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HOLIDAY HEROES

THE BEST OF HOLIDAY PROMOTIONS


Hello! About half a year ago we created an international report about the best World Cup Promotions. Roamlers in 12 countries showed us the most impressive promotions they could ďŹ nd in stores. Something which cannot be repeated very soon, unless‌ there’s another huge event happening; Christmas. This is the time in which stores are stacked of decorative Christmas promotions. So an ideal opportunity for us to get some insights. Christmas Promotions From the 1st of December until the 15th of December, Roamlers in 12 countries* have searched for the most impressive Christmas promotions. The only requirement: the promotion is related to Christmas in its content or decorations. Therefore, Roamlers were free to give their opinion on the in-store Christmas promotions, supported by photo evidence. This report shows you the most impressive Christmas promotions; from Christmas trees made out of products to huge sleighs which have been placed inside the stores. Some promotions even crossed the national borders, such as the golden displays of Ferrero.


Your Christmas Gift As tradition tells us, you give your beloved ones a present during Christmas. That’s why we also asked almost 2000 Roamlers for inspiration on the Christmas prepre sents they were going to purchase. Most people decided to purchase a present for their ‘girlfriend and boyfriend’, as you’ll see in the infographic on the next page. Besides that, we’ll give you an overview of the most popular presents and favourite stores. Gathering fact-based insights is our core business. We can quickly mobilise Roamlers, a well-trained community of smartphone users, to collect insights on the availability, shelf position and prices of products in-store as well as the execution of your promotion campaigns. As thousands of Roamlers visit stores on a daily basis, they are also our eyes in the market and, moreover, a tremendous source of inspiration. You can use this report to get insights into the execution of promotion campaigns, consumer behavior in purchasing Christmas presents and, above all, witness the strength of collecting information by using the crowd. *Participating countries

Happy 2015, The Roamler team

Belgium Chile Colombia Germany Italy France

Mexico Poland Spain The Netherlands Turkey The United Kingdom


Who’s getting the presents? Husbands Wives

Boyfriends Girlfriends

Colleagues

Friends You

Siblings

Relatives Children

Parents

Grandparents


What inspires the Roamlers in their purchase behavior?


Top 3 retailers Roamlers bought their gifts Belgium

Colombia

Chile

France

Germany

Italy

1

2

3

1

2

3


Mexico

The Netherlands

Poland

Spain

Turkey

The United Kingdom

1

2

3

1

2

3


Top 10 Gifts 1

Clothing & Accessories

6

Computer & Electronics

2

Beauty & Caring products

7

Home & Living

3

Music, Film & Games

8

Toys

4

Jewelry & Watches

9

Gift cards & Tickets

5

Books

10

Sports & Travelling


drew me in, made me “wantThetodisplay mooch around. The position of it was clever, alongside the payment area. You also had to walk past to access the escalator. It reminded me of Christmas when I was still a kid.

�


BELG


GIUM


1

FERRERO SEEN AT CARREFOUR MARKET You can spot this promotion from far away because it shines very brightly. They have shaped the Ferrero products iinto a Christmas tree. Certain products have a discount.


PEDIGREE SEEN AT CARREFOUR MARKET These are sticks for dogs packaged as if they were Christmas Stockings. Each of these sticks also has a “Christmas present” for the dog/cat inside the packaging.

3

CELEBRATIONS SEEN AT CARREFOUR MARKET

2

Products have been packaged into small “gifts” or “Christmas Trees” as well as large bottles to bring everyone in the Christmas mood.


These are the promotions from Coca Cola, MoÍt & Chandon, Lee, Duyvis, Merci, Freixenet cava and some brands together under a Christmas tree. Most of them big and impressive.


CH


HILE


1

PARIS SEEN AT PARIS 50% of discount on all Christmas decorations (pines, balls, lights, stued toys). Before Christmas there is a lot of discount on decorations. So people can really get into the spirit of Christmas.


RIPLEY SEEN AT RIPLEY If you purchase Ripley products with your creditcard you can win a trip to Orlando, USA. It’s the only promotion that offers a chance to win a big trip.

3

TOTTUS SEEN AT TOTTUS

2

There’s a 60% discount on the Christmas decoration and 70% on Christmas balls. Even though it’s almost summer in Chile, you can put some nice and cheap Christmas decorations in your house .


COLOM


MBIA


1

FERRERO SEEN AT ÉXITO An incredible Christmas tree was made from Ferrero Rocher chocolates. With the purchase of any product of the company customers receive a 20% discount. Ferrero Rocher is one of the best brands in the market.


NOEL SEEN AT ÉXITO A wide assortment of biscuits to choose from, including special products for a great price of Col$ 3,990 per pack.

3

NESTLÉ FOUND AT CARREFOUR HIPER All Christmas decorations of any brand with a 50% discount.

2


Roamlers also found these nice displays in the stores of several retailers. Colombina, Colsubsidio, Maizena, Fiorenzi Zapatos, Gino Passcalli, Ripley & Jumbo are represented.


GERM


MANY


1

EDEKA SEEN AT EDEKA Directly placed at the entrance of the store, a nice Santa Claus is promoting Christmas stars, which is a ďŹ tting present for Christmas time.


FERRERO SEEN AT KAUFLAND Very appealing Christmas promotion which is suitable for Christmas time. The colours are nice and Christmassy - this inviting you to buy them.

2

MILKA SEEN AT KAUFLAND

3

Such a way of advertising is very rare. The Christmas promotion space is very big and one which cannot be overlooked. This is a wonderful idea to attract the consumers attention.


These are the runner-up promotions from Tchibo, Media Markt, Stei, Lindt, Coca-Cola and Ferrero. All of them prominently displayed at big German Retailers like Edeka, Rewe and Kauand.


FRAN


NCE


1

COCA-COLA SEEN AT CORA In this animation we see Santa Claus driving a big truck where we can ďŹ nd Coca-Cola, Coca-Cola Life and Fanta products. It is quite big and nice to see Santa Claus bringing all Coca-Cola products that we need.


KINDER SEEN AT CARREFOUR MARKET It is a promotion regarding Christmas Kinder chocolates. There is a big corner with plenty of Ferrero and Kinder products and we see Santa Claus, a Christmas tree and other Christmas decoration.

3

CÉLÉBRATIONS SEEN AT LECLERC

2

The promotion is an introduction of new packaging for Célébrations products. This new Christmas packaging is nice and the big bottle is impressive.


These are the promotions from Gospelheim, Cora, LeClerc, Artvert, Apericube, Ferrero & LEGO. Nice displays with animals, from bears to horses.


ITA


ALY


1

FERRERO SEEN AT IPERCOOP This promotion concerns many brands of Ferrero. What makes it unique is the fact that every pack reminds us of Christmas. On trees made of cardboard there are packs of Pocket coee and Raaello in the shape of stars which can be used as tree ornaments! And all these stands are enclosed in a huge stand that looks like a enormous gift!


KINDER SEEN AT AUCHAN If you purchase at least 2 Kinder products you can participate in a Christmas contest to win a trip to Lapponia. The promotion looks like a Christmas village full of chocolate that immediately attracts the attention of both children and elders.

2

LINDT SEEN AT OASI

3

The products of Lindt are placed underneath a big star, including a photo of the famous Lindt bear and the phrase "It's Christmas". Every product has its Christmas pack with a golden bow on it.


On this page you will ďŹ nd the holiday themed promotions from Coca-Cola, Perugina, Ferrero, Diageo, Heineken, Nutella & Berlucci.


MEX


XICO


1

FERRERO SEEN AT ÉXITO The promotion is taking place in a lot of big supermarkets across the country. Ferrero is celebrating Christmas and is oering special products not available during other months. For example, one of them is a small star box containing 4 Ferrero Cchocolates inside. The display is big and golden - very hard to miss.


COCA-COLA SEEN AT COMERCIAL MEXICANA With the products of Coke they created a nice Christmas tree. Only the water bottles on the side look a bit odd. Altough the branded Christmas presents and balls are a nice touch.

3

KRAFT SEEN AT BODEGA AURRERA

2

Also Kraft made a Christmas tree, out of their products. Coincidentally the parmasan cheere packages are green, which ďŹ ts perfectly to the shape they created.


NETHER


RLANDS


1

COCA-COLA SEEN AT ALBERT HEIJN Coca-Cola is a brand that we see a lot during Christmas times. Stores have trees build out of cans and the actual world famous Christmas truck is build ďŹ lled with Coca-Cola products.


GROENRIJK SEEN AT GROENRIJK Groenrijk is a Garden Centre and they really try to incorporate the Christmas themes in their stores. This is an interactive decor; if you push the buttons the bears start to move. Fun for kids and grown ups!

2

FERRERO SEEN AT JUMBO

3

The Christmas tree build out of Ferrero Rochers was found in many stores. The golden tower immediately draws attention.


These are the promotions from Albert Heijn, Intratuin, Frontrunner, Tuincentrum Overvecht, Tuincentrum Osdorp, Jumbo & Praxis. Lots of Christmas trees and nice displays at garden centres!


POLA


AND


1

COCA-COLA SEEN AT TESCO A very striking promotion of Coca-Cola, situated at a good location in the middle of the store. The truck is very typical for Coca-Cola and it reminds you of upcoming Christmas. The Coca-Cola truck is symbol for Christmas.


BALLANTINE'S SEEN AT TESCO There‘s a discount on the products of Ballantine’s. Moreover, the products of Ballantine’s are put in the store in such a way that it looks like a Christmas tree. The nice lights and size of this promotion makes it one the most impressive promotions in the store.

3

JACK DANIELS SEEN AT REAL

2

In the middle of the store, a big and colourful Christmas tree has been created out of Jack Daniel’s products. You can’t walk pass this promotion. A real eye-catcher for everyone!


On this page you will ďŹ nd the holiday themed promotions of Jack Daniels, Baileys, Lindeor, Merci, Ferrero, Kinder & Milka.


SPA


AIN


1

KINDER SEEN AT CARREFOUR The promotion of Kinder consists of Schoko-Bons hanging in a Christmas tree. The product is nicely displayed as if part of the tree. An attractive way to show this product in the store.


FERRERO SEEN AT CARREFOUR The products of Mon Chéri and Ferrero Rocher boxes are well displayed in an isle of the store including some boxes which are hanging in a promotional Christmas tree.

3

NESTLÉ SEEN AT CARREFOUR HIPER

2

A nice assortment of Nestléchocolates and Caja Roja are put in a very colourfully red assembly, which is placed right at the entrance of the Carrefour hiper.


Coca-Cola, various products organised on one display, Ferrero, La gula del norte, Pata Negra & LEGO.


TUR


RKEY


1

RUFFLES SEEN AT KIPA Ruffles just releases their new Ruffles Mix as a gift from Santa Claus, presented in Kipa together with a sleigh and reindeer.


PEPSICO SEEN AT REAL Pepsico placed many nice promotions regarding upcoming Christmas in the Turkish stores. It's hard to ďŹ nd trees in the market that's why this promotion surprises people. Pepsico has a special oer on the products which are presented on this display, which looks like a Christmas tree.

3

NUTELLA SEEN AT MIGROS

2

For this Christmas promotion , Nutella has hired a promo girl. Santa Claus' hats are placed on the Nutella products to get attention for the discount on personalised Nutella jars.


UNITED K


KINGDOM


1

GOLDEN SHRED SEEN AT SELFRIDGES Golden Shred introduces a new product. It’s honey to promote the new Paddington Bear movie. The design and layout is amazing and crafted well to depict the idea behind the product.


FERRERO SEEN AT ASDA Ferrero has a big and colourful promotion, including the introduction of some new products and reduced prices. It was in good position in the store near the front door and seen by everyone.

2

COCA-COLA SEEN AT TESCO

3

There’s a discount on the Coca-Cola products; buy one and get one for free. They are presented in the famous Coca-Cola lorry. An imaginative, fun and Christmassy promotional display!


This is a nice compilation from the best Christmas promotions in the United Kingdom. Marks & Spencer, Debenhams, John Lewis, Ted Baker, Waitrose & The White Company have shown the nicest displays.


Roamler International Christmas Promotions Report  

This report includes an overview of the most impressive Christmas-promotions in retail all over the world. Also included are some interestin...