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in m Project Conceptipedia Robertas Bebechas - 324374 Jevgenij Dubovik - 324365 Saxion Univeristy of Applied Sciences

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Planning Visualize the planning process with sketches, story board or notes to incorporate everything desired within the video. The sketches and drawings can convey information. Try to be as comprehensive with notes as possible. A time line should be used when planning lengthy videos as this will allow the project to be broken up into smaller sections. Individual sections can receive greater attention than a very large continuous project timeline. It is extremely important to use realistic goals when planning for the video project. This will eliminate stress and confusion for all involved parties. Using unrealistic production goals can have a negative influence on the final product

Composition This idea of making things look deliberate also extends to camera movement. If the camera is supposed to be still, keep it still; if it is supposed to move, make the movement clear, smooth and deliberate. There was a fashion in several television series a few years ago to have the camera continually drifting around, emphasizing that it was being shot with a hand-held camera. This effect can be annoying and is most certainly distracting. Good composition requires that you think about the camera’s position relative to what’s being shot - and what’s happening around you.

Holding the camera For static shots, the best practice is always to place the camera on something. Almost all camcorders are designed to stand upright on flat surfaces, so any flat, stable surface can be considered as a place to put the camera: tabletops, chairs, low walls, ladders, even the floor. If the surface is not even, place a wedge, a small stone or a tape case under the camera to level it - or shoot the image at an angle. Some camerapersons include a beanbag in their kit for the express purpose of levelling the camera. A coat or jumper can also be very useful for this. The most important thing to remember about panning is not to do it too quickly. A pan which feels quite leisurely when you shoot it can appear quite rushed when you view it afterwards. There is a technique called a whip pan, where the pan is intentionally executed as quickly as possible in order to provide a place to cut to another scene or simply to disorient the viewer, but it is rarely used.

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Elements of the video All video’s should have three elements, which is the same concept as writing a paragraph. Introduction This element conveys what the video will be about and is the most crucial portion. You must make the case for the audience members to continue watching. Body This element presents the bulk of the video content and should contain the following: - Who is the video about - What is the video about - Where is this action taking place - Why is the video being made - Time frame for the information of the video. Closing This element summarizes the content of the video. It should reinforce the introduction. Copy right - Check all background music for copyright. - Check all background graphics for copyright. - Check all background video for copy right. Copyright statutes and limitations are different for each country, please check with your national copy right agency. Useful tips

Keep It Simple Stupid

The video planning must answer three important questions: - Who is the video for, what is the intended audience? - What is the video about?(If possible, identify an issue or a cause rather than identifying a person.) - Why is this video being made, what is the purpose of the video? It is very important to make these 3 “W”s very clear in the planning. Defining the audience will help the video to attract a more receptive audience.

Who,What,Why

Simplicity is the key. Use creativity. Money is not the object, being unique is. Make the video stand out. Make the content understandable to a wide variety of people, regardless of educational or cultural background. Content Repeat the main concept of the video several times throughout the production, to reinforce it. It is important to vary this message, without over emphasizing it or excessive repetition.

Ready, Set, Record! A video production project can easily fall apart if it is not properly implemented. Care needs to be taken in the production of the video to avoid having the finished product appear unprofessional.

Equipment Proper equipment must be used to maintain a high standard of quality for the video production. No amount of planning or implementation can overcome sub standard equipment.

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Power Source

It is important to have an adequate supply of charged battery packs for all portable electronic equipment.

Environment It is important to protect all equipment from harsh elements.

These elements include:

It is important to have an adequate power source to power non portable electronic equipment.

Rain, Temperature, Ice, Heat.ditiis

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Lighting Ensure that there is adequate natural or artificial

light.

Do not over power the video camera with excessive light sources.

Sound

Ensure that a proper wind screen is available if the microphone is used in a windy environment. An audio mixer board is necessary if there are multiple microphones being used.

Camera

The video camera must have an adequate optical resolution that can be used for close-in or far-off shots.

The video camera must have a tripod or other piece of equipment that will prevent it from moving around.

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Body This element presents the bulk of the video content and should contain the following:

- Who is the video about - What is the video about - Where is this action taking place

Foreground The viewed area in the video should consist of what is being presented. Wide angle shots should only beused if the presenter is using displays or set props.

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- Why is the video being made - Time frame for the information of the video.

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Elements of the video All video’s should have three elements, which is the same concept as writing a paragraph.

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Introduction This element conveys what the video will be about and is the most crucial portion. You must make the case for the audience members to continue watching.

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Closing This element summarizes the content of the video. It should reinforce the introduction.

Copy right

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- Check all background music for copyright. - Check all background graphics for copyright. - Check all background video for copy right. Copyright statutes and limitations are different

Background Do not use a background that will over shadow what is being presented. This will cause the audience to concentrate on that instead of the content being presented. Use soft and pleasing colors for the background.

for each country, please check with your national

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copy right agency. Ready, Set, Record! A video production project can easily fall apart if it is not properly implemented.

Care needs to be taken in the production of the video to avoid having the finished product appear unprofessional.

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10. Introduction This element conveys what the video will be about and is the most crucial portion. You must make the case for the audience members to continue watching.

Video Resolution Use the highest optical resolution possible for capturing video.

Audio Audio is an integral part of the video and care must be taken to avoid poor speaking habits.

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