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WAVELENGTH JUNE 2017

AMERICA’S TROUBLED TAP FDA 101 MEET JOCELYNE POST-WORKOUT RECOVERY

Mikhail Kokhanchikov©123rf.com

NO. 06


Table of Contents

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As always, if you have a comment or suggestion, you can reach us at admin@ richwayusa.com. Have a great Sizzling Summer! Janelle Hirano

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America’s Troubled Tap

Richway Wavelength continues to grow. It is very gratifying to see how many new subscribers we get each and every month. Please continue to share Wavelength with your customers. Many of you have asked if you can use our articles on your website or in print. The answer is YES. When we design each issue, we make sure it is in a format you can print to share or you can easily incorporate into your website. Now, you have six issues of material to use.

4 Since our last report one year ago, America’s water quality has not improved. This new column will keep you updated on our countries water woes. Simply having a superior water filtration system like the Alkal-Life 7000sL™ will keep your family safe from the contaminats affecting many Americans.

ummer is here, and we have a couple of promotions for you. Last years Summer Sizzling was a huge success, and this year, it’s back. Based on your feedback, we made some changes, complete details will be sent to your inbox any day now. Also, while making space in the warehouse for the arrival of the new Biomat Aroma Stand™, we came across a few of the old Professional Biomat® waterproof pads and black travel cases. These items were discontinued some time ago, but we know some of you love them. So, these items will be offered on our Summer Sizzling promotion. Quantities are limited and are priced to go. If you wanted one of these items, place your order quickly as they are sure to sell out.


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Post-Workout Recovery

Salina Storozuk leads a very active life, teaching stress management and yoga. One of her secrets is using the Biomat® daily. She returns with another article, this time it’s about using the Biomat® for recovery.

ISA Spotlight

Diamond Executive Jocelyne Colombe is one of our stand out ISA’s. Besides being a great team leader, Jocelyne is a fantastic photographer. Read her story and enjoy some of her favorite pictures.

FDA 101

We continue with our ongoing education series of FDA compliance. In this issue, we discuss what is expected when promoting our products on a platform like Twitter.

Social Media

If your business does not have an online presence, you are missing out on the chance to attract new customers and connect with previous ones. Social media is an inexpensive opportunity for those who wish to establish their brands and businesses online.

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Kari Haraldsdatter Høglund©123rf.com

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America’s Troubled Tap Originally planned as a follow up to last year’s water quality report, our investigation uncovered new issues facing public water systems in different parts of the country. This article will be part of an ongoing series to keep you informed of the troubles faced by nature’s greatest asset, and what you can do to stay protected.

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rom Flint, to the Big Apple, and the west coast, a quick look through recent headlines across the nation reveal America’s water woes have seldom improved. It has been exactly one year since our report about the poor state of our country’s water quality, and in that time, more problems have piled upon previous issues yet to be fully addressed. While you may not be able to control the environment from which you receive your tap water, you can make choices to protect your household from risks associated with it. Water ionizers, like the Richway Alkal-Life 7000sL™ use and require superior filtration to produce the best ionized water for our bodies. Inferior Infrastructure America’s drinking water infrastructure continues to crumble. In our previous report, we noted that in 2013, the American Society of Civil Engineers (ASCE) issued a “D” grade on their report card for America’s drinking water. This report card is published by the ASCE every four years and gives us a glimpse at the state of America’s infrastructure – from roads, to electricity, and plumbing. JUNE 2017  RICHWAY WAVELENGTH  5


Linda Parton©123rf.com

2017 marks four years since America was given a “D” grade for their drinking water infrastructure, and according to the ASCE’s report card for 2017, there has been trivial improvement, if any. America’s grade remains a “D,” with the ASCE noting that “with utilities averaging a pipe replacement rate of 0.5% per year, it will take an estimated 200 years to replace the system.” Flint Update While the infrastructure of America’s water systems is a mounting area of concern, seemingly minor decisions made by those in power can also have drastic and dire consequences affecting our water quality. As we reported last year, this was most prominently seen in the case of Flint, Michigan, when government officials switched the city’s water supply. This switch, considered inconsequential at the time, caused the city’s antiquated plumbing system to leach hazardous compounds, most prominently lead, into local homes and businesses. One year later, some progress has

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been made to return Flint’s water to a state of safety, but the process still could take years to resolve. As reported by The Detroit News, officials have stated that an all clear will not be given until all lead service lines in Detroit are removed and replaced, a process that is not expected to be completed until 2019, “if they receive enough funding.” While the crisis in Flint is a textbook example of poor decisions leading to catastrophe, it is certainly not the latest. California In California, an investigation in 2016 by Reuters, an international news agency, found that communities sprawled across the state had cases of childhood lead poisoning at levels above those of the children tested in Flint. In the city of Fresno, children had three times the rate of lead as those in Flint. Water quality surveys mailed out by the city in August 2016 revealed that lead was detected in nearly 40 percent of the homes tested in northeast Fresno at that time.

Florida In Polk County, Florida, a 45-foot wide sinkhole formed at a fertilizer plant. This incident tainted Florida’s main drinking water aquifer with low-level radiation and other contaminants. As reported by the Tampa Bay Times: “[The sinkhole] drained millions of gallons of acidic water laced with sulfate and sodium from a pool atop a 120-food gypsum stack. An unknown amount of gypsum, a fertilizer byproduct with low levels of radiation, also fell into the sinkhole…” While the company which owns the fertilizer plant notified the state’s Department of Environmental Protection in late August, residents were uninformed of the incident until several weeks had passed. New York As recently as May 1, 2017, the New York Times reported that in an attempt to alleviate continuous cases of raw sewage overflowing into waterways during heavy rainfall,


Linda Parton@123rf.com

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Photo by Tim McCabe, USDA Natural Resources Conservation Service

New York City officials are devising a plan to dump chlorine directly into the city’s sewer pipes. While Sean Mahar, a spokesman for New York’s Department of Environmental Conservation has told the New York Times that the sewage “would undergo a dichlorination process before being discharged into the waterways,” environmental advocates have expressed concerns about the decision’s impact on marine life and groundwater. Safeguard your home Tap water in America is generally regarded as safe to drink and is a safer alternative to bottled water, which is not tested nor regulated as stringently as tap. Despite this, the quality of our tap water is at

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the mercy of factors outside the “average Joe’s” control. Flint, Fresno, Polk County, and even New York City have demonstrated that the threat to our drinking water is real. The best way to safeguard your tap is to buy a high-quality water filter for your home. Many systems exist on the market, and the task of choosing one may seem daunting to the average buyer. Your best bet? Choose a system which has the test reports available to prove what it can filter, like Richway’s own Alkal-Life 7000sL™, and follow the guidelines of the system’s manufacturer when maintaining and replacing its filter. The Alkal-Life 7000sL™ requires superior filtration to produce healthy ionized water for the enduser. Because of this, it uses a

four-stage Active Carbon Filter to trap the tiniest of contaminants. Various chemicals, bacteria, and other harmful substances are easily removed from your tap before it reaches your glass. Aside from being an effective water filtration system, the Alkal-Life 7000sL™ also provides the user with hydration-rich water and ensures optimal hydration.

Alkal-Life 7000sL™ Active Carbon Filter Each filter filters 793 gallons (3,000 liters) of water. Learn more about the filter and download the test report here.


Active Carbon Filter The Alkal-life 7000sL™ serves two functions. It is an effective water filtration device and it can produce -838 ORP ionized water. The Alkal-life7000sL™ contains the Active Carbon Filter. This filter scrubs your water clean as it passes through 4 layers of filter technology.

Tap water flows through the filter from the bottom up. Follow the arrows and read the description to learn how tap water becomes filtered. 1. Sediment (Pre-filter) Layer Fine particles of five microns or more are easily trapped in the sediment filter. Made from 100% polypropylene microfibers, the sediment filter has exceptional holding capacity. The mechanical filtering process eliminates a variety of impurities such as dirt, dust, and rust. This initiates the purification process and prolongs the life of the filter. As water passes through this filter, taste and odor is improved. 2. Non-woven Fabric Layer Non-woven fabrics are engineered for a variety of uses and have wide ranging applications. Due to its excellent filtration properties and durability, non-woven fabrics are being used in surgical and industrial applications. The Alkal-life 7000sL™ employs a non-woven fabric specifically designed to filter out particles and be the next line of defense. 3. Granular Activated Carbon Layer The extremely fine cavities in the granular activated carbon filter trap the tiniest contaminants. The highly absorbent filter is made from coconut peels that have been processed at high temperatures, making it suitable for removing and absorbing organic (i.e. trihalomethanes and bacteria) and nonorganic (i.e. chlorine and arsenic) compounds, odor and gaseous substances. 4. Second Non-woven Fabric Layer As a final step, water passes through another layer of this special filter to trap any remaining particles. This ensures the purest, cleanest, and clearest drinking water.

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Chicken Penne Pasta Directions Preperation 1. Wash your tomatoes and cucumbers with 5.5 pH acidic Alkallife water, followed by 10.0 pH Alkal-life water. 2. Soak the chicken breasts in 10.0 pH for 15 minutes.

LEVEL Easy

30 min.

Ingredients extra virgin olive oil 1lb. penne pasta 3/4 lb. boneless chicken breasts 2 cloves of minced garlic 3/4 c. whole milk or half and half 8 oz. cream cheese 1/2 c. crumbled Feta cheese 1 Tbspn lemon juice 1 tsp. lemon zest 1 1/2 cup cherry tomatoes 1/2 cup Kalamata olives 1 cucumber chopped 1/4 cup chopped fresh dill salt and pepper to taste

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Cooking 1. Cook the noodles in 5.5 acidic Alkal-life water. Add salt to taste. When done, cool the noodles with cold water. 2. Season the chicken, add olive oil to the pan and cook over medium heat. Cooking time is 6-8 minutes a side. Remove from pan when done. 3. Add a little more olive oil to the pan. Stir the minced garlic for a minute and then add half and half, cream cheese, and feta cheese. 4. Continue cooking until the cheese is melted. Incorporate lemon juice and zest, then season with salt and pepper. 5. Add the cooked pasta, tomatoes, olives, cucumber and dill. Toss until evenly mixed. Enjoy!


Notes The Alkal-Life 7000sL™ enhances your tap water by electrolysis. No other chemical additives are necessary. Change the pH of your water and magically transform your dishes. It all starts with preparation. Use Alkal-Life 7000sL’s™ 10.5 pH water to clean your fruits and vegetables. Farmers often spray their crops with oil based pesticides because it will stick better. Alkaline water helps to removes oily residue and thoroughly cleans the surface of your produce. Alkal-life water is also effective at tenderizing meats. Soak any beef, chicken or pork for 15 - 20 minutes and notice the difference.

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Social Media Why it matters, and why you need to get on board.

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rom radio, newspaper, and television to Facebook, Instagram and Twitter, in just the last ten years, there has been a massive shift in the way businesses and individuals promote. In the digital age, if your business does not have an online presence, you are missing out on the chance to attract new customers and connect with previous ones. Social media is an inexpensive opportunity for those who wish to establish their brands and businesses online. I’m not computer-savvy. Why bother? According to statistics published in 2016 by Adweek, an American advertising trade publication, Facebook, Instagram, and Twitter are the current social media powerhouses. All three have reported monthly active user counts above 300 million users. Facebook is currently on top with over one billion active monthly users. From the standpoint of advertising, putting your business out on at least one of these platforms affords you a piece of the pie. While traditional media such as print and television have their place in society, their advertising markets are on the decline. At the same time, internet advertising is growing, and projections indicate this trend will continue.

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PricewaterhouseCoopers (PwC), a multinational company specializing in data analysis, released its Global Entertainment and Media Outlook: 2016-2020, and the numbers show internet advertising spending in the US is expected to grow faster than any other form of advertising in the next three years. From $68.1 billion in internet ad spending in 2016, PwC projected that this number will increase 49 percent to $93.5 billion by 2020, beating out TV advertising for the first time by $11.8 billion. At the same time, PwC projected that radio and consumer magazine advertising would remain stagnant through 2020, while newspaper advertising will see a decrease from $18.8 billion in 2016 to $14.9 billion. Traditional Advertising is Expensive Let’s face it, traditional advertising has its costs. Entrepreneur Magazine estimates the average cost of placing a print ad in local or national magazines can run anywhere from $500 to $20,000 depending on the size of the publication, advertisement, and a negotiated rate. Local television advertising costs may average from $3,000 to $25,000. The cost widely varies depending on the size of the market, time of day, and length of the commercial. These estimates do not account for the

time and money spent on resources and labor to produce the image for print or the video for the TV commercial. Social Media Social media giants Facebook, Instagram, and Twitter all offer paid advertising on their platforms. However, you don’t necessarily need to pay for their ad space to establish yourself. Facebook and Instagram allow business owners to create free business accounts with them. Having a business account with Facebook or Instagram means your customers can “follow” your business and will see any posts you decide to put up. Whether it’s an upcoming promotion, showcasing your products or place of business in a visually appealing manner, or


launching creative contests where followers can post their own most creative ideas relative to your business with a hashtag chosen by you, the possibilities are endless. Features of having a business account with Facebook or Instagram include the ability to engage and contact your customers directly through your business profile; follower insights, which allow you to survey the behavior and demographics of your followers; and the ability to create and post an ad (keep in mind, this feature does have costs depending on the type of ad posted). Having a social media account may seem daunting, because after you

create the account, you need to drive traffic to it to ensure your posts are getting attention. To get your social media account some hits, you can link to them from your website or blog, include your account’s URLs on business cards, and even post up QR codes in your place of business where customers can scan them from their smartphone to be directed to your accounts. When working with your customers, be sure to remind them that you’re on social media to get them interested.

social media! Follow our Instagram account, @richwayusa! With Instagram, we are planning an assortment of posts ranging from company news, tips on how to use various products, upcoming promotions, and more! With Instagram, our hope is to further engage with customers and ISAs alike in a fresh, new way.

Richway + Instagram Recognizing the need to reach out to various audiences, we are is also stepping into the realms of

Laurent Davoust©123rf.com JUNE 2017  RICHWAY WAVELENGTH  15


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ssilver©123rf.com

FDA 101 Social Media & Character Limitations Social media has been a game changer for businesses, and if you haven’t jumped on board, then you are missing out. Whereas traditional advertising can drain your bank account, social media is a very affordable way to reach potential customers, and most of the time, it is free!

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n issue five of Richway Wavelength, we presented the Beginner’s Guide to Social Media from our friends at the MOZ. Hopefully, you have had enough time to dive in and read the entire guide to get a basic understanding of how it all works.

characters per “tweet.” The FDA advises when using platforms such as Twitter, if a benefit is presented, associated risks must also be added with the same prominence and readability. If this is not possible, then the FDA advises not to use that platform.

While social media is a wonderful way to drive traffic to your website, and engage with customers, it is also an easy way to fall prey to the eyes of the FDA. Understanding how the FDA views social media will help you stay compliant within the law.

Internet platforms with character limitations must also comply with the rules. The FDA uses Google Sitelinks as an example. These links take the user to a specific page and are charged to the website every time a click is made. This type of promotion contains character space limitations and specific formatting requirements. Complete instructions for internet platforms with character space limitations can be found in the FDA draft guidance, “Internet/ Social Media Platforms with Character Space Limitations.”

The FDA released draft guidance policies for social media in 2014. However, at the release of this issue, none of them have been finalized. What is clear is the FDA will hold social media to the same standards as traditional media and advertising. This means that your Facebook posts will still have to follow the same guidelines as your website. Social media is one of the fastest changing industries out there. A wide variety of platforms allow you to share and consume information. Some of them are unique in that they have character space limitations. A prime example is Twitter, a microblogging platform which allows users to create instant messages and limits posts to 140

Social media is a powerful way to promote our products and grow your business. As you engage with customers, you will undoubtedly be faced with questions, and the FDA has a guide on how to answer these questions in a compliant way. In our next issue, we will dive into that subject. Until then, brush up on FDA and FTC compliance by reading the Marketing Guidelines for Independent Sales Associates. JUNE 2017  RICHWAY WAVELENGTH  17


@Username The @-sign is used to call out usernames in Tweets. When a username is preceded by the @-sign, it becomes a link to a Twitter profile.

Retweet A Retweet is a Tweet from a third party that has been replicated in another user’s Twitter timeline, retaining original attribution. Retweets are often used to share news or valuable findings on Twitter.

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Replies The @username signifies who you goes to.

Character count-66

When promoting the Biomat® on statements. Version 1: Biomat® risks include electric s warnings described in the user Version 2: Rare electric shock or thermal b


Character count-139

ur reply

Like Liking a Tweet indicates that you appreciate it. Tap the heart icon to like a Tweet and the author will see that you appreciate it.

Hashtag A hashtag (the # symbol) is used to mark keywords or topics in a Tweet. Tweets with the same hashtag are bundled together for easy subject-specific browsing, accessible by clicking the hyperlinked text.

n internet or social media platforms with character space limitations, you can use either of the following risk

shock or minor thermal burns to the skin which can be attributed to misuse of the device or failure to follow r manual.

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rawpixel©123rf.com

burns from use contrary to instructions in user manual.


Examples of FDA Activity on Social Media Facebook “About” page Cancerherbtea.com received a warning letter for making numerous disease prevention and treatment claims. In the letter, the FDA points out claims made on their “about” page as well as posts on their wall.

Instagram Duchesnay, makers of the morning sickness drug Diclegis, was served a warning letter for an Instagram and Facebook post by narcissistic Kim Kardashian. In the warning letter, the FDA states the post is false and misleading and fails to communicate risk information.

FTC

Federal Trade Commission (FTC) The FTC has also been acting on the social media front. With companies hiring bloggers to prom conditions between the product and the promoter. The complaints have not been limited only to their brands without disclosing financial ties.

The most recent example of this is the disastrous Fyre Festival, which paid one model $250,000 $100,000 lawsuit and a second one has surfaced which also targets the influencers who promo The FTC has cautioned since the 2013 release of their “.com Disclosures” guide that there is no ‘Sponsored’ and ‘Promotion’ use only 9 characters. ‘Paid ad’ only uses 7 characters. Starting a t 20  RICHWAY WAVELENGTH JUNE 2017


m n A .

YouTube videos Shire Development, makers of Adderrall XR, received a warning letter for a video posted on YouTube. In the video, celebrity spokesman Ty Pennington, featured on ABC’s Extreme Home Makeover, speaks about his positive experiences with the drug. The FDA says the video was an overstatement of efficacy; there were no references to support the claims; and the video did not include risk information. Another company received a warning letter for similar reasons. The FDA states the video is misleading because it omits risks and associated facts.

Facebook Likes Zarbee’s Naturals, a vitamin and dietary supplement company, received a warning letter from the FDA for “liking” comments made by delighted customers. One example from the letter, “…I received your…Zarbee’s Naturals Children’s Sleep Product. I have a daughter…born with cerebral palsy and she suffers from Complex Regional Pain Syndrome… [s]he took the samples you sent and slept through the night…best sleep she has had in years…” shows the intended use of the product is for disease treatment and prevention.

mote their brands, the commission has been going after those which have not disclosed financial o bloggers. Many companies have been partnering with celebrities and influencers to promote

0 for a single Instagram post and others upwards of $20,000. The promoters were hit by a oted the event on social media. o excuse not to have a disclosure statement. Additionally, the Twitter the guide states, “The words tweet with ‘Ad:’ or ‘#ad’ – which takes only 3 characters – would likely be effective.” Aleksandr Khakimullin©123rf.com

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SOFT AND LUXURIOUS RELAXING DEEP SLEEP BIO-CLAY MEMORY FOAM AMETHYST FABRIC NANO COPPER FABRIC PEACH & GRAPE SEED FABRIC SIZES: KING AND QUEEN VOLTAGE: 110V - 120V COMING SOON - SINGLE (TBA) - 220V


© Jocelyne Colombe 2017

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M ISA Spotlight Jocelyne Colombe Diamond Executive (ISA)

ost people associate becoming a distributor as “selling,” and are deterred. After experiencing the therapeutic effects of the Biomat® through a massage therapist, Jocelyne realized that becoming a Richway ISA meant more than simply that. “I dislike ‘selling.’ What I love is to help people feel better in noninvasive ways, and I love teaching,” said Jocelyne. The Biomat® provided Jocelyne with relaxation and stress relief from her 12-hour work shifts. She loved it so much, she would offer the Biomat® to those visiting her home when they complained of stress and pains. At this time, she was simply a happy owner of a Biomat® and not interested in selling them. One day, she received a phone call requesting a Professional Biomat set from a yoga class connection. The son of the woman on the phone was in a stressful state and on the brink of flunking college. She wanted a Biomat® to help him relax. A happy ending to this story – the woman’s son stress was greatly alleviated by the Biomat® - and he even ended up graduating from college. Unexpectedly, Jocelyne was asked to do a demo at the woman’s home to help share her son’s story. With six holistic practitioners present and “intently” watching those who tried the Biomat®, six mats ended up being sold. “In time, I realized that everyone is subject to holding onto stress, Consequently, everyone needs a Biomat®. At the very least, ONE Biomat® per household!” declared Jocelyne.

These events led Jocelyne to enroll as an ISA. She’s since been with Richway for ten years and continues to help people daily. While she had explored some multi-level marketing companies in the past, she was deterred by the requirement of purchasing products recurrently to remain a member, and the sense of pushiness to meet quotas. What made the Richway business model attractive to Jocelyne was the lack of a timeline to reach various levels, and goals that were not daunting to achieve. In her words, this gave her a “sense of flow rather than force.” Working part-time in a hospital setting, practicing energy medicine, and teaching “various healing techniques” inadvertently helped Jocelyne to boost her business. Having a large student base for teaching helped, too. “Although I reached the Diamond level in a year, income was steady through my sales. More financially lucrative, I had two very active ISAs with their own downlines keeping each side of my tree with ample points generating bonus binary payouts,” explained Jocelyne. After ten years with Richway, Jocelyne has gone from long shifts at the hospital to having the freedom to set her own work hours. The business has allowed her to work from anywhere that offers internet and phone service. “A cell phone, scanner, and laptop are all I need to conduct business,” said Jocelyne. Along the way, she has also formed many invaluable friendships with her clients, fellow ISAs, and health practitioners. JUNE 2017  RICHWAY WAVELENGTH  25


© Jocelyne Colombe 2017

“I feel I have impacted many people’s lives to self-care as they purchase Richway products for home use,” said Jocelyne. Teamwork is key to making the Richway business model “work.” In addition to her sales, enrolling two ISAs who were also strong business builders also helped Jocelyne right off the bat. Since enrolling, Jocelyne has demonstrated that she is a dedicated supporter and leader for her team, and in many cases, she goes above and beyond to ensure everyone is on the same page, and everything runs smoothly.

Her attention to detail is prevalent in the work she does. Aside from guiding prospective ISAs through the enrollment process,

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“[Jocelyne makes] sure that everything [she] and Jeff [does] works to the benefit of the entire team! [She puts] a positive spin on everything! I stuck it out because of [her]; [she is] the reason I’m still doing the business. We, who are a part of Universal Biomat, team are very blessed!” remarked Diamond Executive Michelle McCarthy. Going the extra mile, from the time an order is placed to the time the shipment is signed for, Jocelyne ensures that the orders she and her downline ISAs place get to their destination without a hitch. To keep her team unilaterally informed, Jocelyne conducts quarterly training

calls for her new ISAs, and will do additional “one-on-one” training when needed. When an ISA in her team places an order, she will review the order for accuracy to avoid processing delays. She credits her sponsor, Royal Family ISA Emily Black, with helping her navigate the business. She has attended teleconferences provided by her uplines for the past ten years and has listened to their recorded training sessions. “My direct sponsor, Emily Black, was instrumental and very patient with coaching me and my partner, Jeff, also a business builder, to understand and navigate the binary system, so that we could do it on our own and for my entire team,” Jocelyne elaborated.

Right: Jocelyne and Dr. Jeff Behr

© Jocelyne Colombe 2017

“I am available for my team by phone, text, e-mail, as well as a support when someone is doing a home demo or trade and home show. I encourage ISAs to work as a team,” said Jocelyne.

she takes the time to explain the compensation and commission structure in detail. She also spends the time to learn as much as possible about the products and policies associated with Richway, so she can answer any questions they may have. If she’s not sure, she’s sure to ask and get the answers they need.


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© Jocelyne Colombe 2017

“Success is loving what you do and living life to its fullest. Doing one’s best to keep all areas of life balanced is living successfully. That’s actually mastery – that’s what I strive to achieve.” - Jocelyne Columbe Her inclusiveness of everyone’s abilities is displayed through the development of websites by herself and her business partner, Dr. Jeff Behr. These websites help her downline learn through “auditory and visual means” to “help strengthen the learning process.” Jocelyne takes the time to get to know each ISA on her team and supports them based on those unique needs.

© Jocelyne Colombe 2017

With all that Jocelyne does surrounding the business and her team, what drives her? Well, when she was eight years old, she experienced a near-death experience. “I was left with a strong sense that I am here to help people have a better life by treating them with kindness and not hurting them,” replied Jocelyne. Through her work as a Nurse Practitioner in the hospital setting, Jocelyne performed many invasive procedures on infants. She explains that although a challenge, her technical skills helped to diminish the trauma. In contrast with these experiences, the Biomat® works differently. “The Biomat works in a gentle, noninvasive way, I have felt and still feel that Richway products and the people drawn to me for purchases or to join my team bring me into greater alignment with my mission,” said Jocelyne. Throughout her distributorship, Jocelyne has pushed the boundaries of her comfort zone to strengthen her team and grow her business. While she generally has the ability to learn and adapt quickly, she realizes that not everyone learns at the same speed or in the same manner. “I tend to be very independent, focused, and driven. As my team grew, I had to open up to embrace the uniqueness, strengths, and weaknesses of each person,” said Jocelyne.

“I have found ISAs get disillusioned when they realize the effort they have to make to grow a business and sustain it. I continue to encourage ISAs by reminding them the value and health benefits of the products and my own motto, ‘Everyone needs a Biomat®,’” said Jocelyne. After her first few years as an ISA, she and Dr. Behr owned a clinic for the Biomat® with five Biomats® on hand. Through the clinic, they observed various, unique experiences of family members, friends, and clients all trying out the Biomat®. Since becoming an ISA with Richway, Jocelyne has had the opportunity to gain more control in her work life. “This business has allowed me to shed some misconceptions about MLMs. I have grown as a person embracing the fact that ‘it takes a village!’ Most importantly, I have made many friends with my ISAs and clients as their life has changed for the better,” explained Jocelyne. Jocelyne has had her fair share of challenges in life. Her most notable and traumatic challenge was when she endured five months of bedrest to carry her second pregnancy to near term. During that time, there were more than a few tears shed, and Jocelyne spent a lot of time journaling and reflecting to get herself through it. “I accepted the support of others around me from family members and colleagues to help out with my four-year old’s care. After delivery, to recover from the loss of muscle tone, I began practicing yoga (23 years ago!) and ended up teaching for a decade,” JUNE 2017  RICHWAY WAVELENGTH  29


said Jocelyne, reminiscing. Jocelyne’s approach to handling challenges has evolved over the years as she comes to understand herself more every day. She lives with the conviction that the only person she can change is herself and perspective. “Looking for a silver lining, if there is one, with every challenge is very helpful. When there is a challenge, there is a solution! As such, I’ve become very ‘solution oriented.’ The strong conviction that I am not alone, and there is support all around me, and all I have to do is simply ask,” explained Jocelyne. In addition to self-reflection and journaling, Jocelyne finds peace and calm in daily meditation so she can “enjoy the ‘moments” of her life. “Life goes by very quickly and no single moment can ever be replicated. Expressing and honoring myself without hurting someone’s feelings is a goal of mine as I interact with people,” said Jocelyne. When sales begin to slow, it can be a struggle for any ISA to overcome. Jocelyne does not let these tough times discourage her. By applying her “solution-oriented” mentality, she has come up with creative methods to keep her business going. “I host teleconferences on a specific topic such as water or arthritis to stimulate discussion among past customers and ISAs. This often leads to more sales. I connect with my ISAs to see if they have ideas to generate interest,” said Jocelyne. Jocelyne does not view her clients merely as “customers,” and this is important as everyone has a story to share and a reason for inquiring about our products. She approaches each of her clients as individuals and applies her “80-10-10 Rule.” When she engages with a client, she makes sure the conversation is 80 percent about the client and what is occurring in their life that is

30  RICHWAY WAVELENGTH JUNE 2017

prompting their potential purchase, 10 percent about the product, and 10 percent about herself. By taking time to learn about her clients’ individual needs, she can determine the Richway products which will be of most help to them, and help them understand how they will improve their lifestyle. When clients contact Jocelyne via e-mail or phone, she makes it a priority to contact them back on the same day (even on the weekends!). She uses the Richway warranty schedule to follow up with her clients to ensure they are using the product properly and are satisfied with their purchase. When a purchase is made, she also adds an individualized touch by including a hand-written note to thank them for their purchase. On the note, she even writes their name in calligraphy! “People are surprised to hear a voice at the other end of the phone rather than a recording, and that I am so knowledgeable about the products as well as their medical condition (being a nurse practitioner). If I don’t know something, I will find the answer from [Richway] HQ. Customers truly appreciate efficiency and thoroughness,” said Jocelyne. When it comes to her clients and team of ISAs, support is essential. Jocelyne gives a lot of attention to training her ISAs and keeping them updated with the latest information. She also makes herself available for questions and answers when ISAs and health practitioners are demonstrating Richway products or having clients use them. Being a Richway ISA has also afforded Jocelyne many touching stories involving her clients and Richway products. One such story involved a client in her early 60’s who had been referred to her for a Biomat® purchase. “[My client] experienced pain to such a degree that the only time she got out of bed was to eat,

use the bathroom, and visit her chiropractor,” said Jocelyne. Jocelyne further recalled her client’s experience with various other devices in which she had spent thousands of dollars with only minimal and short term effects. While the woman was discouraged by her past experiences, she bought a Professional Biomat® and Pillow set. “Within three months, I received a call from her, and she shared the following: ‘I went dancing Saturday night and I have part-time work. I have a life again!’ Four years later, she is still very grateful to have found the Biomat® and [to have] a productive life out of the house,” remarked Jocelyne. In her ten years with Richway, and based on her personal experiences, what advice does Jocelyne have for new ISAs who are trying to find their way? To sum it up – relax, enjoy the journey, and never stop learning. She advises all ISAs to get familiar with the products and try them for themselves. “Have your own experience. Get your feet wet, so to speak. Read about the products. It’s just like when flying. ‘Put the oxygen mask on yourself first, then help the next person.’ If you love the product, it will magnetize people to you,” Jocelyne advised. Jocelyne also recommends having potential clients experience the products for themselves and let them draw their own conclusions through their experience. “Share your love of the Biomat®, and let the client have their own experience without expectations of your own or theirs. Work with your upline and connect with other ISAs to showcase the Biomat® together. Never stop learning!” declared Jocelyne.


© Jocelyne Colombe 2017

JUNE 2017  RICHWAY WAVELENGTH  31


Jocelyne’s Tips for ISA’s Be honest with potential ISAs. Being an ISA does require some work. Sales will come as you use the products yourself and share them with others. “Follow-up, follow-up, follow-up” is another key to success just as ‘location, location, location’ is to your buying or selling a home.

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Read each issue of Richway Waveleng

Schedule events with another ISA to get comfortable with showcasing Richway products.

Spend time with your experience (on the phone or face to face), an conference calls.

Visit the Richway & Fuji Bio website. 32  RICHWAY WAVELENGTH JUNE 2017


gth.

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Visit your backoffice.

ed sponsor nd attend their Make follow-up phone calls with your contacts and customers.

Stay inspired and keep a journal of your personal progress using Richway products. Karuna EM©123rf.com JUNE 2017  RICHWAY WAVELENGTH  33


Photo; Kecia Littman

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Post-Workout Recovery with the Biomat® Salina has been a yoga and meditation practitioner for over a decade and has traveled numerous times to India to deepen her study and practice of mindfulness and meditation. She is also a Stress Management Specialist at the Ekahi Ornish Heart Disease Reversal Program. When she is not teaching yoga, you can often find her surfing the waves at her favorite beach or traveling the world.

F

By Salina Storozuk Flo Yoga Hawaii LLC www.floyogahawaii.com

or any athlete, taking the necessary steps for recovery can’t be overstated. Peak performance shares the same precipice as that of injury. As weekend warriors, gym rats, triathletes, and cross-fitters often suffer the same debilitating injuries: sprains, pulled muscles, and delayed onset muscle soreness (DOMS). As with anything we love, it’s easy to overdo it. A scenic, beautiful hike that lasts several hours can sideline a person just as easily as an ultra-marathon.

experience in recovering from physical exertion. For whatever I put my body through, I noticed quicker healing from strained muscles and everyday soreness using the Biomat®.

I’ve been there. For the last several years, I have been an avid yoga practitioner, instructor, and surfer, and have the aches and familiar injuries to prove it. Though I’m just a yogi, the style of yoga I practice, called Ashtanga yoga, is high intensity. It took me years to attain proficiency as an athletic “Ashtangi” as we are called. The frequency and intensity in which I practice and teach Ashtanga yoga lends to a semi-pro status if there were such a thing. I end up spending six days a week “yogaing,” and each session lasts about an hour and a half. By the peak of my routine, I’m huffing and puffing, and dripping with sweat. If anyone needs recovery from a workout, it’s certainly me.

1. Adequate, quality sleep 2. Proper nutrition and hydration 3. Workout regularly (sorry weekend warriors) 4. Stretch and do active recovery after workouts 5. Take rest days or vary the intensity through the week

Finding relief with the Biomat® was instantaneous. I use the Professional Biomat® and love the benefits from the far infrared rays generated through the layer of amethyst stones, which are then transferred to the body as heat. These infrared rays and the negative ions emitted from the Biomat® make a big difference in my

Even with a Biomat®, I’ve learned to stay consistent with the basics of recovery. To really benefit from the use of the Biomat® requires a solid foundation of a couple elements to maintain a healthful physical exercise routine and adequate basic recovery. These include:

With these fundamental practices in place, you could move into what have been called “biohacks” – ways to improve your biology using technology. Every little bit helps. The medical and anecdotal methods for keeping athletes in shape is in constant development and the subject of degrees, conferences, and peerreviewed documents. Admittedly, what I know comes from my practice as a yoga instructor and water person. Most everyone agrees: modifying the temperature of parts of the body works to improve health and mood. Technology could be defined as a bath of cold water or the Biomat®, which uses infrared heat therapy. There is a reason warm showers; saunas; steam rooms; dips JUNE 2017  RICHWAY WAVELENGTH  35


Photo; Kecia Littman

in frozen lakes; and onsen (natural hot spring baths) have been around for hundreds of years. It’s because they work. Here is what works for me: • Ice baths or cold exposure to reduce inflammation • Infrared sauna or infrared ray therapy with a Biomat® to improve circulation • Foam rolling to improve muscle tissue quality The key to all of this is patience. Like athleticism itself, learning to recover is a process. First, build a great foundation of solid recovery strategies. Then, test out these other methods, too. For example, jump in the cold plunge at the spa or gym (and the key here is to stay in for at least five minutes). Buy a foam roller, and take some time to roll out your muscles

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at night while you’re watching television. Then, use a Biomat® to receive some benefits of infrared recovery, using it at least a few times a week. To experience a full infrared saunalike treatment with the Biomat®, turn the heat to high and cover yourself with a cotton sheet or blanket and allow your body to get to the point of sweating over the course of 40 minutes to an hour. Remember to properly hydrate after any sauna like session with adequate electrolyte liquids. Laying on the Biomat® for 20 to 40 minutes on a low to medium heat makes a significant difference in my recovery time. It helps me to feel more relaxed after exertion, and the muscles don’t stay as tense over the course of the day and days to follow. I tend to do this daily, shortly after my yoga or surf session, for at least 20 minutes or more if I have time to

spare. The Biomat® is effective for temporary relief from: • Minor muscle pain • Minor joint pain and stiffness • Joint pain associated with arthritis • Muscle spasms / Minor sprains • Minor strains / Minor muscular back pain You can use the Biomat® by doing either a full infrared sauna-like treatment or a lighter restorative session and enjoy the rehabilitative recovery from strenuous physical activity. You will see a difference if you combine all the fundamentals of basic physiological recovery from exercise, with the more modern “bio-hacks,” including the infrared technology from the Biomat®. Have fun and rest up!


Photo; Kecia Littman

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RICHWAY ISA RECOGNITION MARCH - MAY 2017 INDEPENDENT (ISA) AMARI RUSSO ANN H VINH ANTHONY MIRANDA BARBARA BORCHARDT CAROL LANGLEY CELEBRATION TEAM INC CHA LU HSIEH CHRISTIN FIRKINS CYNTHIA GRIFFITH BENNETT DANIELLE S JOHNSON DEBRA L WHERRY HA YOUNG YIM HONG BING ZHANG LIANG JOANNE C MENDEZ JOHN W MIAO JON PAUL DORE JOSIE ODORICO KAREN MCCARTHY KATHERINE ANDERSON LAL SPA LANI S LAU LAURAL J SCHABERG MSN ARNP PS LAUREN M MUNRO-BENNETT LILI CHEN MARIA DUMMERMUTH MARIA E RHODES NATURES HEALING DAY SPA NUTRITIONALLY GROUNDED LLC OAK RIDGE LTD ORGANIC COACH PALM INTEGRATIVE HEALTH QUANTUM COMMUNION RANI SO RICHARD D ABBEY PHD PSY PRO CORP ROBERT LAWYER ROBIN VIGGIANO ROSEMARY VOLPE SANDRA MADAFFERI SONG K KIM STEPHANIE KARAKANTAS SUSAN WARNER THE SLEEP GURU TIANLONG JIA WANPING YAN OSHIRO WELLNESS N SOUL LLC WOLFGANG STUTE XUE JUAN XIE YUNQIN ZHONG PARTNER (ISA) ABIGAL K FOWLER ABSOLUTE HOLISTIC MEDICINE ALICE DOLESE ALISON GEORGE ALYSE FAITH NELSON AMANDA CORBETT AMY SMITH ANABEL CHOI ANDREA CALLOWAY ANNETTE S PIERCE MCCLISH TRUST ANN-MAREE BOBLETER APRIL WALKER AURALIA P ROSE BARBARA HICKSON BEVERLY WISE BRENDA M MOLONEY

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Richway Wavelength Issue 6 June 2017  

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