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Social Networking: Like, OMG, u cn use it 4 bsns 2!


Where You Need to Be • • • • •

LinkedIn, Plaxo Facebook, MySpace YouTube, Google Video Twitter BuzzTown (local venue!!!!!) – Steve Linn, Directory Plus


Why You Need To Be There • Research avenue for prospective – Employers – Business Partners – Customers

• Primary communication venue for 25 and under crowd • Your competitors are or will be soon!


The Culture • What It’s Not: – Bulk lead generation – Venue for aggressive sales campaign


The Culture • What It Is: – A means of networking • Extension of face-to-face networking

– – – –

An initial business impression A way to locate business partners Job Search tool An avenue of contribution


If you build it… they won’t necessarily come! • Set goals first! • Requires specific plan, like any other campaign – – – –

What are your resources? How will you entice on each venue What are you giving? Why would a visitor want to pass it on? (viral marketing)

• Requires Time & Effort!!!


Attracting Customers to You CONTENT, BABY! • • • • • •

Quality Web Site and/or Blog Videos, Podcasts Webinars RSS Feeds, Tweets Polls Articles


Facebook • • • •

Pages Groups Applications Advertising

• Polls • Lexicon – Research Buzz

• Integrate with your website/blog – Connect – Share


Twitter • Twitter for Business


LinkedIn • • • •

A place specifically for BUSINESS Degrees of Separation Your profile – complete it, keep it current! Join groups and participate – Be an expert

• Answer questions • Company research can lead to leads • Use your profile link – – – –

Email signature Web site Blog Business card

• Customize your invitations


Monitor Buzz • What are people talking about? • What are the buzz words? • What are they saying about YOU?!

• • • • •

search.twitter.com Google Alerts Lexicon Compete.com Clickz.com


Do • Be and have fun • Add Value • List areas of expertise in your profile – Avoid hype

• Use Keywords that clients, customers, partners would use when searching for a business like yours. – SEO

• Join Groups/Forums – Be professional – Proof-read – Say something fresh

• Seek experts and recognized authorities • Promote your site/blog • Be selective with associates/friends • Experiment with a variety of sites, focus where the results are.


Don’t • Post Ads in site comments – Remember, you’re building relationships and building credibility

• Post detailed personal stats – Social Security Number – Full Birthdate – Home Address

• Post something you’ll regret – You’ll regret it every time Google finds it

• Let conflicts escalate


Social Networking for Business Purposes