10 • Riverland Weekly – Thursday July 15, 2010 ADVERTISING FEATURE
BERRI LIMITED
Berri kiosk’s new direction NATIONAL Foods has donated the Berri Direct Kiosk to the Berri Barmera Council, which will now run the business. Current manager Rhonda Voigt will continue on in her role at the iconic store. Council chief executive officer David Beaton said it will be business as usual for the outlet in the short term future. “It’s going to operate similar to what it’s been doing,� he said. However, Mr Beaton said the window is now open for others to put their wares on display. “It’s another opportunity now for some other local producers that might want to put their products through there, so it might be another outlet for local produce as well,� he said.
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“We’ve only just started advertising that, given we’ve just taken it over.� Mr Beaton said council has gratefully accepted the donation from National Foods. “It is a generous gesture, given the corporate environment at the moment,� he said. “There’s been a lot of community input into the profits of Berri Limited and National Foods, so it is good that they are paying respect to that and trying to give something back.� While there are no big plans for the store in the pipeline at the moment, Mr Beaton said council will review operational changes in the near future. “We’ll see how it runs and works within the new operating structure and just progress it from there,� he said. “We just need to see how profitable the business is, how it runs and some corporate information about the business before we make a decision.� Mr Beaton said the council run business model is not unique to this particular case. “There are certainly similar sorts of ventures all over Australia,� he said. Such examples include council owned and operated community stores, tourism outlets and other small ventures. With Mrs Voigt still at the helm in
the store, Mr Beaton said her experience is extremely valuable with council now running the business. “By taking over the current manager of it, it makes the transition of it a lot easier,� he said. The shop could well be seen as a burden for a busy council to take on but Mr Beaton believes it has a strong importance in the region. “It might be a bit more work for us to co-ordinate it but we want to continue to have that business there because it is a bit of an icon in the Riverland,� he said.
â– CHANGE: Berri Direct manager Rhonda Voigt (above) will continue to manage the shop, now being run by the Berri Barmera Council. Photos: JANE WILSON
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