Changing Service Quality – IPX There’s been many tracking the development of the IPX market and finding that many don’t understand how to build their IPX propositions, but agree that quality is the most important to them. The value in the ability to access services with end to end quality assurance guaranteed, and having defined classes of service for various applications.
Since many operators are finding it difficult to understand how to monetize the quality of the environment, which the consumer doesn’t see, but find long term value in premium quality. It should be noted that there’s not an immediate access to higher quality when adopting IPX. There’s already a network that delivers video, voice services, and data globally, at a low cost, as well as, to the satisfaction of quite a bit of users. Competing with the public Internet isn’t a race to the bottom, the IP networking value on the Internet is at the bottom already.
Content owners can raise quality by using client-side technologies, like game environments and video players, along with distributed servers and local caching. TCP optimization allows operators to improve quality. But these work around to mitigate the way the Internet was designed, and the differences between the IP world and the bandwidth access network. Content delivery problems can be solved with IPX in a different way.
In order for telecoms operators to compete with OTT providers, they need to deliver something that the over-the-top service providers aren’t able to source. They’ll need to offer a top of the line global network and position it for value creation as a platform.
There’s been a lot of talk about the potential for IPX networks transforming the services that are delivered but there’s been little happening that would able to be described as transformational. Creating a new global infrastructure takes some time as everyone should know.
IPX elements that’s been taken by wholesale carrier marketing teams have been the multi-service access and interoperability features. The positive benefits that create value are the short term cost saving, and some of the new services, but without being able to convince the majority buyers and end users, there’s value in a higher quality of service. Both however will default to less costly service options where they can.
IPX networks show the potential to permit differentiation of services via service quality and security. If the networks are able to deliver a better experience than the Internet, one that customers value, thereâ€™s money to be made. Operators are starting to think this is a good thing and even one of the large mobile operators stated that IPX will be necessary to ensure end users get the same high-quality LTE experience internationally as they do in their home network.
Since operators are beginning to explore various ways they can use innovative combinations of policy. LTE network capability will be need big data and subscriber awareness in order to give really differentiated customer service to their customers. Theyâ€™ll need to recreate that experience when those customers travel abroad. IPX networks are at a tipping point, and can very well provide the quality thatâ€™s needed to compete with the open Internet.