Taking care of business Clever tips, simple suggestions and some new ideas to help you run, grow and develop an efficient and profitable plumbing business…
Lights, camera, action! It’s never been easier to incorporate video as part of your marketing strategy. Geoff Anderson explains how video can become a valuable tool in your business arsenal. Everyone’s doing it. Some are doing it well, some are doing it badly but are you doing it at all? In 2014, video has become the way businesses connect and engage with their online market. It cuts out complicated explanations and clearly shows people what you can do for them in a matter of seconds. With access to smartphones with remarkable cameras, it has never been easier to be a plumbing business with video content. The good news is that the more video content you can put up on your website and social media channels, the more popular you will be (well in Google’s eyes anyway). Here are five quick and easy ways plumbers can use video to engage with existing customers, keep ahead of the competition and attract new clients.
Your promise to your customers
People love it when you give stuff away for free. After all, do you really want to be unblocking a drain that could easily have been maintained?
Do you guarantee you arrive on time? Or that you’ll provide a quote in 24hrs? Or that you’ll leave the job tidier than when you arrived? If you have a key point of difference, put in a video.
For the common problems you come across, get your apprentice (or another staff member) to film you while you give some quick tips on basic plumbing maintenance. And don’t worry, you won’t lose business – people will trust you even more.
FAQs How often are you asked the same thing? Do a quick piece to camera answering the questions you get asked most often. Keep the videos short and do one question and answer per video.
Testimonials Do you have a raving fan? The best time to get a testimonial is just as you are finishing a job.
Value offering Have you invested in equipment that saves your customers time and money? Then tell them about the gear you have and why you use it. Let them know that you are on top of your game and how you can help them.
Video is a powerful way to not only tell but also show what you do and how you can help. It breaks the ice and let’s people feel more connected to you. It’s never been easier to create, upload and distribute video and it’s definitely the next tool you should be using for your business.
If the customer is over the moon then ask them if they’d mind saying a few words on a video for you. Have them explain what specifically they loved about your work. It’s much more interesting than a general comment like, “Mark was fantastic”.
Geoff Anderson is owner of Sonic Sight, a corporate video production company. He is also the author of Shoot Me Now – making videos to boost business. To learn more about using video in your business visit videotipsandsecrets.tv or geoffanderson.com.au
28 | Australian Plumbing Industry Magazine | June 2014