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A supplement to Passenger Ship Technology

VIRGIN VOYAGES

APPLYING THE ETHOS OF ‘MODERN ROMANCE OF SAILING’ TO ITS CRUISE SHIPS

MSC CRUISES

CREATING GROUNDBREAKING GUEST-CENTRIC DESIGNS

2019/20

CARNIVAL CRUISE LINE

INTRODUCING INDUSTRYFIRST FEATURES

NORWEGIAN CRUISE LINE HOLDINGS

WHAT LIES BEHIND ITS REFURBISHMENT STRATEGY


Contents Published November 2019

08

32

16

60

Regulars

P&O Cruises Australia

66-76 Product profiles

the design and features of Pacific Adventure and reveals what she

5 Comment

Norwegian Cruise Line Holdings

8 Norwegian Cruise Line Holdings vice president of vessel refurbishment Colin Gant reveals how standardising the finish

21 P&O Cruises Australia head of design Petra Ryberg previews believes are the main trends within cruise interior design

Royal Caribbean Cruises

24 Royal Caribbean hotel refurbishment consultant project manager

and style on older vessels as well as on new ships is driving its

Stephen Fryers opens up on applying ‘wow factors’ and new

refurbishment strategy

‘revenue streams’ to modernise the fleet

Norwegian Cruise Line

MSC Cruises

interiors is described by the operator's senior director, architectural

Trevor Young explains how the guest focus influences the interiors

design newbuilding, Jeffrey Parns

of the cruise operator’s fleet

Princess Cruises

Holland America Group/Seabourn

Cruises’ fleet. Its director of interior design and operations George

growing trends that Holland America Group director of interior design

Scammell explains

and operations My Nguyen is seeing within cruise ship interior design

13 The impact of freestyle cruising on Norwegian Cruise Line

16 Innovation is key when it comes to the interior design of Princess

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29 MSC Cruises vice president of newbuilding and refurbishment

32 Open spaces, staterooms and environmental products are all

Passenger Ship Interior & Refurbishment Review 2019


Contents Published November 2019

A supplement to

Virgin Voyages

37 How ‘lifestyle-boutique’ designers created modern interiors that embrace the sea and the adventure of sailing, according to Virgin Voyages senior vice president of design and customer experience Dee Cooper

Carnival Cruise Line

40 Carnival Cruise Line senior director of interior design and architecture Petu Kummala reveals the unique features within the operator’s newbuilds

DFDS

44 An interview with DFDS on board commercial director Steve Newbery reveals how the ferry operator is transforming its D-class ferries to offer a modern, comfortable, passenger experience

E-ferry Ellen

49 Ellen’s pure battery propulsion is ground-breaking – and the interior design

Editor: Rebecca Moore t: +44 20 8370 7797 e: rebecca.moore@rivieramm.com Brand Manager: Indrit Kruja t: +44 20 8370 7792 e: indrit.kruja@rivieramm.com Head of Sales – Asia: Kym Tan t: +65 6809 1278 e: kym.tan@rivieramm.com Senior Creative Manager: Mark Lukmanji t: +44 20 8370 7019 e: mark.lukmanji@rivieramm.com Design and Production: Richard Neighbour e: richard.neighbour@rivieramm.com Subscriptions: Sally Church t: +44 20 8370 7018 e: sally.church@rivieramm.com

portrays this green theme. Danish operator Ærø Kommune e-ferry project coordinator Trine Heinemann explains

Studio DADO

55 Studio DADO’s founding partners explain their design approach and the considerations of operations and revenue implications

SMC Design

60 SMC Design had a huge scope when it came to Saga Cruises’ newbuild. The team provides insight into the design details and explains the strategy and ethos of the company

Chairman: John Labdon Managing Director: Steve Labdon Finance Director: Cathy Labdon Head of Content: Edwin Lampert Published by: Riviera Maritime Media Ltd Mitre House 66 Abbey Road Enfield EN1 2QN UK

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Cover Story

Norwegian Cruise Line Holdings vice president of vessel refurbishment A supplement to Passenger Ship Technology

Colin Gant reveals how a major driver

2019/20

of the company's refurbishment strategy is harmonisation of its fleet. Pictured is the recently refurbished

06Norwegian Joy. The intention with this refit was to make it like Norwegian

Bliss and Norwegian Encore and add features that are only on Norwegian VIRGIN VOYAGES

APPLYING THE ETHOS OF ‘MODERN ROMANCE OF SAILING’ TO ITS CRUISE SHIPS

MSC CRUISES

CREATING GROUNDBREAKING GUEST-CENTRIC DESIGNS

CARNIVAL CRUISE LINE

BRINGING SUSTAINABILITY TO CRUISE SHIP INTERIORS

NORWEGIAN CRUISE LINE HOLDINGS

Cruise Line’s newbuilds.

WHAT LIES BEHIND ITS REFURBISHMENT STRATEGY

Photo courtesy of Norwegian Cruise Line

Passenger Ship Interior & Refurbishment Review 2019

Disclaimer: Although every effort has been made to ensure that the information in this publication is correct, the Author and Publisher accept no liability to any party for any inaccuracies that may occur. Any third party material included with the publication is supplied in good faith and the Publisher accepts no liability in respect of content. All rights reserved. No part of this publication may be reproduced, reprinted or stored in any electronic medium or transmitted in any form or by any means without prior written permission of the copyright owner.

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The art of decking

No limits in ship decks for: Cruise ships  Ferries  Mega yachts  Rivercruise vessels  Cattle carriers  Fishing vessels  OPV’s  Offshore platforms  Tugs & Workboats  Navy vessels www.bolidt.com


COMMENT

Rebecca Moore, Editor

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Passenger ship interiors: a new era

ever has the topic of passenger ship interiors been so dominant and innovative – driven by the largest cruise orderbook in history. There are 127 newbuilds on an orderbook worth US$68Bn that stretches to 2027. As Royal Caribbean hotel refurbishment consultant project manager Stephen Fryers says, “I have never seen an orderbook that looks so far into the future” (see pages 24-26). These newbuilds are not only driving the upgrade of the current fleet – under pressure to look as up-todate as the new influx of ships – but are helping to push the envelope of interior product design innovation. And the huge focus on sustainability and being environmentally friendly when specifying the technical solutions, design and construction of these ships has also been transferred to the interior design and materials used. Sustainability is having a greater influence than ever on interiors, encompassing themes such as making materials as light and as sustainable as possible. This drive for sustainable materials has led to new, innovative products entering the marketplace, such as Dansk Wilton’s new environmentally sustainable carpet that was introduced at Cruise Ship Interiors Expo America in 2019. It will be in every state room in Holland America Line's newest ship, due to be delivered in 2021 (see pages 32-34). Of course, there are challenges

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for new materials entering the passenger ship industry as they must meet stringent measures to become certified. However, cruise operators are working with new suppliers to help certify their products. This is also seen in the ferry industry, and a great example is the e-ferry Ellen. The operator behind the all-electric ferry has applied its technical green features to the interiors with the outdoor deck furniture made out of recycled paper, a product never before used on a ferry (see pages 49-52). And product innovation does not just apply to the sustainability theme: new interior solutions entering the passenger ship industry have risen sharply, with wellness an increasingly important concept. For example,

“THE NEWBUILD ORDERBOOK IS HELPING TO PUSH THE ENVELOPE OF INTERIOR PRODUCT DESIGN INNOVATION”

antimicrobial threads can be added to textiles, as Princess Cruises demonstrates (see pages 16-18). Innovation can also be seen in the breathtaking features of new cruise ships, from the cruise industry’s first rollercoaster, to debut on Carnival Cruise Line’s Mardi Gras; to the first indoor trampoline park and challenge zone at sea, on Carnival Panorama, see pages 40-42. These new and ‘wow’ features on the new fleet impact on the current cruise fleet as cruise operators strive to bring their current ships up to the same standard. This is creating a breeding ground of innovation, as our profiles in this supplement show, including Holland America Line, Princess Cruises and Norwegian Cruise Line Holdings’ fleet upgrades. The increased focus on the cruise ship interior industry has been given a global platform with Cruise Ship Interiors Expo America and Cruise Ship Interiors Expo Europe. These are the only events to focus exclusively on cruise ship interiors, and Passenger Ship Interior & Refurbishment Review is proud to be their strategic partner and official publication (see pages 64-65). These events will also serve to push further innovation within the cruise interiors sector. P&O Cruises Australia head of design Petra Ryberg sums up the industry well (see pages 21-23), “I think the sky is the limit… the market is really stepping up the game when it comes to cruise ship design.” ■

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Norwegian Cruise Line Holdings

NCLH: its refurbishment drivers NORWEGIAN CRUISE LINE HOLDINGS VICE PRESIDENT OF VESSEL REFURBISHMENT COLIN GANT REVEALS HOW STANDARDISING THE FINISH AND STYLE ACROSS OLDER VESSELS AND NEW SHIPS IS DRIVING ITS REFURBISHMENT STRATEGY “

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here is no question that newer ships are driving refurbishment,” Norwegian Cruise Line Holdings (NCLH) vice president of vessel refurbishment Colin Gant tells Passenger Ship Interior & Refurbishment Review. “The big focus area is making sure all ships offer the same level of comfort, luxury and modern

contemporary cruise experience, whether that be on a 15-year-old ship or a one-year-old ship. “To make it a strong brand, you do not want guests to choose one specific ship – you want them to know any ship they sail on will have a certain level of product, amenities and finish throughout the ship. That is what harmonisation is all about.” To this end, Mr Gant is very busy

Passenger Ship Interior & Refurbishment Review 2019

with large-scale refurbishment projects across NCLH’s three brands: Regent Seven Seas Cruises, Oceania Cruises and Norwegian Cruise Line. He singles out the large-scale revitalisation taking place across Oceania Cruises’ R-class vessels. Two of the ships have been completed, the next will be started near the end of the year and the last is being refitted in 2020.

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Norwegian Cruise Line Holdings INTERVIEW

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LEFT: The intention of the Norwegian Joy refit was to make it like Norwegian Bliss and Norwegian Encore (photo courtesy of Norwegian Cruise Line) BELOW: Norwegian Joy was customised for China (photo courtesy of Norwegian Cruise Line)

BRINGING R-CLASS IN LINE

“In that process we are gutting and rebuilding the guest cabins and public spaces to create a modern, contemporary design with fresh furniture and wall finishings, new stone tops, new fixtures and lighting and new USB outlets, everything you can imagine to make them relevant and in line with new ships as they come out.” Mr Gant underlines the importance of keeping it competitive. “It is essential that the product is competitive and meets the expectations of the more discerning customers. Before the R-class design was more traditional, it was still very well kept and maintained, just not in line with what we are doing now.” He says Regent Seven Seas Cruises ships have been upgraded over a number of years now, with all suites and public areas being upgraded. The latest to be

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“THE R-CLASS DESIGN WAS MORE TRADITIONAL. IT WAS STILL VERY WELL KEPT AND MAINTAINED, JUST NOT IN LINE WITH WHAT WE ARE DOING NOW” Colin Gant (NCLH)

upgraded was Seven Seas Navigator, which was completed in June 2019. Mr Gant explains “It had already remodelled the suites in the previous drydock, but we added the Prime 7 steakhouse, based on the design of Seven Seas Explorer. Our intention is to put the same finish and style on our older vessels as the new ships.” Over at NCL, the most recent major refit was carried out on Norwegian Joy. “This is a unique ship as it was custom designed for China. Our intention with this refit was to make it like Norwegian Bliss and Norwegian Encore and add features that are only on the newbuilds, including The Social nightclub, Cavern Club and Starbucks.” There are of course challenges when it comes to arranging the upgrades. Mr Gant says “Major challenges are finding the resources to execute

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Norwegian Cruise Line Holdings

the project. Today’s environment is extremely busy. The orderbooks are long, and this ties up quite a few suppliers so you need to get ahead of the curve when it comes to the design, specifications and ordering materials so that you can approach those suppliers and outfitters.” He explains this is important because many other cruise ship operators are trying to refit their vessels at the same time and a lot of suppliers and outfitters also have commitments to newbuilds. “If they are not given sufficient lead times, they are not able to participate in the process, which just shrinks the pool of available support.”

LEAN BENEFITS

Mr Gant singles out how the lean manufacturing process has been beneficial when planning drydocks and carrying out interior work. He explains that this system was first developed by Toyota as a massive revamp of its assembly lines and has been adapted by NCLH to outfit cabins. He says “You create an assembly line process for cabins, instead of cabins moving down the assembly line, the assembly line moves down the cabins. You have production trains which carry materials and

Snapshot CV:

COLIN GANT (NCLH)

Mr Gant has 15 years of experience in ship operations with a strong background in leading major cruise ship refits, drydocks, refurbishments, special projects, and day-to-day marine and technical operations. He has been vice president of vessel refurbishment at NCLH for over four years. Previous roles include director of newbuilds at Carnival Cruise Line and fleet director of its Spirit-class.

tools. They need to perform certain job functions and they only perform those set tasks as they go down the cabin line.” He says by using lean manufacturing processes, NCLH has reduced drydock time “significantly”, since it was implemented in 2017. “Projects that used to take a month can now be done in as little as two weeks.” Moving to current trends within cruise ship interior upgrades, he singled out sustainability. “In terms of sustainability we recycle as many elements as we can. We have targets as to how much recycling we produce, and we try and minimise waste and donate furniture shoreside. For example, if we want to redo the gym or spa, we donate the equipment to a local community.” He says one of the biggest trends currently is more focus on analysts’ vetting project plans. “This is happening more than ever before. The timeframe for drydocks is tighter and tighter so you need data to inform your decisions and assessments as to where you are in respect to the project.” He sums up “This has always been available, but it has become critical to completing projects, without it you are blind.” ■

LEFT: Prime 7 steakhouse has been added to Seven Seas Navigator, based on the design of Seven Seas Explorer, in order to offer the same features across the current and new vessels in the fleet (credit: Regent Seven Seas Cruises) RIGHT: Seven Seas Navigator has had all suites and public areas upgraded. Pictured here is the lounge (credit: Regent Seven Seas Cruises)

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Norwegian Cruise Line INTERVIEW

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LEFT: Signature dining areas are created on every vessel. The name of the venues might change but the food is the same quality and style (pictured here is Norwegian Encore. credit: Norwegian Cruise Line) ABOVE: Freestyle cruising is a major driver of NCL’s interior design (This is Norwegian Encore's Haven observation lounge. credit: Norwegian Cruise Line)

NCL: creating a guest experience ‘second to none’ FREESTYLE CRUISING HAS HAD A MAJOR IMPACT ON NORWEGIAN CRUISE LINE’S SHIP INTERIORS “

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orwegian Cruise Line (NCL) initiated freestyle cruising and this has been instrumental in designing the interior of our ships,” says Norwegian Cruise Line senior director, architectural design newbuilding, Jeffrey Parns. Mr Parns tells Passenger Ship Interior & Refurbishment Review, “Since I started at NCL, freestyle cruising has been the main thrust of the company’s culture. It allows passengers to create their own experience when on board our ships. They have choices in shore excursions and the flexibility to select when and where they dine. We have also

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developed our entertainment offerings following the same philosophy, giving people multiple options in entertainment, including the day and time they want to experience our shows.” Another area where NCL has been a driving force is late night entertainment. “We created activities that extend late into the evening. In the past, there used to be little to do on board after 10 pm. For example, there might have been one late night bar open. Now we have created versatility at night, where there are still one or two show lounges open with entertainment continuing past midnight as well as multiple late night bar options.” ▶

Passenger Ship Interior & Refurbishment Review 2019


MAIN IMAGE: The drive to increase availability of 14 NCLH NEWBUILD Interview night time entertainment has influenced the design of NCL’s three-storey atrium on Norwegian Encore (credit: Norwegian Cruise Line) RIGHT: Versatility of night time entertainment was important when it came to interior design (credit: Norwegian Cruise Line)

Passenger Ship Interior & Refurbishment Review 2019

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Norwegian Cruise Line INTERVIEW

VERSATILE ENTERTAINMENT

This drive to create availability of night time entertainment influenced the design of NCL’s threestorey atrium, the ships’ hub. Within the atrium is a two-storey LED wall which is “very popular and showcases ports of call, activity schedules and passenger information along with providing a focus for some of the late night entertainment options”, Mr Parns says. The atrium bar is adjacent to the LED wall and there are different passenger participation shows presented during the week, taking place in the atrium. “These shows draw passengers out of their cabins in the evenings,” says Mr Parns. It is important to balance consistency with creating something unique and different on the newbuilds. He explains, “We try to make passengers feel comfortable when they are vacationing on different classes of ships. For example, we create signature dining areas on every vessel. The name of the venues might change but the food offerings are the same quality and style. We try to give passengers similar options. For example, our Cagney’s Steakhouse and Teppanyaki Restaurants are fleet wide.” But he adds “While the overall design layout of the ships is consistent, we do want to encourage frequently returning passengers and draw in new guests. To accomplish this, we create diverse novel experiences in the newbuilds.” Mr Parns highlights another trend that, over the years, has impacted interior design. “Onboard revenue generated from ship-board experiences that we can sell, while with the older tonnage it was more about ticket sales.”

SUCCESSFUL MALL PHILOSOPHY

Mr Parns highlights the philosophy he applies to his design. “The theory I use in my design is very similar to a successful mall. You put your major generators – the theatre and restaurants – on opposite ends of the mall. All your ‘mom and dad’ stores are in the centre so that when people come in, they flow through the boutiques. In a mall, purchases are impulse driven – you go to a certain shop and want an evening gown. You do not like what they have and head off to another shop at the other end of the mall. The only way to get there is walking through other boutiques where you might, for example, buy accessories. “I implemented this same philosophy on all public decks. Basically, you do not want guests thinking that every dining area is a destination. You make the

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“YOU DO NOT WANT GUESTS THINKING THAT EVERY DINING AREA IS A DESTINATION. YOU MAKE THE WHOLE DECK A DESTINATION” Jeffrey Parns (NCL)

whole deck a destination, through creating activities throughout the deck. You try and ‘salt and pepper’ your entertainment areas with the bar areas and with your eateries. You are creating a city environment.” Mr Parns cites a major influence for his philosophy from his studies in urban planning and sociology and the book The Death and Life of Great American Cities (1961) by writer and activist Jane Jacobs. His designs highlight the importance of diversification. “You want to give passengers choices, concentrating on passenger flow. If you are successful applying this to each vessel, you elevate the guest experience.” He sums up “Our chief directive is to provide a guest experience that is second to none and that is what the NCL programme is designed to do.” ■

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INTERVIEW Princess Cruises

Princess Cruises: product innovation, wellness and sustainability INNOVATION IS KEY WHEN IT COMES TO THE INTERIOR DESIGN OF PRINCESS CRUISES’ FLEET. ITS DIRECTOR OF INTERIOR DESIGN AND OPERATIONS EXPLAINS

Passenger Ship Interior & Refurbishment Review 2019

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Princess Cruises INTERVIEW

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roduct innovation, sustainability and wellness are some of the major themes within cruise ship interiors, says Holland America Group director of interior design and operations, serving Princess Cruises, George Scammell. He highlights their importance when it comes to refurbishing cruise ships. “We need other products in order to continue to be innovative, much like hotels and resorts,” he says. “We must continue to evolve new products and new materials. We still have to meet code compliance for them to pass the IMO code, but there is a lot of opportunity here. In my past, working with vendors within hospitality, they appreciate when you challenge and push them, it creates need and desire and works for them as well, as they can then provide a product their competitors do not provide. This will innovate the marketplace.” He singles out an example of product innovation Princess Cruises has been applying across its current fleet: a new sleeper sofa design. Mr Scammell explains “This is an element that takes a lot of space and is heavy. Finding a product that does not have the standard mattress mechanisms, folds out closer to wall, is conserving space and bringing better quality to the guest experience is important.” Princess Cruises’ sleeper sofa ticks all these boxes. It is being incorporated across its fleet and is currently on 14 ships. The launch of new ships has had a knock-on impact on upgrading Princess Cruises’ current fleet. Indeed, Mr Scammell says there are strong synergies between the newbuild and refurbishment sides of Princess Cruises. “We discuss products, vendors, materials and branding and there are good synergies between us which I think is really important,” he comments. He adds “Increased guest demand and the different brands and competitors force you to push

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the envelope and it starts to have a domino effect. What is important for us is that as newbuilds come out in our existing fleet, they continue to be at the same level in terms of products because there is guest expectation. “So, taking those concepts and implementing them as appropriate in terms of the ship and keeping them refreshed and innovative is very important to us.” Princess Cruises completed eight drydocks this year and has eight planned for next year. Each ship has a drydock every three years. Commenting on the work carried out, Mr Scammell says it is not just about carpet replacements and textiles but giving a lift to food and beverage products and creating new product offerings. “We have upgraded all fast food venues, our grills, pool bars and areas – all have had significant lifts,” he says. “People want to come outside, and we are actually creating more of a mixeduse space [around the pool], not just filling it with sun loungers but creating lounges and bars too.”

HOSPITALITY AND HOTELS

He says that new trends within cruise ship interiors are “aligning with hospitality, hotels and resorts”. He explains “Guests are moving more towards looking for an experience and participating, rather than observing. “In a lot of cases, cruise ships of yesterday looked the same as you moved through them. But now we are looking at smaller, different spaces that have their own personalities and their own look and feel. But while these are different areas and hold different experiences, they have an overall consistency and a thread that runs through them and makes them fluid.” He underlines wellness as being an increasingly important theme. “In terms of design we now also look at wellness outside of the fitness centre and spa, it is about looking at the ▶

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Snapshot CV:

GEORGE SCAMMELL (PRINCESS CRUISES)

George Scammell is director of Interior Design & Operations for Holland America Group, serving Princess Cruises. He is responsible for leading the inhouse design team in managing all interior design initiatives, supporting interior revitalisation, refurbishment and maintenance for Princess Cruises' fleet of 17 international ships. Leadership positions include vice president of global design for Wyndham Worldwide, principal for CORE architects, vice president of design for ForrestPerkins, and design management for Walt Disney World Resorts.

LEFT: There are strong synergies between the newbuild and refurbishment sides of Princess Cruises, with products, vendors, materials and branding discussed. Pictured: rendering of Sky Princess atrium (credit: Princess Cruises)

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INTERVIEW Princess Cruises

product and about the general health and welfare of our guests. There are a lot of people in a small space and it is very important for us that it is a healthy space and environment.” He highlights how product developments means that healthcare qualities have started to be incorporated in to cruise ship products. An example is the antimicrobial property. Mr Scammell says, “There are threads that actually kill germs that can be spun in fabrics and anti-static elements that can be put in carpets – there are lot of things we can do to create the foundations for a healthy environment.” Indeed, Princess Cruises is adding antimicrobial threads to carpets and textiles on its ships. Mr Scammell emphasises the importance of sustainability when it comes to cruise ship interiors. “Sustainability is so important for the world and we all want to contribute where we can. It is important to look at products that are sustainable, that can be recycled, that have an afterlife, in terms of what it means in protecting the environment and the oceans.” ■

Passenger Ship Interior & Refurbishment Review 2019

TOP: The Crown Princess refit included luxury beds in every room created exclusively for Princess Cruises with fine linens, enhanced mattress support and a king-size deluxe pillow available with feathers or antiallergy microfibre (credit: Princess Cruises) INSET: All fast food venues, grills, pool bars and areas have had significant lifts across the fleet (pictured: upgraded Mix Bar on Crown Princess, credit: Princess Cruises) LEFT: Princess Cruises is creating a mixed-use space around the pool (credit: Princess Cruises)

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C R UI SE S H IP R E PA IR I N PO R T LA N D , O R , U S A

DRYDOCK SPECIFICATIONS LENGTH: 293m (960 ft) WIDTH: 57m (186 ft) CAPACITY: 81,000 MT (80,000 LT)

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P&O Cruises Australia INTERVIEW

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The Byron Bay Beach Club has been designed to be similar to a European members beach club (credit: P&O Cruises Australia)

P&O Cruises Australia’s’ Pacific Adventure: unveiling new features and innovation P&O CRUISES AUSTRALIA HEAD OF DESIGN PETRA RYBERG PREVIEWS THE DESIGN AND FEATURES ON PACIFIC ADVENTURE AND REVEALS WHAT SHE BELIEVES ARE THE MAIN TRENDS WITHIN CRUISE INTERIOR DESIGN

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&O Cruises Australia’s conversion of Princess Cruises’ Golden Princess into Pacific Adventure is exciting for the operator and passengers on many levels, offering new and innovative concepts alongside signature features – and it will be the largest ship in the fleet. P&O Australia head of design Petra Ryberg gives Passenger Ship Interior & Refurbishment Review a glimpse into the design and features. Explaining how she came to her design specification, she says “I sailed on Pacific Adventure for 10 days and spent time walking around the ship,

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as I like to walk into a room and feel what it lends itself to. The more time I spend on board, the clearer I become [about the design].” During her time on board, she started the design specifications. “I like to write specifications on board the ship [rather than afterwards] as you can take as many photos as you like and be in the space, but you may not remember the small details when back in the office.” The specifications have all been finished. Ms Ryberg says “This ship is due in October next year. And we are already done and dusted with this design, we know what we want to do

and are allowing sufficient time for contractors to make it happen.”

PACIFIC ADVENTURE: A UNIQUE DESIGN

Homing in on some of the innovative features, she says “It is the biggest ship in the fleet, so everyone is excited about that, and being bigger allows for more dining, activities and shows. There are 17 decks and it is quite a unique design.” She singles out the nightclub on the aft, which will offer “amazing views”. Another major venue will be a traditional Australian pub, which features a 9 m by 6 m bar – the largest

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INTERVIEW P&O Cruises Australia

in the fleet. Ms Ryberg says, “We want to bring families together in the space and cater for different age groups, with karaoke and other activities.” She explains how parents can relax with a beer while their children can take part in activities, or the whole family can get involved in the activities. She says to deal with cruise ship challenges of limited space, “If you make a space multi-purpose, it can be one thing in the day and transformed at night, giving guests another experience.” Another new feature will be the Byron Beach Club, an exclusive retreat available to passengers booked in Byron Beach Club suites and mini suites. Ms Ryberg says “This will give these passengers exclusive access to one of the pools located by the spa. And then there is a private outdoor area exclusively for Beach Club members. We have designed it to be a bit like a

Passenger Ship Interior & Refurbishment Review 2019

European members beach club.” Speaking about interior trends within the cruise industry, she singled out lighting as being important. “Not only can lighting make a room look amazing, but it can make features that are less amazing go away.” This is important, she says, especially when refitting ships. She singled out the environment as having an ever-larger impact on cruise interiors. “This is what the whole industry is currently focusing on. Every single component that goes into a project should have the highest environmental standards. And it is up to us, as designers, to push our suppliers to give us those options. I have seen a big difference in the market in the last couple of years. But everyone needs to shift their mindset to make the environment an even higher priority.”

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P&O Cruises Australia INTERVIEW

Asked what the driving forces are behind her designs, Ms Ryberg states “personalisation”, and it is a trend she is seeing within the industry. “I think people want to connect with spaces, even if it is just feeling relaxed or comfortable, or you just feel good in a space, that is probably one of the main things I think about when I design.” She also believes personalising spaces links in with the theme of storytelling. “It is having a concept behind it. For example, the menu might have a name with a story in it. It is something that brings more emotional value to the passenger experience.” Ms Ryberg uses the strict maritime regulations when it comes to design and materials to harness her creativity. “You are quite limited compared to designing a hotel on land. I honestly almost like that – it is a challenge to have the regulation because it is up to you to get creative.” A trend she is keen to highlight

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is an increased focus on crew areas. Ms Ryberg says in the recent refit of Pacific Dawn, there was an emphasis on crew areas. “I love designing those areas. We are trying to bring them closer to our main passenger areas. So, we used a lot of colours, patterns and artwork and are offering different seating options with communal tables in the crew mess. “We held a competition recently for the crew members to supply photographs. The brief was for them to send photos that link to their homeland.” These were then framed and hung up in the crew areas. Summing up her feelings about the current cruise design market and what to expect in the future, Ms Ryberg says “The sky is the limit. And we are just starting to scratch the surface of what is coming next in cruise ship design. I am quite excited about the next couple of years, I feel the market is really stepping up the game when it comes to ship design.” ■

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ABOVE: Petra Ryberg (P&O Cruises Australia): “We are just starting to scratch the surface of what is coming next to cruise ship design” LEFT: A new feature on Pacific Adventure will be the Byron Beach Club, giving passengers booked in these suites and mini suites exclusive access to one of the pools (credit: P&O Cruises Australia) ABOVE LEFT: Pacific Adventure will include signature features, such as Luke Mangan’s restaurant (credit: P&O Cruises Australia)

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INTERVIEW Royal Caribbean Cruises

Royal Caribbean: behind the scenes of Royal Amplified APPLYING ‘WOW FACTORS’ AND NEW REVENUE STREAMS TO MODERNISE THE FLEET

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he cruise interiors industry is booming, with 127 newbuilds on an orderbook that stretches to 2027 – which is also stimulating the drive to refurbish current cruise ships. Royal Caribbean Cruises (RCC) hotel refurbishment consultant project manager Stephen Fryers told the audience at Cruise Ship Interiors Expo in Miami he had “never seen an orderbook that looks so far into the future”. And he noted that not only does it consist of standard cruise ships but also expedition cruise ships.

Of these new cruise ships, 98 are expected to be delivered by 2020. This orderbook is worth US$68Bn. These newbuilds are also driving upgrading work on the world’s current cruise fleet. Mr Fryers adds “It is about repurposing vessels – spending huge sums of money to modernise vessels to keep them current with newbuilds and also allowing cruise lines to open up new markets.” Mr Fryers carried out development work for Royal Caribbean’s Navigator of the Seas’ US$115M modernisation,

Passenger Ship Interior & Refurbishment Review 2019

BELOW: New features, including a waterpark, will attract new guests to the cruise ship (credit: RCC) RIGHT: There will be a new dedicated sundeck and lounge for the suites in the upgrade (credit: RCC) FAR RIGHT: The Lawn Club on vessels including Celebrity Equinox and Celebrity Silhouette combines fresh-cut grass with views of the sea (credit: RCC)

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Royal Caribbean Cruises INTERVIEW

which took place in Q1 2019. This large upgrade includes a new waterpark featuring the Blaster, the cruise line’s first-ever aqua coaster and the longest waterslide at sea, which offers a two-person raft that propels riders through more than 243 m of hills, drops and straight stretches, extending over the side of the ship. On its counterpart, Riptide, guests lunge headfirst down what RCC says is the industry’s only headfirst mat racer. It also includes the first blow dry bar at sea, a reshaped pool area giving it a Caribbean feel and a Splash pad for young children. Other additions include: • Johnny Rockets Express diner. • Bamboo Room Polynesian-themed lounge. • Playmakers Sports Bar & Arcade, featuring a new owner's box VIP room. • Jamie's Italian speciality restaurant. • Hooked Seafood speciality restaurant (replacing Sabor Modern Mexican).

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Snapshot CV:

STEPHEN FRYERS (CONSULTANT)

Stephen Fryers left his native Ireland shortly after university, moving first to England before living and working in Hong Kong, Australia and Italy. At university he studied architecture and undertook post graduate studies in project management. He has been involved in the cruise industry for over 20 years working on newbuilds, refurbishment and major conversion projects for some of the world’s leading cruise lines.

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• Starbucks. • El Loco Fresh (coming to the reimagined pool deck). Mr Fryers tells Passenger Ship Interior & Refurbishment Review “You need something that attracts people, especially families, as Royal Caribbean is family based. If you don’t have these features, these families might choose to go to Disneyland or Universal instead – to get them onto a cruise you need a close equivalent. “The water park is another feature that will attract new people to it.” Mr Fryers says “There are two major things when you carry out a modernisation – the wow features and revenue streams. Wow features may not necessarily be revenue streams but adding venues like updated restaurants and new or updated bars – the cruise lines attract new revenue streams in this way.” Navigator of the Seas was the third Royal Caribbean ship to undergo

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Royal Caribbean Cruises

LEFT: New restaurants add new forms of revenue streams (credit: RCC) BELOW: All suites and cabins are receiving a full upgrade (credit: RCC)

a Royal Amplified upgrade. Royal Amplified is a US$900M initiative to reimagine Royal Caribbean's fleet through a new modernisation effort.

STABILITY CHALLENGES

Explaining some of the challenges, Mr Fryers said “One of the big things is considering the stability of the vessel. They are designed to certain limitations so if you add weight, you can create problems. Therefore, we do a lot of studies to ensure it will work with a ship’s stability margins.” He says sometimes adding a ducktail will help, but in cases where this cannot be added, the focus is on removing weight and using lighter materials in the reconstructed area. Examples include lighter wall panels, ceiling materials and light fixtures. Mr Fryers was project manager for Celebrity Equinox’s upgrade in 2019 and will be project manager for its sister ship, Celebrity Silhouette next year. One challenge with Celebrity Equinox was weight and stability – the ship already had a ducktail so other stability measures had to be taken including creating permanent ballast tanks and additional SWTD’s in

strategic positions. He says “On Celebrity Silhouette, all of the suites will receive a full upgrade as will every state room – there will be new mattresses, new bedding, new fabrics, new TVs, new carpets – all of that is being done. Public venues are being reworked and changed to new venues and others will receive an upgrade. There will be a new dedicated sundeck and lounge for the suites. There is a bit more prestige being a suite guest, they pay extra, so they get a little something extra included.” He adds that the suites are getting a “completely different look from wellknown UK interior designer company Kelly Hoppen Interiors. “She and her team worked on Celebrity Edge, and this was received

Passenger Ship Interior & Refurbishment Review 2019

very well by guests,” he explains. Speaking about the main challenges of carrying out a large refurbishment, he says “The biggest issue is that the time period is very tight for a drydock. Cruise lines want to do as much as possible in this period, despite being constrained by time. Logistics is one of the most important things, materials are coming on and off the ship from all over world.” He says to deal with these challenges, Royal Caribbean books its contractors very early on. Mr Fryers explains “It is more like a partnership. Involving contractors early is a big help in avoiding issues and they can implement steps to make the logistics more efficient. Every minute in drydock is a cost.” ■

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Meraviglia-class is of contemporary design (pictured: the atrium on MSC Bellissima) (credit: MSC Cruises)

MSC Cruises: unveiling its guest-centric interior strategy MSC CRUISES VICE PRESIDENT OF NEWBUILDING AND REFURBISHMENT TREVOR YOUNG EXPLAINS HOW THE GUEST FOCUS INFLUENCES THE INTERIORS OF THE CRUISE OPERATOR’S FLEET

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t the heart of the design of MSC Cruises’ ships is a guestcentric concept. Mr Young tells Passenger Ship Interior & Refurbishment Review “It is about the way we focus on the guest. We are very guest-centric, from the passenger flow on

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the ship, the different restaurants we include and more. The debates we have internally are about where is this going to go and why – why should have a teppanyaki like this or why have a French bistro like that? It is all about developing the guest experience. “You can include as many gadgets as you

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW MSC Cruises

want but you are probably talking about five or six people who can use them at one time, or a ride that takes place only every 10 minutes. You need to have experiences that guests enjoy in a larger way, not one-off attractions for the few. It is fine to have them, but they should take up a small space and not overwhelm the rest of the vessel. “The guest focus should be about the food, accommodation and entertainment.” MSC Cruises has a wide variety of newbuildings on order, spanning Meraviglia-class, Seaside-class, Worldclass and Luxury-class. Mr Young describes Meraviglia, Seaside and World-class ships as being of contemporary design. He adds “Luxury is a totally new brand so that is really exciting.” Moving on to MSC Cruises’ other recent class ships, he singled out innovative features, especially highlighting the design of the area needed for the Cirque du Soleil-at sea. Mr Young expands “Due to the shows, acrobats and artists who are so highly trained, you need specific equipment and the latest technology. The technology is so specific that the challenge is to get all of that in with the rigging they need.” Mr Young says calculations involving weight, power load and heat must be considered in the overall design. The amount of heat coming from the equipment meant more air conditioning was needed in the show space. Due to these demands, MSC Cruises has employed a person who just focuses on Cirque du Soleil, working with them on the designs, structure and infrastructure of the show area. Mr Young adds “There are massive challenges, but it has paid off very well – it is hugely successful, always full and an interesting, fun, concept to have on a vessel. Our guests love it.” The introduction of MSC Cruises’ artificial intelligence and machinelearning based cabin concierge Zoe – a first of its kind for the industry – has had an impact on the design of cabins.

Snapshot CV:

TREVOR YOUNG

As vice president of newbuilding and refurbishment, Trevor Young is co-ordinating the 13 newbuilding projects that are currently part of MSC Cruises’ fleet expansion plan. He also co-ordinates all refurbishment projects in the company’s existing fleet. Mr Young’s career started with him earning a diploma in business/hospitality management along with a certificate in hotel and catering management which lead him to the cruise industry in 1996. Mr Young joined Star Cruises in 1996. He was previously Norwegian Cruise Line Holdings vice president, hotel newbuilding & refurbishment.

Passenger Ship Interior & Refurbishment Review 2019

Zoe was launched on MSC Bellissima and will be next rolled out on MSC Grandiosa when it is delivered in November this year. Mr Young says “When you introduce something like this into the cabin, you have to work out how it will be fitted. First you look at the design of Zoe – it is a very nice shape and a very cool looking piece of technology. That is the first part. Even putting the technology in place involved fixing it to the desk with a special mechanism we had to develop plus providing power and data feeds. It is not as easy as just putting it down on the desk.”

A BRAND WITHIN BRANDS

An important strategy for both the current fleet and newbuilds is to create a “brand within brands”. While MSC Cruises is the overall brand, different classes of vessels become the sub brand and then within that, certain areas, restaurants and bars

MSC Yacht Club suites are in an exclusive keycardentry-only area that has access to a private restaurant and deck (credit: MSC Cruises)

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MSC Cruises INTERVIEW

become brands themselves. Mr Young singles out an example. “Restaurants like our steak house are a brand. We are designing it so it has the same feel in each ship it is in, although there will be some tweaking depending on the class.” Mr Young also points to the English pub in World-class. “This will be a British pub. It is a great place, looks fantastic, has great beer, music and fun.” However, while still being recognisable as the same brand as on Meraviglia-class, World-class will offer a twist on it as the pub in the World-class cruise ships will brew its own beer. It is also being updated from the Meraviglia-class to include an enhanced entertainment space. “We are adding entertainment elements so the area becomes a destination. The first one will be seen on Grandiosa.” MSC Cruises’ focus on the guest underpins every aspect of its interior design. ■

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“IT IS ABOUT THE WAY WE FOCUS ON THE GUEST. WE ARE VERY GUEST-CENTRIC, FROM THE PASSENGER FLOW ON THE SHIP, TO THE DIFFERENT RESTAURANTS WE INCLUDE AND MORE” Trevor Young (MSC Cruises)

TOP: Intelligence is in every stateroom, in the form of Zoe (credit: MSC Cruises) ABOVE: MSC Cruises’ guest-centric concept includes a focus on passenger flow, food, entertainment and accommodation (pictured here is the lounge in MSC Bellissima) (credit: MSC Cruises)

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Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Holland America Group

Holland America Line: music, the ‘curious traveller’ and sustainability HOLLAND AMERICA LINE’S AND SEABOURN’S REFURBISHMENT STRATEGIES ENCOMPASS INNOVATIVE CONCEPTS FROM MUSIC EXPERIENCES TO SUSTAINABLE PRODUCTS AND DIVERSE DESTINATIONS

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pen spaces, staterooms and environmental products are all growing trends that Holland America Group director of interior design and operations My Nguyen is seeing within cruise ship interior design. These trends come against a backdrop of an increased focus on current cruise fleets within the global industry. Ms Nguyen says “It is a really exciting time for refurbishment, so many ships are being built now, and what comes with that is the pressure to make sure existing tonnage is as desirable as the new tonnage to be competitive in the market.” Homing in on design trends, she says “Grand atriums, big open spaces, and theme park experiences are trends I am seeing. Ships are being built to emulate experiences on land to attract a broader clientele.” Ms Nguyen is also keen to see the continued growth of sustainable products used in cruise interiors and design. “This is a growing demand I feel will take flight as it did with land-based hotel design. In the past there was not enough interest for vendors to venture into creating products that were environmentally sustainable and met the strict fire regulations for marine. However, an increased sense of responsibility for sustainability by cruise operators has boosted volumes. “It is our responsibility as marine designers and specifiers to tip the demand and influence vendors to develop new products,” says Ms Nguyen. Indeed, she has recently commissioned a completely new environmentally sustainable carpet launched by Dansk Wilton at Cruise Ship Interiors Expo America in 2019. It will be in every stateroom in Holland America Line’s (HAL) newest ship, due to be delivered in 2021. Her team is also specifying this product as they retrofit the staterooms on their existing fleet. Ms Nguyen explains “Not only is this product beautiful, it is totally sustainable as it is made by

Passenger Ship Interior & Refurbishment Review 2019

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Holland America Group INTERVIEW

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MAIN IMAGE: The Wintergarden Suite bedroom: “It is a pleasure to create a soothing environment where people can unwind” (credit: Holland America Group) TOP LEFT: The Music Walk venue is being retrofitted - once people get out of a show, they walk through this area, which has bands, people playing instruments and singing (credit: Holland America Group) TOP RIGHT: The Wintergarden Suites were designed by Adam Tihany and boast a two-storey dwelling that “will be the ultimate in luxury suite living” on Seabourn Venture (credit: Holland America Group)

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Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Holland America Group

ABOVE: My Nyguyen (Holland America Group): “It is our responsibility as marine designers and specifiers to tip the demand and influence vendors to develop new products” BELOW: A hub called ‘Exploration Central’ offers a lounge, bar and kiosks where guests can learn about destinations on their cruise and beyond (credit: Holland America Group)

Passenger Ship Interior & Refurbishment Review 2019

the natural colours of sheep’s wool. This eliminates the dyeing process which can be harmful to the environment. “I love the natural, organic nature of the carpet and designed the accompanying elements in the cabin to create a light, airy space.” Another trend Ms Nguyen sees rapidly unfolding is “outside-in concept” staterooms. She explains “This is a long-term trend – you can be in your stateroom and feel like you are inside or outside due to new designs such as making the internal wall a window.” Alongside her main role as director of design and refurbishment, Ms Nguyen is also head designer responsible for staterooms on HAL’s newbuild vessels. “In the past owners focused on public spaces to encourage guests to spend their time outside their staterooms,” she says. Contrary to this belief, the Wintergarden suites designed by Adam Tihany boast a two-storey dwelling that “will be the ultimate in luxury suite living during your vacation” on Seabourn Venture, set to launch in 2021. Ms Nguyen comments “this is a wonderful shift in mindset and accommodates the culture of very busy people wanting a reprieve from constantly being overstimulated. I have always thought of staterooms as wonderful projects to design, as on vacation people often remember how well they slept. It is a pleasure to create a soothing environment where people can unwind and be completely relaxed.” Moving to refurbishment projects at HAL and Seabourn, Ms Nguyen says the brand has rolled out some exciting initiatives over the past few years. “We are a brand known for excellent customer service, great food and memorable music performances. We have created a venue called Music Walk,” says Ms Nguyen. “Once people get out of a show, they walk through this area, which has a duo playing the piano and singing billboard songs, a chamber group, blues band and a rock band. It is a fantastic music experience and we have had to renovate spaces to accommodate these options”. These spaces are now on eight HAL ships and will be placed on four more ships in upcoming refits. Another concept being rolled out across Holland America Line’s fleet is a way to “embrace our unique and diverse destinations that speak to the curious traveller,” says Ms Nguyen. Therefore, the company has created a hub called Exploration Central on the highest deck forward boasting a 270° view of the surroundings. This offers a lounge, bar, and kiosks where guests can learn about destinations on their cruise and beyond. “It is a perfect space to meet fellow travellers, learn details about your itinerary, or grab a good cup of coffee and read a book while surrounded by the best view on board,” comments Ms Nguyen. The next large refurbishment is on HAL’s Noordam, which started at the end of September 2019. “We have at least 35,000 m of new design carpet in the public spaces, new furniture and colour schemes throughout the public spaces, and a complete upgrade to our suites,” she says. Ms Nguyen sums up “All our ships have the same elegant feel but different colour schemes and patterning to make sure they fit with their class of ship.” From new venues encompassing music, travel and food, to enhanced staterooms and a sustainable focus, the current HAL and Seabourn fleet is enjoying varied and innovative upgrades. ■

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Virgin Voyages INTERVIEW

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Virgin Voyages: the ‘modern romance of sailing’ HOW ‘LIFESTYLE-BOUTIQUE’ DESIGNERS CREATED MODERN INTERIORS THAT EMBRACE THE SEA AND THE ADVENTURE OF SAILING

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t’s a bit like designing 10 hotels that happen to float,” Virgin Voyages senior vice president of design and customer experience Dee Cooper tells Passenger Ship Interior & Refurbishment Review about the company’s upcoming new cruise ship Scarlet Lady. While Ms Cooper was new to the cruise industry when she took the role at Virgin Voyages, she comes from a Virgin Atlantic background. “I am an industrial designer by trade, and at Virgin Atlantic, I was involved in everything from aircraft interiors, to uniforms, club house lounges and terminal buildings all around the world. I was very lucky that I was working in a highly constrained but creative environment.” Therefore, she explains she was not

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TOP: Glass was used throughout the ship to give the experience of being in the different lights that the sea creates (credit: Virgin Voyages) ABOVE: Designers with a lifestyle-boutique design approach, such as Roman and Williams, which designed the dock bar, were chosen (credit: Virgin Voyages)

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Virgin Voyages

fazed by IMO restrictions on materials. “I was used to those constraints and rules because getting fabrics and seats approved for an aircraft was very complex. “The thing I underestimated was the sheer scale of the ship because of the number of public spaces. It is the scale that blew our brains from a design point of view.” Virgin Voyages stands out from other cruise companies when it comes to the way it created the interior design of the ship: it worked with multiple designers who had never worked within the cruise sector before. The company’s ‘creative collection’ comprises some of the most sought-after interior designers, artists and architects including Roman and Williams, Tom Dixon Design Research Studio, Concrete Amsterdam, Softroom of London and more. These companies are responsible for creating stylish boutique hotels and resorts across major cities in the US and Europe, a crucial factor for Virgin Voyages. Ms Cooper explains “Because Virgin is a lifestyle brand with a youthful mindset and modern approach, we knew that our customers are very demanding of us in the same way as people are demanding when they go to Miami, New York or London – you want great bars, restaurants and coffee shops, so we took a boutique hotel approach to the design. “We wanted spaces to feel loved and wanted to work with designers who had that type of lifestyleboutique design approach. If you think about amazing hotels like the Intercontinental which are great but huge, then think about boutique hotels, it is much more relaxed, feels very special and cool. That's why we approached it from that stance and that is why we purposely chose people who hadn’t worked with cruise ships.” Underlining the difference between the design of a boutique hotel and a large international chain, she says “Sometimes spaces are so big in hotels that you see the designer gets bored and overstretched – there are too many deadlines, so they

Snapshot CV:

DEE COOPER (VIRGIN VOYAGES)

After serving in a consultant role for three years, Dee Cooper officially joined Virgin Voyages in 2015. As a founding member of the Virgin Voyages team, Ms Cooper’s creative vision has helped guide the brand since its inception. Before joining Virgin Voyages, she led the design for all aspects of Virgin Atlantic, from airport lounges to aircrafts.

think they will repeat that solution throughout the ship as the client likes it.” This is an approach Virgin Voyages did not want. “We wanted people who would love every square millimetre of the space – we have all created spaces to love and that people will enjoy hanging out in.” The designers and the interiors of the cruise ship are bound together by the theme ‘modern romance of sailing’. “We got them together with the brand promise of the modern romance of sailing. They all bought into that, the concept of being inspired by the past and executing it in a modern, bang up-todate way and that glued us all together,

Passenger Ship Interior & Refurbishment Review 2019

as did the passion to change the industry for the more youthful mindset. “We all want time to stop and breathe and enjoy being at sea and that love of the sea and history of the sea really helped us.” The ‘modern romance of sailing’s concept can be seen throughout the ship. Ms Cooper explains “What we tried to do was to have design nods and touches that embrace the sea and the adventure of sailing.” She singles out the example of using dichroic glass. She explains that the glass is like a “prism that cuts light but makes it more purple or pink depending on the

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Virgin Voyages INTERVIEW

time of day. The glass plays up to the amazing views, big skies and sunsets of the sea and builds the environment of being in these different lights”. The glass is present in the main entrance atrium, in cabins and suites and in “little touches” throughout the ship. One feature that encompasses the modern romance of sailing is the cut-out triangular catamaran net on deck 16. “We call it the longest daybed at sea,” says Ms Cooper. The net has room for 30 people. Another example is that the ship has been built on ‘frame lines’ which are used as a positional guide. Ms Cooper and her team decided to take some of these

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and make them design features. “We took the frame lines out and numbered them, so you can see them outside the coffee shop and gym. We made them into a light feature using metal and brass finishings, so they are beautiful in a ship’s architectural context,” says Ms Cooper. She singled out that while other cruise operators have included “amazing” features, “we did not want features that can only be used for a short amount of time, like a theme park ride, we wanted architectural features that are part of the experience, so that is why we looked at the design of the ship in terms of fitting in with sailing.” ■

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ABOVE: Some of the ship’s frame lines were made into design features, including those outside the coffee shop (credit: Virgin Voyages)

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Carnival Cruise Line

Mardi Gras and Carnival Panorama introduce industry-first features CARNIVAL CRUISE LINE SENIOR DIRECTOR OF INTERIOR DESIGN AND ARCHITECTURE PETU KUMMALA, REVEALS THE UNIQUE FEATURES OF THE OPERATOR’S NEWBUILDS

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arnival Cruise Line’s newest ships will include a range of innovative features, from the first roller coaster at sea to a new trampoline park and a host of newstyle cabins. Carnival's Mardi Gras is currently under construction in Turku, Finland and set to debut in 2020. Mardi Gras is a new ship class for the company and includes the BOLT roller coaster – an industry-first. Mr Kummala says “BOLT is something unique in cruising. We tried to achieve it before, and now it is finally happening. When we announced the first roller coaster at sea the whole internet practically broke down there was such excitement.” Highlighting the challenges, he says “The engineering has taken a long time – before we were able to say ‘yes, it will happen’, we took time to evaluate movement, noise and vibrations and it took a long time before everybody could say ‘yes, it can be done’.” He says a benefit is the structure does not take a lot of deck space because it is being constructed on columns with the ride taking place above deck. “This is always

a consideration – you might be bringing along a new feature but how much deck space does it take away? There is a balance to work with,” says Mr Kummala. He says interest from consumers has been nothing short of sensational, not just from children and families but other groups as well. “Our demographic is very broad, from very young children to older people and everyone in between.” The rollercoaster is an all-electric motorcycle-style vehicle that offers an open-air course high above sea level

Passenger Ship Interior & Refurbishment Review 2019

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Carnival Cruise Line INTERVIEW

with 360° ocean views. Elsewhere, when the third Vistaclass ship Carnival Panorama debuts in Long Beach in December 2019, it will introduce the first indoor trampoline park and challenge zone at sea, in partnership with industry leader Sky Zone, based in Southern California. The zone will be two decks high and encompass more than 278 m2. There will be a 12-lane trampoline court and a challenge zone equipped with a climbing wall, balance/jousting beam, Sky Ladder climbing apparatus and tug of war. Mr Kummala says “This is a trampoline park that is also popular on land. That is a new feature which has never been done on a cruise ship, so it

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BELOW LEFT: BOLT on Mardi Gras: the first rollercoaster at sea (credit: Carnival Cruise Line) BELOW: Carnival Panorama introduces the first indoor trampoline park and challenge zone at sea (credit: Carnival Cruise Line)

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is exciting to see it take shape. We have IMAX theatres on the first two Vistaclass ships, and the trampoline park is taking the place of this on Carnival Panorama, as it covers a large space.” Asked whether there was pressure to create new interior features, he says “We are always striving to come up with exciting new features and Sky Zone certainly fits in with that philosophy. From a guest point of view, they want to see something new.” But he warns “It cannot just be new – it has to be exciting and functional.” Elsewhere, Mardi Gras will feature cabins with a totally new style. Carnival Cruise Line teamed up with England’s DCA Design International and Miami’s Studio Dado to design the cabins. Mr Kummala says “They look terrific in the mock-ups. They are ergonomic and include small details like USB outlets by the bed to charge phones which are practical and always in demand. “In the bathroom, instead of a shower curtain, we have a beautiful folding glass door with a new and innovative hinge system.” He said this was extremely well suited to the cruise ship environment which requires maximising space. Both Mardi Gras and Panorama will feature all-LED lighting. Mr Kummala says “LED has been around for quite some time but from a design standpoint, gives us freedom to place lights in small locations because the product is so flexible and small. This is very helpful when creating lighting elements and other details that are enhanced with lighting. Mr Kummala is also keen to introduce new products to the interior design of cruise ships. He gives an example: “There was a vendor I met at a hospitality event which had a

Passenger Ship Interior & Refurbishment Review 2019


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INTERVIEW Carnival Cruise Line

lightweight, interesting product and was interested in incorporating this product into the cruise industry. The work they do is very creative, very lightweight and perfect for cruise ships, but it is not certified, so I have been helping and put them in touch with IMO. Their products are certified for the hotel industry, so we know they are high quality. “You always explore opportunities like this as you want to develop new things.” He adds that the techniques of existing suppliers are getting better. “Sometimes we say we want a specific item and they say, ‘OK what do we need to do to make that happen?’ and we work together.” On sustainability, he says “We are always looking for sustainable materials and even during the design process we use a lot of recycled materials. A lot of vendors are looking at how they manufacture and recycle.” He singles out laminate as an example – some laminates are 50-70% recyclable and there are also recyclable fabrics available. The cruise sector will be watching with interest when Mardi Gras and Carnival Panorama are delivered with their industry-first features and innovative interior design. ■

ABOVE: Mardi Gras will feature cabins that have a totally new style (credit: Carnival Cruise Line) BELOW: Mardi Gras’ atrium will be the hub of the ship (credit: Carnival Cruise Line)

“BOLT IS SOMETHING TOTALLY UNIQUE IN CRUISING. WE TRIED TO ACHIEVE IT BEFORE, AND NOW IT IS FINALLY HAPPENING” Petu Kummala (Carnival Cruise Line)

Passenger Ship Interior & Refurbishment Review 2019

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FERRY PROFILE DFDS

‘Fantastic ferries’ after DFDS D-class refit HOW DFDS IS TRANSFORMING ITS D-CLASS FERRIES TO OFFER A MODERN, COMFORTABLE, PASSENGER EXPERIENCE

Passenger Ship Interior & Refurbishment Review 2019

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DFDS FERRY PROFILE

D BELOW: DFDS has introduced its Lighthouse Café, which is modern and has clean lines (credit: DFDS) BELOW INSET: The D-class programme has an emphasis on good quality and fresh food (credit: DFDS)

FDS has started its threeyear upgrade programme of public spaces across its D-class ships to improve passenger experience. The redesign started when the first Dover-Dunkirk vessel entered drydock on 7 January 2019, with the remaining two following shortly afterwards. The £1.8M (US$2.2M) investment, equating to £600,000 (US$730,000) per ship, saw the relaxed food and beverage outlet revitalised to create the Lighthouse Café, a fresh and modern European coffee shop experience. The project will continue over the next three years and will expand to include a £180,000 (US$220,000) investment and upgrade to the Horizon restaurants on board the Dover-Calais fleet.

CHOICE AND COMFORT

DFDS on board commercial director Steve Newbery highlights the importance of improving customer experience. “DFDS has put improving passenger experience at the heart of its strategy over the next three years. We recognised the D-class was a little old fashioned. Travellers in 2019 want a great experience not a poor experience. We also recognised that ferry travellers using our services once or twice a year do not really understand what they will experience on ferries. We wanted to introduce familiarity with offers that travellers can compare to a European high street offer. This way it’s easier for

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them to understand what we have on offer and they can compare pricing to what they are used to. “It’s also important for travellers to have a choice which also lets them explore the ferry by moving around it. We hope to achieve fantastic ferries with spaces that are comfortable but also offer good quality food and beverages including fresh food which is extremely important to our passengers.” This year, DFDS stripped the aft of the ship and introduced its Lighthouse Café, a European coffee shop concept that serves sandwiches, freshly made salads, “high quality” cakes, “fantastic” coffee and alcoholic beverages. “We have created a fantastic space that is modern and has clean lines,” Mr Newbury notes. “We have also introduced an extra door from the stairwell that leads to and from the car decks which makes an altogether less stressful experience and passengers have both port and starboard sides of the ship to wait for the car decks to open. Previously this was a tight space on the starboard side only,” Mr Newbury explains. “Passengers can get settled quicker than before which removes the stress out of their journey.” The changes were made in drydock this year and it took about 10 days to transform each ship. Over the next two years DFDS has plans to refit the Premium Lounge. Mr Newbery says “We recognise that we can do better and have looked at our own success on the C-class premium lounge, taken cues from airline lounges and will introduce a new Premium Lounge to the D-class ships. “We will also remove the rather dated Bistro offer on deck eight and refit it with our Horizon offer which has freshly cooked pizza, pasta and salads. This has received great reviews on the C-class where we trialled it on our two Cote Ships.” Mr Newbery says the refit will also include new seating areas and “bring the passenger in touch with the sea and surroundings.” He adds “The layout will make

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FERRY PROFILE DFDS

full use of the great panoramic views in this area of the ship and create a relaxed comfortable travel experience where you can eat fantastic fresh food.”

PROGRAMME BENEFITS

He singles out the benefits of this refurbishment programme, which he says are “clearly in three areas”: • Improved modern, comfortable passenger experience. • Defining DFDS’ onboard brands on the Channel routes so passengers know what to expect. • Bringing fresh food offers which will increase passenger satisfaction and retention. The design was completed by SMC Design, and Trimline carried out the outfitting. Trimline previously refitted the interiors on the DFDS C-class ships. The company commented that during phase one of the programme, which took place in Dunkirk, it worked closely with SMC Design to give the ships a

“DFDS HAS PUT IMPROVING PASSENGER EXPERIENCE AT THE HEART OF ITS STRATEGY OVER THE NEXT THREE YEARS. WE RECOGNISED THAT THE D-CLASS WAS A LITTLE OLD FASHIONED” Steve Newbery (DFDS)

BELOW: The first phase of the D-class refit has seen the installation of new tables, chairs, flooring, lighting and bulkhead finishes (credit: DFDS)

Passenger Ship Interior & Refurbishment Review 2019

“fresh and modern look”. Phase one saw Trimline remove everything aft of and adjacent to the shops on both port and starboard sides. This included seating areas, port and starboard serveries, flooring and toilets. It also installed new tables, chairs, flooring, lighting, serveries, toilets and bulkhead finishes. Commenting on the selection

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DFDS FERRY PROFILE

of SMC Design and Trimline, Mr Newbery says “SMC Design understands what we are trying to achieve, and they have done a fantastic job creating a unique design.” He adds “SMC have worked with DFDS for years, they really understand our DNA and what our values are. They also understand we want to build brand awareness, provide modern offers that will appeal to all European travellers and the UK market. SMC listen and we give them the freedom to explore different designs.” Trimline carried out the refit using wood, aluminium and other modern materials. Furnishings were supplied by Trimline and are “extremely robust but very comfortable to sit on during the crossing,” says Mr Newbery. “By making passengers more relaxed and comfortable they will enjoy the travel experience more and feel relaxed to explore the rest of the ship.” He adds “Trimline has a

reputation for quality work completed on time and that is important as having a Channel ferry offline is extremely costly and we must ensure we keep to the schedule for our customers.” Indeed, he says the biggest challenge is the time the company has to complete the work. “I have a team that plans these refits right down to the last detail up to eight months in advance.” DFDS is carrying out and planning further interior upgrades across its fleet. It is upgrading the C-class ships, in preparation for its new ship Cote D’Opale, which arrives mid- 2021. “This will give us a first-class fleet operating on two routes from Dover to France,” says Mr Newbery. “We are also planning changes on the Newcastle-Amsterdam Route. We have just introduced a new menu to the North Sea Bistro which raises the bar of quality food in ferries, giving a high-class à la carte experience to our passengers.” ■

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Snapshot CV:

STEVE NEWBERY (DFDS)

Steve Newbery is responsible for onboard commercial activities on all crossChannel ferry routes from Dover, France and North Sea ferries UK to Holland in his role as onboard commercial director. He is responsible for food, beverages and retail on these ferries. He took on the role in March 2018. Previously he was food, beverage and retail manager at Center Parcs, but after 3.5 years of continuous profit growth and building a strong team across retail, food and beverage, he decided to leave to take up a new challenge with DFDS Seaways. Prior to that, he was at The Spirit Group from 2000 to 2008.

LEFT: The Lighthouse Café aims to recreate a modern European coffee shop (credit: DFDS)

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Passenger Ship Interior & Refurbishment Review 2019


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E-Ferry INTERVIEW

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The deck furniture is made of recycled paper, making it both sustainable and lightweight (credit:Ærø Kommune)

E-ferry: conveying eco-friendliness through its interiors

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anish operator Ærø Kommune's fully electric ferry Ellen breaks several technological barriers when it comes to its allbattery propulsion – but how does it convey its green and environmentally friendly themes when it comes to its interior design? With its route covering a 22-nautical mile round trip, Ellen travels a greater distance than any other fully electric ferry and has the largest battery pack installed at

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ELLEN’S PURE BATTERY PROPULSION IS GROUND-BREAKING – AND THE INTERIOR DESIGN PORTRAYS THIS GREEN THEME

sea. Having been operational since August 2019, it is also likely to be the first electric ferry – and is certainly so for the Danish flag – to have no emergency back-up generator. The ferry operator was keen to transfer themes of energy efficiency and convey its unique propulsion in the interior design of the vessel. Ærø Kommune e-ferry project co-ordinator Trine Heinemann told Passenger Ship Interior & Refurbishment Review “One thing we wanted was to convey that the

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INTERVIEW E-Ferry

ferry was special. We thought, if a passenger did not know anything about Ellen, how can we show that the ferry is special?”

INTERIORS: A ‘SPECIAL’ FERRY

The solution was to hang streamers and banners on the car deck walls, the sides of the ferry and the walls of the passenger spaces that include scenes of nature, trees and wind turbines proudly declaring the word ‘e-ferry’. Ms Heinemann says “We hope people who do not know how special the ferry is will go on board, see the banners and will realise and pick up on the advantages of using batteries, such as the quietness and lack of vibration on board.” The wind turbine motifs, which appear on the car deck walls and in the passenger lounge are significant as the island of Ærø has many wind turbines producing wind energy. The nod to the island of Ærø’s environmental friendliness in the interior decor is important to the ferry operator. As the island’s mayor explained at the official inauguration of the ferry “The ferry’s contribution to a fossil-free future fits with our island. Our goal is to be self sufficient and CO2 neutral by 2025 and fossil free by 2030 and we are on our way to achieving these goals.” He alluded to wind power as being an important part of this. Ms Heinemann described the banners used as very durable, obviously a critical quality. The ferry operator hired interior design company Danish Ship Decor to design the interiors of the ferry and creating the visuals was part of its role. Explaining why the ferry operator hired a ship interior designer to take care of the interiors, Ms Heinemann says “These ferries are often run by municipalities and you can get into a situation where lots of people have opinions about colours and so on, so very early on the decision was taken to hire a design company to avoid this.” As well as creating imaginative

Passenger Ship Interior & Refurbishment Review 2019

“WE THOUGHT, IF A PASSENGER DID NOT KNOW ANYTHING ABOUT ELLEN, HOW CAN WE SHOW THAT THE FERRY IS SPECIAL?” Trine Heinemann (Ærø Kommune)

environments, Danish Ship Decor emphasises that all its products are IMO-certified and comply with the strictest regulations for off-shore installations. It uses materials such as aluminium, laminate and vinyl to create the illusion of veneer or wood-panelled interiors. Products are also chosen for low maintenance and easy cleaning. The island theme is imprinted in the interiors in other ways: in the passenger lounge and cafeteria area, photographs frame one whole wall, showing a wide range of scenes from the island. Ms Heinemann explains “In the lounge we were trying to strike a theme, so all of the artwork is from the island as we ran a competition. All kinds of people sent photos and we selected the ones to put up in the ferry. We selected them by trying to fit them into the colour scheme and we didn’t want just romantic summer places, so we included a mix of things and places on the island.” A Nordic colour and furniture

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E-Ferry INTERVIEW

theme was chosen, with dark colours and sleek furniture. This was balanced with splashes of green, such as the doors and litter bins, in a nod to the green propulsion of the ferry. Ms Heinemann adds “It is also our chief engineer’s favourite colour!”

LIGHTWEIGHT DESIGNS

The seats and tables in the passenger area needed to be lightweight but comfortable. Ms Heinemann explains the considerations “All the lifesaving equipment is kept within the benches, which means they had to be a certain size. They couldn’t take up too much space but ideally had to be comfortable to sit on and indeed, we did try out a lot of chairs.” To compensate for the weight of the batteries, the rest of the ship was made as lightweight as possible and this included the furniture. The chairs and tables are slightly slimmer than ones normally used on ferries, to save weight.

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ABOVE LEFT: The wind turbine graphics are a nod to the island of Ærø’s focus on producing windpower (credit:Ærø Kommune) ABOVE: The graphics on the sides of the ferry are to highlight the green credentials of the e-ferry (credit:Ærø Kommune)

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The lightweight designs and the nod to being as environmentally friendly as possible are particularly seen in the tables and benches used on the deck. The shipyard found an urban company in Copenhagen that constructs outdoor furniture out of recycled paper. Ms Heinemann says “We needed the deck furniture to be lightweight and durable and the shipyard found a company in Copenhagen that makes this furniture. We visited them and saw their furniture was durable as some had been outside for a long time. The fact it is lightweight and made out of recycled material is nice and we are pleased with this. The furniture is also more funky than that traditionally used.” It is much more lightweight than traditional solutions such as wood. Indeed, making the vessel as light as possible was a priority. “We designed it as lightweight and energy efficient as possible, as the less power you need the less batteries, therefore a lot of

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INTERVIEW E-Ferry

thinking has been put into making sure we have the most energy efficient design,” says Ms Heinemann. “And the passenger areas and interiors were part of this thinking as well. The vessel has used innovative ways to reduce weight. Ms Heinemann singled out that many passenger ships have ramps attached to them. “But we do not have that. Instead, we have a very big ramp on shore, so we bring the weight on to shore rather than the ship.” Another weight saving innovation is that the ferry design has cut out one deck from the superstructure by bringing the passenger areas to the same level as the car deck, saving on a lot of steel. And rather than use steel, the bridge is constructed from aluminium. ■

TOP: A Nordic colour and furniture theme was chosen, with dark colours and sleek furniture ABOVE: The artwork in the passenger space are photos taken on the island of Ærø in different seasons

Passenger Ship Interior & Refurbishment Review 2019

Snapshot CV:

TRINE HEINEMANN (ÆRØ KOMMUNE)

Trine Heinemann is project co-ordinator for the EU Horizon 2020 funded project, E-ferry. Before joining the E-ferry project, by appointment with the municipality of Ærø, she worked as a university researcher and lecturer in communication, design and innovation at various universities in the UK, Sweden, Denmark, Finland and the Netherlands.

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CONFERENCE PROGRAMME NOW LIVE

From the organisers of Cruise Ship Interiors Expo America


STUDIO DADO

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Studio DADO: elevating guest experience and creating ROI STUDIO DADO’S FOUNDING PARTNERS EXPLAIN THEIR DESIGN APPROACH AND HOW THEY CONSIDER OPERATIONS AND REVENUE IMPLICATIONS

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ess than three years since its inception, interior design firm Studio DADO already has a large and impressive portfolio of both newbuild and retrofit cruise ship design under its belt. It all started when the four founders, Greg Walton, Yohandel Ruiz, Javier Calle and Jorge L Mesa met for lunch. Mr Walton reminisces, “The four of us had a conversation and said ‘what if?’ We felt the timing was in our favour. We had all been working together at a previous employer for a number of years.

It was a natural progression and the time was right to say let’s roll the dice and set up our own firm.” “We wanted to break away from the traditional corporate model. It was time to do something with a bit more of a studio feel, where creativity and design is the focus; the overriding factor to everything we do. We wanted to create an environment where we could go back to the roots of design.” Studio DADO started with four partners in November 2016. In just three short years, the firm quickly snowballed to reach its current size of 19 employees, with continued growth. ▶

Studio DADO’S four founding partners: “Let’s roll the dice and set up our own firm”

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STUDIO DADO

NEWBUILD AND RETROFIT LINE-UP

From its inception, Studio DADO secured a promising line-up of projects, starting with select spaces aboard Norwegian Bliss and followed by Carnival Cruise Line’s newbuild Mardi Gras. Mr Walton notes, “Norwegian Cruise Lines took a gamble on Studio DADO, for which we feel immensely grateful.” Studio DADO’s design approach is considered straight forward; getting to the essence of a brand within the first iterations of a project, and always taking revenue and ROI into consideration. Mr Mesa explains, “When we design a space, we dive into how we can elevate the guest experience while still providing a positive ROI for our client. We particularly look at the direct or indirect way of increasing revenue in each space.” Mr Mesa further explains, “If we are designing a restaurant, we look at how to make the flow of waiters easier. We design the layout with operations in mind; taking account of reducing or limiting the steps required to reach tables. Enhancing the guest experience in small meaningful ways is behind all our design decisions.” Studio DADO focuses on the ability of their designs to extend the memory of the guest experience. Mr Calle provides an example, “Creating a memory may come from a throw on the bed that is not just decorative but practical; for occasions when a blanket is needed. At Studio DADO we approach each space from the perspective of the guest who will be experiencing it. Each of our spaces has a story to tell as you walk through them. We consistently think of ways to extend the memory of a guest’s experience.” When it comes to design, one very important ingredient to the partners is authenticity. IIDA’s interior designer of the year, Mr Ruiz states “We try to make sure the design does not feel contrived. Our spaces are meant to be

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STUDIO DADO

LEFT: Studio DADO has created a “show-stopping” observation lounge styled as an English garden on Seven Seas Splendor BOTTOM LEFT: Studio DADO created a more open and modern space for Princess Cruises’ Sky Suites BOTTOM RIGHT: Studio DADO designed the first in-class Princess Cruises’ Sky Suites, a suite design that sets the benchmark for all Princess vessels moving forward

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experienced in an organic manner. A manner that delights the senses and creates a memorable moment. With each design we always question ‘does the design speak to you, does it feel genuine?’ Confirmation that it does is how we know we are on the right track.” Studio DADO works across the cruise line spectrum from working aboard the most luxurious ship at sea, to the mainstream and more popular cruise lines. When the team kicks off a new project, the partners emphasise the importance of knowing and understanding each brand and its guests. “We focus on identifying and understanding all the touchpoints for the guests. Understanding those points as well as the brand is a big driver for us in design. Before we put pen to paper, we do a lot of research and ask a lot of questions,” notes Mr Calle. “People want a design that speaks to them and feels authentic. The only way to achieve this is to really understand what they want in their travel experience.”

APPLYING WORLD EXPERIENCE

When asked about design influences, the partners are passionate about applying their own travel experience to their creations. Mr Walton says, “The inspiration for me personally comes from world experience and travel. We are fortunate enough to work in a profession that enables us to travel. We learn, see and experience different cultures and draw inspiration from that, so taking the time to absorb where you are is very influential for us.” Recent projects for the group include the first-in-class Princess Cruises' Sky Suites, a suite design that sets the benchmark for all Princess vessels moving forward. Mr Mesa says, “When we were approached, Princess Cruises wanted to take their brand to the next level. While staying true to their core values was important, they wanted to create an evolution of the brand

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STUDIO DADO

Studio DADO designed Norwegian Encore’s Q restaurant – an authentic BBQ joint made of reclaimed wood and metal (credit: Norwegian Cruise Line)

for the next generation of travellers. We created a more open and modern space. The design of the Sky Suites still aims to keep within the elegance and sophistication that Princess is known for while integrating some modern touches.” In another great feat for the startup design firm, Studio DADO was tapped to lead the interior design overhaul for Oceania Cruises' R-class ships for its US$100M OceaniaNext initiative. DADO was able to capture the essence of Oceania which translated into stunning, refreshing designs that preserve the essence of the brand. Mr Ruiz notes, “It is an amazing accomplishment, to be the main architects on this class of ships. We had to keep a lot of the architectural structures in place because of the tight timeframe and cost involved, but we gave Oceania Insignia a complete refresh. The transformation is night and day on the R-class vessels.” Highlighting the main features that illustrate the “night and day”

transformation, Mr Ruiz says, “I would definitely say the grand stairs and atrium are the standout spaces. The ship was originally very traditional in look and feel. Our task was to make it transition to a more contemporary space. The furnishings and colours were upgraded and refreshed, giving guests the experience they were walking onto a totally new vessel. It is just a small glimpse into the direction Oceania is going.” Next on the horizon is DADO’s work on Norweigan Cruise Line’s newbuild Norwegian Encore. The four partners are particularly excited to discuss the spaces they designed aboard the ship. They raised the bar on the BBQ experience with their restaurant Q. The space was a major departure from the typical ship experience. Mr Calle explains, “The BBQ restaurant was quite a drastic evolution where the owner wanted that authentic BBQ joint feeling of reclaimed wood and metal. It is meant to feel as if you stumbled upon it on a roadside in Texas.”

Passenger Ship Interior & Refurbishment Review 2019

Another newbuild the team is working on is Carnival Cruise Lines’s Mardi Gras. Studio DADO’s spaces include the spa, staterooms and some of the suites. Mr Walton explains, “We took some of the key design elements Carnival really liked in initial designs provided by UK firm DCA and built upon them to design what we now have in the staterooms and suites.” Regent Seven Seas Cruises' Seven Seas Splendor is yet another newbuild Studio DADO is delivering in the coming months. Key elements aboard this vessel differ from its sister ship, Explorer, including a show-stopping observation lounge styled as an English garden and tweaks to the penthouse suites including a walk-in dressing room in place of a closet. Studio DADO has previously said it has a “penchant for problem-solving that looks beyond design and considers operations and revenue implications”. These themes are clearly seen across its portfolio of work. ■

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INTERIOR DESIGNER PROFILE SMC

Passenger Ship Interior & Refurbishment Review 2019

The central, curved relief onboard Spirit of Discovery includes motifs of landscapes, industrial and cultural influences from across the British Isles (credit:www.passengership.info Franklin & Franklin)


SMC DESIGN

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Spirit of Discovery: creating a ‘British contemporary classic’ SMC DESIGN HAD A WIDE REMIT WHEN IT CAME TO SAGA CRUISES’ NEWBUILD. THE TEAM PROVIDES INSIGHT INTO THE DESIGN DETAILS AND EXPLAINS THE STRATEGY AND ETHOS OF THE COMPANY

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MC Design is involved in a wide range of innovative cruise projects, spanning MSC’ Cruises' first private island and taking complete control of the design, artwork, branding and delivery of Saga Cruises’ Spirit of Discovery newbuild. The 30-year-old company is constantly expanding and investing, crucial not only due to fierce competition when it comes to cruise design, but also because of its determination to go above and beyond what the client expects. SMC Design director Andrew Brown explains “We do not just meet the brief – we strive to give more than what is due. We have to surprise our clients and deliver beyond their expectations. And this has to be followed through with quality design and quality service.” To this end, SMC Design is focused on bringing in the best designers. Mr Brown says “We have really invested in people. We obviously need to maintain the highest possible standards in design, and we need to make sure that every project is better than the last. We are investing in designers and improving our processes, hardware and software.” Mr Brown joined the company in 2012. Previously he designed land-based luxury resorts in the Middle East. “Since I joined, we have grown rapidly and we have kept pace as we have got bigger, we have improved the manner in which we work and our operations.” To this end the company is looking into new technology, including working more with building information modelling (often referred to as BIM), and so bringing the 3D element more and more into the design and co-ordination of every project. Mr Brown says the benefits of this include greater levels of clarity and visibility for both clients and SMC Design. An advantage is that it allows cruise

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ship operators to see when refurbishment is needed in the future by building in data to give the lifespan of furnishings and furniture. He adds “It does improve the quality of our design work as it is all about control. You can have the best ideas in the world, but the more control we have, the more effective we are at delivering the best possible project.” When it comes to the actual design, Mr Brown says SMC Design tries not to be “restricted by following a particular trend as they have a lifespan”. Rather, the company aims to create timeless designs that endure. There is one major trend that can be seen though, and this is the move towards using sustainable products. “I would like to see more emphasis on LEEDaccredited materials,” says Mr Brown, explaining that this is a US organisation that uses an accreditation for environmentally sustainable materials. There are however challenges. Mr Brown says “I would like to see a trinity of IMO-certified, LEEDaccredited and the right price point materials out there. Two of these we can reach easily (price point and being IMO-certified). Finding the sustainable component is the challenge.” This is what SMC Design aspires towards. SMC Design has worked across a huge range of cruise projects, but one it is particularly excited about is designing MSC Cruises’ private island – a first for both SMC Design and the cruise company. SMC Design associate Mike Abbott sums up the design ethos. “It is a sanctuary and includes relaxation, entertainment and MSC’s marine foundation.” He singles out the latter as being of particular importance. “It is about ecological impact and engaging guests in a more immersive way. Key

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SMC DESIGN

to the brand of MSC Cruises is family-owned and experiences have to be authentic. This has been applied to the island, and there is a genuine desire to improve the world with the marine foundation.”

ENTER SPIRIT OF DISCOVERY

BELOW: Furniture, lighting and artwork were used to provided distinction and character to the hotel spaces (credit: SMC Design) RIGHT: SMC Design was also responsible for curating the art collection on board and came up with a narrative that celebrated British artists and landscapes of Great Britain (credit: SMC Design)

Saga Cruises’ Spirit of Discovery has also been a recent stand-out project for SMC Design. The scope of the project was large and varied, including the interior design of all public areas and cabins, the exterior styling, the curating and commissioning of the whole art collection (by the inhouse SMC Art Consultancy) and the branding and wayfinding solutions on board. Senior designer and project manager Ben Wilson goes onto to explain that “having this amount of scope on the ship was a fantastic opportunity for us to deliver the luxury boutique hotel product that our client desired, while being able to control all disciplines of the design process inhouse.” Dubbed a British contemporary classic, Mr Wilson goes on to describe that “the detailing that ran through common spaces of the hotel provided a solid base of familiarity for us to then elaborate on the other design elements within the room such as furniture, lighting and artwork. These items then provided distinction and character to the hotel spaces.” Familiarity was an important aspect of the design process. “Being their first newbuild cruise ship, it was crucial that it retained a small ship feel for guests who were to migrate from the smaller Saga Sapphire and Saga Pearl II.” To do this, senior designer and project manager Liz Richardson explains that “passengers were involved throughout the whole design process in the form of focus groups. They were able to comment on some of the design concepts, sample restaurant menus and even visit the cabin mock-ups. Working with these focus groups then made the experience of design very personal.” SMC Design was also responsible for the curation of the art collection on board Spirit of Discovery. Senior art consultant Emmie Ratter says “We came up with a narrative that tied the whole artwork story together, which was a celebration of British artists and landscapes of Great Britain. Saga responded well to this brief, as it was more than just a concept that worked in a particular area or region, it was about different artists, their backgrounds and the stories they told through their art.” The variety of media used was a feature of this collection also, as Ms Ratter explains that “the craft of the hand was an important aspect for the artists to

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SMC DESIGN

consider in the expression of their pieces.” SMC also created an art catalogue that can be used by guests to take a tour of the art around the ship. Some of the art collection took direct inspiration from the exterior styling and profiling that SMC was responsible for. The most literal example can be found in The Britannia Lounge where, upon visiting the ship in-situ at the shipyard, artist Kate Jackson used her experience in screen printing to create alternative views of the ship’s exterior. Continuing the diversity of materials, four sculptures of bronze and stainless steel can be found outside, all depicting the artists' interpretation of the abstract and transformative forms found within the sea. One of the most striking pieces of art on board is the central curved bronze relief within The Living

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Room. Standing at four decks high, Ms Ratter comments “The material we used had to be as lightweight as possible and IMO certified as due to its height it was considered a bulkhead in the atrium and not a piece of artwork.” The relief includes motifs of landscapes, industrial and cultural influences from across the British Isles. Designed inhouse by design associate Alun Roberts, it was created by the Shropshire company Feathercast Limited in 35 pieces. Summing up the project, Mr Wilson says “this was a tremendous project for SMC to be such an important part of. From the large design team at SMC to our partners at Saga Cruises and Meyer Werft shipyard, it was truly an enjoyable process from start to finish and a project I will certainly look back fondly upon in the years to come”. ■

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CRUISE SHIP INTERIORS EXPO EUROPE

Cruise Ship Interiors Expo Europe: reflecting an era of ‘change and design’ Europe’s first cruise interiors expo and conference will help the industry face the challenges in this competitive market with a line-up of top speakers, a focus on the design process and the opportunity to share knowledge

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he cruise ship industry is booming. As the cruise market expands to include a younger, Instagramdriven customer pool, cruise ship interiors are playing an ever-more important role in driving customer appeal and affirming cruise line brands. Some cruise lines are hoping to carve out a niche market for themselves, such as Saga’s exclusively over-50s cruises and Virgin’s entry into the cruise sector. Although the markets are very different, the approach contains many similarities. Saga employed SMC Design to deliver

Over 160 suppliers, designers and outfitters from across the cruise interiors community will be exhibiting, with many European cruise lines and shipyards set to be in attendance (pictured here is Cruise Ship Interiors Expo America)

Passenger Ship Interior & Refurbishment Review 2019

a ‘best of the British’ theme on its 2019 vessel Spirit of Discovery, flowing the design through everything from the lido-style pool area to the carpeted dining area for better auditory experience. Meanwhile Virgin has gone all out on rebranding the entire cruise experience, from renaming their passengers ‘sailors’ to eliminating epaulettes from ranked ship’s officers’ uniforms. Virgin has always conveyed their brand through their signature red and so perhaps their strongest branding comes from the interior design of Scarlet Lady. The distinct red is featured throughout the branding, most notably in one of the centrepieces of their pre-launch marketing, the graphic red-and-black Razzle Dazzle bar. Cruising for a new age it may be, distinctly Virgin, it certainly is. This era of change and design is reflected throughout the hospitality industry, on land and on sea. In the session ‘Extending the Life Span of a Cruise Ship’ at Cruise Ship Interiors Expo (CSIE) America earlier in the year, speaker Vertti Kivi predicted the changes faced by designers of land-based hotels and offices – relaxing environments and expanding previously single-purpose spaces – would be a key factor in upcoming cruise interior design. The trends of land-based hotels will certainly be brought across to cruise interiors as cruise lines increasingly employ designers with experience in land-based design. Earlier in the year Celebrity Cruises employed British designer Kelly Hoppen who, in her first cruise interiors work, outfitted the innovative Magic Carpet – a changeable space created by architect Tom Wright, that can move across four levels of the vessel. The neutral and adaptable design combined with the innovative use of space has meant it can be used for anything from an extension of a pool deck to a large dining area.

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CSIE’s conference includes a line-up of top industry names and will cover sessions ranging from the forward thinking to build-focused, procurement processes and streamlining refit processes (pictured here is Cruise Ship Interiors Expo America)

CSIE: A UNIQUE OPPORTUNITY

Marine designers, outfitters and suppliers designing for the European cruise market are all well-aware of the challenges they face in this highly competitive market and CSIE Europe provides a unique opportunity to share and expand knowledge, being Europe’s first expo and conference dedicated solely to the European cruise ship interiors market. Taking place 4–5 December at Fira Barcelona, and free to attend, it is the perfect event to visit for all those working within the cruise interiors industry. Like the cruise ship interiors industry itself, the CSIE conference looks at the design process from a micro perspective. Big picture thinkers will appreciate the forwardgazing sessions such as ‘Design Forecasting’ and the notto-be-missed ‘Defining the Narratives: Cruising in the Age of Design’, moderated by Holland America Group, Princess Cruises director of interior design & operations George Scammell, and led by principal and founder of Tihany Design Adam D Tihany. Specialists from across the industry will attend sessions ranging from build-focused ‘Building Interiors’ to the detailed ‘Specifications & Procurement Processes’ and multiple-stakeholder ‘Streamlining the Refit Process’. Challenges faced by the cruise ship interiors industry may vary across the different cruise industries. The time dedicated by ocean cruise interior designers and architects in packaging windowless inside cabins is not shared by designers and architects working on river cruise vessels, where most cabins feature a window, if not a balcony. In comparison, the mission to maximise space – always at the forefront of cruise ship interior design – is taken to the next level on the traditionally smaller river cruise vessels. Expedition cruises face their own unique hurdles too; materials that hold the stringent IMO certification required for use on any passenger vessel must also follow the IMO Polar Code. With 41 expedition vessels

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on order between now and 2023, the pressure is on to produce well-outfitted ships that are on-brand and distinct from rival cruise lines. CSIE Europe conference zeroes in on the industryspecific issues with focused sessions and leading speakers, such as the day two session ‘River Cruise Experience’, moderated by AD Associates’ director of marine projects, David McCarthy. The cruise interiors industry is not immune to largescale discussions taking place in the wider world, and the conference will also address how cruise design can engage with sustainability and environmental issues with the session, ‘Sustainable Cruise Interiors’. Delegates from the cruise industry will benefit from the cruise insider’s perspective in this discussion as they cannot rely on the same materials sought after by other industries – as much-touted sustainable materials such as bamboo fail to pass marine fire safety standards. The conference will not be the only attraction at Cruise Ship Interiors Expo Europe. The free to attend exhibition will run for two days and feature a show floor bursting with cruise industry specialists. Over 160 suppliers, designers and outfitters from across the cruise interiors community will be exhibiting, promising a vibrant and focused two days of business conversations between old partners and new. Many European cruise lines and shipyards are set to be in attendance as VIP guests. Visitors can browse the full exhibitor list online ahead of the show so they know who they want to connect with when visiting. Whether looking to enrich business practices and share knowledge through attending the conference or to forge new contracts and put faces to names, Cruise Ship Interiors Expo Europe promises something for every member of the marine interiors industry. ■ www.cruiseshipinteriors-europe.com/ 4-5 December, Fira Barcelona

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AROS MARINE

Aros Marine: how it builds and renews ‛giants of the seas’ Aros Marine explains its strategy when it comes to its cruise shipinteriors projects

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e build and renew giants of the seas, says Aros Marine chief executive Tomas Maciulskis. Mr Maciulskis explains that the company has expertise in five focus areas: efficiently manage cruise ship renewal programmes; trustworthy partner for renewal of cruise ships for ship owners; expert provider of project management services for shipyards and ship operators; a cost-saving provider of skilled, tested, trained and experienced manpower capable to scale from one to 1,000 workers, small scale design solutions provider including furniture design and advanced CNC furniture manufacturing at its own manufacturing unit. Aros Marine offers interior design, procurement, manufacturing (furniture and HVAC), logistics, installation works, people management, warranty check and support. Up to 100 (project managers, foremen and administrative staff support.) as well as 1,000 professionals work under its brand, including 400 strong HVAC installation workforce, 600 ship interior refurbishment professionals. To aid the company in its work, it uses visual performance tools, lean daily management and its Guiding Star strategy. Explaining Guiding Star, Mr Maciulskis says “It took us nine months of intense scrutiny of the many survey

Aros Marine uses visual performance tools to allow cruise operators to see the advancement of refurbishment in real-time

responses, which included follow ups and further analysis, enabled us to arrive at the following conclusions.” “Based on scores from our customers our satisfaction ratings were Good (7.9 out of 10). We are pleased our performances have been acknowledged but we know we cannot be content with previous performance levels.” He says that breakdown of this feedback revealed these five most important issues: visual performance management; competence; measurable quality of service; involved and committed team; costreductions solutions He says “Our entire organisation will continue to work hard to further improve our services to ensure all our completed projects are of the highest standard.”

Passenger Ship Interior & Refurbishment Review 2019

An important focus for Aros Marine is its use of visual performance tools, resulting in a range of benefits for its cruise operator customers. Mr Maciulskis says: To ensure customer awareness about the project development from the beginning stage up to accomplishment day, we offer the e-track option for client, available for customers on line. The client [ship operator] can see the advancement of the project (refurbishment) at actual real time.” Elsewhere, Aros Marine has implemented a lean daily management system implemented across all levels of the organisation to respond to customer needs and a personalised approach to daily work planning by developing an app for daily task management for workers on site. ■

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TRIMLINE

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Marella Explorer 2: the equivalent of four refits in one for Trimline Trimline opens up about converting Golden Era into Marella Explorer 2 – a huge project which needed meticulous planning

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he recent transformation of Golden Era into Marella Explorer 2 was the latest in a line of successful interior rebrands carried out by global cruise interior outfitter Trimline for Marella Cruises, including Marella Explorer last year and Marella Discovery and Marella Discovery 2 prior to that. As the main interior outfitter on board, Trimline was responsible for most of the public spaces including Indigo, The Marketplace, Coffee Ports, Squid & Anchor, Broadway & Broadway Bar and Latitude/Vista. Trimline says it had a structured management team onsite in Cadiz for the project, as well as being supported by the team back in the UK to ensure the refit was a success. To carry out the ambitious project, an extensive team of contractors, Trimline’s team of onboard and quayside logistics managers, and 300 tradespeople were involved. Trimline chief operating officer Ross Welham says “The sheer scale of this project meant meticulous planning was crucial. Each team was responsible for their key area of the refit and worked closely with their trades to ensure the refit was completed on time. I am so proud of what our team has achieved, the end result speaks for itself.” Marella Cruises head of technical operations Nick Hughes said “We are delighted with the results of this project. Trimline has a proven track record in delivering high-spec

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Trimline was responsible for most of the public spaces including Indigo, The Marketplace, Coffee Ports, Squid & Anchor, Broadway & Broadway Bar and Latitude/Vista

interiors for us and have met the brief again with this mammoth refit. The transformation of the public spaces is remarkable, and we are looking forward to welcoming passengers on board to enjoy the results. We are sure they will respond positively and cannot wait to see what they think when they take to the seas for the new season of sailing”. Marella Explorer 2 is the second of the Explorer ships to be welcomed into the Marella Cruises fleet. The 1,814-guest capacity ship has 907 cabins across 14 decks.

Other 2019 refits for Trimline have included: RCCL’s Navigator of the Seas, Celebrity Millennium, Coral Princess and TUI Mein Schiff 2 as well as ferry refits for DFDS Seaways and Condor Ferries. Indeed, Trimline is carrying out the refit of DFDS’ D-class ferries. The company previously refitted the interiors on the DFDS C-class ships. DFDS commented that during phase one of the programme, which took place in Dunkirk, it worked closely with designer SMC Design to give the ships a “fresh and modern look.” ■

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FLOORING

Cruise flooring: ‘smart’, green and cutting maintenance The latest cruise and ferry carpet and flooring solutions are smarter, greener and more innovative than ever before

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ajor flooring providers have been meeting cruise and ferry demands with new initiatives and solutions. Bolidt has unveiled its Bolidt Innovation Center just outside Rotterdam. The open-source facility has been designed to stimulate co-creative innovation and ingenuity as the company promotes a collaborative approach to new, ‘smart’ materials. Its latest developments include ‘intelligent’ decking systems with sensors to gather safety data, LED-integrated materials to enhance the appearance and safety of cruise decks and sustainable sealants, plant oil resins and adhesives for its production process. “Innovation and clever chemistry have run through the company’s DNA throughout its 55-year history,” says company chief executive Rientz Willem Bol.

SMART MATERIALS

The new Bolidt Innovation Center is an open house for cruise ship designers, builders, materials and science experts. According to maritime division director Jacco van Overbeek, Bolidt products have been installed on board some 350 new cruise vessels, together with a similar number of retrofits. Customers include several cruise brands owned by the world’s two largest cruise groups, Carnival and Royal

Bolidt’s LED-integrated materials enhance the appearance and safety of cruise decks

Caribbean, brands within the Genting Group, Hurtigruten, Mystic Cruises and Ritz-Carlton Yacht Collection. Recent advances include developing temperature-tolerant products suitable for exploration cruise vessels and a range of intelligent products designed not only with appearance, durability and cost in mind, but also key safety and efficiency components for today’s increasingly smart vessels. The latest innovations include a decking system that measures footfall over key areas of the ship, which is important for passenger management and safety. Bespoke flooring with in-built LED

Passenger Ship Interior & Refurbishment Review 2019

lighting, designed both for style and practical purposes, is a relatively new product and can already be seen on some of the newest cruise deliveries. Glow-inthe-dark materials are also available for ships’ interior and exterior spaces. On board the 4,000-passenger Meyer Werft-built sister ships Norwegian Bliss and Norwegian Joy, products installed include a specially developed synthetic material used for the ships’ go-karting tracks. Bolideck Racetrack, based on established road-surfacing technology, is nonslip, resistant, durable and safe. Its surface adhesion composition varies

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between straights and corners to cater for the karts. Part of the resin-based decking systems installed on board Norwegian Bliss includes 5,575 m2 of Bolideck Future Teak, a popular sustainable product widely used to replace maintenance-heavy teak decks on cruise vessels and yachts in retrofit projects. The Norwegian Cruise Line contract also includes flooring systems for the soon-to-be-delivered Norwegian Encore and five retrofit projects, bringing the total contract installation area to 46,000 m2.

NEW GREEN FLOORING

Sika has launched a new visco-elastic technology, VEM X, used for damping structure-borne noise. Sikafloor Marine VEM X is a one-component polymer modified cementitious product that can be used instead of polyurethane-based products bringing identical product damping characteristics. Using Sikafloor Marine VEM X also means delivery to the shipyard is easier as there are no dangerous goods to transfer. Polyurethane-based products have to be delivered to special waste stations as they are a chemical product. Sikafloor Marine VEM X is patented by Sika, which is in the process of phasing out its polyurethane based PU-Red solution and replacing it. Sika Services corporate head of marine Oscar Ovejero says “The idea was to create a green solution. Companies in the past used PU, but this is no longer welcome in the industry, so we started this project. What we have now is a onecomponent, elastic cementitious compound with an acoustic performance at the same level as before. The new product is faster to install and uses cheaper raw materials, benefiting the customer, and the waste is a paper bag and not metal.” “We have provided a new solution in sustainability, price, installation and service.” The company has also developed a

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Sika has launched a product line of artificial teak exterior floors and interior decorative floors, constructed from resin.

complete product line of artificial teak exterior floors and interior decorative floors, constructed from resin. These have recently been installed on the passenger tourist ship Enhydra in San Francisco, carried out with Canadaheadquartered A&A Installations, and have also been installed on cruise ships being built at Meyer Turku. Mr Ovejero says “Our resin exterior artificial floors offer faster application than PVC or wood as there are no joints in between. The continuous waterproof membrane can also be used as a levelling compound. He highlights the freedom of design and colours for the floors. “There is a lot of freedom in design in terms of logos and cutting plane. We have 15 colours in total, and different colours can be combined.” He says the colours have all been tested by Sika for over 5,000 hours and the results show the “colours are stable, there are no surface cracks and it is easy to refresh the surface.”

PROLONGING FLOORING LIFE

Elsewhere, Forbo Flooring Systems’ Flotex FR is a textile flocked floor covering, combining the cleaning properties and durability of a resilient flooring with the comfort, slip resistance and acoustic properties usually associated with textiles.

The company highlights benefits including: • High definition print offering complete freedom of design. • Cut to size/shape option. • Acoustic properties of up to 22 dB. • Lightweight at approximately 1,225 gram/m2. • Easy to clean. • Impervious backing making it suitable for wet cleaning. • Smooth textile velour-like surface that is comfortable and warm underfoot. • Slip resistance >0.30. • Improved indoor air quality (independently proven by Allergy UK). • Easy to repair damaged areas. • Ortho-phthalate free. Forbo Flooring Systems marketing manager key accounts Jemma Masters says “Meeting all the fire safety standards set by IMO/MED for products used in seagoing vessels, Flotex FR is an ideal solution wherever a hardwearing, attractive, hygienic and easy to clean marine floor covering is required.” Flotex is tested and certified to the following standards: IMO/MED, US Coast Guard, Lloyd’s Register, Russian Maritime Register of Shipping. Ms Masters adds “If you are looking to incorporate a logo, match to a particular colourway or simply to create your own bespoke masterpiece then our

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experienced designers can help at any stage in the design process, depending on what involvement you require.” The company’s Coral Marine FR entrance floor coverings stop up to 95% of walked-in dirt and moisture being tracked on board, prolonging the life of the ship’s interior floor coverings and finishes and greatly reducing cleaning costs and the risk of slipping. Coral Marine FR entrance and corridor flooring is a cut-pile floor covering consisting of 60% wool and 40% polyamide. It simultaneously absorbs moisture and removes dry soiling. It has been developed for use in entrances, as well as transitional areas such as corridors and lift lobbies.

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Ms Masters says “Coral Marine FR comes in a range of contemporary colours to suit all onboard interior designs. It is suitable for passenger ferries, cruise liners, charter boats, other seagoing vessels and offshore applications.”

BRITTANY FERRIES, ULTRAMAR, MSC

Elsewhere, Gerflor has supplied its Streamo floorings to a wide range of cruise and ferry passengers, with its latest projects spanning the Mustay Karim Russian river cruise ship, the new LNG-powered ferry for Brittany Ferries, Ultramar’s two latest fast ferries and MSC Grandiosa. Gerflor product manager Karine

Bouttier says “Their interiors will be enhanced with Streamo Karavel luxury vinyl tiles, offering a wide palette of wood and mineral designs but also with homogeneous floorings, available in more than 60 colours.” Streamo is Gerflor’s dedicated range for marine IMO applications. This includes homogeneous floorings with patented surface treatment, decorative luxury vinyl tiles and a wide offering of additional finishes and accessories (skirtings, stair nosings etc). Gerflor can also supply wall protection, entrance mattings and all the tools needed for optimal installation. The company is expanding its products with a soon-to-launch IMO adhesive, a new non-directional homogeneous flooring and a rubber studded tile. The sustainability trend within the passenger ship industry can also be seen in Gerflor’s processes. Ms Bouttier says “In line with our strong commitment to sustainable development and a focus on innovative solutions, Gerflor can supply precut pieces for all crew cabins, enabling our customers to facilitate the installation process, save time and costs, and significantly minimise waste.” She highlights how the company is forging links between onshore and maritime flooring. “Working in close co-operation with our customers and our internal group studio design, we try to bring more designs and reduce the frontiers between land-based buildings and the marine market to make the passengers and crew feel at home.”

INNOVATIVE CARPET DESIGN

Forbo Flooring Systems’ Flotex FR is a textile-flocked floor covering, combining durability, comfort and slip resistance

Passenger Ship Interior & Refurbishment Review 2019

Creative Matters from Toronto, Canada has designed carpets for a range of cruise ships in the last 18 months, and its project manager Clémence Hardelay highlights some of the major considerations and design innovations they keep in mind when designing. Singling out an irregularly-shaped inset carpet for the jewellery store The Gem on board Celebrity Edge, she says “At

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Creative Matters’ carpet for jewellery store The Gem on board Royal Caribbean’s Celebrity Edge (credit: Michel Verdure)

first we received a floor plan, and no specific design direction except that it needed to fit with the surrounding colourway. What we noticed was the off-centre column and that’s what directed our choice of pattern “We immediately thought that Nova, from our handknotted Aerial Collection, was just perfect for the space. We adapted the pattern into the woven Axminster format that is the production method usually used for cruise ship public areas. When I visited the ship, I was stunned by the elegance of the space. The carpet fits perfectly and I love how the pattern reflects in the mirrored cabinets, adding dimension to it.” Celebrity Edge is one of six ships owned by Royal Caribbean International that now displays Creative Matters’ carpet designs. “Royal Caribbean originally requested our help because their manufacturers’ concepts were not always meeting their requirements in terms of colour, design and visual texture. This resulted in a long sampling stage where sometimes up to 50 samples per area

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were made. With our expertise, not only did the number of samples reduce to between three and seven, but the designs became more contemporary and in line with their vision,” said Ms Hardelay. “An example of this is our design for Cafe al Bacio. The client’s inspiration for the space was images of pleats and fluid, transparent fabrics.” She explains that Creative Matters created one pattern reflecting the lightness and movement of the pleats for the neutral carpet and scaled up a section of it for the red circular carpet that needed to match the colour of the velvet fabric of the chairs. Ms Hardelay adds “For most of our Royal Caribbean projects, we liaise directly with their internal design team but it is interesting how Royal Caribbean hires different interior designers for each space – suites, staterooms, restaurants, bars and shopping areas. For some spaces we collaborated with the interior designers, helping them and Royal Caribbean to achieve the desired look. Sometimes we consulted only on colour, other times we created designs based on the

interior designer’s vision. The challenge is to please both as they each have their opinion and requirements.” She says that for example, on Celebrity Edge, Creative Matters worked closely with Jouin Manku to develop the correct colours for the Martini bar and then with Kelly Hoppen to add interesting blended textures to her existing patterns for the corridors and staterooms. Cruise ship carpet design can be restrained by small repeats (sometimes only 30 cm) and a small number of colours (four to 10 colours), says Ms Hardelay. “Although it varies by manufacturer, the space, and the standard of the ship, these limitations are based on practicality and how frequently the carpet needs to be replaced. “As Celebrity Edge is a modern luxury cruise ship, we were fortunately often able to create repeats up to 4 m wide and patterns with no repeat, which are both quite exceptional in this field. The results are beautiful, unexpected contemporary designs that elevate the cruise carpet world,” she says. ■

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B2B UNIVERSAL

Making the ‘first impression count’ for cruise ship customers B2B Universal explains how it gives shape to a cruise operator’s vision for interior design

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2B Universal works across a range of cruise ship interior projects – encompassing renovation, modernisation and repair. Indeed, its work within cruise is set to boom – because as the company points out, never have so many newbuildings been launched as in 2019. Moreover, the boom continues because it is just beginning to define its target groups more precisely. It has worked with cruise companies and shipyards including TUI Cruises, Hapag-Lloyd, V.Ships, Blohm + Voss, Meyer Werft and many more. B2B Universal emphasises that not only is it a design company but it also produces and designs its own

furniture. This gives great flexibility in what the company can offer cruise companies, allowing it to select the materials used and manufacture and assemble individual elements. B2B Universal has more than 50 years of experience in shipbuilding and during this time has expanded worldwide. It has more than 380 companies spread all over the world: from design and architects’ offices, to leading furniture manufacturers and large production facilities. The company highlights why this is such a strong benefit. “We have a worldwide team of business economists, designers, interior designers, engineers, master artisans and skilled workers of all trades. And we have factories. For

our customers, that means security. Because we not only develop individual and tailor-made solutions, we also produce them. In short: we are not dependent on suppliers and always deliver on budget and on time.” It works according to international standards such as IMO and USPH. Its global workforce carries out conversions, renovations, modernisation, repair, interior fittings, made-to-measure furniture, highly complex systems for the catering industry, material selection, high quality furniture and transports equipment worldwide. B2B Universal sums up, "The first impression counts. This sentence is true in our profession. We are designers and manufacturers. We build furniture and design rooms in our own workshops. We give shape to a cruise operator’s vision and make sure its guests feel comfortable – from the first ‘hello’ to ‘goodbye’. ■

B2B Universal not only develops tailor-made solutions, but also produces them through its furniture production facilities

Passenger Ship Interior & Refurbishment Review 2019

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BROMBACH + GESS

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Lightweight glass facades create ‘unlimited views’ for cruise ships Brombach + Gess explains how its lightweight glass solutions boost sea views and allow passengers to feel closer to the sea

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arine glass bonding specialist Brombach + Gess has launched frameless glass facades and other glass constructions that “create a feeling of an infinite view into the sky and allow passengers to hover above the water”. Its recently launched lightweight panorama glass sliding roof is particularly suitable for weatherindependent use of pool and other public areas. It is made of a composite material which considers essential functional requirements such as weight, simple maintenance and an architecturally light appearance. The composite materials are not vulnerable to corrosion and have better resistance to fatigue. The company says that, compared to an aluminium roof, a 43% weight saving can be achieved, giving a net reduction of 20.1 tonnes. Brombach + Gess marine glazing marketing and sales manager Christina Schanz says “A further innovative detail is the modern, semi-circular cross-work support structure and simple modular design. This supporting structure underlines the optical lightness of the roof. Thanks to the new design, the glass area is increased by 18% and results in a lighter and more aesthetically pleasing structure.” Another of Brombach + Gess’ solutions is an extendable glassfloored balcony. The company delivered these to newbuilds

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The Brombach + Gess Panorama glass sliding roof provides a 43% weight saving compared to an aluminium roof

Hanseatic Nature and Hanseatic Inspiration for cruise line HapagLloyd Cruises – one each on the starboard and port sides of the ships. Ms Schanz says “The passengers will be able to stand over the ocean with perfect views when watching whales, dolphins and the passing landscape.” The scope of delivery of the balconies includes planning, construction, production and installation on site at Vard in Norway. The balconies measure 10 x 2 m and can carry 50 people. They can be hydraulically extended and retracted from the hull. During the journey, the balconies can remain extended when the waves are less than 1.6 m at 14 knots.

Another solution is the Loggia cabin window system. The new system comprises a floor-to ceiling glass window, and, says Ms Schanz, allows passengers to “feel free while they’re at sea”. The floor-to ceiling glass window is divided horizontally into two panes. When closed, the window forms a flat facade, but with the touch of a button, the upper pane slides down in front of the lower one to create a loggia-style balcony with a moveable handrail. When the Loggia window is closed, there is a smooth and flat facade from the outside, which provides a great aesthetic look for the ship. Ms Schanz sums up “Guests get an endless view of the passing landscapes and extra cabin space.” ■

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GEROLAMO SCORZA

Gerolamo Scorza: a green approach to cruise refits Gerolamo Scorza explains the techniques used on recent and upcoming cruise ship refurbishments

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erolamo Scorza has carried out a wide range of cruise ship refurbishments in 2019 – spanning Oceania Cruises' Insignia, Regatta, Regent of the Seas' Navigator and Carnival Freedom among others. Future refit projects the subsidiary of Genova Industrie Navali has on its orderbook are: • Norwegian Spirit: all public toilets and staircases, replacing steel staircases with steel and glass. • Le Ponant: refurbishing all public areas and cabins, improving the quality to yacht standard. The Italian refurbishment yard’s project manager and general contractor Alfredo De Flora says “The trend we noticed in the last few years is reducing dock time and the lead time from assignment to project completion. This requires very good organisation involving engineering (ship surveys, accurate construction drawings), direct communication with owners and architects and implementing the construction phase with the highest possible prefabrication.” Items produced in advance in the workshop have better quality he says, adding that the company studies ways to improve the installation time and guarantee a better result. For example, by precutting the panels with the void spaces for technical items (hatches, WC bowls etc), and precladding panels with tiles or other finishes. Explaining how using eco-friendly and lightweight materials is growing, Mr

Gerolamo Scorza produces its own furniture and wall panels

De Flora says “The use of materials is strictly related to the class requirements. We normally use aluminium honeycomb panels that are lightweight, strong and guarantee a good support for all kind of wall finishes, if allowed by SOLAS. For example, when refurbishing the toilets on Norwegian Spirit we will use 6-mm thick aluminium panels with 0.9-thick aluminium skins. This will allow us to save tonnes of weight. The lower the weight we install on board the better it is for ship performance and fuel savings. “We try to have a green approach at work that is very important nowadays and does not only mean using eco materials as there are many restrictions from class and the choice is quite limited, but, for example,

Passenger Ship Interior & Refurbishment Review 2019

using recycled paper and wood waste from the workshop to feed the heating system.” Gerolamo Scorza has a 6,000-m2 workshop where it produces furniture and laminates and cuts wall panels. “All of its projects have furniture or wall panels produced by us. The workshop specialises in customised items and “combines the experience and craftmanship of the past with modern CNC machines”. Mr De Flora says “The lesson we learnt from the past is to always use the best possible materials even if they are more expensive. You spend more when you build the furniture, but you save money later with guarantee issues and gain client satisfaction.” ■

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The next edition of Passenger Ship Interior & Refurbishment Review will be published in November 2020.

Published annually, Passenger Ship Interior & Refurbishment Review delivers a global distribution to over 70 countries, reaching a wide spectrum of industry professionals covering all aspects of the interior newbuild, refit and refurbishment projects. The magazine is complemented by an online interiors hub, with up to date news, features, comment and analysis, a global product directory, plus monthly e-newsletters delivering relevant content to an opted-in -audience of c-level executives, owners, operators, architects, interior designers, consultants and turnkey providers. Passenger Ship Interior & Refurbishment Review is a great platform to showcase your company’s products and services to key decision makers in the procurement chain.

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This is the official publication of Cruise Ship Interiors Expo Europe and America. A supplement to

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TOMAS TILLBERG DESIGN

Leading the way in Chinese cruise ship design Tomas Tillberg Design explains what it meant to design the interiors of the world’s first China-built cruise ship

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unStone Ships’ Greg Mortimer has set a precedent by being the first cruise ship delivered from China. SunStone Ships president Niels-Erik Lund says, “What we say is we built a European ship assembled in China. It is European designed, European managed and uses European equipment.” Finland’s Makinen was selected to contract the interiors and Tomas Tillberg Design was chosen for the interior design. It has designed SunStone Ships’ interiors for a decade. Tomas Tillberg Design lead designer and managing partner Nedgé Louis-Jacques explained the challenges of the ship’s assembly and construction being in China, saying the main consideration was “being able to source and find the materials we needed to ensure the original design was kept intact. We did a lot of research and worked very closely with the interior outfitter company”. She adds “In terms of design it was very important to keep in close communication with the interior outfitters. We had e-meetings twice a week.” When it comes to the design, Mr Lund says the seven Infinity-class ships have been chartered by different cruise operators. “Each charterer designs its passenger areas of the ship, some have swimming pools, some are without, they have differing numbers of restaurants as they operate in different places, with different demographics and passengers.”

Tomas Tillberg Design took Antarctica as a main inspiration for the design of SunStone Ships’ Greg Mortimer

Aurora Cruises, which is chartering Greg Mortimer, is “very expedition minded”, says Mr Lund and so has a helicopter deck instead of a pool. It has two restaurants and 80 cabins with 160 passengers. Explaining the main design features, Ms Louis-Jacques says, “Our inspiration was Antarctica. We wanted to ensure we allowed nature to take centre stage. Most rooms feature large windows and the ship has ample dedicated viewing areas such as the hydraulic viewing platforms and the observation deck so passengers never miss an impromptu whale sighting or can simply take in the beautiful landscapes. “Throughout the ship, a neutral colour palette was accentuated with different shades of blue accents and artwork and graphic images were a big

Passenger Ship Interior & Refurbishment Review 2019

part of the design. “We allowed ample space for large format art pieces, specifically the cabin headboard and full height vertical pieces at the entry to cabins and stair landings. Walking around, one can easily and quickly get a sense of these key elements.” The design company is also working on ferries being built in China. It is playing an important role in Viking Line’s newbuild project being built at Xiamen Shipbuilding in China. A team lead by Tomas Tillberg Design managing partner Carlos H Reyes is responsible for the co-ordination between the shipyard, the outfitters and the architects. Tomas Tillberg is leading the way when it comes to the interiors of cruise ships being built in China. ■

www.passengership.info


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As you explore farther and farther into the frontier,

we’re there to support you. Our clients and partners depend on SunStone’s innovation to facilitate their ongoing exploration and expansion. Our INFINITY class vessels are a leap forward in technology, design, safety and cost. Join us as expedition cruising enters the INFINITY-era.

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Passenger Ship Interior & Refurbishment Review 2019  

Published annually, Passenger Ship Interior & Refurbishment Review delivers a global distribution to over 70 countries, reaching a wide spec...

Passenger Ship Interior & Refurbishment Review 2019  

Published annually, Passenger Ship Interior & Refurbishment Review delivers a global distribution to over 70 countries, reaching a wide spec...