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RATES & MEDIA INFORMATION 2013/2014

T e c h > O u tsid e > HO M E / D I Y > W h e e ls > S ci e nc e


PRINT RATES Over the past 11 years, Popular Mechanics has established itself as the voice of science and technology in South Africa. Its content spans a vast range of interests, from consumer tech to space exploration, from outdoor adventure to home improvement, from automotive news to cutting-edge medicine. PM is widely regarded as the “must-have” title for a financially secure, intelligent and discerning audience. As a truly multi-platform brand, Popular Mechanics engages its audience through a variety of channels, including the compelling monthly magazine, two dynamic Web sites (including the teen-oriented PMZone.co.za), weekly electronic newsletters, promotional mailers, major social media platforms, reader events, trade shows, conferences, mobile promotions and competitions. Popular Mechanics entertains and informs its audience in language that’s both accessible and compelling, delivering a carefully selected mix of articles that reflect the title’s five basic content pillars: Science, Tech, Outside, Home/DIY and Wheels. Typical PM readers can be identified by four major characteristics: they are the quintessential early adopters, they must be the first to know, they enjoy sharing what they have learned, and they can afford the products and services they want. If this sounds like your target market, we need to talk.

INSERTIONS FULL PAGE RATES 1-4 5-12 13-24 24+ DOUBLE PAGE RATES 1-4 5-12 13-24 24+

EFFECTIVE FROM OCTOBER 2013 ISSUE

HALF PAGE RATES

Rate 40 700 39 000 37 600 36 200 Rate 81 400 78 000 75 200 72 400 Rate

VAT 5 698 5 460 5 264 5 068 Vat 11 396 10 920 10 528 10 136 Vat

Total 46 398 44 460 42 864 41 268 Total 92 796 88 920 85 728 82 536 Total

1-4 5-12 13-24 24+ THIRD PAGE RATES 1-4 5-12 13-24 24+

26 500 25 400 24 500 23 500 Rate 24 500 23 400 22 600 21 700

3 710 3 556 3 430 3 290 Vat 3 430 3 276 3 164 3 038

30 210 28 956 27 930 26 790 Total 27 930 26 676 25 764 24 738

Rate

VAT

Total

96 100

13 454

109 554

45 900 49 000 91 800 89 800 47 100 45 900

6 426 6 860 12 852 12 572 6 594 6 426

52 326 55 860 104 652 102 372 53 694 52 326

PRIME POSITIONS INSIDE FRONT COVER SPREAD INSIDE BACK COVER OUTSIDE BACK COVERR FIRST DPS SECOND DPS FIRST RIGHT HAND PAGE SECOND RIGHT HAND PAGE

20% loading for all other guaranteed positions. 10% loading for guaranteed section.

INSERT RATES

INSERTS

LOOSE

Insert specs Material must not be bigger than 265 mm depth x 200 mm width. Material specs on request for inserts larger than the above.

SINGLE PAGE 2-5 PAGES 6-11 PAGES 12-16 PAGES 17+ PAGES

790 840 950 1 050 on application

(per 1 000)

BE THE FIRST TO KNOW

890 840 1 050 1 150 on application


ADVERTORIAL RATES

If Popular Mechanics is involved in the production of an advertorial, whether or not text and images are provided by the advertiser, a fee will be added to the regular space rate as follows: FPFC production fee – R5 000, DPSFC production fee – R7 500. Please note: If special photography or travel by PM staff is required for the production of an advertorial, additional production fees will be charged (by arrangement). All advertorials must carry the word “Advertisement” in caps at the top of the page (right-side page in the case of a DPS).

WEBSITE RATES Type

Size

Rate/Impression

Masthead

980 x 60

35c

Double banner

468 x 120

35c

Island ad (MPU)

300 x 250

35c

* Mini Island ad

300 x 125

18c

Wallpaper

Available on request

45c

Sponsorships

980 x 60, 468 x 120, 300 x 250

POA

Pre- & Post-roll video

480 x 280

POA

Rich media

Available on request

POA

PROMO MAILERS

ELECTRONIC NEWSLETTERS Size 468 x 120 Double banner, 300 x 250 Island (Gif or JPEG files only)

Rate/Subscribe 30c

Subscribers 41 000+

Size 798 x 575

Material for Websites, Electronic Newsletters and Promo Mailers must be submitted 3 days in advance.

Rate 20 000

Subscribers 37 000+ *

* Subject to change


MAGAZINE DEADLINES & SPECIFICATIONS Issue 2013

Space deadline

Complete material

Inserts to CTP

On sale

September October November December 2014 January February March April May June July August September October November December 2015 January February

19/07 23/08 20/09 18/10

26/07 30/08 27/09 25/10

02/08 06/09 04/10 01/11

19/08 23/09 21/10 18/11

15/11 06/12 24/01 21/02 20/03 (Thurs) 25/04 23/05 20/06 18/07 22/08 19/09 17/10

22/11 13/12 31/01 28/02 28/03 02/05 30/05 27/06 25/07 29/08 26/09 24/10

29/11 03/01 07/02 07/03 04/04 09/05 06/06 04/07 01/08 05/09 03/10 31/10

16/12 20/01 24/02 24/03 21/04 26/05 23/06 21/07 18/08 22/09 20/10 17/11

14/11 05/12

21/11 12/12

28/11 05/01(Monday)

15/12 19/01

Dimensions

Depth

Width

Trim size of magazine

275 mm

210 mm

Full page bleed

285 mm

215 mm

Full page type area

250 mm

185 mm

Double page trim

275 mm

420 mm

Double page bleed

285 mm

430 mm

Double page type area

250 mm

400 mm

Half page vertical trim

275 mm

105 mm

Half page vertical, bleed

285 mm

110 mm

Half page vertical, type area

250 mm

90 mm

Half page, horizontal trim

135 mm

210 mm

Half page, horizontal bleed

140 mm

215 mm

Half page, horizontal type area

120 mm

185 mm

Third page, horizontal trim

90 mm

210 mm

Third page, horizontal bleed

95 mm

215 mm

Third page, horizontal type area

80 mm

185 mm

* For a DPS – please supply 2 x FPFC

Material Specifications • All sections of Popular Mechanics are printed Web – 133 screen in CMYK. Pantone/Coates colours cannot be accepted. • DIGITAL: Press-optimised PDF files that have been pre-flighted and validated in order to comply with our print specifications. In the interests of data integrity, we ask that transmission be done via an accredited clearing house, ie: Adstream (011) 799 7846 Adsend (011) 712 5700

cape town sandton

* • • • •

Rates exclude Adstream/Adsend costs. Proofs – a 100% hi-res colour proof generated from the PDF file must be dispatched simultaneously to the publisher for checking purposes. Inserts – bound or loose inserts by negotiation. Cancellations – the publishers reserve the right to surcharge where contracts are not completed within the given period. Note – cancellations will not be accepted after space booking deadline.

uitvlugt, 3 howard drive, pinelands 7405

tel 021-530-3100

fax 021-531-1552

17th floor, office tower, sandton city 2146

tel 011-783-7030

fax 011-783-0451


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