that is there. Nobody wants to read a full-page email signature that contains your entire biography. • Your domain name should be short and simple to commit to memory. If it includes a bunch of dashes and is difficult to remember, it will be harder to convince people to visit it. • Make sure that your medical website is concise and easy to maneuver through. People want to be able to find exactly what they are looking for within minutes, or they will perform another quick search and go to another website to locate the information that they are searching for. • Promote your services with integrity. Offering patients things that you cannot give them will not only make them frustrated with you when they come to your office, it will also be a good way of earning yourself negative reviews. Marketing Perspectives When you are conducting your medical marketing, there are some crucial things that you need to keep in mind, but even the simple things that you do make a difference. While you may be thinking from the income perspective, such as increasing your revenue, improving medical care, lowering your reimbursement costs, and building your volume of patients, you need to start thinking from the
perspective of your patients with your medical online marketing. For example, you must prove why your services are better than other medical practices, that you are an authority in specific medical niches and that you offer an amazing bedside manner.