PACESETTING TIMES ONLINE
*THE MA NUA L*
Posting an A rticle
1. After you have logged in, locate the “Posts” tab on the left side of the page (the Dashboard screen). Hover over the “Posts” tab and select the “Add New” option from the dropdown menu. 2. Enter the title of the article in the text field at the top of the page. Choose something that is short, but eye catching. Avoid jargon and any wording that could come across as a boring read – people tend to skim webpages, so you want something that will easily pique your reader’s interest. 3. Enter the text of the article in the large text field. Type and edit like you would in a standard word processor like Word. More text and formatting options (AKA the “kitchen sink”) can be found by clicking the icon located to the right of all the other icons in the text field. Many stories will only require one or two paragraphs, but use short, to-‐the-‐point paragraphs with spaces in between for larger articles. Copying and pasting text from print articles is highly discouraged, because a wall of text is intimidating to online readers. 3. After you have typed the text of the article, make sure the cursor is at the very end of the text. You are now ready to insert pictures. Insert media using the “Add Media” button above the text field (the icon looks like a camera in front of a music note). Click the icon and either browse for files or simply drag-‐and-‐drop them into the upload field. After the file is finished uploading, scroll down and make sure that the following image criteria have been selected: left alignment and large image size. If you need to, you can edit the image by clicking “edit image” below the picture thumbnail. Leave the “Alternate text,” “Caption,” and “Description” fields blank – we will insert text describing the photo later. The title of the image really doesn’t matter either. Click “Save all changes” at the base of the upload page. Click “Insert into post.” 4. Click on the image that has now been inserted into the article text field. Click on the “Edit Image” icon (looks like a picture of mountains). Enter a brief description of the image into the “Caption” text field. Click “Update.” 5. Place the story into a category using the “Catagories” field on the right side of the article page. Checking a category box files the story into a specific subject type on the website. You can apply more than one category to a single story (a football team fundraising banquet could be both “Sports” and “Events”). Regardless of what category you file a story under, it will appear on the Pacesetting Times homepage as the most recently published story. Do not “Add a new category,” because the category that you create will not appear on the homepage menu. 6. Enter “tags” for the story using the “Tags” text field, located beneath the categories field. Tags make it easier for people to find your posts on the internet, so
choose five or six terms or phrases that are central to the article (names, places, organizations, etc.). Separate each term with a comma and then click “Add,” located to the right of the text field. 7. After you have categorized and tagged a story, make sure you click “Save Draft” in the upper righthand section of the page. You can save your progress using the “Save Draft” button at any time in the composition process and then return to finish it later (access old and saved posts through the “All Posts” button under the “Posts” tab on the lefthand side of the screen). After you have saved the article, you can see what it will look like on the website by clicking “Preview,” located in the upper righthand section of the page. A new browser tab will open with the preview. If you are pleased with how it looks, you can return to tab where you are writing the article and click “Publish,” a blue button located beneath “Preview.” Congrats! You just published an article on the Pacesetting Times website!
Posting an A dvertisem ent 1. After you have logged in, locate the “Appearance” tab on the left side of the page (the Dashboard screen). Hover over the “Appearance” tab and select the “Widgets” option from the dropdown menu. 2. Find the “Image Widget” button in the “Available Widgets” field and drag it into the “Inactive Widgets” field, located at the bottom of the page. Click the small inverted triangle on the “Image Widget” button to expose the widget menu. Click “Add Image.” Locate and upload the image file for the advertisement. Important: the layout for the Pacesetting Times website is compatible with sidebar advertisements that are 200-‐300 pixels wide. While they can be any height, advertisements with widths larger or smaller than 200-‐300 pixels will not be aesthetically pleasing, and they can potentially interfere with the way that adjacent articles appear on the website. 3. After the image has uploaded, scroll down and make sure that the “Full Size” option has been selected. Assuming that all necessary advertisement text is already in the image, leave the “Alternate Text,” “Caption,” and “Description” fields blank. The title of the image is not important either. Click “Insert into Widget.” 4. Now scroll down and locate the “Link” field within the Image Widget menu. Highlight the link and copy the text. 5. Locate the “Image (Jetpack)” button in the “Available Widgets” field. Drag the button into the “Sidebar” field, located on the right side of the page. Click the small inverted triangle in the “Image Jetpack” button to expose the widget menu. Paste the URL that you copied earlier into the “Image URL” field. 6. Locate the “Width” and “Height” fields and fill them in according to the
advertisement pixel size (as noted before, width should be between 200-‐300 pixels). 7. Locate the “Link URL” field. This is where you will enter the web address of the website that you want readers to arrive at when they click on an advertisement (if it were an advertisement for McDonalds, you would paste “http://www.mcdonalds.com/us/en/home.html” into the field). 8. Assuming that all of the necessary text is already in the advertisement image, you can leave all other text fields blank. If you want to be considerate for your readers, you can type “Advertisement” into the “Widget Title” text field. This will display the word “Advertisement” above the ad on the webpage. 9. Click “Save” and then “Close,” both of which are located at the base of the “Image (Jetpack)” widget menu. Any time you wish to remove an advertisement from the website, you can click “Delete” in the lower portion of the widget menu.
M axim izing Website View s 1. Take advantage of Facebook. The social networking giant has made it easier than ever for you and your readers to share articles, pictures, videos, and more. As a publisher, there are two ways that you can take advantage of Facebook. First, share each of your stories on the Pacesetting Times Facebook page and work on increasing the number of “likes” that the page has. This puts the story in front of people that are familiar with the paper, giving them a chance to share it with their friends. Secondly, put article links in the hands of the people who are featured in or are invested in the article. An example of this would be me sharing the link to the Fulton County Fair Beauty Queen story with the woman who won the title. She, in turn posted it on her page, giving the website 123 views in one day. 2. Post frequently. If your website visitors know that they can receive interesting local updates on a daily or bi-‐daily basis, they will return often to stay updated. Building this kind of reader loyalty is essential to building the kind of internet traffic that businesses will want to see when they are considering advertising on the Pacesetting Times website. If you only update the website once a week or less, people will be forced to look for other sources of information for their news, whether the sources are other news websites or printed newspapers. 3. Unique content. Avoid using text or pictures that will appear in the print version of the Pacesetting Times. Sharing news between print and online is bad for business because your readers will most likely become dependant on only one of your news delivery platforms – paper or online. Post unique content that cannot be found in your print edition and try to do it in a timely manner.