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AARRY! YVEERS 1A0NNI

YOUR HEALTH CATEGORY SOURCE

SCAN ME

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KEEPING IT FRESH Killing the buzz Caffeinated beverages get regulated

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Quality and Reputation You Can Count On Another cold and flu season is just around the corner. Be prepared with an Official Cold Fighter on your side! Sunkist brand products have stood out for years as a source of the goodness of oranges and other citrus fruits. As Canada’s manufacturer of Sunkist Vitamins, WN Pharmaceuticals guarantees you the finest quality supplements to support your health.

Two Natural Allies for Immune Support Both vitamins C and D are necessary for optimal immune function and better health. Vitamin C is the body’s primary antioxidant, helping the body heal wounds and maintain cartilage, bones, and teeth. The effects of vitamin D on the immune system have long been recognized. A recent study shows that vitamin D influences over 200 genes and can play a dramatic role in our health.*

Support your immune system and more with Chewable Juicy Orange Vitamin C + D. Each delicious 100% natural orange-flavoured tablet provides 500 mg of Vitamin C and 500 IU of Vitamin D, boosting your immune function year round. * Ramagopalan SV, Heger A, Berlanga AJ et al. A ChIP-seq-defi ned genome-wide map of vitamin D receptor binding: Associations with disease and evolution. Genome Research, 2010; DOI: 10.1101/gr.107920.110

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Volume 11 Issue 8

ER

Founder, Publisher & Editor-in-Chief

10

IV

Olivier Felicio

N

Editor

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Carlos Weigle

Associate Editor Lynne Shuttleworth

Beauty & Lifestyle Editorial Specialist Jessica Uniac

Editorial Interns Irina Lytchak, Lori Owen

Art Director Scott Jordan

Design Sarah Vincett

Production Suba Kailasapillai

Contributors E.Z. Guler-Tuck, Linda Miles, Alilison Tannis, Ken Vannucci, Erin Zeynep

President Olivier Felicio

Controller & Operations Manager Melanie Seth

Finance Administrator Leslie Witol

Multimedia Specialist Matthew Pompey

Sales Assistant Erin Poredos Subscription Rates Canada $50 (gst included) for nine issues (one year) USA $60

Celebrations usually have their ups and downs: they start a bit slow yet are filled with anticipation. Then they reach their peak, a time of pure joy and euphoria. When they approach their end, there is a touch of the blues in the air. Even though this issue marks the official end of our three-part 10th year anniversary, there is no sadness in our offices. In fact, this celebration got us excited about the next 10 years, about all the inspiring stories and groundbreaking ideas we’ll be able to share with you, our readers. This party is far from over.

o i c i l e F r e i v i Ol

Change of Address email: ihr@publicationpartners.com telephone: 416-203-7900 fax: 416-703-6392 or send your cover label and new address to ihr c/o Rive Gauche Media, 60 Bloor St., W., Suite 1106, Toronto, ON Canada M4W 3B8

Advertising Information Olivier Felicio telephone: (416) 203-7900 x 6107 email: olivier@rivegauchemedia.com Shane Stefurak telephone: (416) 203-7900 x 6134 email: shane@gorgmgo.com Paul Airut telephone: (416) 203-7900 x 6103 email: paul@gorgmgo.com Jeff Yamaguchi telephone: (416) 203-7900 x 6122 email: jeff@gorgmgo.com

Olivier Felicio

Founder, Publisher & Editor-in-Chief

Erin Poredos telephone: (416) 203-7900 x 6128 email: erin@gorgmgo.com Published by Rive Gauche Media Inc.

TM

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Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher. ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

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AARRY! YVEERS 10ANNI We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:

Andrew Betts Category Manager, Natural Foods Thrifty Foods

Sanjiv Jagota President Nature’s Source

Gilles Houde President and COO GNC Canada

Olivier Felicio President Rive Gauche Media

Aaron Skelton, BSc (NNS) Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.

10 year anniversary Part 3 • IHRmagazine.com

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64 . KILLING OUR COMPANIES AND INDUSTRY SOFTLY

contents Volume 11 . Issue 8 UP FRONT PUBLISHER’S LETTER .....................................................................6 EDITORIAL BOARD ...........................................................................7 CONTRIBUTORS .............................................................................10 GET THE GOODS.............................................................................12 SKU REVIEW ....................................................................................13 TOP SELLER ....................................................................................18 NEWS INDUSTRY NEWS ...........................................................................22 50 . A WEIGHTY MATTER

FEATURES COMPANY PROFILE: Bio-K+ .........................................................28 COVER STORY: Keeping it Fresh ...................................................32 On the Brain .....................................................................................46 A Weighty Matter.............................................................................50 Killing the Buzz.................................................................................56 ADHD: Pharmaceutical vs. Naturopathic Solutions .......................62 Killing our Companies and Industry Softly .....................................64 Under the Weather ..........................................................................68 END NOTES RESEARCH NEWS ..........................................................................70 FAX BACK ........................................................................................72

56 . KILLING THE BUZZ 32 . KEEPING IT FRESH

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contributors

Dr. Linda Miles L. Ac., D.O. M., is a Doctor of Oriental Medicine and Holistic Practitioner and a spokesperson for the natural health & beauty industry. She has developed innovative natural personal care products for over 30 years. Check out her tips on combatting winter skin conditions, on page 68.

E. Z. Guler-Tuck is the former Editor-inChief of Time Out Istanbul magazine. With a background in communications and graphic design, she currently provides engaging feature content to lonelyplanet.com and Time Out, as well as to various other consumer and trade magazines and websites. Go to page 46 to read her insightful article on brain health.

Allison Tannis, BSc, MSc, RHN, is one of Canada’s most well-known researchers in the health retail industry. Allison has worked for a number of the largest natural product manufacturers and retailers in North America, where she has focused on product development, brand management, marketing and merchandising. Currently, Allison is working as a consultant in the industry. Plus, she is still busy writing books, articles and blogging, enlightening listeners on the radio, and guest speaking to various national organizations and community groups. Read Allison’s story on page 56 about the impact of Health Canada’s decision on energy drinks.

BEHIND THE SCENES Be part of our interview and photo shoot at the Loblaw’s Real Canadian Superstore in Mississauga, Ont. Go to www.ihrmagazine.com for an insider look.

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GENUINE HEALTH LIVE PROBIO+ O3MEGA Here comes the world’s first “super probiotic,” the result of combining the most researched strain of probiotic with certified, superior omega-3 fish oil. Adding omega-3s to a probiotic can increase bifidobacteria levels by up to three times, while it decreases levels of bad gut bacteria that have been linked to cancer.

WEBBER NATURALS® MULBERRY PLUS CHROMIUM To maintain blood glucose and a healthy weight, use Mulberry Plus Chromium. A compound in Mulberry inhibits the breakdown of carbohydrates, while chromium provides healthy glucose metabolism by enhancing the effect of insulin. Erratic blood sugar leads to insulin resistance, metabolic syndrome, and diabetes.

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The unique Advanced Fruit Stem Cell Science renews skin at the cellular level, blending nature and knowledge for visible results. Invigorating citrus verbena, organic aloe vera, apricot and sunflower oils effectively hydrate and replenish to nourish skin.

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WEBBER NATURALS® PEPPERMINT OIL Peppermint Oil can be used to calm an upset stomach, cramps, nausea, vomiting, and motion sickness. It can be taken with meals as a digestive aid to help reduce burping, bloating, and abdominal discomfort experienced after a meal.

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SISU COLD & FLU RESCUE WITH ESTER-C® Reduce the severity of symptoms and shorten the duration of colds or flu with SISU Cold & Flu Rescue with Ester-C® (formerly Ester-C ® Cold & Flu). Cold & Flu Rescue is a potent combination of Ester-C®, echinacea, andrographis and NAC to effectively relieve cold and flu symptoms and respiratory tract infections – without the side effects that are common with over-thecounter drugs.

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NORTH AMERICAN HEMP CO. AREA 369 HAIR SERUM Hemp seed oil is the most nutritious oil on earth. It is easily absorbed into the hair with no build-up or greasy residue. It’s also naturally rich in Omega fatty acids and anti-oxidant vitamins, to lock in moisture. Area 369 Serum’s unique blend of silicones, vitamin E and Omega 3, 6 & 9 seals your hair’s cuticle for brilliant shine!

WEBBER NATURALS® MACA WITH GINSENG Maca with Ginseng is an innovative formula to help cope with stress and fatigue. Sustainably grown, organic maca (4:1) is gelatinized for superior efficacy and absorption. Combined with Korean ginseng, this outstanding formula is designed to increase stamina and energy, reduce stress, strengthen immunity and boost lagging libido.

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top seller review STORE INFO

HEALTH BOUTIQUES Alcona Beach Health Shoppe Innisfil, ON

Vital Health Creston, BC

Pure Nature LaSalle, ON

Happy House Natural Bins & Bins Foods North Bay, ON St. Paul, AB

Foodsmiths Perth, ON

Naturally Healthy Niagara Falls, ON

Store Size under 1,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size under 1,000 sq. ft.

Demographics 25-40

Demographics 25-40

Demographics 25-40

Demographics 25-40

Demographics 40-65

Demographics 40-65

Demographics 40-65

Income Not provided

Income $20,000- $40,000

Income $20,000- $40,000

Income $20,000- $40,000

Income $40,000- $60,000

Income $40,000- $60,000

Income $20,000- $40,000

Quinoa, GoGo Quinoa, 500g

Quinoa, GoGo Quinoa, 500g

Almond Butter, Nuts To You, 500g

Shake & Go Smoothies, Sequel Naturals, 300g

Gluten Free Pepperoni Pizza, Sue’s Gluten Free Products, variety

Potato Chips, Kettle, 255g, salted

SaviSeeds, Sequel Naturals, 5oz

Whole Chia, Now, 500g

Coconut Oil, Arona, 475ml

Only Oats Cereal, Goji Berries, Organice Traditions, Avena Foods, 1kg 227g

Holy Crap Cereal, Hapi Foods, 225g

Spritzer, Knudsen, 311ml, raspberry

Quinoa, Eden 454g

Gluten Free Flax Loaf, O’Doughs, 1 loaf

N/A

Cranberry Juice, Just Juice, 1L

Seed Power, Organic Traditions, 454g

Beef Patties, Ontario Natural Food Co-Op, 567g

Limonata, San Pellegrino, 355ml, lemon

N/A

Tumeric, Nature’s Way, 120 tabs.

Passion Flower, St. Francis, 50ml

Blessed Thistle, Nature’s Way, 100 caps.

Passion Flower, New Roots, 50ml

Gingko Biloba, Now, 120 caps.

Oil of Oregano, Natural Factors, 30ml

Oil of Oregano, North American Herb & Spice, 1oz

Milk Thistle, Herbal Select, 60 caps.

Olive Leaf, Nature’s Way, 100 caps.

CranRich, Natural Factors, 90 caps.

Prostate Perform, New Roots, 90 caps.

Milk Thistle, Herbal Natural, 60 caps.

Eroxil, Bell, 30 caps.

Milk Thistle, Hubner, 330ml

Echinaforce, A. Vogel, 100ml

Cayenne, Nature’s Way, 100 caps.

Kerkoman, Now, 60 caps.

My Top, SierraSil, 180 caps.

Glucosamine Sulfate, Swiss Herbal, 135 caps.

Cold Defense, Health First, 60 caps.

Holy Basil, New Chapter, 60 caps.

Placentagen, Earth Science, 2 oz

Body Lotion, Pure Fiji, 354ml, pineapple

Almond Oil, Now, 473ml

Amaze Cream, Viva, 60mls

Soap Bar, Soap Works, bulk, regular

Toothpaste, Green Beaver, 75ml

DMAE-ALA, Derma E, 2 oz

Amaze Gel, Viva, 60ml

Emu Oil, The Soap Works, 1 bar

Soap Bar, Dr. Bronner, 140g, peppermint

Baby Powder Deodorant Spray, Dr. Mist, 50ml

Witch Hazel, Thayer’s, 355ml, rose/ lavender/lemon

DNA Repair Lotion, NewCo, 150ml

Pycnogenol M.C., Derma E, assorted

Aromatherapy Milk Cleanser, Viva, 240mls

Lavender Pure Castille Soap, Dr. Bronner’s, 236ml

Soap Bar, Bee & Flower, 81g, sandlewood

N/A

Vege Green Protein, Body Plus, 840g, vanilla

Harmonized Protein, Progressive, 804g, vanilla

Glutamine, PVL, 400g

Performance Protein, Creatine, Vega Sport, Now, 810g, chocolate 100 tabs.

Protein + Bar, Genuine Health, 50g, vanilla

Extra Energy, Greens+, 445g, cappucino

Precision Vegetarian Protein, Body Plus, 840g, vanilla

Whole Food Health Optimizer, Vega, 1064g, vanilla chai

Whey Gourmet Natural Line, PVL, 2lbs

Whey Protein Powder, Dymatize, 940g

Whey Protein Powder, Now, 1.2 lbs

Vib Bar, Sequel, 50g, chocolate

Protein Powder, Brad King, 840g

Mutant Mass, PVL, 15lbs, triple chocolate

Whey Protein Isolate, Inbalance Nutrition, 907g

High Ultimate Protein, Brad King, 840g, vanilla

N/A

Amino Acids, Swiss Herbal, 90 caps.

Whey Protein, Natural Factors, 1kg, vanilla

Food Optimizer, Vega, 1029g, berry

Cleanse Smart, Renew Life, 1 kit

Gluco Smart, Lorna Vanderhaeghe, 30 caps.

Natural Calm, Peter Gillham, 8oz, raspberry/ lemon

Vitamin D, Sisu, 200 caps.

PGX, Natural Factors, individual

Co Q10, Inno-Vite, 60 caps.

Acai 500, Organika, 500mg

Cleanse Smart, Renew Life, 120 caps.

Framework, NuLife, 60 chewables,

Liquid Ionic Magnesium, Advanced Theory, 480mls

Glutamine, Swiss Herbal, 30 caps. Vitamin C 1000, Now, 100 tabs.

Shark Cartilage, Bell, 100 caps.

Blood Pressure, Bell, 60 caps.

Probiotic, Renew Life, 360 caps.

Mens 50+, Progressive, 120 caps.

B Complex, AOR, 90 caps.

Vitamin D 1000, Now, 90 caps.

Ubiquinol, Inno-Vite, 30 caps.

Every Woman One Daily, New Chapter, 24 caps.

Schinoussa Sea Vegetables, Quantum Nutrition, 270g

Camu C, Advantage Health Matters, 90 caps.

CLA Plus, Lorna Vanderhaeghe, 180 soft gels

N/A

Dark 85% Cocoa, Green & Black’s, 100g

Cal-Mag Supreme, Health First, 60 tabs.

Skin Smart, Lorna Vanderhaeghe, 50ml

Atomic Grape, Mutant Rage, 960g

N/A

Simply Trim, Renew Life, 60 caps.

N/A

Holy Crap Cereal, Hapi Foods, 225g

Fast Joint Care, Genuine Health, 60 caps.

Kids 0-9 Cough Cold Night, Homeocan, 25ml

N/A

Diet Start Kit, Renew Life, 1 kit

N/A

Gluten Free Graham Style Crumbs, Kinnikinnick, 300g

Potato Chips, Tyrell’s, 150g

Iron Smart, Lorna Vanderhaeghe, 500ml

TOP THREE PRODUCTS

FOOD

TOP THREE PRODUCTS

HERBS

TOP THREE PRODUCTS

PERSONAL CARE

TOP THREE PRODUCTS

ACTIVE LIFESTYLE

TOP THREE PRODUCTS

VITAMINS/ SUPPLEMENTS

TOP THREE PRODUCTS

NEW PRODUCTS

Tamanu Oil, Alpha, 30mls

Olive Oil Soap, The Soap Works, 1 bar Toothpaste, Green Beaver, 75ml

N/A

N/A

Want your store to be included in the Review? Fill in & fax the form on page 72

18

IHRmagazine.com • 10 year anniversary Part 3

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PHARMACIES Rainbow Natural Foods Ottawa, ON

Health 4 U Spruce Grove, AB

Margis Pharmacy Toronto, ON

Campbell River Health & Drug Campbell River, BC

Valley Pharmacy Doyles, NF

College Ave Drugs Regina, SK

Green Door Vitamins Kingston, ON

Store Size under 1,000 sq. ft.

Store Size over 5,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size under 1,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size 3,000-5,000 sq. ft.

Store Size 1,000-3,000 sq. ft.

Store Size Under 1,000 sq. ft.

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Demographics 40-65

Income $20,000- $40,000

Income Not provided

Income $20,000- $40,000

Income $40,000- $60,000

Income $40,000- $60,000

Income $20,000- $40,000

Income $20,000- $40,000

Income $20,000- $40,000

Holy Crap Cereal, Hapi Foods, 8oz

Juice, Knudsen, 1L

N/A

Gluten Free Cereals, Nature’s Path, eco pac, variety

Almonds, Blue Diamond, 170g, roasted/ salted

Milk, Scotsburn Dairy, 2L

White Bread, McGavin’s, 1 loaf

N/A

N/A

Almond Breeze, Blue Diamond, 946ml

N/A

Cookies, New Moon Kitchen, 275g, variety

California Almond Bar, Taste of Nature, 40g

Bread, Ben’s, 1 loaf

2% Milk, Dairyland, 2L

N/A

N/A

N/A

N/A

N/A

Luna Bars, Clif, 48g

N/A

Coffee, Folgers, 975g

N/A

Rhodiola, Now, 500mg

Nettle Leaf

Rhodiola, Now, 60 caps.

Cookies, New Moon Kitchen, 275g, variety

Ultra Cran, Webber, 60 caps

Echinacea, Jamieson

Echinacea, Webber, 90 caps

Fenugreek, Nature’s Way, 100 caps

Astragalus, St. Francis, 100ml

Psyllium Husk

Cayenne, Health First, 180 caps.

SierraSil, 90 caps

Flaxseed, West Coast

Cranberry, Webber, 60 caps

Astragalus, New Roots, 90 caps

Anti-Viral, Natural Factors, 100ml

Lavender

Cinnamon, Nature’s Way, 60 caps.

Curamin, Terry Naturally, 60 caps

Garlic, Jamieson

Saw Palmetto, Webber, 60 caps

Gandha, AOR, 120 caps

Tea Tree Shampoo, Jason, 540mls

Body Lotion, Alba, 32oz

DMAE Cream, Derma E, 5kg

Soap Bars, Soap Works, variety

Soap, Pears, 1 bar, variety

N/A

Lip Balm, Lypsyl, 4g, cherry

Body Lotion, Alba Botanica, 350ml

Olive Oil Soap, The Soap Works, 1 bar

Toothpaste, Green Beaver, 75ml

Ester C, Sisu, 600mg

N/A

Extreme Clean Toothpaste, Aquafresh, 90ml

N/A

Mouthwash, Listerine, 1L

Frequency Shampoo, Druide, 250ml

Deodorant Crystal, Naturally Fresh, 3oz

Facial Care, Simply Natural, assorted

Hyaluronic Serum, Adeeva, 30ml

N/A

Mach 3 Razors, Gillette, package

N/A

N/A

Cell Food Gel, Lumina Health Products, 59ml

L-Glutamine, Now, 1kg

Protein Powder, Progressive, 840g

N/A

Hi Protein, Boost, 237ml, chocolate

N/A

N/A

IsoWhey, Interactive Nutrition, 910g, vanilla

Protein Powder, Sun Warrior, 1kg, vanilla

Whole Food Optimizer, Vega, 1029g

N/A

E Load, Medion, 30g, lemon

N/A

N/A

Micronized Creatine, Precision, 600g

Micronized Creatine, Precision, 300g

Whole Food Optimizer, Vega, 1029g

N/A

E Mend, Medion, 22g, chocolate

N/A

N/A

Omega 3, Alpha, 90 caps.

Berry C Supreme, Health First, 600mg

Ultimate Flora, Renew Life, 30 caps.

Omega-3, Sisu, 150 caps.

Vitamin C, Jamieson, 100 caps

Calcium with Vitamin D, Jamieson, 100 tabs

Calcium, Option +, 100 caps

Vitamin K2, AOR, 60 caps

Nutra Sea, Ascenta, 500ml

Cal Mag, Lifetime, 90 soft gels

Joint Formula 14, SierraSil, 90 caps.

Omega-3 Ultra, Now, 90 caps.

Vitamin D, Biomedic, 120 caps

Glucosamine, West Coast, 500mg

Vitamin C, Option +, 60 caps

Gaba, AOR, 60 caps

Arnica, Homeocan, 4g

N/A

Berry C Supreme, Health First, 90 caps.

Vitamin D 1000, Sisu, 90 caps.

Vitamin B Complete, Prairie Naturals, 500ml

Omega-3, Terra Nova, 120 caps

Vitalux, Novartis, 50 caps

Methyl B12, Trophic, 90 tabs

Bi-Active 12, Nutra Vital, 40 caps

Lax-A-Day, Pendopharm Pharmascience, 119g/238g

Joint Relief, Bell, 100 caps

Emulgel, Voltaren, 100g

Astaxanthin Ultra, AOR, 60 caps

CanesOral, Bayer, 150mg

PGX Ultra Matrix Plus, Natural Factors, 120 gels

Lean & Extra, GHI, 60 caps. N/A

Milk Thistle Complex, Sisu, 120 caps Royal Jelly, Bio Lonreco, 24x10mls

Whey Protein, Precision, 850g, natural

N/A

Curamin, Nature’s Way, 60 caps.

Day Cream, Weleda, 30ml, pomegranate

Complete Moisture, Blistex, 4.2g

N/A

N/A

Cal Mag, Health First, 60 caps.

N/A

Alive For Men, Nature’s Way, 60 tabs

Anti-Inflammatory Gel, Voltaren Emulgel, 100g

N/A

N/A

HCP 70, Progressive, 60 caps.

N/A

Cold Sore FX, Cold FX, 2g

Liquid Gels, Aleve, 220 mg

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Kardish Specialty Foods Ottawa, ON

ISOWhey Protein, Interactive, 910g, vanilla Performance Protein, Vega Sport, 827g, vanilla

The top selling products in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. Participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

10 year anniversary Part 3 • IHRmagazine.com

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12/19/11 4:02:07 PM


KEEPING THEIR DREAMS ALIVE. MOTTO OF THE CANADIAN HERO FUND Founders’ Story

The Canadian Hero Fund was founded in 2009 by students and

of whom were asking how they could get involved and help the

recent graduates at the University of Toronto who were deeply

families. The organization then turned its efforts to fundraising

affected by the increasing number of Canadian casualties in

for its scholarship fund.

Afghanistan and the young families they left behind. As university students, the founders understood the benefits of post-secondary education and felt the best way they could help these families was to provide the same opportunities to the dependents of fallen Canadian soldiers. The initial project of the Canadian Hero Fund is therefore to provide post-secondary scholarships to the children and spouses of fallen Canadian soldiers.

The Canadian Hero Fund’s online following has grown consistently and now counts thousands of Canadians nationwide. In December 2009, the Fund officially launched a fundraising and media campaign and attracted national attention from mainstream media outlets. The Canadian Hero Fund has since been featured in interviews on national radio and television broadcasts. Throughout its traditional and social media marketing campaigns, the Canadian Hero Fund has had a consistent message for the

The Canadian Hero Fund aims to be more than just a charity:

public: get involved. While the organization’s charitable mandate is

it seeks to build a national movement of support for military

to fund support programs for military families, its civic purpose is

personnel and their families. As a student-based initiative, the

to raise awareness for the sacrifice that Canadian Forces personnel

Fund began by creating an online network of other students

make every day and to be the grassroots outlet of civilian support for

and young people across the country. The Canadian Hero Fund’s

soldiers and their families. By organizing fundraising events and by

initial website was a tribute site to Canadian soldiers killed in the

joining the online movement, ordinary Canadians are demonstrating

Afghanistan conflict, which received over 100,000 visitors, many

their care for military families through action.

SYNERGENEX.CA

© 2011 Synergenex. All rights reserved.

Grassroots Movement

1.888.682.3071 | WWW.HEROFUND.CA | INFO@HEROFUND.CA

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For details, write #107 on Free Info Page, page 73.

Š 2011 Synergenex. All rights reserved.

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A portion of proceeds will be donated to the Canadian Hero Fund, in support of scholarships for the children of fallen soldiers. They take care of us, let's take care of them. www.herofund.ca Exclusively Distributed by True North Nutrition Inc.

12/20/11 9:06:39 AM


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Too sweet, baby! High levels of sugar and corn syrup have been found in leading baby formula brands. Reading labels may help parents in limiting the sugar intake in their little one’s diet. High levels of sugar consumption have been linked to child obesity, tooth decay, ADD, high triglyceride levels and possible nutrient deficiencies. Some brands of baby formula can be just as damaging to a child’s health as a can of soda. The American Academy of Pediatrics warns about the possible health risks associated with increased sugar consumption in infants and children. Leading ingredients in certain baby formula brands include corn syrup solids, sugar (sucrose), vegetable oils, corn maltodextrin and palm oil.

Muscle from mustard A new study has found that mustard and certain types of vegetables can help increase appetite, promote the development of muscle mass and boost overall athletic performance, due to containing a natural steroid-like compound. Dr. Slavko Komarnytsky is a researcher from North Carolina State University (NCSU) in Kannapolis, NC. With his colleagues, he recently conducted a study revealing that in all three test groups, the compound homobrassinolide effectively helped boost appetite and food intake, increased lean muscle mass and improved strength. “We hope that one day brassinosteroids may provide an effective, natural and safe

22

In the know:

Great new products and the latest on research and regulation alternative for age- and diseaseassociated muscle loss, or be used to improve endurance and physical performance,” said Dr. Komarnytsky.

Too much vitamin E? The findings of a recent study suggest that taking vitamin E daily may actually increase the risk of prostate cancer in men. The original study, which began in 2001, had experts believing vitamin E and selenium would reduce the risks associated with developing prostate cancer. By 2008, the trial had shown no results. Fast forward four years and the latest results show a possible 17 per cent increase in the risk of developing the disease in men who took a daily supplement of 400 IU. The results come just after news is released that certain multivitamins including vitamin B6, magnesium and iron may raise the death rate in older women. The 20-year study, which followed 3,800 women in Iowa, showed that older women supplementing with calcium had lower death rates than those who did not.

Omega-3s to the rescue Evidence now exists demonstrating that heart disease is largely caused by an abundance of increased levels of small, dense LDL cholesterol particles that have become oxidized in the blood, and that abnormalities relate to insulin resistance. These two factors combine to negatively affect the vascular system, potentially causing metabolic

stress, diabetes and increased risk for a heart attack. Published studies appearing in the journals Nutrition Review and Biological Psychology detail the impact of nutritional intervention with the long-chain omega-3 fats EPA and DHA to improve insulin signaling and lower heart disease risk. A balanced diet including fatty fish, nuts, seeds and olive oil or fish oil supplementation is shown to significantly improve biological markers associated with diabetes and cardiovascular pathogenesis.

Vitamin D, a life saver The European Journal of Clinical Nutrition has revealed a study claiming vitamin D may reduce mortality rate by more than what was originally thought. The study suggests by increasing vitamin D serum levels to 50 ng/ml, mortality rates may decrease by up to 20 per cent, with an estimated increase in life expectancy of two years, the highest level reaching five years. A large percentage of global mortality is related to vitamin D-deficient illnesses such as cardiovascular disease, diabetes, cancer and respiratory infections. An additional new study from Spain reveals women in the menopausal stages are lacking vitamin D in their daily diets. Lowered intake of the sunshine vitamin may increase the risks for a variety of health issues. A similar study from 2007 showed a combined intake of vitamin D and calcium reduced the risk of breast cancer in perimenopausal women.

Strokes come 10 years earlier A recent Ottawa study suggests the chances of developing a stroke increase by a decade in smokers. Involved in the study were 982 patients. The study originally began to determine if certain medications could assist people in putting down their cigarettes. The patients sent to the clinic were approximately 58 years old, and the nonsmokers around 67. According to Dr. Mike Sharma, a stroke neurologist at the Ottawa Hospital, smoking increases the risks associated with strokes because when nicotine enters the body, vessels thin, causing a narrow passage for blood flow. This increases blood pressure, elevating the risk of a possible stroke. “Even a single puff of smoke makes the arteries stiffer and shoots the blood pressure up.” Sharma says that in order to put down cigarettes, smokers need to be motivated and ready to quit. Cigarettes claim the lives of nearly 37,000 Canadians each year, according to The Heart and Stroke Foundation.

Tanning beds may not be that bad A new study from Oslo University Hospital (OUH) in Norway confirms moderate levels of sunlight are good for vitamin D production in the body. Scientist Johan Moan, with the Department of Radiation Biology at OUH’s Institute for Cancer Research discovered that exposure to UV rays for vitamin D outweigh the risks of developing skin cancer. “Sun exposure is commonly supposed

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Have a happy flu season! When flu season strikes, your customer will need more than just vitamin C. SISU Ester-C® provides 24-hour immune support, helping to prevent colds and flu without stomach upset. Here’s to a healthy, happy flu season.

For details, write #108 on Free Info Page, page 73.

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12/19/11 11:50:44 AM


industry news

to be the main cause of cutaneous malignant melanoma in most populations. However, the matter is disputed.” Whether the exposure to UV is from the sun or a tanning bed is arguable. A blog post written by Ivan Oransky, editor of Reuters Health and treasurer of the Association of Health Care Journalists, states the risk of acquiring skin cancer from tanning bed use is near 0.2 per cent. He writes the risks included are directed more to those who abuse the use of tanning beds.

Green tea fights flu With flu season in full swing, a recent clinical trial showed that

green tea-based supplements reduced the risk of flu by 75 per cent. Green tea has many other health benefits and none of the risks of vaccination injections, making it a great possible alternative. Green tea offers two-pronged protection from the flu. First, the green tea polyphenols actively suppress many bacterial, fungal and viral species. Another important component of green tea is the amino acid L-theanine, which has been shown to activate human gamma-delta-T lymphocytes to proliferate and make interferon-gamma, a potent antimicrobial cytokine. These lymphocytes are considered to be the body’s first

line of defense against infection. In a trial on 97 healthy adults, a proprietary blend of theanine and green tea polyphenols was used for three months during flu season. The supplement takers experienced 32 per cent less illnesses and 35 per cent fewer “symptom days.”

Signs sell According to a new study by University of Cincinnati researchers, retailers get back what they put into their signs. They surveyed more than 100,000 North American households, finding that consumers ranked television as the most useful source of new product or store information.

However, indoor signage was close behind (tying with magazines for second) and outdoor signage ranked third, beating out radio, Internet and newspaper ads. When it comes to the natural products industry, environmentally conscious and health-conscious consumers were more prone to judge a store by its signs. Similarly, younger (ages 18-24) shoppers, were more likely to make snap judgments based on signs. More than 35 per cent of those surveyed said they make assumptions about a store’s quality based on their signage. Also, half said they have skipped a store due to small or hard-toread signage.

ON THE GO:

WHAT  AND WHO  IS HAPPENING IN THE BUSINESS WORLD What’s essential Nordic Naturals, the industry’s leading fish oil company, is launching a special end cap display contest for natural products retailers beginning January 1, 2012. The goal of the display contest is to raise awareness for a corresponding consumer-driven contest with the theme “What’s Essential.” The “What’s Essential” campaign and accompanying contests are designed to encourage individuals to think

about what matters most in their lives. For the consumer contest, participants can share their essential story via Nordic Naturals’ Facebook page or website for their chance to win exciting prizes, including a trip to California and more. Both the retail display contest and the consumer contest will run January 1 through April 30, 2012. Winners will be announced in May. Retailers are also invited to participate in the display contest for

their chance to win a trip to California, as well as to help promote the consumer contest. To participate, natural products retailers are required to complete a “What’s Essential“ contest entry form that can be obtained through their sales reps, or by calling Nordic Naturals Retail Sales division.

Go to your happy place Have you signed up for the SISU Ester-C Challenge? February

Supplements Aromatik welcomes Nicolas Martineau Leading natural supplements company, Supplements Aromatik, welcomes Nicolas Martineau to the team as Key Account Director for their national brand, Land Art. With over 10 years of marketing experience with natural products, Martineau’s background will bring a positive strength to the company. Prior to working with Supplements Aromatik and Land Art, Martineau served as Bio-K Plus International’s Director of Sales and National Key Accounts.

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is the last month that retailers and consumers can participate in SISU’s challenge to have a happy flu season. Consumers should visit EsterCchallenge. com to sign up for their chance to win a trip to their “Happy Place” with a $2,500 travel voucher. Retailers can also participate in the consumer contest, or contact your SISU Account Manager for details on how you can enter to win a fabulous trip to New York City. SISU is now online in a big way – check out the Storyroom Guide to Wellness on www.sisu. com for health tips, recipes, news and product information. “Like” their new Facebook page (www.facebook.com/ sisuvitamins) and get the scoop on wallet-friendly coupons, samples and much more. You can also follow SISU on Twitter. (www.twitter.com/#!/ SISUvitamins. SISUvitamins).

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Natracare gets certified Natracare, which has been making organic and natural feminine hygiene products for 22 years, has received USDA Biobased Label certification. This means the products meet or exceed the minimum biobased content percentage in their given category. Designed to give consumers accurate product information, the labelling program verifies the renewable biological ingredients such as agricultural, forestry, or marine materials. In June 2011, independent testing revealed that Natracare Ultra Pads were 248 per cent above the minimum standard levels, with 87 per cent biobased solid content; Natracare Maxi pads and panty liners have a 91 per cent content (264 per cent above the minimum level) and Natracare Wipes were 292 per cent above the minimum level, with 98 per cent biobased solid content. The labeling program is designed to encourage consumers to buy more biobased products, thereby reducing petroleum

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A new partnership between Thorne Research and herbal supplier Indena hopes to bring a more holistic approach to the medicine world. Paul Jacobson, CEO of Thorne, mentions approaching MDs is different than holistic doctors. Although future plans have not been finalized, there is talk Indena will supply products for Thorne’s cancer support line and diabetes blood/sugar management line. The partnership is expected to break into international markets, bringing natural and mainstream medicine together.

AARRY! YVEERS 10ANNI

Holistic approach

Canadians more optimistic than Americans The Canadian Federation of Independent Businesses reports that 46 per cent of small and mid-sized Canadian businesses are largely satisfied with their overall financial standings for 2011. On the other hand, the 2011 U.S. Bank Small Business Annual Survey reveals that 78 per cent of small businesses in the U.S. feel they are still under the recession. Statistics Canada reports that Canadian corporations earned $65.4 billion in operating profits in the first quarter of 2011, which is up 4.2 per cent from last year. RBC President and CEO Gordon M. Nixon says that Canadian profits are largely due to “the diversity of our business model and the strength of our businesses.” Although U.S. businesses are not faring as well as their northern neighbours, U.S. Bancorp notes there is still an improvement from 2010, when 89 per cent of businesses felt that America was under the recession. Poor sales, federal regulations, competition and taxes were all listed as the most significant challenges that have contributed to poor economic results.

Goodbye Zellers, hello Target Target Canada has announced its final choice locations for Target stores to replace Zellers across Canada. By 2013, 105 current Zellers locations in 10 provinces will be the new home of Target. Zellers department stores will soon be a memory of the past

London Drugs reaches Hall of Fame Mr. Tom O’Neill, Chancellor of the Canadian Business Hall of Fame, announced the 2012 Inductees of the 34th Class of Companions to the Order of the Canadian Business Hall of Fame. O’Neill made the announcement at a private function and will formally bestow the honour at a gala investiture ceremony, to be held on May 8, 2012. Two of the inductees include Tong Louie and Brandt C. Louie. Louie is President and CEO of H.Y. Louie Co. Limited, and Chairman of London Drugs Limited. He succeeded his late father, Tong Louie in 1998, after his death. As Chairman/CEO, Louie leads the London Drugs charity committee, which oversees the company’s corporate contributions to health and wellness organizations, medical research, education and the arts. “Companions of the Order of the Business Hall of Fame represent and showcase the power of knowledge, entrepreneurship and drive to succeed,” said O’Neill. “This class of Companion Inductees is no exception; they have been chosen for the significant contributions they have made to Canada’s economy, its citizens and the examples they have set for others.”

as Target had also announced, in late September their interest in turning 39 Zellers stores into Walmart leases. John Griffith, Target executive VP of property development, says his company will “strive to make its stores as Canadian as possible.”

Natural is up After disappointing sales results in 2009, the North American natural and organic personal care products market has shown a 10 per cent growth in sales for the year

2010, as reported by market research firm Organic Monitor. Amarjit Sahota, president of the firm, has stated that natural market sales have surpassed the $5 billion mark in 2010 and are expected to reach $8 billion by 2017. The retailers largely responsible for the success of this industry are the smaller private labels because of their ability to offer quality products at affordable prices, whereas larger retailers focus on promoting their own brands instead of their manufacturers.

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Genuine Health joins forces with David Suzuki

Dr. Faisal Moola, the David Suzuki Foundation and Stewart Brown, Genuine Health’s CEO

Organika is fully organic For over 20 years, Organika has been supplying clients with high-quality organic supplements. By following certain guidelines, the company has acquired membership of the Pacific Agricultural Certification Society. The organic company has received over 370 Natural Product Numbers since Health Canada passed a license in 2004 requiring all Canadian health products to be reviewed and given a NPN. Continuing to push boundaries and remain loyal to their clients, Organika creates over 450 organic supplements in a fully certified organic facility.

Two more join Weetabix Weetabix is pleased to welcome two new hires to the company – Sheldon Gasee as new Senior Marketing Manager and Scott Ryan, National Sales Manager. Gasee brings a wealth of consumer marketing background with over 10 years of consumer packaged goods experience including accounts such as

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Kraft and Clorox. With over 20 years of related experience, entrepreneurial sales manager Ryan has a strong background with private label relationship selling and broker management. Both men have an array of talent, which will benefit the company in its future growth.

Calgary welcomes Health First Calgary provided Western hospitality for Health First Network’s (HFN) annual general meeting last November. The AGM lasted two and a half days and featured a broad range of planning, education and networking. HFN’s CEO, Dave Freeman, and staff presented 2012 plans, including expansions of the flyer and e-marketing programs provided to HFN members. Keynote speakers included Helen Sherrard, CHFA president, Rick Kroetsch, and Howard Chang, president & founder of Top Drawer Creative of Toronto, HFN’s advertising agency. The AGM also included a half-day of smaller group networking sessions on various

Genuine Health is teaming up with the David Suzuki Foundation in an endeavor to educate Canadians on how to live healthier lifestyles and build environmentally friendly communities. Genuine Health has made a generous $45,000 donation to the Foundation, which will go towards new programs that will inform community members how to protect and restore their surrounding natural habitats. Dr. Faisal Moola, Director of Science at the David Suzuki Foundation, says that Genuine Health’s support will help parents educate their children about environmental benefits and the advantages of green spaces. The head offices of the Genuine Health staff members boast a commitment to decreasing carbon emissions by being greenenergy powered.

subjects selected beforehand by HFN Members, such as emerging online tools, guarding against retail fraud, retail planning & processes, staff communications, and more. The sessions were led by a mix of HFN Members, vendors and outside experts. HFN Board Chair Paola Wong of Ki Nature et Santé stores in Montreal was pleased with the AGM, stating, “we had another great meeting, perhaps our best ever. Health First Network is well positioned to enjoy another record-breaking year in 2012.”

Pay it with your phone A Financial Times report reveals that one third of all checkout terminals in retail stores and restaurants will be able to process payments from mobile phones within the next year. Executives from Google and PayPal show confidence in the mobile payment system, which is enabled with Near Field Communication technology. Retailers will be upgraded with the NFC with financial backing from credit card companies.

Kerri Job back at MTB Kerri Job returned to Michael Theodor Brokerage, becoming their Marketing Coordinator as of Nov 17, 2011. Job has been in the natural industry for many years, with most of her time at Horizon Distributors. She will be responsible for working very closely with the Brand Management team across the country to ensure programs are being set and executed at street level. On another note, Hikari Nitta decided to pursue other opportunities and MTB thanks her for the four and a half years she spent with them, wishing her well in the future.

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IHR_ad.indd 1

12/19/11 11:46:09 AM

For details, write #109 on Free Info Page, page 73.


company profile

GO

with your gut Bio-K+’s good instincts and solid research have kept the company at the top of the food chain. By Carlos Weigle

N

owadays it seems almost every single food or beverage has a probiotic claim. It’s common to see celebrities praising the benefits of probiotics while eating yogurt. It’s also easy to feel overwhelmed by the multitude of probiotics supplements available in the market. It is a crowded party and every day there’s someone else who wants in. It certainly wasn’t the case in 1996, when Bio-K+ launched its line of probiotics. Even less so one fine day in 1983, when Claude Chevalier, then president of the Dairy Bureau of Canada, met François-Marie Luquet, a renowned French microbiologist, at a

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conference in Copenhagen. It took another 10 years for the idea of creating a healthy, nutritious and therapeutic probiotic, to germinate. A lot has changed since then. As François-Pierre Chevalier, Bio-K+’s President explains it, “it changed dramatically in a lot of ways.” Companies such as Bio-K+ have not only to compete with others in the natural products industry, they also have to go against food giants such as Danone and Nestlé. The key these days is what kind of benefit you can claim and what research you have in order to support it. Many (soft) claims will state a

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AARRY! YVEERS 10ANNI “Bio K+, in terms of economic value, is cheaper than any probiotic product out there.” probiotic product “helps promote a healthy intestinal tract or digestive health.” Bio-K+ is more interested in claims such as boosting the immune system or counteracting the damaging effects of antibiotics. “We’re now focusing on specific products and formulations as well as published clinical data on those,” says Chevalier. “We’re dealing with living bacteria here, so how do you guarantee they maintain their probiotic effect after they’ve gone through the manufacturing process and transport? That’s where Bio-K comes in; whether it’s in capsule form or fresh, our products are among the few that can present published data on the finished product and not only on bacteria in the lab.” Thirty seconds won’t do Getting your message out becomes crucial in such a crowded market, yet it’s important to identify what kind of audience you should be talking to. “Education is what takes the most time and dedication,” says Chevalier. “In our case it’s a one-on-one process and it involves talking to nurses, nutritionists, naturopaths, pharmacists and, ultimately, consumers. From that perspective, the message is complex and a 30-second TV commercial doesn’t cut it.” Another key message, according to Chevalier, has to do with prevention through probiotics, “rather than treating symptoms with chemical compounds that harm and disrupt the essential micro flora in our intestines.”

François-Pierre Chevalier

Equally important in a highly competitive market is to price your product right. In that respect, Chevalier finds that “Bio K+, in terms of economic value, is cheaper than any probiotic product out there, if you compare them pound for pound, just on the potency side.” However, he clarifies that “that’s just in terms of concentration of bacteria, yet there’s actually five key factors that allow a probiotic to deliver probiotic benefits.” Strain is certainly one of them.

10 year anniversary Part 3 • IHRmagazine.com

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company profile

At a Glance Bio-K Plus International Inc. Location: Parc Scientifique, 495 boul. Armand-Frappier, Laval, Quebec Phone: 1-800-593-BIOK or 450-978-BIOK Email: info@biokplus.com Website: www.biokplus.com Staff: 85-105 Top Selling Products: Extra Strength (50 Billion) Probiotic Capsules, Strawberry Dairy Culture Probiotic and Organic Rice Fermented Rice Probiotic

Also important to consider is formulation. As Chevalier puts it, “if you’re going to have 14 strains in your product, make sure that they are going to work synergistically and not compete for food and space. Oftentimes, manufacturers put a lot of strains just to gain more potency. You may have more potency but the product is not more efficacious.” Then we have to talk about potency, “how much you can guarantee at expiry date.” In the case of Bio-K+, “it’s a minimum of 50 billion bacteria, whether in capsules or fresh, for 24 months. It’s simply unheard of.” The raw truth Environment, how the product is made, is the fourth essential factor. “In our case,” continues Chevalier, “products are fermented at body temperature (so bacteria are ‘trained’ to perform at body temperature) and they’re ultimately raw, have never been cooked.”

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The final consideration should be data, what kind of clinical research companies can show to substantiate their claims. Bio-K+ has published its findings in both the Canadian and American Journals of Gastroenterology. It also possesses some very interesting information in regards to the financial impact of using its products. Specifically, as Chevalier points out, “every time a hospital treats 1,000 patients with Bio-K+, it’s going to save it $2.6 million in overhead costs.” Bio-K’s reliable data and track record have allowed the company not only to survive in this crowded market, it has actually made it thrive. Its operations started in Quebec in the mid-90s and expanded into Ontario and the U.S. in the late-90s. “It is a family business,” says Chevalier, “that has grown organically, fueled 100 per cent by the profits the company was generating.” The next step? “Gaining good, solid distribution in the pharmacy and supermarket sectors,” he states. “That’s going to propel this business to heights it has never reached before.” There are also internal changes on the horizon: “Now that my sister and I have been promoted co-presidents, we will continue in our father’s footsteps to bring the company to its full potenial. We’re in the middle of that process and that comes with challenges but it’s very, very exciting.”

IHRmagazine.com • 10 year anniversary Part 3

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9/27/11

11:17:57 AM

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Ad IHP_BioK_FP_Oct2011 v2.pdf

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12/19/11 11:27:11 AM


Michael Lovsin and Elizabeth Crawley

cover story

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feature

Loblaw’s recently created Health and Wellness division is launching new initiatives to empower consumers and stay one step ahead.

KEEPING IT

FRESH By Carlos Weigle

Photography by Rive Gauche Media

As Canada’s largest food retailer, Loblaw could have very well just stuck to the mainstream grocery business. However, since 1981 – when it opened its first pharmacy in Winnipeg – it has also strived to be one of the market leaders in terms of health and wellness. With nearly 500 pharmacies, over 100 medical clinics, 340 Natural Value departments, approximately 60 GoodLife fitness centres and 100 optical departments, the company has certainly achieved its goal.

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cover story

Some bold moves, such as the creation of the PC G.R.E.E.N. and PC Organic lines positioned the company ahead of the curve. A few of those initiatives went on to become massive hits, such as the PC Blue Menu line of healthier products. So much so that “many of our competitors copied it in one form or another, which we take as a compliment,” says Michael Lovsin, Senior Vice President, Health and Wellness. Yet, as the emphasis on healthier and better choices becomes more and more prevalent in our society, Loblaw had to come up with newer initiatives and programs to ensure its positioning in the market keeps getting stronger. One such initiative is the creation of the Health and Wellness business unit this year. According to Lovsin, one of the unit’s main objectives is “to empower customers to make healthier choices and to support them through their journey to a healthier lifestyle. ”He also highlights a clear distinction: “You can help consumers and that’s good. Yet empowering is what consumers need to do themselves to make better decisions.”

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“Three out of four people who get on a wellness regimen, be it weight management, eating organic or healthier, fall off the path. Only one in four stays on and that’s why dieting is a pretty sizeable industry in itself,” Lovsin says. Most consumers obviously struggle to stay focused on whatever goals they initially had in mind. Research – and everyday interaction with customers – has shown Loblaw they need to simplify the healthier/better-for-you options. The other important part of the equation is helping consumers reach their health goals. Guiding stars As for one key element, Loblaw introduced Guiding Stars, a “nutritional navigational system.” Perceived by the company as a natural consequence of its Blue Menu line, “the Guiding Stars system is as simple as one, two, three, because you get either one, two or three stars of a product on the shelves,” explains Lovsin. “It’s based on a 100-calorie patented scientific algorithm that gives you credit for the good nutrients in the food and gives you

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debits for the not-so-good ones.” Among the good factors taken into account are more fibre, less salt, less sugar, more omega-3s, less trans and saturated fats. We believe that this has the opportunity to make it easier for consumers at the point of purchase,” points out Lovsin. Which is really important when you consider that 70 per cent of consumer decisions are still made in store. The system is a new piece of a puzzle where Blue Menu still takes centre stage. In fact, according to Lovsin, “it’s the number one healthy brand in Canada, which still continues to grow significantly, even in recent years.” Introduced in 2005, the successful Blue Menu line certainly helped position Loblaw as a leader of health and wellness in our country. It’s been a great starting point for other winning initiatives. The renewed emphasis on health and wellness will also change the way Loblaw stores are structured and how consumers navigate them. As Lovsin points out, “we are always evolving as retailers and, in that respect, we are also working on how to crystallize a different shopping experience, especially within and around our drugstores and pharmacies and how that physical plant will change over time. The goal again is helping and making it easier for customers.” Helping those customers make informed decisions is the result of not one, but several different initiatives. Some customers might

prefer to rely on guidelines such as those proposed by Guiding Stars while others might favour a more personal, one-on-one approach. With those consumers in mind, Loblaw has launched a Dietitians Program, starting with 20 stores in Ontario. Professionals are available to answer questions from customers, reinforcing the company’s strategy of providing them with information they can really use to improve their wellbeing. “The other important piece when you look at helping customers achieve their health goals is our integrated heath strategy, how we’re linking what we are doing in pharmacy to our dietitians and our cooking schools and back to the pharmacists helping to manage chronic diseases, such as diabetes, cardiovascular disease and obesity.”

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Within such a complex structure, dietitians play a central role. As Lovsin explains it, “the nice thing about personal consultation is that the responsibility of the dietitian is to connect the consumer with all the various health elements in our stores. The big opportunity for us is not only introducing them to the medical doctors in our medical clinics but also to the pharmacists and our pharmacy departments, to the nutritionists and to Natural Value.” Choose your partners well Getting in-store information is a good strategy. Reaching out to the community is certainly as important, since it not only raises awareness about various health-related issues, potentially improving the community’s quality of life, but it also draws attention to Loblaw’s brands and corporate vision, ultimately bringing those people to the stores. Key partnerships, such as the one Loblaw recently signed with the Canadian Diabetes Association, are an effective way of getting your message out. One main aspect of that specific partnership is the introduction of the Get Checked Now program which helps undiagnosed people to find out if they have diabetes and, if they do, helps to provide support through the company’s community rooms, cooking schools and group seminars sponsored by the Canadian Diabetes Association. The results are impressive, to say the least: almost 20,000 health risk assessments have been done and approximately 450 information sessions have taken place.

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Another program focusing on prevention is the one Loblaw is doing in association with Anaphylaxis Canada to raise awareness of food allergies and intolerances. The success of that initiative was also in direct relation to the many tools the company has at its disposal, from its Insider’s Report to its community rooms and cooking schools. As Lovsin puts it, “there is no other retailer that has the arsenal of all these assets to be able to connect and make a difference with the consumer.” Loblaw wanted to make sure this holistic, empowering approach also had an impact on the 136,000 employees who work for the company, across the country. “We know a healthier colleague is a better colleague,” says Lovsin. “They become more engaged, more productive and there are less absentees. Those are all positive things.” Room for everyone Some experts say that by the year 2020, supermarkets will be at the centre of healthcare in Canada. Whether you agree with that assessment or not, the truth is that companies such as Loblaw are becoming increasingly more prominent when it comes to natural health. Within that context, is there going to be room for traditional health food stores? Elizabeth Crawley, the company’s Senior Category Director, Grocery Business Unit and in charge of Natural Value believes so: “I think the beauty of independent retailers is that, because they are not a large organization, they have the ability to carry whatever they want to carry and have the space to manage whatever they want to manage, so I do think they can work very independently through service and customer needs.” Lovsin agrees: “I think it’s a similar situation with pharmacies. There is always going to be a place within communities for independent pharmacists and pharmacies as well as independent natural food store owners. They promote innovation at a very different level. They are niche retailers who bring their personal love for being an entrepreneur to the table, which is phenomenal. If we can help take that to the mainstream, then many of the products that we are carrying, and the host of services we provide bring credibility to what a nutritionist or a dietitian can do in an environment such as a food store. These are all very good things that could be beneficial for all. “ On the other hand, Loblaw can certainly deliver on something that’s almost absent from health foods stores: the fresh food experience. “I think our responsibility – and I think we’re doing a good job at it – is to offer more great-tasting products; we believe eating healthy should taste good,” says Lovsin.

Rules help Most natural health manufacturers would be thrilled to have their products sold at Loblaw banner stores, given their prominence in the market, yet only a few actually make it to their shelves. How do they get there? Why do some get picked up and many others left behind? In terms of Natural Value, they have to comply with Canadian packaging guidelines (which some companies in the U.S. are not keen on). Then the selection process begins. “The vendor community will present their products to us for consideration, typically during the time we are reviewing the current category assortment. We also work closely with our store colleagues and act upon their feedback for product requests.” Bilingual labels are important and so is the fact that the products being offered have no artificial colours, flavours or preservatives. “We like to think that we somehow do the work for consumers in terms of ingredients, we want them to feel comfortable when they walk into our department,” adds Crawley. Speaking of regulations, it is fair to say Health Canada’s stricter rules on natural health products has, in one way or the other, changed our industry. “I think it helps the industry,” says Lovsin. “We are now one of the most disciplined, toughest industries in our country. We, as a company also have a very disciplined, rigorous approach when it comes to product listing.”

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special feature

SBT Seabuckthorn:

The Original Seabuckthorn Company A Peachland Company • www.seabuckthorn.com • call: 1 877 767 6101 SBT Seabuckthorn — Super Natural Synergies While there is no doubt that seabuckthorn is extremely effective for land reclamation and erosion control, it is the breadth and depth of its bio-active compounds that has stimulated the increased interest in recent years. As Mark Blumenthal of the American Botanical Council stated: “If there ever was an herb that could qualify for the next generation of herbal luminaries, I would nominate Seabuckthorn (Hippophae rhamnoides).” It was evident from the beginning that Seabuckthorn was a natural for a nutritional skincare line but introducing a substantially unknown botanical to the marketplace was definitely a challenge. A

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deep respect for the historical traditions and biochemical synergies of the seabuckthorn plant informed each step in the development of our business model - from the creation of our vision and mission statements through the product integrity, pricing, packaging and marketing. In some respects it was an easy choice. Seabuckthorn was shouting out “Superfruit nutrition from the inside out!” While the concept of nutrition and the skin was not yet evident in the marketplace, we chose to heed this clear guidance and start with the skin — inside and out. The skin, our largest organ, protects, regulates, purifies and nourishes. In fact, with its own remarkable form of photosynthesis,

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Preparations from the fruit, seeds, leaves and bark of seabuckthorn have demonstrated great promise in the treatment of the mucous membranes including ulcers and gastro-intestinal disorders as well as vaginal problems. Additional studies have shown that seabuckthorn oils and juice have a positive effect on the cardiovascular system and have a cholesterol lowering activity. Certain compounds in the bark and leaves are being investigated for anti-carcinogenic and anti-tumoregenic activity.

our skin magically converts sunbeams into essential vitamin D. Like all our organs, the skin receives its nourishment through a network of blood vessels that carry life giving oxygen and nutrients to all the cells of the body. Stressors such as environmental conditions, chemical irritants and illnesses can increase skin dryness and inhibit the body’s ability to nourish and repair. “Your skin is the fingerprint of what is going on inside the body, and all skin conditions, from psoriasis to acne to aging, are the manifestations of the body’s internal needs, including its nutritional needs” says Georgiana Donadio, PhD, DC, MSc, founder and director of the National Institute of Whole Health in Boston. How does SBT Seabuckthorn Work? Classified as a superfruit, seabuckthorn (Hippophae rhamnoides L). is one of the most powerful natural antioxidant and antiinflammatory botanicals known. Its nutrient density and potential for disease impact are second to none, which makes seabuckthorn ideally suited to inside/outside treatment of the skin. Taken internally or applied topically, seabuckthorn seed and fruit oils deliver a powerful anti-inflammatory punch! Seventeen phytosterols, 41 carotenoids, all the isomers of Vitamin E and essential Omega 3, 6, 7 and 9 have each been identified as effective anti-inflammatories and between them, seabuckthorn seed and fruit oils contain them all! Applied topically the oils not only reduce inflammation but they regenerate cells, ease discomfort, nourish and soften dry and over-reactive skin and provide a protective barrier against water loss and infection – supporting the skin’s natural healing capacity. The leaves are an equally rich source of important antioxidants including beta carotene, vitamin E, flavonoids, catechins, ellagic acid, ferulic acid, folic acid and significant values of calcium, magnesium and potassium. The dried leaves also provide an important source of protein at 24%. A study published in May, 2008 in the Society of Chemical Industry’s Journal of the Science of Food and Agriculture has found that extracts from the leaf of seabuckthorn shows significant ability to protect against liver damage.

It is hardly surprising that SBT Seabuckthorn is showing such promising results in the treatment of rosacea. An inside out approach has been most successful at calming and nourishing inflamed skin through the application of seabuckthorn’s healing oils; while quenching the internal inflammation with the potent mix of anti-inflammatory compounds from the leaves, seeds and berries of the seabuckthorn plant. Over time, this intervention can be expected to stabilize the body’s internal environment and restore healthy skin and membranes. SBT Seabuckthorn nutritional skincare has also demonstrated significant improvement in youth and adult acne, eczema, dermatitis and psoriasis as well as healing burned or damaged tissue. Topical application of creams, oils and ointments can work from the “outside” to inhibit the loss of moisture and lipids while supporting the “inside” process of renewal. It is important to note that while the internal and topical products from our SBT Seabuckthorn line are very successful at treating damaged and problem skin, they have also gained a reputation as a natural and effective therapy for maintaining the soft radiance so characteristic of youthful skin. The pure and natural nutrition that delivers strength and vitality to the body is the very same nutrition that brings a fresh and luminous glow to the skin. With its super abundance of vital nutrients and natural synergies, SBT Seabuckthorn is an outstanding source of this inside out nutrition. Supernatural nutrition within and without – the skin’s response to this kind of care is amazing. Is it any wonder your customers continue to love our pure and natural SBT Seabuckthorn products!

Susan McLoughlin is the President of SBT Seabuckthorn Peachland, BC Canada. She can be reached at smcl@seabuckthorn.com or 250 767 6100.

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Scientifically proven With the aim to continue to do research and to increase our knowledge on our products, Genacol Group Inc. (manufacturer of Genacol®) is proud to announce the results of two scientific clinical studies. The first study was carried out at the Belgium University Medical Centre. Two hundred subjects participated in this great scope study following a protocol, trying to demonstrate that Genacol® could reduce pain in a statistically meaningful way. The results, that will soon be published, are impressive and very promising. A second study, as conclusive as the previous one, carried out at the Veterans Memorial Hospital in Manila, revealed that Genacol® could help reduce the pain significantly.

• Without any preservative agents or fillers. • Known adverse reactions: None. • There are no medical contraindications.

For details, write #112 on Free Info Page, page 73.

Very few natural product enterprises invest in studies to demonstrate the efficiency of their products scientifically. Genacol Group Inc. is a pioneer in the natural health field, making an effort to prove that nature can offer us excellent solutions for prevention.

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A unique enzymatic process

Genacol® is a hydrolyzed collagen, created by a unique enzymatic process. This process is called:

AminoLock® Sequence Technology Genacol Group Inc. provides us the opportunity to get high quality products without any preservative agents or fillers. The unique manufacturing procedure, called AminoLock® Sequence Technology, is an exclusive approach developed by the research and development department of Genacol Group Inc. and consists of an enhancement of the amino acids of collagen. Genacol® is manufactured respecting the highest biotechnological standards and complies with all the government requirements. A collagen matrix is a safe, formulated substance that stimulates the production of different kinds of collagen in the body. The collagen matrix, formulated from pure collagen, produces exceptional results in the human body when used on a regular basis. Genacol® is a unique protein complex and no other collagen product on the market contains this concentration of specific amino acids.

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• Genacol® is one of the best-selling natural products in Canada. • Genacol Group Inc. is an enterprise from Canada and its products are available in more than 40 countries. • Genacol Group Inc. is the health company that has shown the greatest growth in Canada, according to Profit 100 from 2004 to 2009. • Guy Michaud, president of Genacol Group Inc., was named Entrepreneur of the Year 2010 in the health area, according to the Ernst & Young Entrepreneurship Contest.

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It’s the glue of the body! Collagen is present in all multi-cellular organs in our body. Collagen is the fibrous structural protein that makes up the white fibres (collagen fibres) of skin, tendons, bones, cartilage, and all other connective tissues. It is also found widespread in the gelatinous substances of the body to provide stiffening properties, such as in the vitreous humour of the eye. In other words, collagen is the natural protein that constitutes most of the body’s structural support and is the primary substance of connective tissue. It is this fibrous connective tissue that holds our body together.

Blood vessel

Bone

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Collagen fibers

Tendon Muscle

Collagen is produced by specialized cells called fibroblasts and is gathered in the conjunctive tissues. The biological role of collagen has a double function. On the one hand, together with elastin and glycoproteins, it is responsible for the cohesion of tissues and organs. On the other hand, collagen gives these tissues and organs hydration, resistance, elasticity and flexibility properties. With respect to conjunctive tissues, they form a weft rich in collagen, which is found practically in every part of our body. They mainly serve as support, filler, joint, insulation, protection or transport in the case of the blood system. Without this conjunctive tissue matrix rich in collagen that acts as “a sort of glue that keeps our body together,” we would be a puddle.

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Collagen gives to different organs and tissues their strength and elastic properties. Twenty-five percent of the protein weight in the human body and seventy-five percent of our skin are made of collagen. Collagen is part of the natural composition of our tendons, ligaments, joints, muscles, hair, skin, and vital organs. When there is a lack of collagen in the body, everything is affected. Weakness, fatigue, aches, pain, and an overall lack of energy are the main symptoms of a lack of collagen. In addition, all these symptoms increase with aging.

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feature

On the

Brain

One in three Canadians can expect to suffer from some sort of brain disease. Natural health can play a key role in terms of prevention.

By E.Z. Guler-Tuck

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he brain is the single most important organ in our body, and the one that’s most often taken for granted in terms of personal health care. Although, the Alzheimer Society of Canada does suggest that physical activity can help boost your body as well as your mind, working out your brain may not be as straightforward as doing cardiovascular activities. As important is understanding the many brain conditions and treatments available today. The Reality An alarming portion of Canada’s population (5.5 million, to be exact) currently lives with a neurological condition and, earlier this year, The Globe and Mail reported on government funding of research and called for an increase in treatments for the largely unknown causes and triggers of brain diseases. “One in three Canadians can expect to suffer a brain disease,” says veteran Globe and Mail health reporter and columnist Andre Picard. “Which is close to the numbers [of people] who will have to deal with cardiovascular

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disease or cancer.” With these figures, and an annual economic price tag of $60 billion, the immediate necessity for more methods of prevention and treatment have become a “no brainer.” Research Matters A turning point for brain research came in June 2011 when the Government of Canada made a budget allocation of $100 million to the Canada Brain Research Fund. It was announced that the money will support the very best in Canadian neuroscience and accelerate discoveries to improve the health and quality of life for Canadians who suffer from brain disorders. “With greater understanding about the impact of brain disorders, including mental illness, concussions, Alzheimer's, multiple sclerosis, Parkinson's, and autism, every Canadian should applaud an increased investment in brain research,” says Brain Canada president Inez Jabalpurwala. “This is an issue that crosses all boundaries and interests."

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In the last decade, many of the organizations supporting research and treatment for brain diseases have been actively advocating for more funding and increased public awareness in Canada. According to Dr. Michael D. Hill, associate dean of the Faculty of Medicine at the University of Calgary, a mixture of vascular dementia and Alzheimer’s, stroke, migraines, epilepsy, diabetes, ALS (a.k.a. Lou Gehrig’s Disease) and trauma, are some of the most prevalent brain-related conditions that have evolved over the last decade. And, after being diagnosed in many adults, add to that Attention Deficit Hyperactivity Disorder (ADHD), another condition quite rampant in this category.

to three headaches per month non-steroidal anti-infl ammatory medication is usually all that is required.

Sporting Facts Studies funded by the NHL and NFL have been making headlines recently, along with the launch of widespread campaigns to change the rules of these games. In the interest of protecting the future health of the players, medical research has discovered a link between Alzheimer’s and severe sports-related head injuries in former players. However, these millionaire athletes aren’t the only ones that are being rushed to the emergency room after a trauma. “Concussions are still a big issue in everyday life [especially in Calgary],” notes Dr. Hill. “Winter is a big trauma time when we treat a lot of snowboarders.”

“With the public, there’s been a gradual evolution of awareness that [a stroke] needs to be treated urgently,” explains Dr. Hill. “There has been a slow increase in what stroke awareness is, however, it’s far from optimal.” While stroke is the most common brain condition that affects adults, many Canadians are not aware that dementia and stroke are actually closely related. “When you have a stroke, you are more likely to develop dementia,” explains Dr. Hill.

According to the Canadian Institute for Health Information, an estimated 90 per cent of head traumas are preventable, yet they are the leading cause of death for those ages 1 to 44. Not Just a Headache A migraine is an extremely common brain-related condition that usually gets overlooked due to its controllable and temporary nature. The sheer fact that this condition completely debilitates a person by, “substantially [affecting] their quality of life,” says Dr. Hill, sets migraines apart from regular headaches. Many trauma survivors will develop severe migraines after their head injury. According to the Headache Network of Canada, depending on how these migraines persist, for people with two

Different Strokes The Heart & Stroke Foundation reports over 50,000 strokes in Canada each year. That’s one stroke every 10 minutes. As the third leading cause of death in the country, six per cent of deaths in Canada are linked to a stroke. According to the Foundation, out of the 14,000 victims of this condition annually, more women than men die from stroke. Today about 300,000 people suffer from the effects of a stroke, with a cost of $3.6 million to the economy.

Worth Remembering Alzheimer’s is one of the primary forms of dementia and, according to the Alzheimer Society of Canada, women represent 72 per cent of all cases. At the moment, dementia costs Canadians $15 billion a year and half a million Canadians (approximately 71,000 of them under age 65) have Alzheimer's disease or a related dementia. That means that 1 in 11 Canadians over the age of 65 currently have Alzheimer's or a related dementia. “According to the Alzheimer’s Association of Canada, the incidences of Alzheimer’s disease are expected to grow from around 5 million in 2010, to close to 6 million by 2020,” says Dr. Sara Henderson, a resident naturopathic doctor at Jamieson Laboratories. With Canada’s aging population, and the fear of succumbing to Alzheimer’s disease, “We are seeing a lot of attention to this sector,” says Bob Mehr, CEO and President of Bob Mehr Compounding Pharmacies. “A lot of new supplements have been introduced to the market for the enhancement of the brain function.” Attention to Adults Attention Deficit Hyperactivity Disorder (ADHD) is an underrecognized neurobiological disorder and is most commonly diagnosed in children. In recent years, however, a larger number of adults have been diagnosed with this disorder and a range of programs and organizations have begun working toward promoting understanding, dispelling myths and supporting families dealing with ADHD. An authority on ADHD, Dr. Russell Barkley came to Canada from the U.S. for ADHD Awareness Week in October 2011. When

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New and Improved “When it comes to brain biochemistry and function, we still have much to learn. Th is is an area of interest for many researchers, and new fi ndings are published daily,” says Dr. Henderson of Jamieson Laboratories. Recently, to complement the rising number of new studies and research conducted in the brain health field, there have been advances in technology that focus on diagnosis and treatment. “The evolution of imaging has been really important, especially with CT scans and MRIs,” says Dr. Hill of the University of Calgary. He also remarks on the development of endovascular treatments that help treat artery blockage through the insertion of a catheter; along with three new blood thinners that have been introduced to the market for patients who have previously suffered a stroke. Natural Prevention The naturopathic sector has grown significantly over the years, offering many Canadians effective, government-regulated prevention methods for a variety of health conditions and ailments. According to Frank Lucchetta, executive vice-president of Jamieson Laboratories, a change in public awareness of natural health products began in the early 1990s, after the banning of Tryptophan. “It was the time of ‘smart nutrients’ – natural alternatives to ‘smart drugs’ (Pyrrolidone Derivatives, Piracetam, Aniracitam, Fipexide, Oxiracetam, Pramiracitam, Procaine to name a few) and the ultimate Gerovital or GH3,” he says. “In the late 1990s, one could add St. John’s Wort, Phosphatidyle Serine, 5HTP and, to some degree, Kava Kava to the list of brain health nutrients.” “We have defi nitely grown from a category that focused mainly on Gingko Biloba for memory. Th is category has expanded to include supplements such as Phosphatidylserine, Omega-3, and most recently, Vitamin B12 among others,” says Dr. Joyce Johnson, a naturopathic doctor at Webber Naturals. While there has been positive research linking the effects of Vitamin B12 deficiency to Alzheimer’s, the growing body of research to support the use of Omega-3 for brain support for a variety of health conditions continues to be very strong, she explains. According to Dr. Henderson of Jamieson Laboratories, recent research published in the International Journal of Geriatric Psychiatry concluded that daily intake of folic acid, Vitamin B6

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asked about treatments for ADHD, Dr. Barkley listed a variety of methods to generate awareness and in-depth understanding of this condition in patients, families and their communities. As for treatment options, even though Dr. explained, “we have no evidence of any over-the-counter remedies or health food supplements that work for the disorder,” he also pointed out that “omega 3/6 fi sh oils have some evidence for producing small benefits on attention in about 25 per cent of cases.”

Brain enemies Trauma It is 90 per cent preventable, yet is the leading cause of death for people ages 1 to 44. Winter sees the highest rate of trauma victims in Canada. Migraines Over three million women in Canada suffer from migraines, and in 92 per cent of the cases, it affects their quality of life and debilitates their daily routine. Stroke There are 50,000 strokes in Canada each year (one every 10 minutes). About 6 per cent of deaths in Canada are linked to a stroke and there are 300,000 people are suffering from the effects of a stroke, which costs the Canadian economy $3.6 million annually. Alzheimer’s and Dementia Women represent 72 per cent of all cases of Alzheimer’s disease. Dementia costs Canadians $15 billion a year. Half a million Canadians have Alzheimer's disease or a related dementia. Approximately 71,000 of them are under age 65 (1 in 11 Canadians over the age of 65 have Alzheimer's disease or a related dementia). Alzheimer’s cases are expected to grow from 5 million in 2010, to close to 6 million by 2020. Attention Deficit Hyperactivity Disorder Four of every five adults with ADHD also have a co-morbid disorder, or another disorder that accompanies the ADHD.

and B12 could potentially slow brain atrophy and furthermore slow both cognitive and clinical decline. It’s no surprise that, in Canada, most research and discussions about brain health are centered on the aging population. “Taking care of your brain while you are still healthy is key, and this is defi nitely an area in which people are not willing to wait for something terrible to happen before they take action,” says Dr. Johnson of Webber Naturals. Th is is why she and many other NDs (Doctor of Naturopathic Medicine) support the use of natural health products for the prevention and maintenance of healthy brain function. Dr. Hill of the University of Calgary believes that ultimately, when it comes to maintaining healthy brain function and keeping sharp, nothing beats a healthy combination of natural supplements, 30 minutes of exercise every day and a sensible, low-salt diet.

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MATTER New technologies and increasing waistlines are moving the weight loss category forward By Erin Zeynep

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oday, more and more Canadians are making their health a top priority. Concerns about aging, poor lifestyle choices and dietary habits are increasingly occupying their minds and affecting their spending habits. Health Canada reports that, “the number of Canadians who are overweight or obese has increased dramatically over the past 25 years,” and this has brought obesity into the spotlight of many food and healthrelated discussions.

While there are differences between the genders when it comes to health spending and eating habits, there are also noteworthy differences in the habits of rural and urban consumers. The Ministry of Agriculture and Agri-Food Canada’s 2010 Market Analysis Report found that, “residents of rural areas are more likely to be obese than urban dwellers. In fact, 58 per cent of rural residents are overweight or obese, compared with 50 per cent of urban Canadians.”

With 18.1 per cent of the population over 18 – that’s 4.5 million adults – reporting a height and weight index that classifies them as obese or overweight, this health concern continues to grow, along with the waistlines of many Canadians, year after year. Not to mention that obesity might lead to diabetes, high blood pressure and some forms of cancer, while being a risk factor for heart disease and stroke. In turn, this problem has led to an influx of weight-loss products and drugs on the market, and significant developments in the weight management category.

Big spenders With regards to consumer spending, the same report found that over the decade, per-capita health spending rose by an average of 3.5 per cent and accounted for about 10 per cent of the GDP.

According to Statistics Canada, “Between the ages of 20 to 54, men [are] more likely to be obese than women…[and] the higher their income, the more likely Canadian men are to be overweight.”

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A profile on the Canadian self-care products market, released by Consumer Health Products Canada, reported that from 2003 to 2004, “Categories showing the greatest growth in sales were natural health products (25 per cent) and dietary aids (20 per cent).” According to this report, Canadians spent their hard-earned money on weight management methods over the use of consumer health goods such as antismoking products, herbal remedies, upset stomach remedies and contact lens preparation solutions.

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When it comes to actually losing the weight, a 2010 Heart and Stroke Foundation survey of 2,000 Canadians discovered that, “a large number of Canadians report using dubious ‘quick fix’ strategies: 39 per cent said they followed a diet that restricted certain foods or food groups, 31 per cent used meal replacement bars or shakes, 23 per cent used weight-loss supplements or herbs, and 21 per cent tried fasting. Only one quarter (24 per cent) sought counselling from a dietician or doctor.” Without the support to help maintain their new slimming figures, and a gap in the industry for methods of weight maintenance, rather than just weight loss, “62 per cent reported intentionally losing five or more pounds over the past five years but failed to keep the weight off. And 70 per cent of those who were overweight or obese regained all or even more pounds after their weight-loss efforts.” A Dose of Reality While the increase in available drugs and natural health products offer Canadian consumers a variety of different options for weight management, these products come with their own health concerns. Those ‘magical pills’ should not be referred to just any customer seeking to drop a few pounds, and Health Canada stresses that many of the “prescription drugs are intended for use under a health care practitioner's supervision, as part of a weight management program that also includes appropriate physical activity and a reduction in the amount of calories consumed.” Health Canada’s tight regulations on the type of drugs authorized for sale in the country have made it difficult for a large number of weight management products to enter the Canadian market.

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Here are some of the natural products in the weight loss category that have been driving the market: • Detoxification support • Greens (nutrient-rich super food supplements) • Chlorella (a complete protein source) • Sea kelp (regulates the metabolism) • Well-balanced whole food multivitamins • Preservative-free products with fewer ingredients and less additives

Before a weight-loss product is authorized to be sold in Canada, it must jump through some hoops. Health Canada will assess each product individually, along with the scientific evidence provided by the manufacturer, to determine its safety, performance and quality. The rigmarole that drug companies face to make their products available in Canada can pose a concern for retailers wanting to offer their customers with an extensive variety of weight-management alternatives and “the best” there is out there. On the other hand, it can be argued that the strict regulations are also a positive development, since they might weed out all the ‘bad apples,’ allowing for only the safest, most effective and reliable drugs or supplements to prevail in the market. Naturally slim The president of The Canadian Health Food Association (CHFA), Helen Sherrard notes that, “over 75 per cent of Canadians use natural health products,” and in recent years, there has been a strong push in Canada to promote natural health products for weight management. As much as this reliance on natural methods for health management has led to a boom in NHP sales, these products come with their fair share of obstacles with regards to government regulation. On one hand, Health Canada has achieved a lot since the Natural Health Products Regulations were introduced in 2004, licensing over 36,000 NHPs to-date.

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corrects the real reason why we gain weight.

I recommend to my patients that they use the safest and most natural treatments first. That’s why I’m so excited about PGX. It supports healthy blood sugar, controls weight, and lowers cholesterol naturally. Hyla Cass, M.D.

Why PGX® Works

PGX® addresses one of the core reasons behind weight gain and unhealthy appetite — blood sugar imbalance. Many overweight people suffer from blood sugar levels that rise and fall rapidly throughout the day. Falling blood sugar levels signal the brain that we need to eat. Unlike many diet products that try to suppress appetite, PGX corrects appetite by normalizing blood sugar levels. Tested before PGX

22.2

16.7

One month later using PGX

16.7

Glucose – mmol/L

Glucose – mmol/L

22.2

11.1 10.0

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11.1 10.0

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Figure 1: Uncontrolled and erratic blood sugar levels of an overweight woman over 24 hours with a poor diet and no physical activity.

Time of Day

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Figure 2: Controlled and balanced blood sugar levels of the same woman after consuming PGX for 6 weeks with an improved diet and experiencing a healthy weight loss of 2 pounds per week.

Learn more at

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pgx.com

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“The weight management category is certainly growing, and fast, with the development of technology driving new methods and products.” On the other hand, since Health Canada has not progressed with full enforcement of these regulations, unlicensed products continue to be sold on the market, undermining consumer confidence in this field of consumer health products. “The demographic has changed, where you see younger people caught up in busy lifestyles, having problems maintaining weight and turning to natural health products… Companies selling these products fine-tune their marketing accordingly, with fleshier messages [saying] that you must incorporate changes in all aspects of your life to maintain healthy weight loss. There really has been a progression from the ‘silver bullet’ approach,” says Don Kashin, Health Brands Manager and seasoned natural health products professional at Michael Theodore Brokerage. Genetically Speaking… While healthy weight loss depends on a variety of factors, such as physical activity, food and beverage intake, sleep, and environment, there has been a shift toward genetics, which have been found to play an important role in overall weight gain and loss. This past October, FedDev Ontario (a department established by the Government of Canada to strengthen Southern Ontario’s economy) invested in a Vaughan-based company that recently launched an innovative hi-tech weight loss and healthy living program. The company’s programs and products focus on determining a person’s weight loss needs in relation to their DNA. The firm’s line of Health Canada-approved products “combine a synergistic mix of vitamins, minerals, enzymes, herbs and other nutritional natural health products, using the finest ingredients and most rigorous manufacturing practices and procedures,” states the company’s website.

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However, this company is not the only one cornering the genetically tailored weight management market. In fact, a Quebec-based firm also uses genetics to help people struggling with excessive weight gain and obesity. “It all comes down to determining the details of a person’s genetic heritage,” says the company’s President Gilles Lapointe. If weight gain and loss can be attributed to our genes, then tapping into our DNA for solutions may signal an evolution in the adult weight management category, and an imminent freeflow of products focusing solely on gene-based weight loss in the near future. The weight management category is certainly growing, and fast, with the development of technology driving new methods and products, both pharmaceutical and natural. Don Kashin feels that it is, “Up to health care professionals on the retail level to help introduce secondary products to support healthy lifestyle choices. The onus comes down on the retailer to educate the public and help them make these choices in an educated manner.” Retailers, however, cannot carry the entire burden of educating the public on weight management strategies, since the responsibility of losing the weight, and keeping it off, ultimately resides in individuals and their ability to complement supplements, weight loss products and programs with healthy lifestyle choices. As long as there is effective and efficient regulation on products and methods in this health category, educated professionals working in the field, and savvy consumers willing to make positive changes in their lives, there will be light at the end of the tunnel.

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For details, write #117 on Free Info Page, page 73.

www.oreganol.com info@p-73.com

ihrAug10_NAHS_SinuOrega_Ad.indd 1

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feature

KILLING T A decision made by Health Canada on energy drinks might have a big impact on that industry By Allison Tannis, BSc MSc RHN

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n October 6, 2011 Health Canada announced energy drinks will be sold as foods and no longer be regulated under the Natural Health Products framework. The government hopes to make the transition over the next 18 to 24 months, and plans to minimize any loss or removal of products from shelves. These regulatory changes have been met by surprise, praise and skepticism. The Label Makeover As a food, energy drinks will be required to include a Nutrition Fact panel on their labels. The type of health claims made will be restricted, and limits to vitamin, mineral and caffeine content (maximum 180mg of caffeine in a single-serve product) will be imposed. Rupika Malhotra, MSc, scientific and regulatory affairs associate at Dicentra explains further: “Energy drinks as foods will now be asked to apply for a Temporary Marketing Authorization (TMA) in order to be sold. TMAs will allow Health Canada to study, continuously monitor and gather information with regards to safe use at the suggested levels.” As well, the warnings and cautions typical of an NHP label will be replaced with a mandatory warning “Do not mix with alcohol”, and a caution for use by children, pregnant and breastfeeding women and those sensitive to caffeine. Of note, energy shots will continue to be regulated under the Natural Products framework. A Jolt of Energy It’s a booming market. From 2001 to 2008 alone estimates of energy drink use in adolescent to middle-age populations ranged from 24 to 56 per cent, with new products emerging on shelves every year. “There is a large customer demand for these products,” says Tammy Smitham, spokesperson for Shoppers Drug Mart.

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Fizzy Buzz ➔ From 2001 to 2008 alone estimates of energy drink use in adolescent to middle-age populations ranged from 24 to 56 per cent. ➔ Energy drinks totalled 4 per cent of the soft drink market (even more so today). ➔ Caffeine and sugar are the main ingredients in energy drinks, yet they usually also contain taurine, sucrose, guarana, ginseng, niacin, pyridoxine and cyanocobalamin. ➔ According to a study, children between the ages of eight and twelve are consuming double the amount of caffeine recommended by Canadian pediatric guidelines.

Energy drinks contain caffeine, sugar and a combination of other ingredients: taurine, sucrose, guarana, ginseng, niacin, pyridoxine and cyanocobalamin. The amount of guarana, ginseng and taurine found in popular energy drinks are below amounts expected to deliver therapeutic benefits or adverse effects – unlike the amount of caffeine and sugar they contain. Hence, caffeine has emerged as the hot topic surrounding the debate on the safety of energy drinks. Totalling 4 per cent of the soft drink market in 2008, and even more today, energy drinks have found a home beside sports drinks in retail beverage fridges. However, these very different drinks are commonly confused. Sports drinks offer hydration, electrolyte and carbohydrate balance. This is very different than the stimulant effect of caffeine and sugar found in energy drinks. Energy drinks contain greater amounts of carbohydrates (sugars) and contain caffeine. Caffeine is a diuretic – resulting in the opposite effect of a sports drink. When combined with alcohol, caffeine’s dehydrating effects can become dangerous and could cause digestive distress, according to researchers. In addition, “These drinks can displace other nutritious foods and beverages in the diet,” says caffeine researcher Dr. Danielle Battram of Brescia University College. The potential for confusion at the retail shelf level and concerns about safety and nutritional impact are issues surrounding the new energy drink labelling regulations. Drugs or food? The move to change energy drink regulations to the food framework came as a surprise to many after an expert panel on the matter

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recommended that Health Canada move to regulate energy drinks as drugs, amidst safety and health concerns. The panel felt energy drinks are a rapidly growing category that is high risk to the public, and should be regulated and labelled accordingly. The expert panel’s advice is based on safety concerns raised in scientific studies on the use of high caffeine consumption beverages. A review of scientific literature published in the Archives of Pediatrics and Adolescents (2010), noted that youth who consume these beverages risk potential health risks, including caffeine toxicity and overdose. Caffeine is best known for its ability to increase alertness, but it also has potential adverse effects including anxiety, heart rate changes, irritability, bone density loss and muscle tremors. In particular, large concerns surround the ingestion of high amounts of caffeine, particularly in combination with alcohol – a popular drink combination among 25 to 40 per cent of adolescents The cautious opinion of the expert panel is not shared by all. Moderate caffeine consumption is considered safe. It is used as a food ingredient and has been approved, with certain limits, by many regulatory agencies around the world. Caffeine has performance benefits including physical endurance, reduction of fatigue, and enhancing mental alertness. It may also hold some promise in the field of weight loss and metabolic syndrome. “The amount of caffeine in many energy drinks is similar to a large cup of coffee”, according to the Canadian Beverage Association’s released statement on September 21, 2011 in response to the expert panel’s recommendations. In this statement, the Association argues that the panel’s recommendations to regulate energy drinks as drugs are “completely unsubstantiated in science.”

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The Retail Effect The regulatory changes for energy drinks are proposed to occur over the next two years. Retailers do not feel these regulatory changes will greatly affect energy drink sales. “Health Canada is the governing body in this area and they have the best expertise. We will abide by the new regulations and make changes as needed,” says Smitham. “We will continue to make these products available.” Caffeine ranks as one of the top most-commonly consumed dietary ingredients throughout the world. Caffeine is a natural ingredient found in the seeds, leaves and fruit of a number of plants (e.g., cocoa, tea, kola, yerba mate). A cup of coffee contains 120 to 180mg of caffeine. Canadian adults get an estimated 60 per cent of their caffeine from coffee, and according to Health Canada are not at risk for potential adverse effects from caffeine if they limit their caffeine intake to 400mg per day (about 2 cups of coffee). Children get most of their caffeine from cola drinks, tea and chocolate. Health Canada recommends a maximum daily caffeine intake of no more than 2.5mg/kg of body weight for children 12 and under (about 85mg or two cans of cola for children age 10 to12). Energy drinks vary between 70 to 200mg. “It’s possible that children, youth or adolescents who consume these drinks could be getting more than their recommended levels and therefore are at risk of health effects,” says Dr. Battram.

advise and information provided by the Expert Panel convened on energy drinks as one of the critical elements to support the assessment of these products and the update of its management approach.” Canada’s current regulatory framework has three arms: drugs, natural products and foods. Food labelling regulations appear to have offered what Health Canada thinks is the best way to inform consumers about energy drinks. “I firmly believe it is up to individuals as well as parents to make their own decisions when it comes to what they eat and what they drink. That's why our focus is on giving people the information they need to make good, informed decisions." commented the Health Minister Leona Aglukkaq to media on October 6, 2011. Around the world First introduced in Austria in 1987, Red Bull is an example of an energy drink sold around the world. Regulations of energy drinks vary widely from country to country, some requiring warning labels, and others none. The United States has the most lax of

“The move to change energy drink regulations to the food framework came as a surprise to many after an expert panel on the matter recommended that Health Canada move to regulate energy drinks as drugs.”

Researchers in Omaha recently assessed the daily caffeine consumption of children. Their results, reported in the Journal of Pediatrics in 2011, found that three-quarters of the children regularly consumed caffeine – about 52mg in children age five to seven years, and 109mg in children eight to 12 years. The older age group is consuming the equivalent of three 12-ounce cans of soda, which is twice the amount recommended by Canadian pediatric guidelines, and in excess of the amount shown to create physiological effects in adults. Health Canada’s new energy drink regulations include a maximum concentration of 100mg of caffeine per 250ml, not to exceed 180mg. Informed decisions It boils down to the public’s use of these beverages. According to Health Canada’s official website, “Health Canada used the

all regulatory frameworks for energy drinks. Europe, Australia and New Zealand regulate energy drinks as foods. Canada was the only country to regulate energy drinks as a natural health product (of note, not all countries have a natural health product arm to their regulatory framework). The Last Mouthful The growing success of the energy drink market in Canada has attracted the attention of Health Canada and prompted regulatory labelling changes to these products. Industry experts do not expect this to affect product sales in Canada. Health experts have concerns about the caffeine content of these products. However, they hope to reduce the risk by placing warnings and restrictions on caffeine content and has begun a nutritional education program to inform the public more about energy drinks.

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Best selling diet product from the UK coming to Canada!

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Zolite, as it will be known in Canada, is a market leading diet product in the UK and the only natural product to have published scientific studies showing results of effective weight loss.

dietary supplement when compared to other products on the market, many of which do not provide sound evidence of actual weight loss.

Natures Remedies Ltd, the company behind Zolite, was founded in the UK in 1999 by directors Dr Trevor Jarman (CEO and specialist biochemist in the commercialization of novel technologies) and Dr Lasse Hessel (Medical Director, and creator of Femidom and Biotap).

Following analysis into the cost per pounds lost thesis, Zolite was found to be cheaper per pound than two leading supplements, whilst also providing consumers with faster, more sustainable weight loss results.

Committed to offering consumers the means to achieve healthy, attractive weight loss using only natural ingredients, they first launched Zolite onto the market in 2000, after years of extensive research.

The Only Natural Diet Pill with Published Clinical Evidence To date, Zolite has successfully been used by 10 million consumers worldwide and undergone 8 successful clinical trials to test the credibility of its ingredients. During these trials, Zolite was discovered to produce on average a: 3 Weight loss of 11.3 lbs in 45 days * 3 Gastric emptying time of 58 minutes – 20 minutes more than placebo subjects * 3 Waist reduction of 4.3cm in as little as 4 weeks **

Zolite: During a 45 day study, participants lost on average 11lbs more than those on the placebo, producing costs of £4.50 per pound of weight loss whilst experiencing no negative side effects. Leading fibre product: Taken over an 84 day period, participants lost 4lbs more than those on the placebo, whilst producing costs 
of £37 per pound of weight lost. Leading appetite product: Taken over an 84 day period, participants lost 8 pounds more than those on the placebo, producing costs of £54 per lb of weight loss. In Professor Regan’s own assessment of Zolite, she stated that Zolite’s research showed a “clear link to weight loss” with the “difference in weight loss between the group taking Zolite and the group taking the placebo was significantly different.”

* Published: Journal of Human Nutrition and Dietetics, 2001 ** Published: Nutrition and Food Science, 2005

Zolite is the only non-medical proven weight loss product on the market to be confirmed as a “weight loss aid with sound scientific proof.“

Zolite – the most effective weight loss product on the market? Zolite has been compared to the competition and shown to be a superior product. BBC’s TV doctor and diet expert Professor Regan calls Zolite cost effective, 100% natural and a superior

Zolite works without introducing any changes to their dietary habits or lifestyle. Participants were effectively able to reduce their meal sizes, feel fuller faster and experience increases of satiety and energy levels. Zolite is reaching the Canadian shelves in November 2011 and will be promoted in print media from December. IHR will feature Zolite in the upcoming issues also with update on when and where Zolite will be available. Initially Zolite will be available only for a select few retailers.

For more information about Zolite, please visit www.zolite.ca or call us at 514 839 4804.

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feature

ADHD: Pharmaceutical vs.

naturopathic solutions Natural solutions may be better suited to long-term management of this neurological disorder By Marva Ward, CNP

A

DHD or Attention Deficit Hyperactive Disorder is a childhood disorder that often continues into adulthood. Its symptoms include hyperactivity, inability to pay attention and poor behavioural control. The cause of ADHD is not completely understood; however, it is believed that genetics may play a role. The question debated vigorously today is which approach provides the best solutions: naturopathic or allopathic?

through stimulant drugs may also lead to a sense of euphoria; thereby contributing to the addictive aspect of these drugs.

From an allopathic standpoint, ADHD is considered to be a chronic, long-term affliction that is managed through drug intervention. It cannot be cured, however.

More recently, the brand name drug Strattera (atomoxetine) has been prescribed as an option, as it is not a stimulant. Atomoxetine primarily “stimulates” norepinephrine and is a selective norepinephrine reuptake inhibitor. It also appears to indirectly affect dopamine levels as well; however, only in a specific area of the brain – the prefrontal cortex. This area of the brain is associated with memory and inhibits impulsivity.

Historically, physicians have prescribed amphetamines to control the symptoms: brand names such as Ritalin, Aderall XR, Conserta and Folkalyn XR. For individuals with ADHD, stimulants tend to have a calming effect by increasing the dopamine levels in the nucleus accumbens or striatum area of the brain. The ramifications of long-term use of an amphetamine are profound, and the side effects are numerous: loss of appetite, nausea, vomiting, abdominal pain, headaches, dry mouth, increased blood pressure, dizziness, insomnia and even death. There is a 1 in 1,000 chance of becoming manic and developing psychiatric problems. Increasing dopamine levels in the brain

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According to the NIMH (National Institute of Mental Health), in the Preschoolers with ADHD Treatment Study, it was found that preschoolers were more sensitive to the effects of stimulants and exhibited a slower growth rate.

The down side Initially, this pharmaceutical alternative appeared to be a welcome relief for frustrated and distressed parents. Now Strattera is also associated with its own range of reccurring, negative side effects. The PUB MED Health website cites more than 35 different possible side effects, including death. A specific side effect to atomoxetine is suicidal thoughts, particularly in adolescents and teenagers.

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The naturopathic route From a naturopathic standpoint, ADHD, like most physical and mental conditions, may be resolved and eliminated through nutrition, supplementation, counseling and lifestyle changes. Aside from homeopathic remedies that have been shown to be effective in double-blinded studies, there are several very effective supplements and combinations that are also known to assist in controlling the symptoms of ADHD, and in many cases addressing the root causes in children, teenagers and adults. From a naturopathic perspective, the body and all its components are considered a whole and not compartmentally separate (as per the allopathic medical module). Consequently, disease and maladies tend to be treated and looked upon in their entirety. The same methodology applies to the brain and its function. If you look upon the brain as a highly intricate ecosystem, organized into micro and macro systems of neurons and neurotransmitters, both interconnected and interdependent, then formulating a protocol based on this theory may support the probability of success in managing neurological disorders such as ADHD. No quick fix The challenge with the naturopathic approach to controlling the symptoms of ADHD is not the harmful side effects of the medication, but the meticulous, individualized approach that must be taken to ensure efficacy. It is not a quick fix. The nutritional needs of each individual are different. Thus, the road back to wellness often requires trial and error, and careful, long-term observations from the practitioner, the parents and the ADHD sufferer. Ultimately, it’s your decision whether you choose an allopathic or naturopathic solution to ADHD.

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Supplement options for ADHD

n L-Tyrosine: Precursor to L-DOPA, which is a precursor to dopamine and then norepiniphrine. Minimal amounts per day may support the production of these vital neurotransmitters. n Glutamate: Excitatory neurotransmitter mediating numerous chemical actions.

n GABA: Inhibitory neurotransmitter. Formed from glutamate, glucose and glutamine. GABA receptors regulate anxiety, excitability, panic and stress. n 5HTP: Synthesized by the amino acid L-Tryptophan, 5HTP raises serotonin levels. Serotonin has 17 different types and subtypes of receptors. Serotonin is also found in the gastrointestinal tract, which is involved in a host of functions, from mood to sleep (as a precursor to melatonin), food cravings and digestion. n Valerian Root: Thought to have an affinity for GABA receptors in the brain. n TMG: Trimethylglycine addresses the methylation needs of children for detoxification. Methylation is involved in the function of neurotransmitters, in controlling inflammation, in detoxifying the body and in the antioxidant system. Some studies have shown that methylation support is effective for some children with ADHD. Conversion of TMG to a methyl group requires adequate amounts of folate and B12. n Zinc: Deficiency leads to threats to BBB (blood brain barrier) integrity. According to the Linus Pauling Institute, deficiencies in zinc may contribute to pathogenic malfunctions of the brain. n B6: Essential in the production of serotonin and the successful use of GABA. Common deficiency. n B complex: Apart from its role in the synthesis of carbohydrate to glucose—fuel needed for the brain to function properly—the B complex group of vitamins is vital in the function of the nervous system by promoting the development of dopamine, norepinephrine and serotonin. n Omega 3: Omega-3 fatty acids are dietary essentials, and are critical to brain development and function. Numerous studies support the hypothesis that a relative lack of omega-3 may contribute to many psychiatric and neurodevelopmental disorders such as ADHD.

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Further to this, on October 24, 2011, Health Canada in conjunction with the pharmaceutical company Eli Lilly Canada Inc. published and posted a public safety advisory regarding the use of Strattera. In part, the Health Canada warning notice says: • “Atomoxetine should not be used in patients with severe heartrelated disorders. • “Atomoxetine should be used with caution in patients whose underlying medical conditions could be worsened by increases in blood pressure or heart rate, such as patients with high blood pressure, a faster than normal heart rate, or other problems relating to the heart or blood vessels to the brain. • “Patients or their caregivers should tell their doctor if they or their child with ADHD have any heart problems, heart defects, high blood pressure, or a family history of these problems. • “Patients or their caregivers should call their doctor right away if they or their child with ADHD have any signs of heart problems such as chest pain, irregular heart rate, palpitations, shortness of breath, dizziness, or fainting while taking atomoxetine.”

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Columnist Ken Vannucci Merchandise manager for London Drugs and a social media advocate.

Killing our companies and

industry

softly

It's time to fight fear, stand up for what we feel is right and stop being just “yes” people. 64

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’m probably sounding quite dated with that title, kind of off Roberta Flack’s song, “Killing Me Softly (With His Song)”.

There is no one incident that is compelling me to write this (outside of the fact that once again I am at 35,000 feet with an iPad, Bose Headphones, awesome tunes, and four hours to kill). Maybe it was in the passing of Steve Jobs and the admiration I had for him as a business visionary – and the fact that I struggle to find someone new to replace him with, someone I would aspire to be like. Maybe there are way too many incidents that are assisting the writing of this article, a a mood or attitude that seems to be so prevalent within the industry at this time. I am not too sure how to pinpoint it – Is it indifference? Is it complacency? Fear? Inexperience? Is it lack of vision? Or is it all of the above wrapped up in a beautiful package that will spell out the impending failure and doom for many companies?

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The stench of fear I sit through so many meetings with companies and their representatives and I do wonder how long they can go on with the approach to business they have. I read so many articles in trade and business magazines that match what I see…It’s the overpowering stench of fear, fear employees have with respect to standing up and out, to respectfully challenging those within their own companies who they feel may not be going in the right direction. It’s the fear of retribution if they choose to suggest not conforming to what everyone else wants. It’s the fear to ask a question that may “offend” someone’s ego. The move to be a “yes person” seems to be more the norm than ever. Have we lost our nerve and guts to stand up for what we feel is right or stand up and say what we feel is wrong? Do we just follow blindly? Maybe it’s because times are tougher than they have ever been, especially for my generation, and I am pretty sure tougher to the

generations behind me and ahead of me. Has job “insecurity” become so ominous that we have decided to stop asking questions that may challenge anyone and anything? We are just not going to cause any waves, no rocking the boat here. No matter how much we know, or don’t know, it’s best to sit back and shut up rather than pitch in and speak up and have an opinion or admit that we need clarification on an idea. Sort of right It seems we want to make sure we don’t change things, unless we know for sure the change will work or will be accepted by all – like that situation ever presents itself in the real world! Life is a gamble – when is anything a real sure bet, outside of death and taxes? Is that we have just done such a great job in North America of downsizing companies? We have been stellar at shipping out our manufacturing and ingenuity anywhere, as long as it was not here.

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We have treated “human capital” as if it were just that, some number on an income statement. We have tried, and succeeded, in getting long-term employees out of our systems as quickly as possible because experience “costs” us too much. We all do more with less. Less hours in a day without interruptions, less people to help out, less people to learn from, less qualified people in the right spots and so on. Have we cut so much fat out of the system that we are now cutting into bone? Does any of the above ring true to you? Is it the fact that many just don’t stay with anything long enough to really own anything, or really become experts in their jobs and duties? Is it more important to churn through employees as quickly as possible to keep costs in check? Is it more important to go through tasks and projects as quickly as possible in order to maintain the perception of business? Is it better to get it at least sort of right with sort of the right people? In our company, at 21 years of employment with LD, I am not the anomaly, I am the norm. Most of us in the merchandising, accounting and distribution centre have been around for 20, 30, and 40 years! Many of our senior store management are also in the same years of employment as me. Maybe London Drugs is just an oddball in the world of business and its employees as odd as the company itself. Maybe this is indicative of my generation, but what about the one behind us and the one behind them? Is 21 years in one place going to be a reality? Is employment and job security a “treat” and something that is a memory of days gone by? We have taught ourselves, and are teaching our peers, our families, and anyone around us, that it is better not to take on any responsibilities and just float through. If you’re not close to anything, nothing is really your fault. You have no responsibilities, therefore you are for sure not accountable for failures or any other issues around you. How could you be, you haven’t done anything! Pretty heavy stuff goes through your head when you sit in an aluminum can at 7 miles above sea level! Time for change What do we do? How do we change things? Do we have what it takes to change things? Seriously, I don’t know. I am pretty sure no one really knows. The only thing I do know is that I can work on me and my attitude, and I can work on what I can control and/or influence at work and at home. If I speak about the industry that I participate in, as an active player in the retail and CPG world, then there are things that I can do that can and will change things.

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For example, I can have a positive or negative effect on people’s health and the environments’ health in the product selections that I make. I can try and list products that maybe have a little less packaging or processing involved in their creation, realizing they may not be the best sellers at the beginning, remembering that I work for profits and I do work for consumers that want certain products. Yet I can at least offer choices maybe next to the market leaders so as to offer some variety and selection. It’s a small step, granted, but a step nonetheless. Some will work and many will fail, but at least you try… I can have a positive or negative effect on a colleague’s personal or professional development, based on my interactions with them. Do I act as a dictator when it comes to my categories or do I include ideas from other buyers, assistants, stores etc? When I consider directional changes within areas of my responsibilities, do I respectfully acknowledge contributions (whether I use them or not)? The final decision will be mine, as I am responsible and accountable for my actions and for the profitability, or lack thereof, of my categories, but can I allow my ego to move over at times, to allow others some input. If things go well, can I make sure I share the accolades, while shielding the blame if things go sideways, as I must remember that the final decision was mine and therefore I own that outcome? It may take a little more time and it kind of sucks to make mistakes and own them, but are there rewards there? I think so. Those are just two small examples is what I see lacking in many businesses that I come in contact with. I truly feel that this is a huge problem in our industry and changes need to come about for the long term viability of many companies. We have to get back to being responsible and accountable for our actions and decisions and we have to try and make change happens, no matter how hard the change is. We have to speak up and be heard, we cannot be cut down for an opinion that is different; fear for that kind of reprisal will never allow for change to happen. Be respectful and follow the decisions that are made, but never follow blindly and without having aired your concerns and thoughts. It’s all easy when you are just writing a column, I know. However, hopefully I can inspire by practicing what I preach and doing my best to provoke change and to make a difference, by changing the way I interact with product and people. By staying true to me without disrespecting others. It’s up to me. How will you inspire and make a difference?

IHRmagazine.com • 10 year anniversary Part 3

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IHR_ad.indd 1

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For details, write #118 on Free Info Page, page 73.


Under Weather the

Harsh conditions can put skin to the test. Fight back with the right products. By Dr. Linda Miles L. Ac., D.O.M.

D

oes winter have your customers complaining about dry, cracked or irritable skin? Or, a dull, lifeless complexion that has lost its youthful glow? To help you better understand this skin-challenging season, here are some guidelines that will help you help your customers achieve healthy, radiant skin during this time of year. The winter season consists of cold, crisp air and more exposure to wind causing skin to become dry and cracked. The heated air in homes, cars and workplaces consequently also dehydrates skin. Furthermore, even oily skin can become sluggish as sebum begins to harden in the pores, making breakouts heal more slowly. Whether your customers are suffering from dry, dehydrated winter skin or blemish-prone oily skin, all skin types need a slightly modified skin care routine to survive and thrive during winter.

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Dry, dull and devitalized When there the weather is cold, dry skin is the most common skin affliction. Several factors contribute to dry winter skin. The drying air (from winter weather conditions and heaters) causes moisture from skin to evaporate into the air. Also, the outer layer of the skin is often shed abnormally when skin is dry. Under normal circumstances, single dead skin cells are shed from the outer layer of the skin, but in dry skin conditions, clumps of tightly bound cells are shed, disrupting the natural barrier (that protects and prevents dehydration of the skin) allowing even more moisture to be lost. The natural oils and water on the surface of the skin help to preserve this natural barrier and keep moisture in the skin. Additionally, if we are not drinking enough water (we often forget to keep ourselves hydrated in the winter), the body pulls water reserves from the skin, dehydrating skin from the inside.

IHRmagazine.com • 10 year anniversary Part 3

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pa

rt

3

AARRY! YVEERS 10ANNI

Dry skin can be very uncomfortable. Dryness makes the skin itchy, scaly and sometimes even raw and sore, and can also predispose the skin to broken capillaries. Dry skin may appear rough, dull and devitalized, with very little natural sheen. Helpful oils and a magnetic acid It is essential to choose skin care products for winter carefully because if they are not the right formula they may also contribute to dry skin. Using a moisturizer that does not sufficiently hydrate the surface of the skin will cause dryness to continue. To ensure your customers find products that replenish the moisture lost in dry air, look for heavier crèmes and lotions rich in natural moisturizing and nourishing oils such as jojoba, safflower and vitamin E. For severely dry, cracked or chapped skin, products that contain clove oil, bay leaf oil, aloe vera and arnica can help relieve skin discomfort and encourage healing. During this time of year, dry hands and feet can also benefit from a once or twice weekly application of heavy moisturizer (ideally at bedtime while wearing cotton gloves and socks so that the crème can penetrate deeply with the assistance of body heat). Because showering also removes many of our natural oils that are the skin’s natural protection from the elements, suggest to your customers that afterwards it would be beneficial to apply oils such as vitamin E oil or a nourishing body lotion to help seal in moisture and prevent dehydration. Dry skin also has a tendency to accentuate fine lines and wrinkles making the skin appear old before its time. If your customer complaints are more focused on dry facial skin that is contributing to the signs of aging, and a rough, dull complexion, then skin care products rich in hyaluronic acid are best. Nicknamed “Nature’s Sponge” or “Moisture Magnet,” hyaluronic acid hydrates skin in a way that no other ingredient can. This remarkable ingredient has the ability to attract and bind water molecules, keeping collagen hydrated and healthy, and softening and smoothing skin. Daily application will restore needed moisture while helping to reduce the visible signs of aging for a youthful, radiant glow.

Keep it gentle During winter, because the hours of sunshine are less, skin oil production slows which can leave skin dull, lifeless and vulnerable. Using harsh soaps or cleansers (especially those containing drying alcohols or those that are not pH balanced) can strip away the natural oils further, depleting the skin’s natural production of sebum, and damaging the natural barrier of the skin, leaving it defenseless against the cold and drying air. In order to ensure your customers avoid stripping away the important skin oils that are produced and help them bring their dull, lifeless complexion back to life, offer gentle yet effective cleansers and exfoliators. Look for cleansers that are pH balanced and utilize nourishing antioxidants, vitamins and minerals. Offer exfoliants that contain a well-balanced combination of natural ingredients such as papaya, apricot seed powder, alpha hydroxy acids, volcanic sand, dead sea salt, chamomile and aloe to not only buff away dull, aging cells but to also soothe skin. Add layers Even if your customer’s skin tends to be oily, this does not mean that winter doesn’t take its toll. The drying air can cause sebum to harden in the pores, prolonging the duration of blemishes and breakouts. A very crucial step in a skin care routine for oily skin, not only during winter but all year long, is moisturizing. A product that balances skin oils and replenishes nutrients is essential. Breakouts do not occur because of excess moisture supplied to the skin through a facial moisturizer, they are a result of skin that is not balanced. Offer moisturizers that utilize gentle yet effective natural ingredients shown to fight blemishes such as tea tree, willow bark, rosewood, lavender and chamomile. Exfoliating once or twice a week will also help prevent build-up of skin cells and stimulate new cell growth. Cellular turnover is essential for healthy, balanced and clear skin. To keep skin healthy, we must modify our skin care routine to fit the season: do not treat skin the same way that it is treated during the summer. Winter calls for more clothing and also for more layers of skin protection. With a little adjustment and special attention, your customers can keep their skin looking great, no matter what the weather.

A brave face for winter • For dry, dehydrated skin, recommend heavier, oil-based moisturizers rich in natural, nourishing oils such as jojoba, safflower and vitamin E. • If skin becomes severely cracked and painful, look for formulas that contain clove oil, bay leaf oil, aloe vera and arnica. • When dry winter, weathered skin contributes to the visible signs of aging, recommend products with hyaluronic acid. • Offer customers gentle, natural pH balanced cleansers that won’t further strip skin oils. • Carry exfoliants that utilize papaya, apricot seed powder, alpha hydroxy acids, volcanic sand, dead sea salt, chamomile and aloe for a renewing yet soothing exfoliation process that will help keep skin healthy and vibrant.

10 year anniversary Part 3 • IHRmagazine.com

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research news

BREAST CANCER Breast cancer risk reduced with dietary folate and vitamin B6 The objective of the current study was to examine the associations between dietary folate, vitamin B6, vitamin B12 and methionine intake and the risk of breast cancer by estrogen receptor (ER) and progesterone receptor (PR) status among Chinese women. A hospital-based case窶田ontrol study was conducted from June 2007 to August 2008, with 438 cases and 438 age (five-year interval)- and residence (rural/urban)-matched controls. Dietary intake information was assessed using a validated food frequency questionnaire administered through an interview. A significant inverse association was found between dietary folate and vitamin B6 intake and breast cancer risk. No associations were observed for vitamin B12 and methionine intake. A significant inverse association between dietary folate intake and breast cancer risk was observed in all subtypes of ER and PR status. These findings suggest that dietary folate and vitamin B6 intakes were inversely associated with breast cancer risk yet this inverse association did not differ by ER and/or PR status. (Br J Nutr. 2011 Sep;106(6):936-43. PMID: 21736840)

PREGNANCY High maternal trans fatty acid intake increases fetal growth The current study was conducted to examine the association between maternal trans fatty acid intake during pregnancy and fetal growth. A prospective cohort of pregnant women and their offspring were studied, including 1,369 mother-child pairs. Trans fatty acid consumption was assessed using a validated semiquantitative food-frequency questionnaire in each of the first and second trimesters of pregnancy. No associations between firsttrimester trans fatty acid consumption and fetal growth were observed. Total trans fatty acid consumption during the second trimester, on the other hand, was positively associated with fetal growth. The authors concluded that a higher maternal intake of trans fatty acids during the second trimester of pregnancy was associated with greater fetal growth. (Am J Clin Nutr. 2011 Sep 14. PMID: 21918217)

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SLEEP Possible link between sleep duration and bone mineral density Short sleep duration is related to several endocrine and metabolic dysfunctions, yet evidence of the association between insufficient sleep and bone health is limited. The current study examined the relationship between sleep duration and bone mineral density (BMD). Subjects included 602 Chinese women aged 18 to 80 years. Sleep duration was collapsed to form categories of five hours or less, six hours, seven hours, eight hours and nine hours or more. Total and regional BMD were measured using dual-energy X-ray absorptiometry. Women with a short sleeping duration were more likely to have lower total and all body regional BMD after adjusting for potential covariates (all p values < 0.05). Compared to those who slept eight hours, individuals who slept five hours or less and six hours had significantly lower total and regional BMD (all p < 0.05). Upon dividing women into 18 to 44 years old and 45 years or older groups and repeating the regression models, the significant associations between BMD and sleep duration were only observed in the 45 years or older group. These findings may lead to the development of better preventive approaches to osteoporosis. (Bone. 2011 Aug 12. PMID: 21864732)

SMOKING Smoking increases risk of middle ear disease A systematic review and meta-analysis was conducted of studies investigating the association between secondhand tobacco smoke (SHTS) and middle ear disease (MED) in children. MEDLINE, EMBASE and CAB abstracts (through December 2010) and reference lists were searched. Sixty-one epidemiological studies of children assessing the effect of SHTS on outcomes of MED were included. Articles were reviewed and the data were extracted and synthesized by two researchers. Living with a smoker was associated with an increased risk of MED in children by an odds ratio (OR) of 1.62 for maternal postnatal smoking and by 1.37 for any household member smoking. Prenatal maternal smoking and paternal smoking were associated with a nonsignificant increase in the risk of MED. The strongest effect was on the risk of surgery for MED, where maternal postnatal smoking increased the risk by an OR of 1.86 and paternal smoking by 1.83. The authors concluded that exposure to SHTS, particularly to smoking by the mother, significantly increases the risk of MED in childhood. (Arch Pediatr Adolesc Med. 2011 Sep 5. PMID: 21893640)

IHRmagazine.com 窶「 10 year anniversary Part 3

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AARRY! YVEERS 10ANNI

Dried plum is effective in both preventing and reversing bone loss. This study was conducted to examine the extent to which dried plum reverses bone loss in osteopenic postmenopausal women. Subjects included 160 women who were 1 to 10 years postmenopausal and were not on hormone replacement therapy or any other prescribed medication known to influence bone metabolism. Subjects were randomly assigned to receive either dried plum or dried apple (comparative control) and they also received 500 mg calcium plus 400 IU vitamin D daily. Bone mineral density (BMD) of lumbar spine, forearm, hip and whole body was assessed at baseline and at the end of the study using dual-energy X-ray absorptiometry. Blood samples were collected at baseline, 3, 6 and 12 months to assess bone biomarkers. Dried plum significantly increased BMD of ulna and spine compared to dried apple and compared to corresponding baseline values, only dried plum significantly decreased serum levels of bone turnover markers, including bone-specific alkaline phosphatase and tartrate-resistant acid phosphatase-5b. These findings confirm the ability of dried plum to improve BMD in postmenopausal women in part due to suppressing the rate of bone turnover. (Br J Nutr. 2011 Sep;106(6):923-30. PMID: 21736808)

β-glucan intake decreases blood cholesterol levels

rt

Dried plum linked to improving bone mineral density

2

CHOLESTEROL

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BONE LOSS

A meta-analysis was performed on epidemiologic studies to assess the relationship between β-glucan consumption from oats and barley on blood cholesterol level, triglyceride/triacylglycerol (TGL/ TAG) level and blood glucose level (BGL) in humans. Thirty research articles evaluated the effect of different exposure levels of β-glucan on blood cholesterol and BGL, yielding 126 clinical studies. A significant inverse relation in total cholesterol (TC), low-density lipoprotein (LDL), and TGL/ TAG was found after consumption of β-glucan. In contrast, an increase in highdensity lipoprotein cholesterol (HDL) was noted with a randomeffect model. The analysis also showed a significant change in BGL; however, since there was high heterogeneity among studies, the authors concluded that the effect of β-glucan on BGL is still inconclusive. A fixed-effect model showed a significant change in TC, LDL and BGL yet no significant changes in HDL and TGL/ TAG. The dose–response model showed that a 3g/day dose of oat or barley β-glucan was sufficient to decrease TC. (Nutrition. 2011 Oct;27(10):1008-16. PMID: 21470820)

TESTOSTERONE High testosterone is associated with reduced risk of cardiovascular events Low serum testosterone is associated with increased adiposity, an adverse metabolic risk profile, and atherosclerosis while polymorphisms in the sex hormone–binding globulin (SHBG) gene are associated with the risk of type 2 diabetes. However, few studies have addressed whether endogenous testosterone or SHBG are predictors of cardiovascular (CV) events. In this prospective population-based Swedish study (2,416 men; aged 69 to 81 years), gas chromatography/mass spectrometry was used to analyze baseline levels of testosterone and SHBG was measured by immunoradiometric assay. During a median five-year follow-up, 485 CV events occurred. Both total testosterone and SHBG levels were inversely associated with the risk of CV events. Men in the highest quartile of testosterone had a lower risk of CV events compared with men in the three lower quartiles (hazard ratio: 0.70; 95% CI: 0.56-0.88). This association remained after adjustment for traditional CV risk factors and was not changed in the analyses excluding men with known CV disease at baseline. The authors concluded that high serum testosterone predicted a reduced five-year risk of CV events in elderly men. (J Am Coll Cardiol. 2011 Oct 11; 58(16):1674-81. PMID: 21982312)

10 year anniversary Part 3 • IHRmagazine.com

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Top seller review November/December 2011

YOUR STORE MATTERS

>

Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller Review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

Store Name__________________________________________________ City ______________________________________ Province ___________ Date ___________ Name ____________________ Title _________ Address __________________________________________________________ Phone ___________________________ Fax _____________________________ Email __________________________________________________ Store Size:

under 1,000sq.ft.

1,000-3,000sq.ft.

3,000-5,000sq.ft.

over 5,000sq.ft

Approximate Income of Store Customers:

$20,000-$40,000

>FOOD top sellers Product: Size: Product: Size: Product: Size:

Size: Product: Size: Product: Size:

under 25

25-40

$40,000-$60,000

40-65

over 65

over $60,000

>sports nutrition top sellers Brand: Flavour: Brand: Flavour: Brand: Flavour:

>Herbs Top sellers Product:

Approximate Age of Store Customers:

Product: Size: Product: Size: Product: Size:

Brand: Flavour: Brand: Flavour: Brand: Flavour:

>vitamins/supplements top sellers Brand: Flavour: Brand: Flavour: Brand: Flavour:

Product: Size: Product: Size: Product: Size:

Brand: Flavour: Brand: Flavour: Brand: Flavour:

>personal care top sellers

>New Products top sellers

Product:

Product:

Size: Product: Size: Product: Size:

Brand: Flavour: Brand: Flavour: Brand: Flavour:

Size: Product: Size: Product: Size:

FAX: 1-888-849-0155 or (416)703-6392 72

Mail:

Brand: Flavour: Brand: Flavour: Brand: Flavour:

ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, ON, M4W 3B8

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PAGE FEATURE

73

GET FREE INFORMATION!

On any product advertised in this issue

See a product you like? Want more information, ABSOLUTELY FREE?…

By Fax or Mail

1. See product you want info on

2. Use this quick reference list below to find out its free info number (it’s also on the ad)

CONNECT WITH…

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3. Write the number(s) on the attached free info card

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CONNECT WITH…

write #

5. R  eceive free info, direct from as many advertisers as you like

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To qualify check ovals

Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin store m grocery-retail m chain-retailer m manufacturer/distributor m other

Approximate annual sales volume m under $500,000 m $500,000 - $1 million m $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

Selling area of your store m under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft

Categories you personally manage m herbs m personal care m sports nutrition m vitamin/supplements m other _______________________________

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071.IHR_MARKETPL.qxd:Layout 1

6/29/11

HEAD OFFICE 1135-13560 Maycrest Way Richmond BC V6V 2W9 PHONE: 604.288.0017 - TOLL FREE: 1.800.668.3008 FAX: 604.273.3417

EASTERN REGIONAL OFFICE 10 Four Seasons Place 10th Floor Etobicoke ON M9B 6H7 PHONE: 416.649.5735 - TOLL FREE: 1.800.668.3008 FAX: 416.649.5701

10:25 AM

Page 81

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Natural Value/ Nature’s Treasure Department Manager

Natural Value

Interested candidates must be available to work varied shifts, including weekdays, weeknights and weekends on a regular basis.

Interested can including weekd

The successful candidate will be responsible to oversee the operations of the Natural Value department including:

The successfu operations of t

• Ordering • Merchandising • Labour scheduling

• Ordering • Merchandis • Labour sch

• Ensuring budgets are met • Inventory control and selection • Motivation and development of the department team The ideal candidate will have: • Retail experience and/or education in Alternative Medicine, Herbology, Vitamins & Minerals, as well as an interest and knowledge of Food and Nutrition; • The ability to work in a fast paced environment and the ability to multitask and prioritize; • Excellent communication skills and exemplary customer service skills. If you are interested in this opportunity, please submit a detailed resume and cover letter to:

NEW FAX!

Regional Sales Managers

John Tivadar - West 403.620.6950 or john@mtbi.ca

Gary Davis - East 647.962.2884 or gary@mtbi.ca Account Managers

To Advertise in Marketplace Darlene Costello - BC Mainland 604.220.2962 or darlene@mtbi.ca Anne Hume-Smith - BC Interior 250.499.9589 or anne@mtbi.ca

Mandi Zolkowski - AB & Prairies/Van Island 403.702.4324 or mandi@mtbi.ca

Call:

Thank you for your interest, however only those selected for an interview will be contacted.

CANADIAN REGULATORY SERVICES • Preparation of compliant Canadian label text for food products, supplements, skin care and drugs • Preparation of Drug Identification Number (DIN) and Natural Health Product (NHP) Number submissions • Preparation and management of GMP, SOP and Quality Control programs within the guidelines of the Natural Health Products Directorate • Formulating and contract packaging available for Canada and the U.S.A • Warehousing services and order fulfillment

SERVING THE NATURAL PRODUCTS INDUSTRY SINCE 1981 MMP ENTERPRISES LTD., 130 Industry St., Units 31-34 Toronto, Ontaro, Canada M6M 5G3 Phone (416) 604-7604 Fax (416) 604-7605

Owen Simms - BC Mainland 604.263.7140 or owen@mtbi.ca

(416) 203-7900 ext. 6126 Brian Asttaria - BC Mainland 778.938.5361or brian@mtbi.ca

Melissa Russo—Greater Toronto Area 647.382.1252 or melissa@mtbi.ca Vik Saini - South Western Ontario 519.267.2191or vik@mtbi.ca Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or h.huot@rogers.com Marjolaine Martel - Quebec 514.929.3952 or marjolaine@mtbi.ca Andrea Leduc- Quebec 514.743.6213 or andrea@mtbi.ca

MICHAEL THEODOR CHFA HALL OF FAME AWARD WINNER

xxx.IHR_MarketPlace.indd 6

Pa

We are c Manag On

(905) 861-2627

If You’re Reading It, You Know It Works!

10:25 AM

We are considering applications for the following Management position at various locations in Ontario, Quebec and Atlantic stores

Senior Category Merchandising Manager

ihr MARKET PLACE

6/29/11

HIRING DEMO STAFF Puresource Naturals is currently hiring part time demo staff for Ontario, specifically, SW, GTA, and Niagara Region. A fun and fantastic opportunity to subsidize your income! Must have education in nutrition, naturopathic, or similar alternative background. Please forward resumes to: emma.mcfarlane@puresource.ca. Only qualified candidates will be contacted.

Sales representative Land Art is a leader in the field of liquid dietary supplements. Our unique, multidisciplinary team develops and manufactures its own products. Covering the GTA, the sales representative will have the following responsibilities: • Develop new accounts (mostly key health food stores) and make sale calls with regular customers. • Develop and maintain relationships amongst the naturopath members (CCNM, etc.). • Responsible of all product trainings. • Manage coop activities according to annual budget and Attending any promotional events within your territory and as per Company’s direction • Attend health food and consumer shows.

ihr MARKET PLACE If You’re Reading It, You Know It Works!

The ideal ca • Retail exper Herbology, Vita knowledge of • The ability to ity to multitask • Excellent co service skills. If you are d

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CANADIA

• Preparation o

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Skills and qualifications : • Naturopathic background is an important asset • Min 3 years of selling experience ideally in the natural health product industry, • Proven track records, • Familiar with windows environments (word, excel, powerpoint) • Strong interpersonal and communication (416) 203-7900 ext. 6126 skills • Bilingualism is not mandatory but is an asset

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12/19/11 1:15:13 PM


Protect the Earth… Promote the well-being of people… Nourish the Spirit

We believe in education and transparency. A customer is best able to make an educated and correct purchasing decision only when armed with true and valued information — not marketing fluff and puffery. Part of our core purpose is to provide that information as best as we can.

Ease winter skin dryness and discomfort with our wide range of moisturizing lotions − fast-absorbing and soothing, without mineral oil or petrochemicals.

In better natural product retailers throughout Canada. For more information, call Purity Life at 1-800-265-2615 or Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.

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For details, write #120 on Free Info Page, page 73.

Our mission is to provide all-natural, safe and effective personal care and lifestyle products to our customers. We offer a true and authentic alternative to many of the massproduced synthetic products on the market today. We craft only the highest quality allnatural products without compromise as to ingredients, packaging or cost.

12/19/11 1:10:46 PM


IHR Magazine - November / December Issue 2011