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Design system of events to recreate the physical and cultural bond between the academic community and its neighborhood

Discussion date: 22 Aprile 2013 Student: Roberta Motter | 763644 Thesis relator: Davide Fassi Turin co-examiner: Silvia Belforte


TRANS-GENERATIONAL SOCIALIZATION

CREATION OF COMMUNITIES

creating a system of a series of initiatives to open up the campus Durando of Politecnico di Milano € NEWfor MICRO-Bovisa neighbourhood ECONOMIES KNOWLEDGE EXCHANGE

ENHANCEMENT OF LOCAL VALUES


TRANS-GENERATIONAL SOCIALIZATION

CREATION OF COMMUNITIES

€ NEW MICRO-

KNOWLEDGE EXCHANGE

ECONOMIES

ENHANCEMENT OF LOCAL VALUES


PROJECT ORIGIN


CONTEXT

‘900 INDUSTRIAL DISTRICT 1932 ANNEXATION CITY OF MILAN 80s CLOSURE OF FACTORIES 90s RIGENERATION PERIOD 1994 OPENING NEW CAMPUS DURANDO


O

METHOD

EXPLORATION

P

RE-DESIGN

RVE E S B

ASK

RE-EVALUATE

A CREATE

CT REFLE

R

ACT

HCD


PHASES

september

RESEARCH/ANALYSIS

DIRECTIONS

MONTHS

PROJECT TIMELINE

Public Space Creative Communities Participation University Design experience


CREATIV E CO MM

NEW BEHAVIORS IN PUBLIC PLACE INVOLVING LOCAL COMMUNITIES

PARTICIPA T I O N

UNIVERSITY

PERIENCE X E GN I S DE

CE A P S LIC

ITIES UN

PUB

RESEARCH /ANALYSIS


MONTHS

PROJECT TIMELINE september

october

PHASES

8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE

RESEARCH/ANALYSIS

CONTEXT IMMERSION

DIRECTIONS

13/3/2012 C’È SPAZIO PER TUTTI 2012

Public Space Creative Communities Participation University Design experience

Strategic analysis Exploring opportunities Field analysis


DISCOVER OPPORTUNITIES MSc PSSD 1 week / 8-13 October 2012 1 professor 5 tutors 58 international STUDENTS: 1 COMMUNICATION TEAM + 8 TOOLKIT TEAMS of 4 categories: • Play • Campus Stories • Ladies & Gentleman • Coltivando

TEMPORARY URBAN SOLUTIONS 2012


WHAT’S A TOOLKIT? USEFUL SERIES OF TOOLS TO CARRY OUT A SPECIFIC ACTIVITY Activities proposed in the form of toolkit and directly experimented by participants

RICUCIAMO BOVISA - RICAMA IL TUO SPAZIO


DISCOVER OPPORTUNITIES 13 October 2012 - event day around 500 participants TOOLKIT DEVELOPED BOVISA MISSION BO-LEGGE 2ND LIFE 2 LABORASTORIE PUNTI DI VISTA RICUCIAMO BOVISA BOVISA QUIZ COLTIVANDO

C’È SPAZIO PER TUTTI 2012


DISCOVER OPPORTUNITIES

MAPPING THE EVENT/ TUS COURSE


80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS

PAR TIC

DISCOVER OPPORTUNITIES

TS N A IP

MAPPING THE EVENT/ TUS COURSE


MAPPING THE EVENT NEIGHBOUR STUDENT OTHER

26%

49% 28%

WHO/AGE

23%

20% 26% 28%

>25 25-40 40-60 <60

word of mouth /31 market /23 other /16 internet /14 Bovisa’s shop /4

YOU ARE...

HOW OLD ARE YOU?

HOW DID YOU KNOW?

>25

PUNTI DI VISTA COLTIVANDO

COLTIVANDO RICUCIAMO BOVISA

40-60

25-40

COLTIVANDO LABORASTORIE

COLTIVANDO BO-LEGGE

<60

FEEDBACK ACCORDING TO AGE


MAPPING THE EVENT

COLTIVANDO IDEAS CREATE

FRIENDS

i already come

USUALLY

IN SUMMER ON SATURDAY AT LUNCH AFTER WORK NO OTHER

53%

31% 8% 3%

DISCOVER/ WILLINGNESS TO RETURN

23% 5%

11%

1%

47%

19%

WILL YOU COME IN THE CAMPUS IN YOUR LEISURE TIME?

YES QUITE A FEW NO OTHER

DID YOU DISCOVER THE CAMPUS’ SPACES?

64/80 POSITIVE ANSWERS

LABORATORY STUDENT

SOCIALIZING SEWING

MAYBE EXHIBITIONS ATTENDING

WALKING

HAVE LUNCH CONTACT

ON SATURDAY

BY PARTICIPATING GREAT! OTHER MUMS ACTIVITIES KIDS RELAX I WILL COME GARDEN BAR OFTEN CONCERTS HOW YOU CAN USE THE CAMPUS’ SPACES?


TS N A IP

STU D

MAPPING THE EVENT/ TUS COURSE

S ENT

80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS

PAR TIC

DISCOVER OPPORTUNITIES

48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM


MAPPING TUS COURSE toolkit team /48 students

EVERYONE ELDERLY KIDS FAMILIES YOUNG PEOPLE

26%

37% 24% 19% 14%

TARGET/ OBJECTIVES

28% 28% 26% 20%

6%

TOOLKIT TARGET

DISCOVERY OF THE CAMPUS’ PLACES SOCIALIZATION AMONG NEIGHBOURS SOCIALIZATION SMONG STUDENTS AND NEIGHBOURS SETTING UP OF A DURABLE ACTIVITY BUILDING OF SOMETHING

TOOLKIT OBJECTIVES

material to do/build /28 manual/istructions /22 suggestions for the future/12 intangible parts /10

YES NO

79% 21%

TOOLKIT/ TIPOLOGY

42% 38% 20%

MANUAL INTELLECTUAL CREATIVE

others /2

FROM WHICH PART IS IT COMPOSED?

IS IT A TOOLKIT?

ACTIVITY TIPOLOGY


MAPPING TUS COURSE toolkit team /48 students

MANUAL

CREATIVE bovisa mission

2nd life2

coltivando

ricuciamo bovisa

2nd life2

bovisa mission

INTELLECTUAL

EXPLORATIVE bo-legge

laborastorie

punti di vista

bovisa quiz

punti di vista

TOOLKIT BY CATEGORIES

TOOLKIT CLASSIFICATION

3 MAIN CATEGORIES

laborastorie

bovisa mission


MAPPING TUS COURSE communication team /10 students

market

conversation

ELDERLY FAMILIES

market

shops

campus 32% 32%

TARGET/ CHANNELS

internet

TARGET AND RELATED COMMUNICATION CHANNELS

18% 18%

shops

YOUNG PEOPLE KIDS

schools

internet


TS N A IP

STU D

48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM

TEA C H I N G

MAPPING THE EVENT/ TUS COURSE

S ENT

NTS ISTA ASS

80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS

PAR TIC

DISCOVER OPPORTUNITIES

STAFF /6PEOPLE


.S. I . G . A NT

STU D

MAPPING THE EVENT/ TUS COURSE

48 FEEDBACKS OF 8 TOOLKIT TEAM 10 FEEDBACKS COMUNICATION TEAM

TEA C H I N G

NTS MANAG E ISTA M E ASS

MEETING WITH C. BORRELLO A.G.I.S. POLIMI RESPONSIBLE

TS N A IP

S ENT

80 FEEDBACKS COLLECTED 1/5 OF THE PARTICIPANTS

PAR TIC

DISCOVER OPPORTUNITIES

STAFF /6PEOPLE


MONTHS

PROJECT TIMELINE september

october

november

PHASES

8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE

RESEARCH/ANALYSIS

CONTEXT IMMERSION

SYNTHESIS

DIRECTIONS

13/3/2012 C’È SPAZIO PER TUTTI 2012

Public Space Creative Communities Participation University Design experience

Strategic analysis Exploring opportunities Field analysis

Event results Values Opportunity Mind map


MIND MAP multicultural

multidisciplinar

international

ACCADEMIC COMMUNITY

POLITECNICO PoliMi

PLACE OF CULTURE

SHARING

PLACE OF RELATIONS

CAMPUS SPACES

streets squares green areas

PUBLIC SPACES

elderly

event meeting aggregation

young people

families

creativity

design

workshop collective event

production

?

NEIGHBORHOOD COMMUNITY

NEIGHBOURHOOD Bovisa


MONTHS

PROJECT TIMELINE september

october

november

december

PHASES

8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE

RESEARCH/ANALYSIS

CONTEXT IMMERSION

SYNTHESIS

CREATIVE PHASE

DIRECTIONS

13/3/2012 C’È SPAZIO PER TUTTI 2012

Public Space Creative Communities Participation University Design experience

Strategic analysis Exploring opportunities Field analysis

Event results Values Opportunity Mind map

Scenarios building/ evaluation Toolkit evalutation/ selection


SELECTED SCENARIO

BOVISA SOCIAL SATURDAY > IL SABATO DELLA BOVISA MONTHLY EVENT IN CAMPUS DURANDO DIFFERENT ACTIVITIES FOR DIFFERENT TARGETS


TOOLKIT SELECTION TOOLKIT

SPAZIO 2011

SPAZIO 2012

TYPOLOGY

TARGET

SPACE

REPLICABILITY

TYPE OF SUPPORT

SELECTED TOOLKIT

Re-design

manuale/materiali

Re-design

Il mio taccuino

manuale/intangibili

Il mio taccuino

Piccoli cuochi

manuale/ingredienti/strumenti

Piccoli cuochi

C’è giardino per tutti

manuale/materiali

COLTIVANDO

Peter & gisella

poster

Peter & gisella

Food pairing

card/ingredienti

Food pairing

Nity party

materiali

Niti party

Citizen walk

poster

Picture yourself

poster/card

Skate park achille

intangibili

Festa cultura

intangibili

Festa vicini

intangibili

Adotta un’albero

manuale/materiali

Adotta un’albero

Summer in motion

intangibili

Summer in motion

Bo-legge

manuale/materiali

Bo-legge

Bovisa quiz

intangibili

Bovisa quiz

Ricuciamo bovisa

materiali

Bovisa mission

manuale/materiali

2nd life 2

manuale/materiali

Punti di vista

manuale

2nd life 2 Punti di vista

Laborastorie

materiali

Laborastorie

Ricuciamo bovisa Bovisa mission


TOOLKIT SELECTION DOING TOGETHER

CLASSIFICATION TOOLKIT

NITI PARTY RICUCIAMO BOVISA

LABORASTORIE BOVISA QUIZ

PLACE INTERACTION

BO-LEGGE FOOD PAIRING SUMMER IN MOTION

RE-DESIGN/IL MIO TACCUINO PICCOLI CUOCHI/ADOTTA UN ALBERO BOVISA MISSION/2ND LIFE 2 PETER & GISELLA PUNTI DI VISTA

individual

COMMON INTERESTS active participation

THE SPECTATORS passive participation

Re-design Il mio taccuino Piccoli cuochi Peter & gisella Food pairing Niti party Adotta un’albero Summer in motion Bo-legge Bovisa quiz Ricuciamo bovisa Bovisa mission 2nd life 2 Punti di vista Laborastorie

collective

KIDS CLUSTER


TOOLKIT SELECTION DOING TOGETHER

CLASSIFICATION TOOLKIT

NITI PARTY RICUCIAMO BOVISA BO-LEGGE SUMMER IN MOTION

RE-DESIGN/IL MIO TACCUINO PICCOLI CUOCHI/ADOTTA UN ALBERO BOVISA MISSION/2ND LIFE 2

active participation

COMMON INTERESTS passive participation

Re-design Il mio taccuino Piccoli cuochi Peter & gisella Food pairing Niti party Adotta un’albero Summer in motion Bo-legge Bovisa quiz Ricuciamo bovisa Bovisa mission 2nd life 2 Punti di vista Laborastorie

TOOLKIT SELECTED

collective

KIDS CLUSTER

Re-design Il mio taccuino Piccoli cuochi Bovisa mission 2nd life 2 Adotta un’albero Summer in motion Bo-legge Niti party Ricuciamo bovisa

individual


KIDS CLUSTER

Re-design Il mio taccuino Piccoli cuochi Bovisa mission 2nd life 2 Adotta unâ&#x20AC;&#x2122;albero


COMMON INTEREST

Summer in motion

Bo-legge


DOING TOGETHER

Niti party

Ricuciamo bovisa


MONTHS

PROJECT TIMELINE september

october

november

december

january

PHASES

8-13/3/2012 TEMPORARY URBAN SOLUTIONS COURSE

RESEARCH/ANALYSIS

CONTEXT IMMERSION

february

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

SYNTHESIS

CREATIVE PHASE

PSS DEVELOPMENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

INFORMING/ ENGAGING

DIRECTIONS

13/3/2012 C’È SPAZIO PER TUTTI 2012

Public Space Creative Communities Participation University Design experience

Strategic analysis Exploring opportunities Field analysis

Event results Values Opportunity Mind map

Institutional level Local level


GENERAL SCHEDULE

box-activities

typology

target

space

location box-activities

COLTIVANDO B7 ino

Via Schiaff

RICUCIAMO BOVISA/ NITI PARTY

LA ROSSA

Via Durando

BO-LEGGE

B8

B3

B2

B6

B9

B1 ORTO

KIDS CLUSTER

Via Candiani

à

B4 Via Verit

SUMMER IN MOTION


INFORMING & ENGAGING

district 9 SOCIAL MEDIA

COLTIVANDO COMMUNITY

durando library ACADEMIC COMMUNITY

KIDS CLUSTER

design labs fashion & knitting labs

COLTIVANDO

POLIMI

STUDENTS VOLUNTEERS

SPACES, LOGISTICS, FUNDS

BO-LEGGE

schools DERGANO-BOVISA LIBRARY

shops

BOX/EVENT

RICUCIAMO BOVISA /NITI PARTY SUMMER IN MOTION

PARTICIPANTS

ASSOCIATIONS FASHION STUDENTS & PROFESSORS

KNIT & SEWING PASSIONATE

BOVISA

associations


MONTHS

PROJECT TIMELINE december

january

february

march

DIRECTIONS

PHASES

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

CREATIVE PHASE

PSS DEVELOPMENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

INFORMING/ ENGAGING

Institutional level Local level

MANAGEMENT

Communication Organization team Welcoming Materials


MANAGEMENT

COMMUNICATION AND WELCOMING MATERIALS


MANAGEMENT

PROMOTION AND HAPPENING MARKET IN BAUSAN, 13th MARCH 2013


MANAGEMENT

PROMOTION OF THE EVENT IN BOVISA’S SHOPS AND INSIDE THE CAMPUS DURANDO


MANAGEMENT

PROMOTION OF THE EVENT POLI.RADIO & PUBLICATION ON BLOGS AND SOCIAL NETWORKS


MONTHS

PROJECT TIMELINE december

january

february

march

PHASES

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

CREATIVE PHASE

PSS DEVELOPMENT

INFORMING/ ENGAGING

MANAGEMENT

DIRECTIONS

16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

Institutional level Local level

Communication Organization team Welcoming Materials


TIMELINE PILOT EVENT Attacca Bottone e Knit caffè

Laboratorio bambini all’orto

RICUCIAMO BOVISA 11.30

babyCOLTIVANDO 14.30

see you next month!

welcome

13.30 PRANZO CONVIVALE ? 10.30 SVEGLIA ALL’OVALE

16.30 BO-LEGGE

Lezione di Qi Gong il Vaso di Pandora

Lettura pubblica Mario De Rosa


MONTHS

PROJECT TIMELINE december

january

february

march

april

PHASES

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

CREATIVE PHASE

PSS DEVELOPMENT

INFORMING/ ENGAGING

MANAGEMENT

RESULTS /TOOLBOX

DIRECTIONS

16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

Institutional level Local level

Communication Organization team Welcoming Materials

Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers


SPECIFIC ACTIVITIES

GENERAL ORGANIZATION

NEW INSIGHTS

COMMUNICATION

! QI-GONG

VOLUNTEER

SIGNALS

! ? RICUCIAMO BOVISA

CENTER

! babyCOLTIVANDO

? BO-LEGGE


THE TOOLBOX

FORMAT: FLEXIBLE REPLICABLE ADAPTABLE EXPERIMENTAL

MANIFESTO SCHEDULE MATERIALS VOLUNTEERS


SVEGLIA ALL’OVALE

Sabato 16 MARZO

Sabato 13 APRILE

Sabato 11 MAGGIO

Sabato 15 GIUGNO

Sabato 13 LUGLIO

Qi Gong Lesson

10.30-11.30

RICUCIAMO BOVISA

Parallel activitites: Attacca Bottone e Knit Caffè

building B8

Qi Gong Lesson

10.00-11.00

10.30-11.30

Knit Caffè: knitting

10.30-11.30

11.00-13.30

Knit Caffè: knitting

11.30-13.30

16.30-18.00

COLTIVANDO

baby COLTIVANDO: plant flowers

tra B8 e B9

babyBO-LEGGE: animated reading and origami

bar La Rossa

ovale

Qi Gong Lesson

Author reading to inaugurate the book-sharing

building B8

ovale

Qi Gong Lesson

11.30-13.30

BO-LEGGE

14.30-18.00

Building relax area of COLTIVANDO

babyCOLTIVANDO: CREATING scarecrow

10.30-11.30 ovale

14.30-18.00

to be defined

to be defined

Poli.Radio external

to be defined

Festa del raccolto

10.30-18.00 garden

Chiusura giornata esterno

possible activity of longboarding orto

Knit caffè: exhibition

QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN BO-LEGGE: DERGANO-BOVISA LIBRARY COLTIVANDO: INTERIOR DESIGNER

10.30-18.00

garden

ovale

Qi Gong Lesson

QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN AUTHOR READING: MARIO DE ROSA

14.30-16.30

garden

bar La Rossa

Knit Caffè: organizing July exhibition

COLLABORATION

garden

ovale

to be defined

PLUS

14.30-18.00 esterno

QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN COLTIVANDO: CLAUDIA BARANA DERGANO-BOVISA LIBRARY OTHER: ALGOMAS ASSOCIATION POLIRADIO EXTERNAL

done!

done!

to be defined in detail

QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN (POSSIBILE PANDA STORE MILANO) to be defined in detail

QI GONG: IL VASO DI PANDORA KNIT CAFFÈ: FASHION DESIGN

to be defined in detail


TOOLBOX MATERIALS

COMMUNICATION FORMAT

FACEBOOK PAGE

PRESS KIT

REQUESTS LOGISTICS / COMMUNICATION AREA

TO DO LIST

PROMOTION MAP BOVISA

COLLABORATION CONTACTS

ASSOCIATION CONTACTS

PARTICIPATION CONTACTS


MONTHS

PROJECT TIMELINE december

january

february

march

april

PHASES

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

CREATIVE PHASE

PSS DEVELOPMENT

INFORMING/ ENGAGING

13/04/2013 IL SABATO DELLA BOVISA SECOND EVENT

MANAGEMENT

RESULTS /TOOLBOX

MANAGEMENT, DIFFUSION, INVOLVEMENT

DIRECTIONS

16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

Institutional level Local level

may/june/july

Communication Organization team Welcoming Materials

Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers


NEW INSIGHTS

CALENDAR

SATURDAY PROMOTION

SCHOOLS PROMOTION

IMPROVEMENT

VOLUNTEER TASK


MONTHS

PROJECT TIMELINE december

january

february

march

april

PHASES

1/02/2013 PROJECT PRESENTATION TO POLISOCIAL

CREATIVE PHASE

PSS DEVELOPMENT

INFORMING/ ENGAGING

13/04/2013 IL SABATO DELLA BOVISA SECOND EVENT

MANAGEMENT

RESULTS /TOOLBOX

MANAGEMENT, DIFFUSION, INVOLVEMENT

DIRECTIONS

16/03/2013 IL SABATO DELLA BOVISA PILOT EVENT

Scenarios building/ evaluation Toolkit evalutation/ selection

General palimpsest General system Brand creation

Institutional level Local level

may/june/july

Communication Organization team Welcoming Materials

Manifesto Corporate image The flexible schedule Toolbox materials Team of volunteers


OPPORTUNITY

NEIGHB O U R S

ASSOCIATIONS LOCAL

ECTS J O R P L A C LO

TS N E UD

INTERN AL C OM

NITY MU

ST

CONCLUSIONS


Thank you!

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il Sabato della Bovisa  

M.Sc. Thesis Presentation in Product Service System Design, Politecnico di Milano

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