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BRAND STRATEGY INNOVATION + COMMUNICATIONS


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WE BUILD LONG-TERM CUSTOMER RELATIONSHIPS…

BY GIVING REAL PURPOSE AND MEANING TO YOUR BRAND. Aloft Group increases sales, brand and market value by helping lifestyle and health organizations attain leadership positions across countries, markets and channels. Not just any brands. We specialize in organizations whose mission, products and services ultimately improve the way people can live their personal and professional lives. In other words, brands that desire to stand for something more than just the utility of their products and services.

Our years of experience working with some of the world’s greatest brands have We came to Aloft Group when we realized that, while we are well known for our apparel and gear offering, we are not as well known for what we stand for as a company.

brands connect—or don’t—with the organization’s culture. This often-overlooked

As our global brand communications partner, Aloft has helped us create and implement

element is critical for success.

a strong strategy that includes programs that are enabling us to better connect with our

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taught us that a key component to making this happen is to also focus on how

customers at a deeper level and communicate the passion that’s behind all we do.

We believe that focusing on both the internal and external customer is the only true,

Letitia Webster

effective way to build life-long customer relationships that are enabled by employees

Director Corporate Sustainability & Strategic Marketing The North Face

who live the brand.

© 2010 ALOFT GROUP, INC.

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ONE-DIMENSIONAL BRANDS ARE ONLY GOOD FOR ONE THING: ONE-DIMENSIONAL PEOPLE.

We align the best growth opportunities from each of the primary influencers to produce a comprehensive strategy that creatively connects your brands with the right people.

Aloft Group has helped us instigate change and evolve and grow as an organization and brand. Their strategic insight and leadership has been especially beneficial for helping us envision and map out our future.

Chris Lynch Vice President/Publishing The New England Journal of Medicine

This works not only in good times, but especially when the economy is not exactly doing you any favors.

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Š 2010 ALOFT GROUP, INC.

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BRAND STRATEGY AND EXECUTION CAN BE VERY COMPLEX. IT CAN BE EMOTIONAL AND SUBJECTIVE WITH NO SHORTAGE OF DIVERGING INTERNAL OPINIONS. WE SIMPLIFY THINGS AND LEAD YOU THROUGH THE PROCESS LIKE A ROADMAP:

ONE DRIVEN BY ENTERPRISE GOALS, INSIGHTS, MARKET DATA AND EXPERIENCE. OH, AND BY THE WAY, WE MAKE THE TRIP A LOT OF FUN. 6

© 2010 ALOFT GROUP, INC.

We wanted more than an agency. We wanted a communications partner who understood healthcare inside and out. That’s exactly what Aloft Group is for us. To say that I am pleased and impressed with the results they’ve produced would be a considerable understatement. Jay Tolchinsky Director of Marketing and Communications, Beacon Partners, Healthcare Consultants

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SMART BRAND STRATEGIES EMBRACE THE OPPORTUNITY THAT THE 24/7 CUSTOMER PRESENTS. OUR COMPREHENSIVE DECK OF SERVICES ENABLES IT.

BRAND STRATEGY Brand positioning Brand architecture Brand portfolio Naming

Brand messaging Brand personality Brand metrics

INNOVATION Brand extensions Brand repurposing Brand enhancement Culture audits

Culture transformation Ideation workshops and leadership New market strategies

CUSTOMER/MARKET INSIGHTS Stakeholder interviews Focus groups Competitive analysis One-on-one interviews

Quantitative studies Market opportunity analysis Ideation testing

DESIGN Visual identity Creative concepting Website, interactive and print design

Experiential design—retail, trade shows and exhibits Environmental design—workplace branding

MARKETING Content creation Advertising Email marketing

Direct marketing Event marketing

MEDIA COMMUNICATIONS Social media management Public relations and media management

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© 2010 ALOFT GROUP, INC.

Product placement

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Boston 26 Parker Street Newburyport, MA 01950 8

Los Angeles 4607 Lakeview Canyon Road, #434 Westlake Village, CA 91361

Š 2010 ALOFT GROUP INC. 1-978-462-0002 x 117 | facebook.com/aloftgroup | twitter.com/aloftgroup | www.aloftgroup.com


Aloft Group Corporate Brochure