Australian Magazine March 2018

Page 40

Giving a

crap

Australian Plumbing Industry magazine’s roving reporter Matt Reynolds recently sat down with ‘Who Gives a Crap’ Co-founder Simon Griffiths to discuss how he built an empire on toilet rolls. Five years ago, Simon sat on a toilet for 50 straight hours as a publicity stunt to raise awareness for their crowd funding campaign. The plan was to start a toilet paper company and it worked, far better than they ever thought possible! Raising $50,000, the company that donates 50 per cent of its profits to help solve sanitation problems in emerging countries was finally off the ground. Strap yourself in to soak up this incredible story. 40 | Australian Plumbing Industry Magazine | March 2018