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Tranoï Homme Spring/summer 2010, June 25-28 20009, Paris, France RIVIERA CLUB

• Debut for this new label based in Santa Barbara, California - inspired by West Coast cool. While each season the collection will be changed, the West Coast aesthetic will remain a constant throughout. • Key pieces include: Baja-style poncho tops; crumpled SB2 unlined chambray blazers; relaxed, over laundered shorts; sun-faded surf logo T-shirts; classic gingham shirting with contrast facing; washed-out jersey sweats with exaggerated stitched bib details; easy-fit-chino-style pants; and washed pocket detail henley tops. • As a rough guide wholesale price points range from €19 for T-Shirts and €55 for shirts, to €60 for trousers. • The brand is already being picked up by influential international stores l’Eclaireur in Paris, Dover Street Market in London, Gente in Rome, Ron Herman in Los Angeles, and Barney’s Japan.


Trano誰 Homme Brands M-U

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