Facebook Is An Effective Marketing Tool A student at Harvard one day got together with a group of his friends and created a page on the internet that would change the world. The page that this Harvard student and his friends created was called Facebook, and the invention of it would make the world are more social place on a level that it never had before. Facebook is used all day long every day, and because it is a well-known social media, which is why it is a part of media contacts list everywhere because many people have become famous on Facebook, and it is used by pretty much everyone including major corporations. The Benefits of Facebook For Companies When it first started out, Facebook was a page that was mostly about people updating their status, and then posting something about their day. However, once Facebook caught on, it caught on in a big way and soon everyone was starting to create pages on it, not just people who want to talk to their friends and family. Soon major corporations started to see what Facebook could do for them, and they too began creating pages. Here is more information on how Facebook can help a business, and why it is part of media contacts lists everywhere: â€˘ A marketing company that never closes: If a business owner wants to hire a marketing company, then he or she is at the mercy of that marketing company. Marketing companies have hours like regular store, and if a business owner wants to contact them, then he or she has to wait to talk to them during their business hours. However, if a business owner is dealing with Facebook, then there is no such thing as business hours because the internet never closes, and neither does Facebook. â€˘ A page that creates a personal connection with customers: When dealing with a marketing company, a business owner may not get up close and personal with their customers, but with a Facebook page, a business owner can log into their Facebook page, and then actually get to interact with customers and talk to them. Unlike marketing companies, business owners can read what people think of the business, and then even reply to people those have both positive and negative things to say. â€˘ A good way to introduce new products and keep customers up to date: Marketing companies will have a big campaign planned any time a business has something new to introduce to the world. However, big marketing companies can cost a lot of money, and then even those big plans may fail to impress the public, which means money wasted. By using Facebook to introduce that new product, a business owner can see what people think of it, and then decide if a big marketing campaign is needed or if they have to go back to the drawing board on the product all together. Facebook was created by a Harvard student, and now it is on all media contacts list because of what it can do for big businesses. Facebook is a social media network page that people use to communicate with one another, and what major businesses can use a successful marketing and advertising tool.