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31 Brock Avenue Studio 106 Toronto Ontario M6K 2K9 Canada info@directivecollective.com +1 647 802 3472

The Directive Collective

WWW.SKORARUNNING.COM

www.directivecollective.com

Mini Case Study N° 001— SKORA 'Core'

FINALIST 2013 SPORTSWEAR

A Member of Richard Kuchinsky Directive Creator Group

Richard Kuchinsky Directive Creator

Richard Kuchinsky carrying on business as “The Directive Collective” Ontario Business Registration No. 843796590


The Directive Collective It’s easy to think a creative project is all about meeting design, time, budget and market needs. But there’s more. All projects play an important role in the strategic direction of a brand, company or product. Not just product design. Not just giving “creative direction” for others to do the work, but being creatively involved in all aspects of the product to focus the direction of the brand. This is The Directive Collective.

Unlike most footwear design consultants that only provide raw design, The Directive Collective offers integrated product and brand design services. Because of our unique integrated approach to design, branding and development, our workflow can maximize the efficiency of resources to deliver a comprehensive package of results in minimal time. We work with our clients to learn, understand and develop their brands through a strategic creative process. From initial strategic planning consultation to final specifications, the most important driver in our work is the development of a cohesive, branded approach. A full selection of services are available either as a custom package or individually, depending on the specific client and project needs. What makes The Directive Collective unique, is the integrated and strategic approach to all aspects of the product creation process. While many design offices have a set menu of services or pre-packaged solutions, we prefer to carefully craft a bespoke approach for each client to keep projects focused on key goals and targets. From start-up brand to multinational sportswear giant, we custom tailor each project brief to provide a balance of creative and strategic services that is in keeping with the focus and direction of the brand and individual project. Working in tandem with existing in-house resources, suppliers and product lines, The Directive Collective will ensure a smooth product integration and hand-off of final deliverables and samples.

The Directive Collective +1 647 802 3472 www.directivecollective.com


01

02

Project — SKORA ‘Core’ SKORA is a completely integrated project — involving creating a new performance running brand and product from the ground up. From strategic positioning, to branding, identity, product design (including the CORE range) and packaging this project was developed as a cohesive whole with both brand and product closely linked.

03

Who? Why?

The SKORA brand, mission, vision and reason for being. The foundation of the SKORA brand and product.

05

Strategy, Branding & Packaging Strategic positioning of the SKORA brand, identity and packaging design.

07

Design, Development & Testing From sketch to weartest sample, the creation of the SKORA CORE.

011 Technology & Materials

The unique technical materials, and innovation that define the SKORA CORE project.

013 CORE Men's 015 CORE Women's 017 Real Running Reminders

The SKORA philosophy of running.

019 About

The Directive Collective +1 647 802 3472 www.directivecollective.com


03

04

WHO? WHY? SKORA is a new company with a new vision and philosophy. This means that we can do things differently and are not in a position of trying to follow all the marketing and design practices that are the foundation of conventional athletic brands and products. At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it. Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for. We are free-thinking and challenge conventional wisdom.

For years, we have been sold technology that is supposed to make the running process better than nature has intended. Despite the millions of marketing dollars spent, and countless studies, there has yet to be any conclusive proof that bags of air, gel, shock absorbers or fancy support systems work or decrease instance of injury. In fact, there are many studies that show the opposite. There is indeed now a movement towards products that encourage more natural running form. Some call it “barefoot”, “minimal” or “natural” or “free”. If you look closely however, you will find most of these products are little different than the running shoes built and sold with “advanced technical features” for years. “Natural” shoes that have thick heels and TPU shanks? Proprietary technical cushioning systems? Doesn’t sound so “natural”, does it? At SKORA, we reject the terms “minimal”, “natural”, or “barefoot-style” when it comes to running. We believe there is only one way to run that respects our bodies — simply put, it is Real Running. Nothing more, nothing less. At SKORA we view Real Running as running how nature intended - efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support and a thicker heel).

The Directive Collective +1 647 802 3472 www.directivecollective.com

10 REAL DIFFERENCES 1 2

ZERO-DROP. Zero-Drop means the heel is on the same plane as the forefoot, which keeps your movement natural and biomechanically correct. MINIMAL CUSHIONING. Minimal cushioning ensures better ground-feel and allows your foot and body to work together.

6 7

CURVED OUTSOLE FOREFOOT PROFILE. Mimics foot shape and encourages natural medial to lateral roll. CURVED OUTSOLE HEEL. Encourages natural heel movement (medial to lateral) in running and heel roll in walking.

3

ASYMMETRIC LACING. Your foot is asymmetric, so is our lacing and strap systems. This provides a better, more comfortable fit.

8

CONCAVE OUTSOLE FOREFOOT. Fits natural foot shape and provides a more natural ground feel.

4

STITCH-DOWN CONSTRUCTION. Eliminates extra seams and stitching inside the shoe for improved fit and comfort with or without the sockliner.

9

NO HEEL COUNTER. Lack of reinforcement allows for optimum fit and comfort in all degrees of motion.

5

ANATOMICAL LAST. Asymmetric last shape with curved bottom profile, wider toe-box and larger ball girth volumes provides a more natural fit.

10

REAL LEATHER. Provides optimal breathability, durability, water resistance and sweat resistance while conforming to the foot for a glove-like fit.

WWW.SKORARUNNING.COM


05

06

Strategy, Branding & Packaging SKORA is a completely integrated project — involving creating a new performance running brand and product from the ground up. From strategic positioning, to branding, identity, product design (including the CORE range) and packaging this project was developed as a cohesive whole with both brand and product closely linked. This project not only involved the design of a new footwear solution, but a brand. From the start, a new concept was developed for SKORA's strategic positioning as a brand that was unlike other athletic footwear brands in terms of design, DNA and personality. While most athletic brands are all about “faster, stronger, better,” and use a lot of technical and marketing jargon to sell product, SKORA was positioned to be a brand that was more rational, honest, straight-forward and personal. The result is a design language that is more refined than most athletic footwear. Patterns, colors, lines and details are very graphic and almost mathematical. The "Run Real" tagline was created to embody this vision and represent not only the personality but goal of the brand's reach.

01

Product packaging graphics, and hangtags

02

Inner box artwork.

03

Inner box.

Running ability is programmed into the human DNA. For millions of years, we have run from danger and towards the things we seek. As a child, we innately know how to run — we Run Real. At SKORA, we look at things differently. We believe that running shoes should be built to encourage running performance that is as biomechanically correct as possible, with minimal interference. Our footwear lets people run naturally. Run Real is our philosophy and we stand by it.

This product has been specially crafted using the finest Pittards Leathers for premium performance.

ARMOR-TAN

®

WR100X

GOAT LEATHER

Run Real is more than a statement, it is a way of conducting business. We believe that runners are smarter than most brands give them credit for.

This product features upper and lining leather that has been tanned using the WR100X process. This unique process has been specially engineered to offer improved permanent water resistance properties.

The Upper material on this product is Pittards Armor-Tan® WR100X Goat Skin Leather. Because of the fiber structure unique to Goat Leather (compared to Cow and other types), the leather is naturally more durable and breathable. The unique Armor-Tan® treatment uses microscopic ceramic coatings on the individual leather fibers to enhance abrasion resistance and durability of the leather. High-performance Pittards WR100X leather provides -

Although water is prevented from getting in, WR100X leather is still breathable and will allow perspiration and air to pass through the fiber structure, keeping the foot cool and comfortable. As every fiber of the leather is coated, no additional conditioning is required.

Armor-Tan®

Ordinary leathers take over 24 hours to dry and are usually hard and prone to cracking. WR100X leather dries in around 6 hours, and is as soft and supple as on the first wearing.

HIGH ABRASION RESISTANCE PERMANENT WATER RESISTANCE SUPERIOR SWEAT RESISTANCE

We are free-thinking and challenge conventional wisdom. We believe in common sense, rational principles and challenging the status-quo. Our footwear approaches design and performance from a practical, honest and realistic understanding of a runner’s true needs. We don’t cling to doctrine, new or old. We don't hold ideology over practicality. SKORA is designed for the Real runner, in the Real world.

For more information please visit —

PERFECT SOFTNESS

WWW.SKORARUNNING.COM/TECH

The Lining material on this product is Pittards WR100X Sheepskin.

SKORARUNNING.COM

CORE

7.0 GREY/LT.BLUE/WHITE R02-002W02

01

MADE IN CHINA

FABRIQUE EN CHINE UK EUR CM US UK EUR CM 6.0 39.0 25.0 O/N CC-0001 11.0 10.0 44.5 29.0

CORE

R02-002M02

3Rs REAL RUNNING REMINDERS

THE

The SKORA project involved complete brand identity design (logo, patterns, colors, tagline) as well as all packaging and product graphics.

US W

O/N CC-0002

At SKORA we view Real Running as running how nature intended — efficient, effective and with ease. As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body. Real Running is not something your body needs to learn, but rather be reminded of. As a child we all Run Real, it is only as we grow up and get used to conventional running shoes we forget how to run naturally.

!

1 RECONNECT Reconnect to your body

WHAT?

HOW?

WHY?

180 /MIN.

2 REPOSITION Reposition your body

3 RHYTHM

Find your Rhythm

The mind-body connection provides important feedback (proprioception).

The position of your body greatly affects your running form.

The rhythm of your stride is an important part of maintaining good form.

Keeping the feet closer to the running surface reconnects the sense of touch and facilitates a light landing that is consistent with a whole-foot gait.

Maintain an upright posture, aligning the hip to head. Land with your feet under your body, not in front. Keep your knees slightly bent, avoid landing with an outstretched, straight leg.

While every body and gait is different, a good stride rhythm is around 180 footstrikes per minute.

Awareness of how your feet connect with the running surface helps give your body greater control and efficiency.

A good running body position enables the legs and feet to naturally absorb impact energy and forces throughout the body.

A shorter stride length, encourages a whole-foot landing that allows your entire body to work as efficiently, and biomechanically correct as possible.

02

04

The Directive Collective +1 647 802 3472 www.directivecollective.com

04

Early initial positioning and inspiration theme boards that formed the basis of product design aesthetic goals and direction- "Technical vs. Non-Technical Design" and "Natural" and "Technical Minimalism"


07 Design, Development & Testing Creating CORE was a fully integrated design/development/ testing process.

01 01

Working closely with the brand as well as key weartesters, the design was developed from sketch to last tape-up, to first pullover through several rounds of prototypes, consulting throughout with manufacturing partners and suppliers.

Above, R02 outsole weartest feedback and results

02 Below Left, R02 outsole technical drawing 03

Below, Preliminary concept sketches for CORE and R02 outsole

Development included technical specification of performance characteristics, colors and materials and review of patterns and technical drawings incorporating feedback from testing and costing analyses. TEXTURE

A

F

B

G

C

H

D

I

E COLOR KEY

INJECTED RB OUTSOLE INJECTED RB OUTSOLE - RECESSED RB OUTSOLE - BASE SURFACE RB OUTSOLE - RECESSED INDICATES RECESSED CONCAVE CENTER SECTION TO FOLLOW FOOT SHAPE. RECESSED 1.0MM

INDICATES EDGE OF SIDE RADIUS AND PART OF OUTSOLE THAT TOUCHES THE GROUND

A

RB 8.0

R0.5

RB A

RECESSED MOIRE PATTERN 1.0MM DEEP SEE ARTWORK

2.5 R0.8

RB

GRADE FLEXGROOVE RECESS TO 3.0 AT TOE

RB 5.0 THICK

COLOR LOGO WITH 0.8MM WIDE X 0.8MM DEEP COLORDAM

SEC a1-a2 2.5MM HIGH TREAD a1 NOTETHIS AREA TO USE PLUG IN MOLD SO CAN BE SAME PART AS INJECTED RB OUTSOLE OR USE CEMENTED RB PAD AS SHOWN. ** SEE ALTERNATE DRAWING

a2

FLEXGROOVES 5MM DEEP RB

15.0

RECESSED INFO 1.0 DEEP

SKORA R02 SIZE 9 JVC3-769-4

RB PADS TYP. 5.0 THICK 1.0

2.5MM HIGH TREAD

1.0

15.0

RECESSED MOIRE PATTERN 1.0MM DEEP

B

5.0 TYP

2.5MM HIGH TREAD

A

23.0

R 2.5 TYP

FLEXGROOVES 5MM DEEP

2.0MM HIGH TREAD 1.0MM HIGH TREAD 0.5MM HIGH TREAD

C SEE ARTWORK FOR TREAD/RECESS 0.5MM DEEP

D

D

2.0MM DEEP RECESSED PATTERN GRADES 0.5MM DEEP IN WAIST TO 2.5MM DEEP IN HEEL

RB

FLEXGROOVES 5MM DEEP

2.0

RB PADS TYP. 5.0 THICK

27.0

INJECTED RB

24.0

8.0mm TO FOLLOW LAST SHAPE

INJECTED RB

RECESSED 1.0 DEEP 25.0

1.0MM DEEP

E

C

33.0

INJECTED RB 18.0

B

3.0 NOMINAL THICKNESS TREAD 2.5MM THICK IN FOREFOOT GRADE TO 0.5MM IN WAIST

TREAD 2.5MM HIGH IN FOREFOOT GRADE TO 0.5MM IN WAIST

E

1.0 2.5MM DEEP

RECESSED 1.0 DEEP

1.0

RB

21.5

21.5 46.0 5.0

5.0 TYP

R 35.0

RECESS GRADES TO 1.0 DEEP AT HEEL

3.0 TYP

A

LATERAL SIDE

46.0

BOTTOM 5.0 TYP

MEDIAL SIDE

SEC A-A

A TOP

15.0 R 3.0 17.0 RECESSED LINE 1.0MM DEEP 3.0MM WIDE

R 35.0

INJECTED RB

HEEL

R 35.0

RIGHT

RB 8.0

8.0 5.0

5.0 3.0

RECESSED LINE 1.0MM DEEP 3.0MM WIDE

R 25.0 R 35.0

R 35.0

1.0MM DEEP RECESSED MOIRE PATTERN TEXTURE SEC B-B

1.0 CENTER OF FOREFOOT CONCAVE RECESSED 1.0MM

2.0 TREAD 2.5MM HIGH IN FOREFOOT GRADE TO 0.5MM IN WAIST

5.0

SEC C-C

2.0 R 35.0

INJECTED RB

2.5

LEFT

3.0 5.0

8.0

5.0

RECESSED LINE 1.0MM DEEP 1.0 3.0MM WIDE

R 25.0

RECESSED PATTERN 0.5 GRADES 0.5MM DEEP IN WAIST TO 2.5MM DEEP IN HEEL

R 35.0 R 0.5 TYP. SEC D-D

R 35.0

RB

R 35.0 SEC E-E

02

03

05

04

The Directive Collective +1 647 802 3472 www.directivecollective.com

04 Left, First pullover prototype sample 05 Above, First last tape-up and rapid prototype silicone outsole mock-up used in the development process


09

010

MODEL S/STYLI NG

Models shou some swe ld look like real, natu at, loose ral runners. hair is goo The look d. is casual, Minimal as on a dail makeup. y run, not Hair natu a race or ral, or tied marathon. back. sem As photos Showing i-glossy skin will be used . and if poss for a vari ety of purp ible shoo t 2-3 outfi ts per pose oses, it is good to get so Clothing variety in final pho vari clothing. tos can be Suggest crea determine ety is important sele cted as that show how man ting 3 outfi variety. y final pics there is no backgro ts per mod we can use. el und (white Keep in min seamless) d photosh so as man oot is for y different SPRING seas outfits we on. have will

Suzanne W. Shoes - 8.5 W Running top Runnning size - SM shorts size - SM

Some me ssy hair/s weat semi-gloss y skin

Look 1

Kyle K. Shoes - 9M Running top Runnning size - SM shorts size Running Tights - 30- - SM/MD 32�

Project marketing also included the Creative Direction for all marketing lifestyle and product photoshoots, including photographer, stylist and model selection/direction.

The Directive Collective +1 647 802 3472 www.directivecollective.com


011

012

TECHNOLOGY & MATERIALS Natural Arch Shape Matches the foot shape

Crafted from premium Pittards® ArmorTan® Goat Leather, the same leather used in high–performance gloves, it’s no wonder that people say our running shoes “fit like a glove.”

Zero Drop No heel stack increase

REALFIT ANATOMICAL LAST

Generous Ball Girth Matches the foot for comfort Curved Last Bottom Edges Matches the natural foot shape

The Upper material used on FORM and CORE is Pittards® Armor-Tan® WR100X® Goat Skin Leather. Because of the fiber structure unique to Goat Leather (compared to Cow and other types), the leather is naturally more durable and breathable. The unique Armor-Tan® treatment uses microscopic ceramic coatings on the individual leather fibers to enhance abrasion resistance and durability of the leather. High-performance Pittards Armor-Tan® WR100X® leather provides -

FORM and CORE also feature upper and lining leather that has been tanned using the WR100X® process. This unique process has been specially engineered to offer improved permanent water resistance properties. Although water is prevented from getting in, WR100X® leather is still breathable and will allow perspiration and air to pass through the fiber structure, keeping the foot cool and comfortable. As every fiber of the leather is coated, no additional conditioning is required. Ordinary leathers take over 24 hours to dry and are usually hard and prone to cracking. WR100X® leather dries in around 6 hours, and is as soft and supple as on the first wearing.

HIGH ABRASION RESISTANCE PERMANENT WATER RESISTANCE SUPERIOR SWEAT RESISTANCE PERFECT SOFTNESS

Wide Toebox Allows toes to spread for comfort Natural Bottom Profile Anatomically correct fit

PITTARDS

®

Throughout its 187 year history, Pittards® has been at the forefront of leather tanning and raw material procurement. Known for extremely high standards and quality products, Pittards PLC is a premium supplier of high performance leather to the world’s leading brands of gloves, shoes, luxury leathergoods and sports equipment.

The Directive Collective +1 647 802 3472 www.directivecollective.com


013

014

CORE (MEN’S)

- REALFIT™ last - Pittards® Armor-Tan® Goat upper - Pittards® WR100X® Sheepskin lining - Agion® Antimicrobial mesh lining - Asymmetric lacing - No-tongue design - Reflective details - IBR (Injected Blown Rubber) outsole - Rubber toe bumper - Rubber metatarsal pad - Zero-drop construction - Stitch-down construction - 8mm Forefoot/heel stack height - 3mm Antimicrobial sockliner

LIGHTWEIGHT IBR OUTSOLE + RUBBER LIGHTWEIGHT, HIGH DURABILITY

SKU

R02-002M02

R02-002M03

COLOR

GREY/BLACK/WHITE

CHARCOAL/BLACK/GREEN

SIZE (US MENS)

7 — 13

7 — 13

WEIGHT

8.1 oz / 231 g

8.1 oz / 231 g

The Directive Collective +1 647 802 3472 www.directivecollective.com

GOAT UPPER

COOL, COMFORTABLE, GLOVE-FIT.


015

016

CORE (WOMEN’S)

- REALFIT™ last - Pittards® Armor-Tan® Goat upper - Pittards® WR100X® Sheepskin lining - Agion® Antimicrobial mesh lining - Asymmetric lacing - No-tongue design - Reflective details - IBR (Injected Blown Rubber) outsole - Rubber toe bumper - Rubber metatarsal pad - Zero-drop construction - Stitch-down construction - 8mm Forefoot/heel stack height - 3mm Antimicrobial sockliner

NO MIDSOLE. NO COMPROMISE. FITS THE FOOT, IMPROVED COMFORT.

SKU

R02-002W02

R02-002W03

COLOR

GREY/LT.BLUE/WHITE

CHARCOAL/CYAN/PURPLE

SIZE (US WOMENS) 5 — 11

5 — 11

WEIGHT

6.7 oz / 189 g

6.7 oz / 189 g

The Directive Collective +1 647 802 3472 www.directivecollective.com

ASYMMETRIC LACING

ANATOMICAL, GLOVE-LIKE FIT.


017

018

REAL RUNNING

THE

3Rs REMINDERS !

1 RECONNECT Reconnect to your body

180 /MIN.

2 REPOSITION Reposition your body

3 RHYTHM

Find your Rhythm

WHAT?

The mind-body connection provides important feedback (proprioception).

The position of your body greatly affects your running form.

The rhythm of your stride is an important part of maintaining good form.

HOW?

Keeping the feet closer to the running surface reconnects the sense of touch and facilitates a light landing that is consistent with a whole-foot gait.

Maintain an upright posture, aligning the hip to head. Land with your feet under your body, not in front. Keep your knees slightly bent, avoid landing with an outstretched, straight leg.

While every body and gait is different, a good stride rhythm is around 180 footstrikes per minute.

Awareness of how your feet connect with the running surface helps give your body greater control and efficiency.

A good running body position enables the legs and feet to naturally absorb impact energy and forces throughout the body.

A shorter stride length, encourages a whole-foot landing that allows your entire body to work as efficiently, and biomechanically correct as possible.

WHY?

Keep these tips in mind as you run and with enough practice your body will re-learn how to Run Real. Go slow, listen to your body and focus on the quality of your run, not the quantity of miles.

RECONNECT All SKORA running shoes are built with minimal cushioning to ensure better ground-feel, allowing your body to connect with the running surface.

REPOSITION

Running ability is programmed into the human DNA. For millions of years, we have run from danger and towards the things we seek. As humans, we innately know how to run — we Run Real. Real Running is not a new program, proprietary technique, or something we invented. Real Running is our honest, open solution to the confusion over terms like “barefoot”, “minimal”, “natural” and “free” styles of running. DO

All SKORA running shoes are built with a curved forfoot and heel outsole profiles, which mimics the foot allowing for a natural gait.

As the foot strikes the ground, contact is made in the middle of the foot, not at the heel. Running with a whole-foot gait results in less impact energy and force shock transmitted through the body than compared to the heel strike gait favored by conventional running shoes (built with large amounts of cushioning, support and a thicker heel).

YOU RUN REAL?

At SKORA we view Real Running as FIND OUT AT running how nature RUN REAL.COM intended — efficient, The Directive Collective +1 647 802 3472 effective and with ease. www.directivecollective.com

SKORARUNNING.COM

RHYTHM

All SKORA running shoes are built on an anatomical last which provides a more natural fit, allowing the foot to move more naturally.

Real Running is not something your body needs to learn, but rather be reminded of. As a child we all Run Real, it is only as we grow up and get used to conventional running shoes we forget how to run naturally. To help you Run Real once again, keep these 3 Rs in mind.

Left, SKORA 3 Rs/Real Running Reminders. Marketing responsibilityies included Copywriting, illustration, graphic design and layout.


019

020

About The Directive Collective

The Directive Collective is a footwear and brand design consultancy focused on providing complete strategic solutions from concept to production and implementation.

31 Brock Avenue Studio 106 Toronto Ontario M6K 2K9 Canada

info@directivecollective.com +1 647 802 3472 www.directivecollective.com

Richard Kuchinsky is the Principal, Owner and Directive Creator of The Directive Collective. With an extensive experience of over 12 years in the footwear industry and a total of more than 600 days in Asia, he has driven the creative design and development process focused on integrated branding and innovation. Most recently, Richard and The Directive Collective have carefully crafted the brand, position, product and marketing story for the highly awarded new performance running brand, SKORA, from concept to production implementation. Previously, Richard was Footwear Department Manager for hummel International A/S based in Aarhus Denmark and is credited with developing the Footwear Product DNA Strategy and company-wide “Character” concept. www.hummel.dk Richard is also the creator of First Pullover, the premiere industry footwear resource blog offering a unique insight and perspective to the design/development process from footwear concept to production. www.firstpullover.com Together with an international Collective of creative professionals and specialty technicians, The Directive Collective offers integrated design and branding services to the footwear and lifestyle industries. Richard (and The Directive Collective) are based in Toronto, Canada and work with an international selection of clients, colleagues and suppliers.

Viewed holistically, our services are designed to overlap and compliment your needs to provide a seamless workflow.

Awards

Press - magazines

2013 Gear Junkie OR Show Best in Show, SKORA PHASE-X

ARENA Homme+ GQ FHM Euroman M! Mann Sportsfan YRB SneakerMarmalade Wired Popular Mechanics Men's Health Footwear Insight Running Insight

2013 ISPO BrandNew Finalist, SKORA SS13 Collection 2011 FPO (For Print Only) Award Winner, Letterpress 2007 Volvo SportsDesign AWARD Nominee, Personal Design, at ISPO, for hummel 8.4 PIO FGX 2006 Silver Papyrus Award for hummel 2007 Football Catalog design/printing 2005 Nominee for Footwear Collection of the Year, Global Sportstyle Award, ISPO 05 2005 Nominee for Designer of the Year, Global Sportstyle Awards, ISPO 05

Press - Web

2001 LG Electronics Design Competition, Honorable Mention, connecTOUCH

DesignDroplets.com Luxist.com Trendhunter.com Coolhunting.com 7inch.dk Core77 Studio Bullits Core77 blog 1 2 Businessweek.com Innovation Hypebeast.com Competitor.com notcot.org Core77.com

2001 Life By Design Competition sponsored by Dupont Canada, Finalist, THIN Kettle

A Member of Richard Kuchinsky Directive Creator Group

The Directive Collective +1 647 802 3472 www.directivecollective.com

Richard Kuchinsky Directive Creator

Richard Kuchinsky carrying on business as “The Directive Collective” Ontario Business Registration No. 843796590

The Directive Collective / SKORA CORE mini case-study  

Review of the strategic branding, design and development of the SKORA CORE including marketing collateral and packaging.