INTERNET MARKETING JOURNEY VOLUME 1 NUMBER 1 NOVEMBER 2013
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CONTENTS INTERNET MARKETING JOURNEY
4 From the Editor Welcome to the Premiere Issue of Internet Marketing Journey. Check out the Video and connect with us on Social Media.
5 Social Media Marketing Business owners across the world have been discovering how social media marketing can help them increase the number of customers they serve. If you are ready to join them, read this article for some tips to help you understand this exciting form of marketing.
6 Increase Traffic with Video Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you understand all that you need to know about video marketing.
7 Facebook Marketing Tips You might have heard from others that Facebook marketing is able to boost your business. It is easy to get started using this tool. This article outlines all you should know to present a successful campaign on Facebook.
13 Successful Affiliate Marketing Learning and earning, go hand-in-hand. If you take the time to learn the things that you need to know to succeed in affiliate marketing, you are sure to start earning. The advice that is included in this article is meant to help you learn to succeed in your business.
16 Blogging from the Beginning In this course I will go over some basic options for setting up your blog as well as some different techniques that you can use to make it popular and profitable.
From the Editor Hi and welcome to the premiere issue of Internet Marketing Journey Magazine. This magazine is designed to help you on your journey to becoming a successful online Internet marketer. The goal is to give you the tools & information you need to be successful. Internet marketing covers a lot of disciplines and no one path will fit everyone, but we will try to cover as much as we can.
Subscribe to the magazine and you will also have access to our reader surveys & forums where you can ask questions and help guide the direction of the magazine to get the most out of it. Thanks Rod Miller
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Important Tips to Build Your Social Media Marketing Expertise Business owners across the world have been discovering how social media marketing can help them increase the number of customers they serve. If you are ready to join them, read this article for some tips to help you understand this exciting form of marketing. You will be pleased with the results. If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send tweets that contain suggestions and informative tips that are relevant to your business. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services. If you are using social media then you will want to market by inviting all the people you know to those pages. What if they're not going to purchase from your business? That's fine. You won't have to worry about that. As long as they're inside of your network, your business will be advertised on their network. So you will receive views by simply having them around.
your customers and find out where they spend their internet hours. Pitch your tent there. Social media is a great tool to build trust and relationships with your customers. When marketing your business on social media, you have to be honest and always communicate with your customers. Listen to what they are saying and learn from it. You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly. You can get your followers' attention by posting something in a format that makes reading easier. For instance, try coming with a list of top 10 tips or writing questions and answers. The visual aspect of your article will make it more appealing and your readers will be more likely to share it. You should find different ways to interact with customers on a personal, as well as professional, level. For example, respond to other users' notes, statuses, images and updates. Be sure to keep any conversations that you do have professional and pertaining to your business.
Be sure to link all of your social media sites to one another for the best results. Include links if you have a blog where your consumers can see you on Twitter, YouTube and also if they want to like you at Facebook. Add your blog address and Facebook link to your Twitter account. Linking all of your social media profiles together maximizes your revenue-generating potential by converting new customers.
Things move very fast in social media, and your company will have to adapt quickly to the changes as they come. Just, a few years ago, tablet computers and smart phones did not exist in a mass-produced and publicly available form. Keep an eye on the new technology so that you are better prepared for the changes to your marketing.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll
INow that you have gained a better understanding of social media marketing, you can begin to implement it into your business plans. These suggestions are certain to aid you in developing the next step as you diagram your marketing needs. Treat yourself and your customers to the fabulous world of social media. â€˘
Increase your traffic with Video Marketing Video marketing campaigns, if utilized effectively, are a sure-fire way to improve your business and increase your profit. In order for video marketing to work, however, it must be done intelligently. This article is loaded with tips and advice that will help you understand all that you need to know about video marketing. YouTube comment search is a great way to find videos on the topic you're planning to use in your next video. This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn't currently being provided. Consider creating a series of videos instead of several single videos. This will cause your target audience to look forward to future videos. This strategy works especially well for educational and tutorial type videos. By starting a video series, you are increasing the likelihood of repeat visitors to your site. Make sure the site that you are publishing your videos on has sharing capabilities. You want to have buttons so that users can share your content on their Facebook, YouTube, and Twitter social media accounts easily. When others can easily share your videos, you will see your traffic increase relative to the number of shares. To launch your business into video marketing, hold a contest! Open it up to the public and display all of their videos. This will generate a lot of enthusiasm about your business, raise your ranking in search engines and give you great ideas to use in your video marketing campaign! If you use YouTube, you should take the time to personalize your channel. Feature your latest video and create some play lists to help your viewers find more videos. This will help them to be more interested in them. Write a good description of your business, products or services and make sure your content information is easy to find.
Make sure you strive confidently to do what you need to do in order to get the job done. You might be shy, or you might think you need all this professional equipment and other precautions taken, but you're ready to go! Give it a shot, and see how far it takes you! Be honest. When you are on video, remember that you are showing people who you are and what your business is about. Try your best to come across as sincere and authentic. You can make or break a sale with how your personality seems on video, so make sure that you are honest and forthcoming. You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional. As was discussed in the first paragraph of this article, effective video marketing is one of the best things that you can do to increase sales and improve your business. By applying all of the knowledge you have learned from this article you will be able to make more money that you ever imagined. Good luck! â€˘
How To Profit From Facebook Marketing 9 Hot Tips To Use Now You might have heard from others that Facebook marketing is able to boost your business. It is easy to get started using this tool. This article outlines all you should know to present a successful campaign on Facebook. Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you're marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind. Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign. Use the custom tabs on Facebook for greater efficiency. With these tabs, your Facebook page's information will be more organized, which ultimately helps your business. For instance, if you have a contest going, a tab for that can be included. It is important to have a lot of followers when using Facebook as a marketing tool. This means that you shouldn't waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Once you hit that threshold, you'll see that your conversion rate heads skyward. Look into a Facebook advertisement to sell your product. They can be customized to target folks of given ages or gender categories. If you have a budget, do as much as you want. There isn't a commitment, either. Your ad can be stopped at any time. Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it
never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It's never worth it. Do not forget to put contact information on your business's Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it's crucial that they have your contact information to learn more. Post regularly on your Facebook page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Facebook page for your business, then stick to some kind of posting schedule. Your goal for Facebook marketing is to increase the sale of your products. To keep you on track, set short term sales goals. Getting people to become a fan is a good thing, but ultimately, you want sales. If you're not gleaning business, your strategy needs readjusting. Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there's a big conversation going on where they can get more involved! You should be less hesitant about plunging into Facebook marketing now that you have read this piece. Log on to your Facebook and start using these tips right away. You will begin attracting more customer attention the sooner you get going with your efforts. Get started now! â€˘
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Expert Advice On How To Get The Facebook Marketing Results You Need What sort of marketing are you interested in? When it comes to Facebook, you can really take a variety of avenues to reach out to customers and potential leads. You are only held back by your imagination and education, and this article should help you out with the latter, at least. Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
Using humor in your posts is great as long as you don't overdo it, and the content relates to your business or product. Creating funny posts can actually get them shared across Facebook, ensuring plenty of eyeballs are engaged and your marketing campaign finds the success you want it to. Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships? If you do not have any relevant content to post on your Facebook page, think about posting questions that will led to discussions. This is a great way to keep users engaged when you have nothing new to share. Your page will stay active and will not seem stagnant at all.
Keep track of how your page is doing. Monitor your Facebook page's traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn't. Keep track of this information so that you can better plan for the future. Ask your existing customers for input on your main Facebook marketing pages. Few things speak directly to prospective customers like reading true accounts of how your product or service has helped others. Offer a discount or free shipping when someone takes the time to post a positive message about your company, to show your appreciation and encourage more great advertising!
Continued on Page 25
IMPROVE YOUR BOTTOM LINE: 10 SUCCESSFUL FACEBOOK STRATEGIES Improve Your Bottom Line With Successful Facebook Marketing Strategies If you have a Facebook account, you are probably already aware of how many people use this social media site daily. But, what you may not be aware of is that Facebook is a wonderful tool a person or business can use for marketing. In this article, you will be given the best Facebook marketing tips around to help you get started. If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest. Any content published online should be linked to your Facebook page. Set up your blog so that new posts are automatically
linked on Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too. Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social. A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn't have to be anything big, a sample product or small cash reward can be enough to spread the word. Post regularly on your Facebook page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Facebook page for
your business, then stick to some kind of posting schedule. Never rely on anyone else's advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn't mean your customers aren't actually checking out your page at work. Do your own research to figure out when you should be posting. Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up. Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as Continued on Page 25
Why Create A Membership Site? You may be thinking that a membership site is a lot of hard work for you, the site owner. Membership sites don’t have to be and can be set up on auto-pilot very easily, which means all you do is answer support calls and drive traffic.
supporters and how fanatical they can be about their team. This tribal nature is a fundamental part of the human psyche.
Membership sites are an excellent revenue model and can provide you with a recurring income if you are charging monthly.
It also applies to membership sites. People love to belong and feel that sense of community and if you can build that up around your membership site then you are going to have a very popular and profitable site.
This recurring income is the Internet Marketers equivalent of job security. It means you get a regular sum of money every month, which all of us are happy about. A single membership site can very easily provide you with a full time income.
You also have full control over your members access to the material in your membership site. For example, when selling an e-book the buyer can buy the product, download it and refund it and there’s nothing you can do about it.
The benefit is that your members are actively involved in the sales process. This means instead of just reading an email and ignoring it, which is what often happens with the traditional sales process, they get your email and take action on it to go to the membership site for their content. If they don’t take action they don’t get their content.
With a membership site as soon as they refund they lose access to the membership site. Membership sites can help to stop serial refunders and give you a degree of control over your product.
This gives you some great opportunities to market to your members. When they log in to your site you can present them with one time offers and log in offers selling other products or upgraded memberships to them. You don’t need to be a rocket scientist to realize that this could dramatically boost your income. Of course, with a membership site you have built a list of qualified buyers, i.e. your members. You can also email them with offers and market to them that way too. This provides you with a lot of opportunities to earn from cross promotions and affiliate products as well as your own products. You can see instantly how a membership site provides you with many different streams of income and can be so very profitable. People love to feel like they are a part of a community or “tribe”. It is basic human nature. Think about football team
All in all, membership sites are an excellent source of income for you and a great business model. Being able to set it on auto-pilot will seriously help you create some great streams of passive income. •
NEXT ISSUE: Look for Part 2 Membership Site Formats
Successful Affiliate Marketing: What You Need To Know Learning and earning, go hand-in-hand. If you take the time to learn the things that you need to know to succeed in affiliate marketing, you are sure to start earning. The advice that is included in this article is meant to help you learn to succeed in your business. The best affiliates know when to back out even if they have been successful with a campaign, company or an approach. Sometimes a product will start to get a bad reputation or the company will start to deteriorate. You won't want to hang around for the fallout. There's no shame in the cut-and-run approach as it may just help you save your own brand. You should try to have focus groups with site visitors and customers when using affiliate marketing. A focus group should happen at least once a year. With a focus group, you will be able to see your audience's reaction to your services or products. You may also get some great new ideas from the members of your focus group. Another way to make your affiliate advertising venture a success is to put information and support into the product that you are referring. If you simply put ads up your visitors will probably not follow through with a purchase. If you give a review of a product or suggest a product, then you might get more hits. Keep track of your affiliate program results. Successful affiliate sales come from watching what works and what doesn't. Most affiliate programs include some type of tracking function that helps you see which links are working well and which ones need to be tweaked. Vary page positions, see what products sell where, which wording helps links perform better, and use it to plan your future affiliate program strategies.
Offer a bonus product or service to customers who buy through your affiliate link. This way they will be more inclined to buy through you and not someone else. This will also encourage them to use your program in the future to purchase items because they will receive something in return. Pick a layout for your site that matches the image you want to portray. You want to make sure the style of your site matches the items that are on it. You don't want to throw viewers off by having a site that looks nothing related to the types of products that are available on it. If you are just beginning with affiliate marketing, you should start with something you know a lot Continued on Page 16
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Successful Affiliate Continued from Page 13 about. This may not bring you the most profits, but it will be easiest for you to build a site. You will be able to add your own opinions and personal touches to the site if you know about the subject. A great affiliate marketing tip is to include reviews of products you wouldn't recommend to your customers. Including reviews of products you wouldn't recommend can be a great way to gain the trust of your customers. You'll be providing them with information that they have a right to know. A good tip for every affiliate marketer is to be honest with their visitors and disclose all your affiliations. Readers understand affiliate ads when they see them so there is not point in not explaining them. They will appreciate your honesty and will be more likely to purchase products they find enticing. Hopefully, you have learned the things that will help you earn in your affiliate marketing business. Surely, this information is going to help you in one way or another, as long as you take the time to apply it to the plan that you have made up for your affiliate marketing business. â€˘
“Blogging From The Beginning" crash course. In this course I will go over some basic options for setting up your blog as well as some different techniques that you can use to make it popular and profitable. In this first section let's talk about how to choose the right blog platform to suit your blogging needs. Starting a blog is one of the most accessible ways to make money online. If you are starting your first blog, you are being confronted with many choices about how to set up your blog, including selecting your blogging platform. A blogging platform is the software that will help you turn your writing into a website that can be easily navi-
gated and accessed by visitors from around the world. There are two basic platforms to choose from when it comes to successful blogging: Wordpress and Blogger. Both of these options have advantages and disadvantages. Before you make your decision, you should read through the pros and cons of each and think about which will be best for your needs. Blogger has several advantages. It’s very easy for new bloggers to use. Setting up a blog with Blogger is as simple as following a few prompts. There is nothing to install. Some of the other advantages include: Price: Blogger is totally free to use. You don’t have to purchase a
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domain name as the system will give you an address based on the name of your blog. Ease of use: Posting to your blog is easy. You can also change the look of your blog very easily. This is all done through Blogger’s dashboard. If you have more than one blog with Blogger, you can access all of the blogs from the same dashboard. However, Blogger does have some major disadvantages when it comes to creating money making blogs. Lack of flexibility: Compared to other options out there, the design and function of a Blogger blog is very limited. You can download and install custom themes for the blog, but most look very similar. This means your blog won't stand out as well in your niche. Domain name: You will get a free domain name with your Blogger blog, but the domain name will be “yourblogname.blogspot.com” instead of “yourblogname.com.” Ownership: You will never truly own your Blogger blog because the files and content are hosted on Blogger’s server. Wordpress is the other popular platform for blogging. There is a free option that functions similarly to Blogger. However, there is also a free option that allows you to have your own website name. You install Wordpress on you website hosting and hook it up to a domain name that you own. If you don’t know how to do this, your hosting company should be able to walk you through the process.
maintain ownership of their blogs and can customize them to their heart’s content, but ultimately the choice is up to you and what will fit your needs the best. Section Two In this section we are going to talk about brainstorming and generating good topic ideas to write about on your new blog. Starting a blog is fairly easy, but keeping a blog interesting and fresh is a whole other matter. While many marketers have no trouble beginning a niche blog, the sheer number of abandoned blogs around the ‘net speaks to the fact that many marketers don’t know what to do to keep a blog going. According to blogging experts, the key to keeping a blog going is to post frequently. This means that you’re going to need a ever present stream of content coming into your blog. You may be intimidated by the thought of having to come up with lots of
Other advantages include: Customization: Wordpress themes are diverse and plentiful. Some themes will even make your blog look like an online newspaper. Features: Wordpress users have created tons of “plugins” that will increase the functionality of your blog and help you make the most out of your site. However, Wordpress is not without its problems. It is not as user friendly as Blogger, which can make it intimidating for newbies. You will also have to spend money to get your domain name and your website hosting. Despite these disadvantages, most professional bloggers go with the Wordpress option because they
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topic ideas. Brainstorming great topic ideas for your blog posts are easy if you use the following ideas. - News in your niche. Your blog should be timely and there’s no better way to attract attention on your blog than to tap into some ongoing news. No matter what your niche is you can find news stories and breaking information that will help fuel timely blog posts. Sign up for Google Alerts (it’s free) and set up alerts on important words in your niche. This way you'll be able to see the news in your niche and blog about current topics.
Voila! You have your next blog post. Look through your comments section to identify topics that you can write about or questions you can answer in the form of a blog post. - Resource lists. Are there some websites or other resources that your niche needs to know about? Write a few resource list posts. Resource lists posts are very easy to write and they provide maximum value to your readers because they can get the information that they need easily. When you can’t think of anything else to write about you can pull together a helpful list for your readers.
- Comments section. - Other blogs in your niche. The comments section in your blog can be a great source of writing inspiration. Let’s say you have a post on your marketing blog about keyword research. Within the comments section, a few people start asking about how to use keywords in articles for article marketing.
Keep your finger on the pulse of your niche. Watch other blogs in your niche and see what they are writing about. You can take a different angle on the same topic, or cover an area of the topic that the original author missed. If you disagree with the author, feel free to go ahead
and express your opinion on your blog. Other bloggers can be a great source of information so be sure to get involved in the community. - Quick tips. Start collecting a list of quick tips you'd like to share with your niche. These can be inspired by your personal experience with the niche, from other blog posts you've read or from other products in your niche. When you find yourself stuck for blog post ideas, you can write a quick tips post. These tips just scratch the surface of where you can find topic ideas for your blog posts. Start keeping a notepad file with blog post ideas and you'll never be at a loss for material. Section Three Next we are going to talk about the different “Kinds” of blog posts that you can use on your blog. Blog posts come in many different forms and lengths. If you want to keep your blog fresh and interesting, you should post often. Creating different types of blog posts will keep your audience interested. It will also keep you from being bored with your blog. Whether you are blogging to make money directly from the blog or blogging to drive traffic to an affiliate program, you should know about these five kinds of blog posts. 1. Review blog posts. Review blog posts can help you monetize your blog. When you review a product and include an affiliate link, you'll make a commission off of each sale generated with your affiliate link. Review blog posts should go over some of the major plusses and minuses of the product. Even if you loved the product, you should keep your review balanced by mentioning a few things that could have been improved. Your audience will appreciate your honesty and be more likely to trust your recommendation. 2. Quick tips.
Quick tips are great “in between” posts since they are so short. They are normally between 100 and 250 words. If there’s a great bit of information that you want to share with your niche but it doesn't really warrant a full blog post, you can post a quick tip. The tip should be focused on one key area of the niche. For example, “How to Grease a Muffin Pan” is a perfect quick tip article for a cooking blog. 3. Lists. Blog readers love lists! If you'll look at the most popular blogs you'll see that they make good use out of this type of blog posts. You can make lists fit any niche topic imaginable. They are great ways to convey information online because they can easily be scanned by web readers who like to skim over information. You can create resource lists that will help your readers find information on your niche. You can also create lists of different ways to accomplish a goal in a niche, like “5 Ways to Drive Traffic to Your Sales Letter.” The possibilities are endless. 4. Interviews. Although these require a bit of preparation, they can be very valuable to your blog. You can interview
so that you can get traffic and make money from your new blog. Next we are going talk about some easy ways that you can get traffic to your blog. The simple truth is that a blog without readers is pretty much useless. If you've been blogging for a while and have only been getting a trickle of viewers to your posts, you need to put a traffic building plan into action. Building traffic is just as an important skill to bloggers as writing quality posts is. Most bloggers are terrific at creating content but don’t know a thing about building traffic. Here is a quick guide to the five most popular (and most effective) traffic building techniques. - Get social!
someone in your niche and share the results of the interview with your blog readers. This will not only help provide valuable content for your blog, but you can also get more traffic to your blog. Likely, the person who you are interviewing will publicize the event on their blog and around the ‘net which will bring more traffic back to you. 5. How to posts. Like quick tips, how to posts help you provide valuable information to your readers. However, unlike quick tips, these posts go into detail on a certain topic. Some how to posts are even separated out into two or three part courses. For ideas on what to create how to posts about, look at the most frequently asked questions in your niche and develop posts around those topics. Section Four We're winding down to the end of this short course. But we still need to go over a few important topics
Social networking and blogging go hand in hand. Your blog posts can be distributed across social networking channels in many different ways. Sign up for Twitter and tweet about your posts as soon as they are added to you blog. Update your Facebook status with a link to you new blog posts. Submit your stories to Digg.com, Reddit.com and StumbleUpon.com. Remember that in order for social networking to be effective, you need to participate with other people on your list. If you visit their links and respond to their updates, they'll be likely to do the same for you. - Get noticed! Find blogs in your niche and start following their posts. Make sure to add insightful and interesting comments on their posts. Not only will the blog owner take notice and visit your blog, other commenters will visit your blog to get more of your great insight into the topic. Don’t spread yourself too thin with blog commenting, but make it a point to comment on a few related blogs each week. - Get good use out of your RSS feed! RSS feeds are a way to syndicate your blog’s content so that it is sent to many different people in their own blog readers or on their own sites. Most blogging systems have RSS feeds automatically included but you
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can add a lot more functionality to your feed by using a free service like FeedBurner.com. With FeedBurner you can add things like sharing the feed via e-mail to your feed so it will pull in new readers and encourage previous visitors to come back to the blog again. - Get articles in directories! You may think that by being a blogger you can ignore article marketing. However, you can get a lot of traffic to your blog by tweaking some of your popular blog posts and adding them to article directories. You can post your popular posts as articles with a link back to your blog in many different article directories. Not only will you get a valuable backlink but your article may also be used by ezine owners which will bring you more traffic.
youâ€™ll improve your blogâ€™s ranking in search engine results. You can get lots of traffic from search engines if you are within the first group of search results for your keywords. These simple ways of building traffic can be used over and over again to help build traffic to your blog and increase your readership. That's it for this section. In the next section. We will be talking about how you can actually start making money from your blog. Section Five Well, we have come to the final section in the "Blogging From The Beginning" crash course.
- Get backlinking!
In this final section I want to share five easy ways that you can make money from your blog.
Speaking of backlinks, you should work to build backlinks to your blog through several different means. By creating backlinks to your blog,
Your blog has the potential to be a money-making magnet, if you know the right steps to take. Blogs once started as a sort of online diary.
They've been totally transformed to fit a whole range of needs, from a place to house an online newspaper to a simple way to start an Internet stream of income. The following five methods will help you make money from your blog, no matter what niche you are in and how you are using your blog.
you will get paid anywhere from a few cents to a few dollars depending on your niche. These ads don’t appear within the body of your post, but they are based on the content of your posts so they will be attractive to your audience.
1. Affiliate marketing.
Once you have some traffic coming to your blog, you can be paid to post reviews. There are many different networks that link advertisers with bloggers. You simply find an advertiser through one of these networks and promise to post a review on your blog about the product or service. You'll be paid a flat rate for your review. Be sure the product or service is relevant to your niche for best results with this monetization model.
This is one of the easiest ways to make money from your blog, and the simplest to start. You begin by selecting an affiliate program from one of the popular affiliate networks. You can either post a review on your blog about the product (complete with your affiliate link) or post ads along the side of your posts (also with your affiliate link). Affiliate marketing is simple to implement because you don’t have to worry about writing a product. 2. Selling your own product. If you feel there is a need to be met in your niche and want to create your own product, you can add it to your blog for another stream of income. Advertising your own product on your blog is a smart idea. Your readers have already built a level of trust with you so they'll be likely to be interested in your product. You can link to your product’s sales page directly from your posts and display graphic ads in the sidebars of your blog. 3. Contextual advertising. Contextual advertising, like the type offered at Text Links, will help you make money from your blog without much intervention on your part. When you sign up with Text Links or a similar service, your blog postswill automatically have certain words hyperlinked. These links go to advertiser’s websites. You get paid when someone clicks on a link. Unlike with affiliate programs, you don’t get a commission on the sale but you do get paid whether or not your visitor buys from the advertiser’s site. 4. Other types of advertising. Google Adsense and other pay per click advertising programs will give you code to add to your website. These programs will display ads in the sidebars of your website. Anytime a visitor clicks on one of these links,
5. Get paid for reviews.
As you can see, you have a lot of different options when it comes to making money with your blog. Try one or all of these to see what works best for your niche. • Need to Know Blog Setup Videos Affiliate marketing Article marketing
Expert Advice Continued From Page 9 Try sending updates. Facebook Page Administrators can send messages to every person that "Likes" their page. When you have something valuable on your Facebook business page that your fans should know about, you can send them an update so that they're aware of it. Be prudent with how often you do this by only sending updates to fans when it's really important. You need to build community to create great Facebook marketing opportunities. Just building a Facebook page isn't enough. There's a lot of work involved with getting your fans active with your brand. The more fans that you have that are engaged at this level, the more powerful your future marketing will be. Now that you understand the how, what, why, when and where, or at least how to figure them out for yourself, you just need to supply the imagination to create an outstanding Facebook marketing campaign. Take the time necessary to do the job right the first time. When you do, your campaign should really take off. â€˘ Facebook Strategies Continued From Page 10 that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy. Make sure that you don't allow your page to become a ghost town. If you don't have anything to post, go to your page and reply to come of your users' comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you. Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand. In conclusion, as a Facebook user, you already know that millions of people use this site. But, before today, you may not have known that it has become a common method of marketing. By properly using the above advice, you can get started on using Facebook marketing to your advantage. â€˘
Carving a Small Piece of a Large Niche There's a lot of money to be made in taking small pieces of big markets. Markets like weight loss, making money, credit cards, mortgages, etc. are impossibly difficult to tackle. However, smart marketers who cut out just a small slice of these large markets can make a lot of money. Here's how this strategy works. => Go Where the Money Is There's a very good reason why markets like weight loss or real estate are so crowded. It's simple - there's a lot of money to be made. Instead of finding small niche markets where the profit potential is unsure, in a proven market you can be certain that there's money to be made. The trick is carving a slice of the pie. => Picking Your Slice The best way to take a small piece of a large pie is to pick a specialty. That specialty should be a gap in the market. For example, if there's a lot of content going around about buying and flipping properties but no content going around about how to identify up-trending international real estate markets, that could be a very powerful niche to go into.
What about overweight vegetarians? If nobody's talking to them specifically, that could be another great market. The secret is to find a gap in a large market where you can have something unique to say that isn't already being said. Make sure it's a gap that has real demand. Use your instincts and your knowledge of the market to find a gap. That gap will become your personal or company brand. In other words, you'll be known as the "international real estate guy" or the "vegetarian weightloss guy." By creating this brand, you'll effectively become the go-to person for people who want to know about that topic. Word about your specialty will spread throughout the niche and soon people will begin to seek you out of their own accord. When people are consistently finding you on their own because of your brand in a market, that's when you know you've cornered a slice of the pie. => Getting a Slice Off the Ground How do you get started? Once you've identified your slice, start by picking a few choice keywords as well as a few target partners. These are people in the industry who you respect and would like to work with in the future. Create your website and put 100% of your effort into creating world-class content on your subject. Consistently put out content at least once a week for a few months. Some of your
articles can be deliberately written to target easy to rank for keywords, while others are written just for the quality of the content. Once you build a bit of reputation, approach your target partners with an offer for a JV deal, a guest blog or a joint teleseminar. Do a few of these and your reputation and backlinks will both grow. Carving a slice of a larger pie takes time, but the profit potential makes it all worth it. Find an aspect of a large and profitable market that's under represented, and become the go-to person for that slice of the market. â€˘
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