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Help the American Cancer Society Raise the Bar:

Discover and Support Cure! On November 1, 1512, Michelangelo’s paintings on the ceiling of the Sistine Chapel were first exhibited; on November 1, 1848, the first U. S. medical school for women opened in Boston; on November 1, 1965, the first concert was held in Fillmore Auditorium in San Francisco; on November 1, 1969, the Beatles’ album Abbey Road hit #1 on the billboard charts; and on November 1, 2019, the American Cancer Society (ACS) in the River Region will present the first-ever signature fundraiser Cure! Raising the Bar. Starting at 6:00 p.m. at Wynlakes Golf and Country Club, the event will feature live music by everyone’s favorite band, Chevy 6, crafted beers, liquor and wine and gourmet food tastings, live and silent auctions, and most important, the opportunity to help launch what is sure to become the River Region’s premier social and philanthropic annual event.

those already challenging cancer, our most important, world-changing and costly mission is developing a cure,” Gadd said. “Because we want our fundraising efforts to reflect our mission, our amazing and dedicated grassroots committee conceived this event, deciding on the new name for the event, sifting down to the core, imagining an event that highlights the most ambitious piece of the ACS mission—finding a cure for cancer. So, welcome to CURE! Raising the Bar!” said Gadd. “We are thrilled about this new opportunity, talented planning committee, and the promise of maintaining the ACS reputation of hosting the number one philanthropic event in the River Region. We expect more than 300 guests, including your friends, coworkers, community and civic leaders.”

“Of course, our number one goal is to find a cure for cancer. Then, of course, we want to ensure that families have what they need to secure treatment and a better quality of life. Because you rarely come across anyone whose life has not been impacted by cancer in some way, we feel like our event Cure is something everybody can support. We also want to add a whole lot of fun to the mix,” said Margen Gadd, Community Development Manager for the American Cancer Society (ACS) in Montgomery. Cure! is the American Cancer Society’s answer to “Vintage Affair,” which was the agency’s primary fundraising event for 25 years. “That is an incredibly long and successful lifespan for a fundraising

24 BOOM!

September 2019

event, and we realized that we could never replace it,” said Gadd. Therefore, the agency gathered long-time and new friends of the American Cancer Society to help rebrand the event and take it to the next level. “The process has been so much fun, and the people so committed, we feel we cannot help but be successful.” In 2019, the ACS expects 1.6 million new cancer cases to be diagnosed. The ACS exists to help these people, saving and celebrating lives while leading the fight for a world without cancer. Of course, a world without cancer would signal the incredible discovery of a cure! “Apart from the amazing work we do to help


There are several ways to help: buy a ticket, sponsor the event, contribute an auction item or become a volunteer. “Any of these commitments is vital to our success,” Gadd emphasized. Sponsorship packages and tickets are currently available by visiting www.ascalcure.org. “Don’t delay, sponsorships and tickets are limited. Don’t regret you did not play a vital role in supporting CURE!” For more information, call 334.612.8180 or email Margen Gadd at Margen.Gadd@ cancer.org.

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BOOM! September 2019  

The River Region's 50+ Lifestage Magazine-Serving Montgomery, Prattville, Pike Road, Wetumpka, Millbrook and Tallassee Alabama

BOOM! September 2019  

The River Region's 50+ Lifestage Magazine-Serving Montgomery, Prattville, Pike Road, Wetumpka, Millbrook and Tallassee Alabama