Page 1

By Kiwis, about Kiwis, for Kiwis

All photography ©RoadCycling.co.nz

ADVERTISING INFORMATION PACK August 2010

CONTENTS

CONTACT

ROADCYCLING.CO.NZ

About RoadCycling Audience Information References Ratecard

For all enquiries please contact Sarah Christian RoadCycling.co.nz Ltd Phone +64 21 02910373

New Zealand’s Online Cycling Magazine By Kiwis, about Kiwis, for Kiwis.


Greg Henderson wins the Cancer Council Classic 2010 Tour Down Under

ROADCYCLING.CO.NZ

RoadCycling.co.nz’s mission is to shine the light on Kiwi cycling success, whether in New Zealand or on the international stage. Male or female, beginner or pro-tour rider we aim to share their stories and in doing so motivate other Kiwis to follow their passion and to encourage their talent.

RoadCycling.co.nz, New Zealand’s online cycling magazine,

The key areas which make RoadCycling.co.nz unique are:

It’s Independent. RoadCycling.co.nz is not affiliated to any

was created last year in response to a growth in NZ’s interest in cycling, a general lack of understanding from other NZ media about

sporting body and is not a distributor of products. Its purpose is

road cycling, and the founders deep passion for this great sport.

simply to share cycling stories. RoadCycling.co.nz is a cycling

RoadCycling.co.nz provides a dedicated website for all things

website, by Kiwis, for Kiwis, pure and simple.

road cycling, with a focus on cycling in the Kiwi context. It provides

A dedicated established reader base. New Zealand’s

a mix of original and press release sourced content, plus exclusive

pro-tour riders read and support RoadCycling.co.nz as do many of

interviews, in a market that is not served well by existing media. In

New Zealand’s top coaches, cycling administrators and thousands

fact the main stream media often refer to and quote stories from the

of Kiwi cyclists. 103,000 unique visitors this year and growing. 50%

site. An NZPA sports editor called the site, “An excellent reference

of the visits in any one day come from readers who were also on the

point for news on New Zealand’s leading cyclists.”

site the day before.

RoadCycling.co.nz gains accredited media status for the big international tours giving access to information and resources others do not have. We have access to the pro-teams for race reports, rider comments as well as contracts for beautiful photos from the world’s No1 cycling photographer, Graham Watson. We are also the only media, online or offline, to personally attend and report in full on the major cycling events in New Zealand.

Content is controlled. RoadCycling.co.nz is very careful to ensure only quality content is published and no copyrights are breached. There are no forums on the site, discussions and opinions from our audience are kept outside the site, on Facebook.

Social Networking. RoadCycling.co.nz makes extensive use of the growing Facebook and Twitter social networking tools to market new content to its readers and future readers. As these domains grow in popularity the exclusive name “roadcycling” is expected to hold significant global value within the industry.

BECOME A SPONSOR RoadCycling.co.nz is looking to find a number of sponsors who share their vision and can help take RoadCycling.co.nz into the future. We are looking for one marquee partner who will benefit from an excellent profile throughout the site, and in real world branding, including naming rights RoadCycling.co.nz presented by xxxx” Other options include sponsoring key sections of the site. ! .. Contact us now to join the peloton.

roadcycling.co.nz

facebook.com/roadcycling

twitter.com/roadcycling


AUDIENCE

August 2010 - 103,000 unique visitors have visited RoadCycling.co.nz during the first six months of 2010. The 2nd half of the year will be even bigger with two Grand Tours, UCI World Champs, Vuelta d’Espana as well as the fantastic NZ summer season of racing.

Josh Atkins wins NZ Club Championships

RoadCycling.co.nz’s audience is your future customer base RoadCycing.co.nz’s audience

Benefits of promoting your company with RoadCycling.co.nz

The target audience for RoadCycling.co.nz is New Zealanders who follow the sport of road cycling, both

- Link your core values with ours, supporting Kiwi success at all

in New Zealand and internationally.

levels.

They are not necessarily all cyclists themselves, our audience includes many armchair enthusiasts.

-Cycling is a growing sport both at recreational and competitive

Join the peloton today!

RoadCycling.co.nz has had over 103,000

level, you can be part of that success. - Advertising on RoadCycling.co.nz gives you direct access to the New Zealand road cycling market. You don’t pay for your

unique visitors since January 1st 2010, an average of

message to be shown to anyone other than target customers.

over 15,000 uniques a month, with each visitor

- Readers know all ads on RoadCycling.co.nz are for products/

spending on average three minutes on the site.

services available in New Zealand and therefore they take more notice

Our readers are loyal with more then 50% of any day’s visits

of ads than they do on international sites.

coming from readers who have visited within the previous 24 hours.

- RoadCycing.co.nz readers like to see advertisements, they know it’s what is needed to keep their valued site sustainable. - Our readers are just one or two clicks away from your “Buy Now”

STATISTICS

VISITORS

FREQUENCY

TIME ON SITE

STATISTICS

15,000 monthly unique visitors.

Focus on Kiwis More than 80% of visits are from Kiwis - and we want to keep it this way.

Loyal customer base - 49% of daily visits come from customers who also visited in the previous 24 hours.

Average time on site per visit is in excess of three minutes.

Site statistics sourced from Google Analytics 1 Jan - 30 July 2010.

103,000 unique visitors since Jan. 1300+ daily unique visitors.

roadcycling.co.nz

facebook.com/roadcycling

twitter.com/roadcycling


WHAT YOUR CUSTOMERS THINK RoadCycling.co.nz is here for the people, this is what they have to say! Roadcycling.co.nz has not only boosted exposure for New Zealand cycling but has boosted exposure for New Zealand cyclists all around the world. Roadcycling.co.nz is my 1st port of call for my daily update on cycling, not only does it help me get exposure for my sponsors (something that has in the past been very hard to achieve), but it helps me keep an eye on my competition, thus keeping me on my toes and training hard (and I'm sure doing the same for the youngsters I race against). Great website, great people running the website, NZ cycling cannot do without Roadcycling.co.nz

Gordon McCauley

Gordon McCauley

Current NZ Time Trial Champion and 5 x NZ Elite Road race champion, Commonwealth medalist

Other reader comments: “Roadcycling.co.nz has come from nowhere to rapidly become the primary locally generated web source of information on NZ and major international road racing. They do an outstanding job of keeping NZ's passionate cycling community informed and entertained. Good stuff!” “In a very short time Roadcycling.co.nz has become to only place to get the information on the local racing scene, the European and US Pro scene and what Kiwi cyclists are doing overseas.” “Roadcycling.co.nz is the top site for any cycling info - be it in New Zealand or anywhere else in the world. As its goal in "sharing kiwi cycling success" you can't fault it for its presence on Facebook, Twitter and of course on its excellent up to date website.”

BECOME A SPONSOR

“Roadcycling.co.nz has aspired to be the place to go for NZ cycling, and has succeeded. Ben and Sarah have managed to establish a great New Zealand cycling community resource that provides a fantastic level of information on the local, regional level, as well as elite at both the national and international level. They both deserve a huge thanks from the New Zealand cycling community.” “Prior to Roadcycling.co.nz there was no avenue for NZ cyclists worldwide to update the cycling community on their exploits and endeavours. Ben and Sarah provide a very real glimpse into the lives of these athletes. Whilst the information they provide is factual and upto-date, unlike many other sites around the world they manage to make it very personal ... and with the regular updates you almost feel a

RoadCycling.co.nz is looking to find a number of sponsors who share their vision and can help take RoadCycling.co.nz into the future. We are looking for one marquee partner who will benefit from an excellent profile throughout the site, and in real world branding, including naming rights - RoadCycling.co.nz presented by xxxx” Other options include sponsoring key sections of the site. ! .. Contact us now to join the peloton.

part of their experience. Ben and Sarah now hold a significant place in the story that is ‘cycling in NZ’.”

Ben @ RoadCycling.co.nz photographs Kiwi cyclists in action

roadcycling.co.nz

facebook.com/roadcycling

twitter.com/roadcycling


RATE CARD

RoadCycling.co.nz offers a range of banner advertising options to suit all types of promotional campaigns. Advertising campaign costs are based on size of ad, location on site and the number of times the ad is shown.

GOLD

$15+gst per cpm

300x250 Premium throughout the site

SILVER

$15+gst per cpm

$12+gst per cpm

$12+gst per cpm

300x100 throughout the site 300x250 throughout the site

BRONZE

300x100 throughout the site

Pricing Model Advertising is priced per 1000 page impressions, or CPM.

TOP

468x60 throughout the site Banners are generally rotated on a one in three ratio of ads per ad position. i.e. any one ad is displayed on average every 3rd page visited - ads will remain the same for the whole time a reader is on one page. Depending on campaign goals, and availability, sole use of a display

A typical campaign costs $750-$1000+gst per month based on current volumes.

position is an option. Fixed rate monthly charges can be negotiated for silver and bronze ads.

TECHNICAL SPECIFICATIONS Advertising formats accepted include our preferred options of GIF and JPG plus SWF by request. Our readers don’t like too much movement therefore RoadCycling.co.nz will work with advertisers to ensure everyone’s needs are met. Full ad specifications are available on request.

Get ready to start advertising

ADVERTISING SIZES RoadCycling.co.nz supports industry standard banner sizes - 300 pixels x 250 pixels - 300 pixels x 100 pixels - 468 pixels x 60 pixels

roadcycling.co.nz

SPONSORSHIP RoadCycling.co.nz offers sponsorship opportunities around the major cycling events. Prices available on application

facebook.com/roadcycling

twitter.com/roadcycling


By Kiwis, about Kiwis, for Kiwis

facebook.com/roadcycling

twitter.com/roadcycling

ROADCYCLING.CO.NZ LTD Aotearoa Email peloton@roadcycling.co.nz Phone +64 21 029 10373


IMPORTANT CYCLING INDUSTRY INFORMATION Is magazine advertising costing you too much? Do you feel that you are wasting money advertising to customers who are not your target market? Have you considered internet advertising, but don’t know where to start?

If you answered “yes” to any of these questions you then need to advertise on RoadCycling.co.nz RoadCycling.co.nz is New Zealandʼs online cycling magazine providing a dedicated website for all things road cycling in New Zealand. 103,000 readers have visited RoadCycling.co.nz so far this year.

Internet advertising is cheaper and

Why Advertise on RoadCycling.co.nz It’s Cheaper.

Advertising on RoadCycling.co.nz is

overtakes magazines in NZ

significantly cheaper than magazine advertising. With double the readers and half the price, that is 400% more value for your advertising dollar.

Your customers don’t read magazines.

During

Kiwi cyclists don’t buy magazines

July 2010 RoadCYcling.co.nz surveyed our readers. Only 5% of them purchased a magazine more than once a month, but these same readers came back to RoadCycling.co.nz 8 times a month. Advertising in magazines to cyclists is therefore a waste

103,000 unique visitors in 2010

of money.

Kiwis love RoadCycling.co.nz.

By linking your

brand with RoadCycling.co.nz, either as an advertiser or an advertising sponsor, you will link your brand with ours, supporting kiwi success.

Direct to your customer.

Readers of

RoadCycling.co.nz are roadies. By advertising in a place where your customers are, you won’t be wasting your advertising dollar, spending money on customers who may never buy from you.

Get modern.

Magazines are a thing of the past. The

internet is a key channel to reach your customers, and through the web, twitter and facebook, RoadCycling.co.nz can help you into the new future of cycling.

MAKE CONTACT NOW Call Sarah or Ben on 027 5004040 or email Peloton@roadcycling.co.nz to request an Advertising Media Information pack.

facebook.com/roadcycling

twitter.com/roadcycling


IMPORTANT EVENT ADVERTISING INFO Advertise your cycling event on RoadCycling.co.nz to ensure that Kiwis include your race on their calendar RoadCycling.co.nz is New Zealand’s online cycling magazine providing a dedicated website for all things road cycling in New Zealand. 103,000 readers have visited RoadCycling.co.nz so far this year.

Why Advertise on RoadCycling.co.nz It’s Cheaper.

KEY STATISTICS RoadCycling.co.nz Site Statistics (Jan - July 2010)

Advertising on RoadCycling.co.nz is

103,000 visitors during 2010

significantly cheaper than magazine advertising. With double

27,000 unique visitor in July 2010

the readers and half the price, that is 400% more value for your

50% of readers travel more than 6 days per year to events

advertising dollar.

Better than magazines.

During July 2010

RoadCYcling.co.nz surveyed our readers. Only 5% of them purchased a magazine more than once a month, but these same readers came back to RoadCycling.co.nz 8 times a month. Advertising in magazines to cyclists is therefore a waste of money.

Kiwis love RoadCycling.co.nz.

By showing your

event on RoadCycling.co.nz, you will get the maximum exposure to the New Zealand road cycling community.

Direct to your customer.

Readers of

RoadCycling.co.nz are roadies. By advertising in a place where your customers are, you won’t be wasting your advertising dollar, spending money on customers who may never buy from you.

Don’t be left out.

Smart event organisers are already

advertising on RoadCycling.co.nz. If you miss out on the opportunity your potential customers may have already booked their travel plans.

SPECIAL EVENT ADVERTISING OFFER RoadCycling.co.nz is happy to offer Event Organisers the following advertising packages.

BRONZE

SILVER

GOLD

$300 Flat rate per month for 300x100 banner advertisement

Run of site 300x250px banner advertising priced CPM basis

Premium event coverage including attendance by RoadCycling.co.nz reporters

peloton@roadcycling.co.nz

facebook.com/roadcycling

twitter.com/roadcycling

mediakit  

boo boo boo