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ROAMING HUNGER IS AN

EXPERIENTIAL MARKETING AGENCY SPECIALIZING IN

W E A C T I VAT E B R A N D E D C A M PA I G N S T H AT S T I M U L AT E A L L F I V E S E N S E S .


ABOUT ROAMING HUNGER ROAMING HUNGER IS THE HUB FOR GOURMET FOOD TRUCKS. WE EXECUTE BRANDED, EXPERIENTIAL MOBILE MARKETING AND ADVERTISING CAMPAIGNS. YOU’VE READ ABOUT US IN MASHABLE, GIZMODO, THRILLIST, EATER, CBS, INC. AND MORE. WE HAVE CONNECTED OVER 500 BRANDS AND AGENCIES TO CONSUMERS THROUGH FOOD TRUCKS. OVER 12.5 MILLION TRUCK VIEWS FROM OUR FOOD TRUCK APP AND WEBSITE.


WHY FOOD TRUCKS? $2.7 BILLION

IN 2017, THE FOOD TRUCK INDUSTRY IS EXPECTED TO EXCEED $2.7 BILLION

U.S. FOOD TRUCK REVENUE

$650 MILLION 2012

2017

24% of Americans have eaten from a food truck in the past 12 months 31% of people visit food trucks with their friends 61% of consumers say they have discovered food trucks by "just happening upon them" Food Trucks. 2013. Mintel, p. 50-52 National Restaurant Association, Emergent Research. 2012, “Food Trucks Motor into the Mainstream” Jed, E. 2011, “Techmonic: Food Truck Phenomenon Is No Passing Fad”


WHEN BRANDS APPEAL TO

MORE THAN THREE SENSES IMPACT INCREASE BY

ENGAGEMENT

MORE THAN 70%.

Hulten, B. and Broweus, N.[ and Van Dijk, M. (2009), Sensory Marketing: Palgrave Macmillan


SENSORY STRATEGY

BRAND CHALLENGE

UTILIZE SENSORY SCIENCE TO CRAFT AN EXPERIENTIAL STRATEGY

EXECUTE


CAPABILITIES W E C R E AT E S T I M U L AT I N G , T U R N K E Y B R A N D E X P E R I E N C E S F R O M I N C E P T I O N T O E X E C U T I O N .

OPTIMIZE EXPERIENCE ARCHITECTURE

STAFFING, TRAINING AND BRAND EDUCATION

TRANSLATE CREATIVE IDENTITY

FLEET CONSTRUCTION AND MANAGEMENT

DEMOGRAPHICALLY ALIGNED LOCATIONS

PERMITS & PERMISSIONS

CULINARY AND OLFACTORY DEVELOPMENT

LIVE SOCIALCASTING

SOCIAL MEDIA INTEGRATION

SWAG & COLLATERAL SOURCING


W E ’ V E C O L L A B O R AT E D W I T H S O M E O F T H E

WORLD’S MOST RECOGNIZABLE BRANDS

CREATING UNIQUE SOLUTIONS TO BROADEN THEIR AUDIENCES.


MIRACLE-GRO STRATEGY

PROCESS

METRICS

How do you introduce the

7 DAY ACTIVATION SURROUNDING THE TOURNAMENT OF ROSES

COORDINATED AND TRAINED TRUCK STAFF

Table” to families attending

DEVELOPED CUSTOM MENU USING FRESH HERBS AND SPICES FROM MIRACLE-GRO’S “LIVING GARDEN WALL”

COORDINATED AND TRAINED BRAND AMBASSADORS TO SPEAK ON “GARDEN TO TABLE”

Roses?

OVERSAW SOURCING OF ALL LOCAL INGREDIENTS

SECURED LOCAL PHOTOGRAPHER

HIRED AND TRAINED CHEF TO SPEAK WITH LOCAL MEDIA

SOURCED ECO-FRIENDLY SERVING WARES

fun, and delicious a

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP

ENGAGED SOCIAL MEDIA FOLLOWERS BEFORE, DURING, AND AFTER EVENT

cooking lifestyle can be.

CONSUMER EDUCATION THROUGH COOKING DEMOS

CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

concept of “Garden to

the 125th Tournament of

Show families how easy, sustainable home-grown

MEDIA IMPRESSIONS 10,000,000 DIRECT IMPRESSIONS 4,000 VISUAL IMPRESSIONS 1,000,000 TOTAL 11,004,000


BROOKLYN NINE-NINE PROCESS

OBJECTIVE How do you encourage

18-49 year-old prime time viewers in key media

markets to tune in to a new police comedy on FOX? Recruit viewers to the

police force with an official police breakfast and a

photo of themselves in action.

PRESS

LAUNCHED BRANDED FOOD TRUCKS IN 10 MAJOR MARKETS OVER A TWO DAY ACTIVATION SERVED OVER 70,000 NEW YORK INSPIRED BAGELS, GLAZED DONUTS, AND FRESH BREWED COFFEE SECURED PERMITS FOR 36 LOCATIONS DISTRIBUTED 30,000 COLLATERAL ITEMS COORDINATED STRATEGIC SOCIAL MEDIA ENGAGEMENT COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP COORDINATED AND TRAINED STAFF

METRICS MEDIA IMPRESSIONS 14,000,000 DIRECT IMPRESSIONS 100,000 VISUAL IMPRESSIONS 6,000,000 TOTAL 20,100,000

INTERACTIVE PHOTOBOOTH

DALLAS MORNING NEWS POPCULTURE INAGIST MY FOX PHILLY ENTERTAINMENT TOP NEWS D MAGAZINE


TOP CHEF OBJECTIVE

PROCESS

How do you generate buzz

VISITED HIGH TRAFFIC NEW YORK CITY LANDMARKS

a reality cooking show that

SERVED OVER 4,500 MEALS USING TOP-SECRET FAMILY RECIPES: HOMEMADE, NEW ORLEANSSTYLE BEIGNETS, JAMBALAYA, AND SMOKED SAUSAGE, SHRIMP, AND ROAST BEEF PO’BOYS

seasons?

CELEBRITY APPEARANCES FROM “TOP CHEF” JUDGES TOM COLICCHIO, PADMA LAKSHMI AND GAIL SIMMONS

with 18-49 year olds around has been on the air for ten

Bring viewers the signature flavors of The Big Easy to The Big Apple and give them an opportunity to mingle with the cast.

PRESS

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP SECURED DIFFICULT PERMITS WITH NYC CITY COUNCIL HIRED OFF-DUTY POLICE OFFICER FOR CROWD CONTROL

METRICS MEDIA IMPRESSIONS 15,000,000 DIRECT IMPRESSIONS 4,500 VISUAL IMPRESSIONS 800,000 TOTAL 15,804,500

FACILITATED STAFF TRAINING AND BRAND EDUCATION

AOL OK MAGAZINE NEW YORK MAGAZINE NEW YORK DAILY NEWS THE DAILY MEAL MOBILE CUISINE FOOD WORLD NEWS GRUBSTREET


SAKS FIFTH AVENUE PROCESS

OBJECTIVE

METRICS

How do you spark a new

4,500 MEALS SERVED AT 6 KEY SHOPPING LOCATIONS

SOURCED BRANDED CUPS AND DRINK SLEEVES

contemporary metropolitan

SERVED HOT COCOA, SPICED APPLE CIDER WITH CINNAMON STICKS, AND ICE COLD EGGNOG PAIRED WITH FRESH BAKED SUGAR COOKIES

STAFFED AND TRAINED BRAND AMBASSADORS ON THE FIFTH MAN BRAND

is over 100 years old?

SAKS FIFTH AVENUE MALE MODELS DISTRIBUTED PROMOTIONAL UMBRELLAS

FACILITATED STAFF TRAINING AND BRAND EDUCATION

Serve a nostalgic taste of

CREATED AND DESIGNED CUSTOM MENUS FOR EACH WEEKEND

SECURED LOCAL PHOTOGRAPHER

VISUAL IMPRESSIONS 2,200,000

shoppers in a social

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

CREATED AND FEATURED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

TOTAL 7,204,500

relationship between

shoppers and a brand that

holiday cheer and engage scavenger hunt.

PRESS

FOSTERED STRATEGIC SOCIAL MEDIA ENGAGEMENT

ABC CHICAGO NOW MOBILE-CUISINE CHICAGOSHOPPING.COM ZIMBIO

MEDIA IMPRESSIONS 5,000,000 DIRECT IMPRESSIONS 4,500


AMSTEL LIGHT STRATEGY How do you pump up summertime sales of Amstel Light in the Tri-State Area?

PROCESS VISITED OVER 100 LOCATIONS ON THE EAST COAST TO DRIVE INCREMENTAL VOLUME AT KEY RETAILERS SERVED OVER 10,000 BRAND INSPIRED GOURMET SLIDERS DEVELOPED AND DESIGNED AMSTEL LIGHT “BEER OF THE BURGER” MENU

Create the perfect taste

pairing for consumers at point of purchase while

incentivizing retailers and the internal salesforce.

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE WRAP COORDINATED AND TRAINED TRUCK STAFF CORRESPONDED WEEKLY WITH HEINEKEN TO ALIGN ON GOALS AND OBJECTIVES ADDED LOCATIONS MID-PROGRAM DUE TO SUCCESS CREATED EXCITEMENT WITH INTERNAL SALESFORCE

METRICS DIRECT IMPRESSIONS 11,000 VISUAL IMPRESSIONS 25,000,000 TOTAL

25,011,000


MARTHA STEWART WEB LAUNCH STRATEGY

PROCESS

How do you thank key advertisers, drive

ACTIVATED THREE MAJOR MARKETS SIMULTANEOUSLY

COORDINATED AND TRAINED BRAND AMBASSADORS

for a recently re-launched website?

SERVED TOP LOCAL FAVORITES INCLUDING BREAKFAST BURRITOS AND GOURMET TACOS

DISTRIBUTED GOURMET COOKIES WITH MARTHASTEWART.COM BRANDING

Reiterate relevance to advertisers by

VISITED TOP MEDIA PARTNERS AND AGENCIES TO SERVE EMPLOYEES

SECURED PHOTOGRAPHERS IN EACH MARKET

OPTIMIZED DESIGN FOR FULL, PARTIAL, AND INTEGRATED VEHICLE WRAP

ASSEMBLED AND DISTRIBUTED GIFT BAGS THAT INCLUDED BRANDED MATERIALS AND SOCIAL MEDIA INFO

new business, and encourage retention

creating a hip, gourmet, and memorable lunch experience.


AMERICAN WELL OBJECTIVE How do you let people know

that when they are sick, help is just a tap away?

PROCESS SERVED 1,200 MEALS IN HIGH TRAFFIC LOCATIONS DURING THE 3-DAY ACTIVATION INCENTIVIZE MOBILE APP DOWNLOADS BEFORE AND DURING PROMOTION PARTNERED WITH POPULAR LOCAL RESTAURANT TO CREATE TASTY HOMEMADE CHICKEN SOUP

METRICS MEDIA IMPRESSIONS 3,000,000 DIRECT IMPRESSIONS 1,200

Incentivize app downloads

SEINFELD’S SOUP NAZI WAS ON SITE FOR PHOTO OPPORTUNITIES AND MEDIA INTERVIEWS

the brand by serving

COLLABORATED WITH IN-HOUSE DESIGN TEAM TO OPTIMIZE VEHICLE WRAP

VISUAL IMPRESSIONS 1,800,000

STRATEGIC SOCIAL MEDIA ENGAGEMENT

TOTAL

and create familiarity with homemade soup from Seinfeld’s Soup Nazi.

COORDINATED AND TRAINED TRUCK STAFF WORKED WITH LOCAL GOVERNMENT TO SECURE PERMITTING SECURED LOCAL PHOTOGRAPHER CREATED A FOOD TRUCK BRAND PAGE ON ROAMINGHUNGER.COM

4,801,200 APP MOVED TO TOP 25 IN CATEGORY ON APPLE APP STORE


C O RY M U R P H Y DIRECTOR, NEW BUSINESS 949.735.6373 C O RY @ R O A M I N G H U N G E R . C O M


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