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North District Plan Transforms UCR

10 Ways the Chamber Promoted Community

Connect with Riverside’s Visitors

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A PR I L 2018

‘The Chamber…building a stronger local economy’

Volume 37, Number 4

Chamber Applauds City Council’s Vote towards Prohibiting Marijuana in Riverside

Chamber Members Count!

How important is it for the Chamber to inform and educate members about opportunities and challenges affecting the business community?

Chamber Defends Business’ Concerns


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Each month, the Chamber helps build a stronger local economy through surveying its membership. GRB Inside Highlights Chair’s Column.......................... 2 Governmental Affairs............... 3 New Members............................ 9 Calendar..................................... 11


Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, CA 92501 Change Service Requested

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The City Council recently voted 5-2 to prohibit marijuana in Riverside after the City’s taskforce reported on their trip to Denver, Colorado to engage with local government and business officials on the impact marijuana policies has in a regulatory environment. The Council’s vote is a major step in a positive direction for local businesses and community organizations. The Chamber advocated on behalf of its members that voiced their concerns once they saw the impact marijuana has had on Denver’s community. Taskforce members Councilmember Chuck Conder and Riverside Unified School District Board Member Tom Hunt presented their findings at the Chamber’s Economic Development Council meeting prior to the City Council vote. They gave an overview on the restriction of permits and grow space, compliance and safety concerns of local law enforcement, the costs of monitoring policies, and the costs for law enforcement to respond to the increased number of concerns by local citizens. The report also highlighted how dispensaries pushed out local businesses in downtown areas.

City Council voted 5-2 to prohibit cannabis in the City of Riverside due to concerns which would impact local businesses and the community as a whole after a report from the taskforce’s trip to Denver, Colorado.

The taskforce’s information was met with engaging discussion between Chamber members, many of whom shared a similar concern that the City needs to have sufficient research on marijuana regulations and what its impact could look like in the City of Riverside. See Marijuana on page 3

Chamber Backs Transportation Initiative which Promotes Lawmakers’ Accountability Proposition 69 Secures SB 1 Funding for Transportation Efforts The Chamber supports Proposition 69, an initiative on the June ballot that aims to ensure all revenue collected from SB 1 is used to bolster the state’s roads, highways, and infrastructure. By prohibiting lawmakers from diverting collected funds to be used for other projects, this measure promotes accountability. When SB 1 was signed by Proposition 69 aims to protect funds collected from SB 1 Governor Brown last year, transportation projects from being allocated away to unrelated revenues collected from the services and projects. gasoline and diesel excise taxes were earmarked for transportation programs and timely manner that will help build and services. However, the legislative package did maintain Riverside’s roads and highways. not include similar requirements for revenues from the diesel sales tax and the Transportation Last year, SB 1 made headlines as an Improvement Fee. This bill would effectively approach to address the state’s apparent satisfy the intention of utilizing all SB 1 funds $59 billion shortfall in funding for highways for their intended purpose of supporting and $78 billion shortfall for street and transportation across the state. road repairs over the next 10 years. The legislative package, which went into effect on Furthermore, Proposition 69 would exempt November 1, is estimated to generate roughly SB 1’s revenue from the Gann Limit, which $52 billion over the next 10 years for transplaces a ceiling on how much tax revenue the portation infrastructure services and projects. state can appropriate. As such, this initiative aims to expedite funding for projects in a See Proposition on page 3

March Air Reserve Base’s Legacy Honored at Inaugural Celebration Chamber Introduced New Leadership for 2018-2019 Business and community leaders convened to celebrate a successful year of achievements and the exceptional work of several individuals at the Chamber’s 118th Inaugural Celebration. The Chamber honored March Air Reserve Base with the Legacy Award for its continued impact and commitment to this region. Judy Carpenter was awarded as the Citizen of the Year for her legacy of outstanding contributions to the community and exceptional leadership throughout the years. The evening also marked the transition of leadership as the new Board of Directors was installed to lead the Chamber in 2018 and the gavel was passed from outgoing Chair Andrew Walcker to incoming Chair Joseph Ortiz. “The objective was clear one year ago when I became Chair; continue the momentum of the California Air Resources Board emissions testing facility. And we did just that with the groundbreaking a few months ago that brought together more than 400 leaders from across California to recognize the common spirit that makes this community unique,” said 2017-2018 Chairman Andrew Walcker during his outgoing message. The 2018-2019 incoming Chairman, Joseph Ortiz, carried on the message of continued growth and stated, “Moving forward, one of the utmost important See Inaugural on page 7




We are committed to building a stronger local economy by actively promoting and supporting our community, by fostering the growth and strength of our member organizations, and by engaging federal, state and local officials on behalf of business interests.

Executive Committee for 2018–2019

Chairman of the Board Joseph Ortiz – Best Best & Krieger Vice Chairman, Chairman-Elect Bob Hicks – Stream Kim Hicks Wrage Alfaro Vice Chair – Governmental Affairs Howard Saner – Riverside Physician Network Vice Chair – Economic Development Michael Lewin – Mirau Edwards Cannon Lewin & Tooke Vice Chair – Membership Kathy Michalak – Habitat for Humanity Riverside Vice Chair – Community Development Joseph Zichichi – Spectrum Business Vice Chair – Divisions Scott Megna - Riverside Convention Center Vice Chair – Divisions Robert Beatty - Notre Dame High School Vice Chair – Divisions JD Franklin – OSI Industries Vice Chair – Finance/Treasurer Brian Hawley – Luminex Software Legal Counsel Gary Montgomery – Thompson & Colegate Past Chairman of the Board/Chair–GRCCPAC Andrew Walcker

Board of Directors 2018–2019

Al Arguello – Bank of America Mike Blakely - Individual Member Paul Bordwell - AltaPacific Bank Patrick Brilliant – Riverside Community Hospital Colonel Matthew Burger – 452d Air Mobility Wing Larry Burns - Inlandia Institute Judy Carpenter – Riverside Medical Clinic Tina Covington - Altura Credit Union Jamil Dada – Provident Bank Carl Dameron - African American Chamber of Commerce Dr. Ronald L. Ellis – California Baptist University Rich Erickson – Lee & Associates Julio Figueroa – AT&T Matt Friedlander – Habitat for Humanity Riverside Jim Fuson – Galleria at Tyler Justin Gilbert – Bank of America Vinay Gupta – Asian Indian Chamber of Commerce Debbi Guthrie – Guthrie Companies Dr. David Hansen – Riverside Unified School District George Hoanzl - Jaguar Computer Systems Peter Hubbard – American Medical Response Dr. Wolde-ab Isaac – Riverside Community College District Pepi Jackson – Riverside County Black Chamber of Commerce Debbie Johnson - On Target Promotions Cynthia Larive – University of California, Riverside Jim Maurer – The Press-Enterprise Rose Mayes – Fair Housing Council of Riverside County Vincent McCoy – Inland Empire Small Business Development Center Scott Meinert – VALIC Financial Advisors Bob Mendez - RLM Wealth Group Ana Miramontes – Bank of America Patty Moorman – Bourns, Inc. Tom Nightingale – Wells Fargo Bank Lea Petersen – Southern California Gas Company Steve Popkin – Parkview Community Hospital Medical Center Emilio Ramirez – Greater Riverside Hispanic Chamber of Commerce Mark Rubin – Regional Properties Stephanie Ruiz - Banner Bank Bob Ryan – HDR Engineering, Inc. Zareh Sarrafian – Riverside University Health System Rob Starr – The Toro Company Yundra Thomas – Atchley & Associates Insurance Services Ron Thompson – UTC Aerospace Systems Jeff VanWagenen - County of Riverside Matt Webb – Albert A. Webb Associates Vita Willett – Kaiser Permanente Medical Center Riverside Dr. Randal Wisbey – La Sierra University

Chamber Staff Cindy Roth, President/CEO Bethany Wiekamp, Communications Manager Nicholas Adcock, Vice President La Wanda Roy, Accounting/Human Resources Manager Katrina Lumague, Accounting Clerk Patricia Fierro, Membership & Advertising Sales Adrienne Wonzo, Membership & Advertising Sales Sal Ortiz, Membership & Advertising Sales Brooke Biddle, Business Project Coordinator Aly Herrera, Community Development Coordinator Andrew Sall, Governmental Affairs Manager Serena Chapman, Special Events Coordinator Lindsey German, Receptionist/Scheduler Jonathan Soto, Business Project Coordinator Keep Riverside Clean & Beautiful Connie Librenjak, Executive Director Alex Rendon, Senior Project Coordinator Paolo Bilbao, Project Coordinator

Publisher. . . . . . . . . . . . . . . . . . . Greater Riverside

. . . . . . . . . . . . . . . . . . . . . . Chambers of Commerce

Policy Editor . . . . . . . . . . . . . . . . . . . Cindy Roth Managing Editor. . . . . . . . . . . . Bethany Wiekamp Production. . . . . . . . . . . . Printing Connection, Inc. Printer. . . . . . . . . . . . . . . . . . . . . . . . . Advantage, Inc. Greater Riverside Business is the official monthly publication of the Greater Riverside Chambers of Commerce. Circulation: 3,500. Distributed free to all Chamber members. Subscriptions for non-members available for $30 per year. To advertise, subscribe or submit articles, contact: Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, California 92501 Phone (951) 683-7100 Fax (951) 683-2670

Gr e a t e r R i v e r s i d e B u s i n e s s

Partnerships and Local Growth Highlight Priorities for New Chair in 2018-2019 At the Chamber’s 118th Inaugural Celebration, the Chamber looked back on the past year of significant progress and growth in our local economy. This progress would not have been possible without the leadership of our outgoing Chairman, Andrew Walcker. Andrew has done a phenomenal job of leading the Chamber through 2017 and has left Riverside in a prime position. In just one year, we have witnessed astronomical growth in our community. The Chamber’s ability to move forward on projects such as the groundbreaking of the California Air Resources Board (CARB) facility, Streamline Riverside and the One Stop Shop, and the partnership between the University of California, Riverside and Riverside Unified School District with a new STEM School sets the tone for the next year.

effort to foster business in our community. A key Chamber mission has always been to help secure the delivery of funding and services to match the area’s unprecedented growth. When the business community has a need, the Chamber responds.

“I know you will join me as we work together to build a stronger local economy and better quality of life in Riverside.”

The pending Innovation District, the visitor and entertainment expansion in Downtown, in addition to the housing developments such as Stalder Plaza and the Imperial Hardware Lofts put Riverside in a position to attract businesses and residents while achieving substantial growth in our community.

This means we will again prioritize our key military assets, including March Air Reserve Base and the Naval Surface Warfare Center – Corona Division. In addition to furthering their mission of national defense, these institutions contribute over $900 million in the region’s economy.

This coming year, the Chamber will continue to partner with our regional representatives, leaders, and stakeholders in our ongoing

The Chamber is committed to protecting these institutions by actively engaging representatives in both Sacramento and

Washington, D.C. about issues concerning our military resources and about opportunities to expand their services and bring in new equipment, personnel, and technology. Continuous goals and objectives for the Chamber are to obtain more doctors and better healthcare resources, increase judgeships and better access to justice in our courthouses, and secure funding for roads, freeways, and infrastructure. I am deeply honored and humbled to serve as Chairman of the Board for this Chamber. I know you will join me as we work together to build a stronger local economy and better quality of life in Riverside. Clearly, there is a lot of work to be done. If we pull our resources together and maintain these connections, then we will certainly accomplish great things for our region.

Joseph T. Ortiz Chair of the Board

Upcoming Transportation Projects to Enhance Quality of Life and Create Jobs The Chamber invited RCTC Executive Director Anne Mayer as keynote speaker of Good Morning Riverside in order to inform business leaders about transportation projects impacting the region. Several projects which would enhance the quality of life for Riverside County commuters are in the queue for the Riverside County Transportation Commission (RCTC).

Riverside County receives $69 million in 2018, $113 million in 2019, and $114 million in potential competitive funding.

New and upcoming projects include the 71/91 Interchange, SR-91 HOV/Pachappa Underpass, I-15 Express Lanes Extension, and nine other projects in Western Riverside County alone.

These transportation projects and many others throughout Riverside County will enhance the quality of life for residents and commuters and make Riverside an even more attractive place to live and work. Mayer concluded that public confidence is critical and ensuring the funding from SB 1 be used for transportation purposes is critical. Infrastructure investment is important to the region as it creates jobs and builds a stronger local economy.

Mayer added that in addition to street and roads projects, maintaining and upgrading transit is important to Riverside and the region as a destination for commuters and visitors. With the California Air Resources Board emissions testing facility being built, the local freeways, streets, and public transit is the artery of transporting those future employees to Riverside. Mayer continued with adding details about funding being available for future transit projects including special event trains for Coachella and Stagecoach Festivals, future Amtrak service between Los Angeles and Indio, and additional Express Bus Service using Express Lanes. $10.5 million will be allocated to Metrolink, $7 million in State Transit Assistance (allocated to companies such as Riverside Transit Agency), and $3.7 million in State of Good Repair funding will go towards these projects. SB 1, the funding source for these projects, was signed by Governor Jerry Brown in April of 2017 and will provide cities close to double the amount of funding for maintaining local streets and roads. Mayer continued to

There are efforts underway to repeal SB 1 and Mayer explained that if SB 1 is repealed then the funding and these projects will cease to exist. If repeal happens, transportation infrastructure will experience a severe deficit.

Riverside County Transportation Commission has transportation projects throughout Inland Southern California ready for implementation through funding from SB 1.

explain that revenue collection began November 1, 2017 and will provide approximately $5.2 billion annually statewide through raising fuel taxes and vehicle fees. Specifically,


G O V E R N M E N T A F F A I R S Gr e a t e r R i v e r s i d e B u s i n e s s

A P R I L 2018

10 Ways the Chamber Promoted the Community

The Chamber is committed to building a stronger local economy by being an advocate for our members and voice for business. Here are 10 ways your investment in the Chamber helped to improve the Riverside business community.

KRCB gives the community opportunities to volunteer and beautify public spaces in Riverside to boost quality of life.

The Festival of Lights represents a $76 million dollar economic impact for the region due to the increased tourism, hospitality, and community activities.

The Riverside College & Career Fair provides thousands of high school students with opportunities to access colleges and businesses as they decide their future.

How is the Chamber adding to Riverside’s quality of life and sense of place? Festival of Lights Switch-on Ceremony attracts 80,000+ Visitors to Downtown Riverside The Mission Inn Hotel & Spa, the City of Riverside, and the Chamber partnered together to organize the 25th Anniversary of the Festival of Lights Switch-on Ceremony. The event drew an estimated 80,000 visitors to Riverside’s Downtown. Throughout the month, over 750,000 visitors participated in the activities available, contributing an approximate $76 million to the local economy. Riverside Showcases Character of “Making a Difference” at 2018 Rose Parade The Greater Riverside Chamber Foundation was proud to partner with the City of Riverside and local community leaders to be part of the 2018 Tournament of Roses Parade. The float showcased Riverside’s heritage and vision and paid tribute to Duane and Kelly Roberts, Keepers of The Mission Inn Hotel & Spa. The float honored the Roberts’ efforts to enhance the Riverside community Beautification Awards Recognizes Riverside Businesses Keep Riverside Clean & Beautiful (KRCB) presented Beautification Awards to properties throughout the City of Riverside to recognize local property owners for their hard work and dedication to community beautification and sustainable business practices.

How is the Chamber enhancing education opportunities to develop the future workforce? Chamber Champions Local Educational Opportunities The Chamber was awarded a grant from the James Irvine Foundation to work collaboratively with education partners to bridge the gap between the K-12 curriculum and the essential skills needed in tomorrow’s workforce.e. Riverside College & Career Fair Invests in Riverside’s Future Workforce The Chamber hosted the 13th Riverside College & Career Fair, presented by Bank of America. The event gave over 7,000 students and their families one-stop access to future career and educational opportunities. Over 180 booths were featured throughout Galleria at Tyler and hosted representatives from an array of colleges and local businesses. Chamber Supports UCR and RUSD Partnership Expanding STEM Education to Enhance Future Workforce The Business Education Partnership Council supported the partnership between Riverside Unified School District (RUSD) and the University of California, Riverside (UCR) to build a state-of-the-art STEM high school facility. With an increasing number of jobs requiring skills in STEM, preparing a highly-educated workforce in those fields is a priority.

How does the Chamber promote volunteerism and giving back to the community? Leadership Riverside Empowers Leaders to Advocate for the Region The Leadership Riverside Class of 2018 is currently going through the 10-month program that empowers the decision-makers of local businesses, government, non-profit organizations, schools and universities, with the knowledge to address critical regional issues, such as economic development, education, health care, public safety, social services, arts and culture, and others. Keep Riverside Clean & Beautiful (KRCB) Engages Riverside’s Students to Develop Leadership Skills On-campus beautification projects are coordinated by student leaders through KRCB’s Clean Campus Competition (CCC) program. The competition provides students of all ages with the opportunity to develop leadership skills and environmental awareness that can be applied once they enter the workforce. Recruits Volunteer Readers to Promote Early Literacy The Chamber reached out to the business community and recruited individuals to volunteer as readers for Read Across America Day. These volunteers joined thousands of others across the nation in celebration of Dr. Seuss’s life and legacy. The readers read their favorite childhood stories to local students to promote literacy and invest in the education of Riverside’s future workforce. Keep Riverside Clean & Beautiful (KRCB) Supports Volunteerism and Community Cleanups KRCB organizes cleanup projects throughout Riverside to pick up trash, remove graffiti, clean city waterways, plant trees, and promote green space in the community. Over 9,000 volunteers from the Riverside community participate in several different beautification projects per year and dedicated 10,000 community service hours to remove 151,000 pounds of litter.

Marijuana… Continued from page 1

The taskforce share more notable findings about the overwhelming amount of illegal growers in Denver who did not meet city compliance standards, and the reported increase in marijuana edible consumption among minors. Increased consumption among minors is a major concern for school districts. This challenge could only be intensified if growers have their plants in the residential areas where temptation for students in increased as they walk to and from school. With the vote in favor of prohibiting marijuana in Riverside, the Chamber will be attentive to the developments of the discussions and decisions City Council will be faced with and encourages its members to voice their opinion on the matter. The Chamber will continue to engage the City and local stakeholders to discuss these issues that could have a large impact on the City of Riverside. For more information, visit the City’s website at finance/budget.asp or contact Jonathan Soto at or 951-6837100 Ext. 216.

Proposition… Continued from page 1

To pay for this new stream of transportation funds, the state’s gasoline and diesel excise taxes increased by 12 cents and 20 cents per gallon, respectively. The Chamber will continue to support ballot initiatives and legislation that promotes transparency and accountability for how the state appropriates its funding. For more information, contact Andrew Sall at asall@ or 951-683-7100 Ext. 220.

Keep Up on Governmental Affairs  Visit the Chamber at



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A P R I L 2018


Gr e a t e r R i v e r s i d e B u s i n e s s

Superintendent Highlights Strengthened Art Programs and Increased Graduation Rates Riverside County Superintendent, Dr. Judy White, highlighted local students in college and career readiness, early childhood education, graduation rates, chronic absenteeism, Adopta-School programs, and teacher recruitment strategies.

The University of California, Riverside’s upcoming building development projects will be the largest building effort in UCR history and will include new facilities for students once completed.

North District Plan Aims to Enhance UCR Academics and Community The University of California, Riverside (UCR) has an upcoming development on the university’s campus that will contribute more than $1 billion into Riverside’s economy. The North District Project will begin this fall with the selection of American Campus Communities (ACC) as the developer. The expansion comprises two large-scale projects, the Dundee Residence Hall and Glasgow Dining Project (Dundee-Glasgow Project), and the North District Development Project. When development is complete, this will be UCR’s most ambitious building project and is expected to usher in an estimated 4,000 to 6,000 new beds for future students. The Dundee-Glasgow Project will create new residence and dining halls, replacing the outdated facilities at the present Aberdeen-Inverness residence hall. Since 2008, UCR has seen extraordinary growth by 38% in enrollment and will

continue to meet anticipated growth trends moving forward. The North District Plan will include new student housing, a pedestrian mall, green space, and other elements coherent with the UCR design values of the original campus that creates a sense of place. The Plan by ACC highlighted pedestrian and bicycle flow in its interior. The residence facilities have student-centered design at its focus, and will include multi-functional rooms that can substitute between classrooms, meeting places, study areas for students, as well other student amenities. Other elements of the Plan include retail services in addition to adequate utility and supporting infrastructure for all phases of the Plan. For information regarding the North District Plan, contact the UCR Real Estate Services Office at 951-827-3322. For more information, contact Jonathan Soto at or 951-683-7100 Ext. 216.


Approximately 550 education, civic, community, faith-based, and business leaders gathered at the Riverside Convention Center to support the Riverside Dr. Judy White, Riverside County Superintendent of Schools, County State of Education delivered the Riverside County State of Education Address to approximately 550 community members. Address & Luncheon. The Greater Riverside Chambers of Commerce partnered with the Riverside Teacher Villages. The County will seek County Workforce Development Board, community and business partnerships to Altura Credit Union, Palm Desert Area create master-planned education neighborhoods Chamber of Commerce, and Schools First that provide affordable housing and conveFederal Credit Union to support this event. nient access to a wide variety of services that will attract high-quality teachers and their Dr. White shared Riverside County’s families to the region. successes over the past year, including increased graduation rates, college admissions, Dr. White emphasized that the future of and number of Free Application for Federal Riverside County rests on the shoulders that Student Aid submissions in addition carry backpacks today and entire communities to decreased dropout rates. tomorrow. Her message was clear that local leaders need to become involved in their Dr. White encouraged attendees to foster schools to help students succeed academically, partnerships with their local schools such build character, and gain soft skills to prepare as providing internships to high school for the future. students, helping fund safe, modern, “21st Century Learning” facilities, and investing The Chamber will continue to prioritize local in evidence-based teacher recruitment and schools and partner with local businesses retention strategies. to champion a strong community for students and businesses. For more information, She discussed that Riverside County plans to contact Aly Herrera at aherrera@riversideaddress the teacher shortage by establishing or 951-683-7100 Ext. 218.

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N E W S Gr e a t e r R i v e r s i d e B u s i n e s s

A P R I L 2018

Community Leader Cathy Kienle Honored with ATHENA Award The ATHENA committee is honored to present Cathy Kienle with the 34th Annual ATHENA of Riverside award for her commitment to community service and leadership to young women. Cathy Kienle of Walter’s Automotive Group has mentored many women during her 34-year career in the dealership’s business office. Debbi Guthrie, Chair of the ATHENA committee stated, “Cathy’s ethics, vision, creativity, and commitment to the success of the company demonstrate that she has achieved excellence in her career.”

Riverside Community Hospital Foundation, and Parkview Community Hospital Foundation.

The ATHENA awards ceremony will take place on May 24 in the Grand Parisian Ballroom at The Mission Inn Hotel & Spa. During the event, scholarships are awarded to students who have shown support to their peers, excelled academically, and have helped serve the community. Cathy Kienle of Walter’s Automotive Group will be honored with the 34th ATHENA of Riverside award for her community service and leadership which inspire young women in the community.

Kienle has been the Director of the Walter’s Children’s Charity Classic Foundation for 22 years, hosting an annual golf tournament raising about $3 million for Loma Linda University Children’s Hospital (LLUH). She serves as Co-Chair of the American Heart Association’s Go Red for Women luncheon committee and has been a member of the boards of the Riverside Humane Society, the Sharon Roberts Cancer Foundation, the

Scholarship recipients are selected at each of these universities: California Baptist University, La Sierra University, Riverside Community College District’s Moreno Valley Campus, Norco Campus, Riverside City College, and the University of California, Riverside. Additionally, proceeds help support the continuation of Riverside Unified School District’s Inspire Her Mind program for high school girls. To get involved as a sponsor or to reserve a seat, contact Serena Chapman at or 951-683-7100 Ext. 211.

Get the Chamber 24/7 on the Chamber Website

The seven-story “R” Hotel seeks to repurpose the old fire station and bring 161 rooms and 203 parking spaces to Downtown Riverside while maintaining value of the historical area through innovative architecture.

Hilton-Branded Hotel Brings Creative Architecture and Innovation to Downtown The Chamber-supported “R” Hotel is a development seeking to preserve the cultural history of the old fire station and bring innovation to Downtown Riverside. The hotel is set to bring approximately $2.7 million in sales tax and property tax revenue in the first five years. Located on Mission Inn Avenue between Lemon and Lime Streets, the hotel’s architecture will complement other developments in the downtown area with unique aesthetics. The “R” Hotel will include a seven-story building with 161 rooms and 203 parking spaces in a three-story garage with an entrance on Mission Inn Avenue. The old fire station will be adaptively reused into a 5,500 square foot high-end dining restaurant and hotel lobby with a small bakery on the corner of Lemon Street and Mission Inn Avenue.

In an effort to complement the history of Downtown Riverside and emblems of pride such as The Mission Inn Hotel & Spa and the Riverside Art Museum, “R” Hotel’s contribution to the City of Arts and Innovation will be extensive. Branding will include signage above the hotel restaurant reading, “Riverside Arts District”, helping to create a thriving and eclectic downtown environment. As a Hilton-branded Hotel by Greens Development, “R” Hotel is designed to maximize hospitality with emphasis on complementing other downtown businesses and hotels instead of competing against other neighboring businesses and hotels. The estimated completion date is late 2020. For more information, contact Brooke Biddle at or 951-683-7100 Ext. 210.





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A P R I L 2018


Gr e a t e r R i v e r s i d e B u s i n e s s

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N E W S Gr e a t e r R i v e r s i d e B u s i n e s s

A P R I L 2018

Chamber Business Briefs A sustainable manufacturer, Flexsteel has been lauded for its environmental stewardship as well as community service. Bashor also has earned recognition for his charitable efforts, including Breast Cancer Awareness and local charities. The Chamber congratulates Bashor on this recognition and looks forward to working with Flexsteel in the future.

Member Featured as Leader in Industry Dave Bashor, Director of Manufacturing at Flexsteel Industries, Inc. and Chamber member for the last 40 years, was featured in Woodworking Network as a Market Leader. Flexsteel Industries is a leader in North American residential furniture manufacturing with three locations, including Riverside, in the United States and one in Mexico. Holding nearly every manufacturing position in the company in the last 37 years has made Bashor a valuable asset to the company. His goals of reducing injuries and lead times, while improving quality and on-time deliveries can be achieved with his depth of experience throughout all stages of manufacturing. “It is in our plan this fiscal year to diversify all our Home Furnishings manufacturing plants,” he said. “We have selected product lines manufactured at designated sites, which allows for better efficiencies through greater runs. Our plan is to manufacture most or all of our Home Furnishings product line at the closest site geographically located to our dealers.”

UCR Rises to Top 100 Business Schools The Chamber congratulates the University of California, Riverside (UCR) School of Business for its rising ranks as a Top 100 Best Business School nationwide in the 2019 U.S. News & World Report. The MBA program has consistently climbed in rankings year over year and places at 89 for “Best MBA Programs in America”, according to the 2019 ranking. Located in one of the fastest growing regions in California, the UCR School of Business is the premier public center for cutting-edge research and excellence in business education. The Undergraduate Business Program is the largest in the University of California system, and is also ranked a Top 100 Best Undergraduate Business Program nationwide. The A. Gary Anderson Graduate School of Management offers top ranked MBA, Masters in Finance, Masters in Professional Accountancy, and Ph.D. programs. The A. Gary Anderson Graduate School of Management is a leading school for employment in Southern California, with 89% of

its 2017 MBA graduates fully employed. Its alumni have climbed to the highest leadership positions throughout the world. U.S. News & World Report is the global authority in rankings and consumer advice and ranks nearly 500 of the best graduate business schools and MBA programs annually which are accredited by the Association to Advance Collegiate Schools of Business. The rankings are based on peer assessment, student selectivity, recruiter assessment, and graduate employment. Chamber Recognizes Ambassador of the Year During the 118th Inaugural Celebration Micah Tokuda, Financial Advisor at Edward Jones, was recognized as the Ambassador of the Year for his exemplary commitment to the Chamber’s Ambassador program. Tokuda stated, “Being an Ambassador gives me a chance to be part of a team full of enthusiastic and motivated community members who are making a difference.” Since becoming an Ambassador, Tokuda has seen businesses and friendships grow through his participation in events, grand openings, and ambassador meetings. He explains his favorite part of being an Ambassador is the ability to help other businesses through his advocacy. He loves the ability to bring others into the inclusive and helpful culture of the Chamber.

Inaugural… Continued from page 1

priorities for the Chamber this year is forging partnerships with regional stakeholders. Building upon new relationships with leaders in the Inland Southern California region will help secure the delivery of funding and services to match the area’s upward growth.” Ortiz also took a moment to recognize his heritage and his privilege to serve as the first Hispanic Chairman for the Chamber and thanked his family for their continued support. Several businesses and individuals were honored at the celebration. Ronaldo Fierro received the Small Business Eagle Award for the business’ significant growth and commitment to the community with his two businesses: The Salted Pig and W. Wolfskill. The Volunteer of the Year Award was presented to Jamil Dada of Provident Bank for his outstanding work in the areas of education, workforce development, and the military. Chair Andrew Walcker presented his Chairman’s Award to University of California, Riverside and Riverside Unified School District for their partnership with the upcoming STEM High School. George Hoanzl was honored with the President’s Award for his leadership in expanding the Chamber’s membership and enhancing its publications. The Downtown Business Council was awarded the Chamber Buck Award for accumulating the most overall Chamber participation this year. The Chamber thanks all the sponsors for their support and congratulates all the Chamber members for their dedication to building a stronger local economy.

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Riverside Street Map Provides Visitors a Look into Riverside The Chamber is creating an exciting new image piece with the Riverside Street Map. This popular showcase of businesses is used by visitors, new residents, and other members who want to do business in the greater Riverside area. More than just the map itself, this is a strong marketing tool for businesses to show the latest happenings in Riverside with potential clients, new talent, and incoming visitors.

In this edition of the map, a Visitor Guide section will feature the best activities and places to go while staying in Riverside. Maps will also reach new residents who need them to find their way around town and into member businesses. A wide variety of advertising options is available exclusively to Chamber members allowing businesses with any size budget to provide value to the Map’s readers. The Chamber can also help members with marketing strategies and information on how the Map will work best for each individual business.

Over 10,000 copies are distributed year-round to residents and visitors through the Chamber, the Convention There is limited space for & Visitor’s Bureau, the City of Riverside, local hotels, and advertisers, now is the time real estate offices among other to secure a space reservation in 2018 Riverside Street Map the new 2018 Riverside Street places. Members can look forward to the many Map. For more information, additional ways the Riverside Street Map will contact Bethany Wiekamp at bwiekamp@ successfully bring new business through or 951-683-7100 members’ doors as thousands of copies of this Ext. 227. Interested advertisers can also visit new showpiece and business resource are html to secure an advertising space today. widely distributed.

Chamber Offers FREE Business Counseling Through SCORE:


AB 1745 constrains transportation options for consumers by banning the sale of new vehicles with internal combustion engines starting in 2040.

Chamber Opposes Legislation that Threatens Climate Goals and Job Loss In continuing efforts to take positions on legislation that have an impact on the local business community, the Chamber opposed AB 1745 (Ting), as it would place a ban on the sale of new vehicles with internal combustion engines starting in 2040. As a result, this bill would undermine current efforts to achieve the state’s climate goals, limit transportation options for consumers, and likely lead to increased costs and job losses for automobile producers.

The Chamber continues to support certain environmentally-friendly measures and programs, including those that encourage the voluntary phasing-in of new “green” technology. However, AB 1745 sets forth an unrealistic and burdensome mandate of prohibiting the Department of Motor Vehicles from accepting the original registration of a motor vehicle unless it is a zero emissions vehicle (ZEV’s). Furthermore, while ZEV’s have become more readily available, they accounted for less than 2 percent of new passenger vehicles

sold in the state in 2016. Rather than pursue opportunities to expand the sale and usage of ZEV’s, this bill would effectively limit vehicle options for consumers across the state. Additionally, AB 1745 neglects to take into consideration current opportunities and vehicular technologies, such as efficient internal combustion engines, to reach the goal of reducing emissions. While the Legislature and Governor have enacted measures to achieve long-term goals of reducing greenhouse gas emissions, this bill runs counter to these measures by implementing an outright ban on vehicles with internal combustion engines. AB 1745 poses a significant threat to automobile producers and energy providers. Should the bill pass and be enacted, many industries would face costly realignment which would likely result in a net loss of jobs. For more information, contact Andrew Sall at or 951-683-7100 Ext. 220.

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M E M B E R S H I P Gr e a t e r R i v e r s i d e B u s i n e s s

A P R I L 2018

Member Anniversaries

6 to 10 Years

“The Chamber has provided Auto Club Speedway with numerous opportunities to be involved in this wonderful community. The staff genuinely cares about connecting with others and making Inland Southern California a place for local businesses to thrive.” Dave Allen President Auto Club Speedway

75 Years

Riverside Harley-Davidson/Buell

54 Years

16 to 19 Years

Riverside County   Medical Association Riverside Plaza

Reid & Hellyer

21 to 28 Years

45 to 49 Years

All Saint’s Episcopal Church Dogon Behavioral   Medical Group, Inc. March Field Air Museum Gerald Middleton, D.D.S. Riverside Arts Council Riverside Mission Florist Riverside Public Utilities Sierra Pines Apartments Trimble & Co.

American Cancer Society American Medical Response Clark’s Nutritional Centers Irrometer Co., Inc. Seventh Day Adventist Church

30 to 36 Years

European Travel Int’l. Hospital Association   of Southern California

Community Bank Compass Consulting Janet Goeske Foundation Riverside Co. Supervisor Kevin Jeffries –   District #1 The Leonard Financial Group, LLC Magnon Companies OctoClean Washburn & Sons, Inc. Woodcrest Christian   School System K-12

11 to 14 Years

California Smog & Automotive Institute Embry-Riddle Aeronautical University Provident Bank – 3312 La Sierra Ave. SmartRiverside Visiting Angels

Atchley & Associates   Insurance Services Brandi & Friends Salon Hampton Inn & Suites Riverside The Hanigan Co. Inland Empire Job Corps Insurance Incorporated Kiwanis Club-Uptown Riverside Carla Lidner Baum/   Community Volunteer Mirau Edwards Cannon Lewin   & Tooke - Law Offices Office Depot Business Solutions –   3350 Vine Street Salute to Veterans Parade Committee Think Together Union Pacific Railroad Windermere Tower Properties –   James Monks

1 to 5 Years

220 Laboratories, Inc. Alzheimer’s Association Azusa Pacific University –   Inland Empire Regional Center Brodie Consulting Citrus Heights by Lennar Homes

Eadie + Payne, LLP HRM Facilities Services, Inc. Inlandia Institute Magnified Web Meridian Gardens of Riverside MIG/Hogle-Ireland, Inc. National Community Renaissance CORE OSI Industries, LLC Parties Outta Sight –   Professional Photos & Booths Pelican Properties ProAbition Professional Carpet Cleaners of CA PYA Insurance Brokerage Residence Inn by Marriott  Corona/Riverside Riverside Children’s Theatre Riverside Community   Sailing Program, Inc. Riverside Food Lab, LLC Sundown Window Tinting TLC Staffing Via Avalon Executive Suites Riverside Co. Supervisor   Chuck Washington – District #3 Western States Petroleum Association

Member Highlights

The Leadership Riverside Class engaged with a panel of chancellors and presidents from Riverside’s schools and universities to learn about the challenges and opportunities facing local students.

Members heard from Auto Club Speedway President Dave Allen about their $148.7 million economic impact in the region and enjoyed the race car brought specifically for Good Morning Riverside.

Welcome to the Chamber “Many of our clients are active with the Chamber so we decided to join in order to connect with new clients. We look forward to taking advantage of the benefits of membership in order to get additional business exposure for our business.” John Goolsby Owner Godfather Films

Commercial Financing Group

James Courtney 16870 W. Bernardo Dr. #400 San Diego, CA 92127 (800) 950-2337 Commercial Lender

Daniel A. De Witt

Riverside, CA 92505 (951) 966-1906 Individual Member

Direct Technical Event Production, Inc. Maurice Sams 5225 Canyon Crest Dr. #71-503 Riverside, CA 92507 (951) 333-6955 Video & Multimedia Productions

Dixieline Lumber & Home Centers Joe Lawrence Riverside, CA 92501 (619) 358-1300 • Building Materials & Supplies

Steve Massa with the City of Riverside convened with the Chamber about their new Zoning Portal which allows businesses to efficiently ensure a property is zoned correctly in order to expand or build upon.

Donna Leff

Streeter Realty

Locke Your Loan

Annette Streeter 17130 Van Buren Blvd. #86 Riverside, CA 92504 (951) 500-0215 • Real Estate/Brokers

Riverside, CA 92507 Individual Member Lara Locke 2900 Adams St. #A310 • Riverside, CA 92508 (951) 490-1861 • Mortgages Cameron Shelton 500 E. 9th St. • Claremont, CA 91711 (909) 621-8012 • Schools

Kevin Tetley 3403 10th St. #815 Riverside, CA 92501 (951) 782-0280 • Financial Services


Vixen & Beard

The Planning Associates Group, Inc.

Marvin Sandoval 2116 Galleria At Tyler Riverside, CA 92503 (951) 772-0045 Specialty Shops

Lowe Institute of Political Economy Ejay Filtration, Inc.

Jennifer Green 3036 Durahart St. Riverside, CA 92507 (951) 683-0805 • Manufacturers/Aerospace

El Patron

Ignacio Huescas 3204 Mission Inn Ave. Riverside, CA 92507 (951) 462-1161 • Restaurants

Godfather Films

Leland Rowley 3770 Orange St. • Riverside, CA 92501 (844) 230-3777 • Nurseries & Garden Centers Howard Hardin 9880 Irvine Center Dr. #100 • Irvine, CA 92618 (949) 326-9777 • Real Estate/Developers

John Goolsby 9899 Indiana Ave. #102 Riverside, CA 92503 (951) 688-4336 • Video & Multimedia Productions

Sahaba Initiative

Hensel Phelps Construction Co.

Sixam Notary LLC

Travis Tyson 805 W. Linden - LOT 25 Jobsite Trailers Riverside, CA 92507 (951) 850-3527 • Construction

Tetley Wealth Group of Raymond James

Arbazz Nizami 242 W 5th St. • San Bernardino, CA 92401 (951) 330-0051 • Community Organizations Betty Hickman PO Box 55609 Riverside, CA 92517 (909) 723-4509 • Notary Service

West Coast Dental & Orthodontics in Riverside Kim Vura 3380 La Sierra Ave. #108 Riverside, CA 92503 (951) 354-9999 • Dentists

Workman’s Ace Hardware Ted Workman 3856 La Sierra Ave. Riverside, CA 92505 (951)393-9255 Building Materials & Supplies


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Gr e a t e r R i v e r s i d e B u s i n e s s

AMOC’s New Building Boasts Enhanced Technology and Security

The Waterwise Landscape Makeover provides an opportunity for Riverside residents to win a new front or backyard to enhance the space and lower water usage.

Clean Campus Competition Expands Students’ Environmental Awareness At Keep Riverside Clean & Beautiful (KRCB), spring is the signature season to ensure that the community transforms public space into beautiful space. Public and private schools within the City of Riverside are invited to participate in the Clean Campus Competition (CCC) in honor of Earth Day. This monthlong competition provides Riverside’s youth with the opportunity to organize “green” efforts within their campus designed to teach hands-on environmental stewardship. Students collaborate with faculty to coordinate projects that promote litter prevention, graffiti eradication, recycling efforts, campus beautification, and water conservation. The winners will be announced at the Great American Cleanup outside of City Hall on May 12.

The Chamber joined U.S. Customs and Border Protection (CBP) Air and Marine Operations Center (AMOC) on March Air Reserve Base for the ribbon cutting ceremony to celebrate the grand opening of their new building. The Chamber and its business leaders played a crucial role in advocating for the funding for this expansion.

operational role of AMOC is continually expanding to meet emerging national security requirements and support priority missions of the Department of Homeland Security.

“Today we are celebrating an important milestone. Our critical mission toils silently in the background keeping watch over our national leadership, supporting special events, collaborating with international partners, and our nation’s non-commercial air and maritime environments,” said Tony D. Crowder, AMOC Executive Director.

In an effort to accommodate this growth, AMOC worked with Facilities Management Engineering to design and construct a 22,000-square-foot facility, Building 605C, on the AMOC campus. The new building will house AMOC’s Information Technology staff, equipment, and the AMOC Security element.

The AMOC is an international, multi-domain, federal law enforcement center that strengthens the execution of CBP’s global mission. The

AMOC increased by 65 personnel for a total of 273. An additional 121 personnel are expected to expand staffing levels through 2021.

The Chamber is pleased to have been part of this expansion and will continue to support the mission of March Air Reserve Base and AMOC in the future.

Over 1,000 KRCB volunteers will beautify parks and bike trails, cleanup city waterways, reduce waste in critical neighborhoods, plant trees, and remove graffiti at the Great American Cleanup on May 12. Afterwards, volunteers will gather at City Hall under the breezeway for lunch, the Clean Campus Competition Awards Ceremony, and the announcement of the 2018 Waterwise Landscape Makeover winner. Volunteer to become a team leader and organize a community cleanup in your neighborhood or near your place of business. A team leader lunch and training workshop will take place on May 5 and May 9 at the Chamber. For more information, visit www. or call 951-683-7100 Ext. 212.

Over 200 guests attended the ribbon cutting ceremony of AMOC’s state-of-the art facility. The new facility will enable the organization to fulfill its mission and continue to be an asset to national defense.


News Release Linda L. Itzen becomes an Ameriprise Financial Hall of Fame Member! Riverside, CA - Linda L. Itzen, CFP® a Financial Advisor with Itzen Wealth Management, a private wealth advisory practice of Ameriprise Financial Services, Inc., has earned a membership in the company’s exclusive Hall of Fame.

Introduced in 1986, the Hall of Fame is designed to recognize exceptional professionals who have achieved years of consistently high performance. The Ameriprise Financial Hall of Fame is considered a lifetime achievement award.

Less than two percent of Ameriprise financial advisors have earned the prestigious Hall of Fame distinction. Itzen provides financial advice that is anchored in a solid understanding of client needs and expectations, and is delivered in one on one Certified Financial Planner Board of Standards relationships with her clients. Itzen Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNERTM , and in the U.S. Wealth Management has served the The Compass is a trademark of Ameriprise city of Riverside since 1989. Financial, Inc. Itzen Wealth Management is located at 3390 University Ave., Ste 260, Riverside, CA 92501. Ameriprise Financial Services, Inc., Member FINRA and SIPC. © 2018 Ameriprise Financial, Inc., All rights reserved.




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Stay connected with the Chamber and create your next business opportunity at one of our signature events. Visit or call 951-683-7100 for more information on any of the Chamber’s events. EVERY WED


Business In Action

INSIDE Arlington

7:15 AM • CHAMBER’S BOURNS BOARDROOM BIA is a great place to connect with local businesses while having the opportunity to hear various speakers on important business topics. Here are some of the great topics coming up: April 11 – Dr. Michael Stull, Most Significant Mistakes of a Start Up; April 18 – Connection Session; April 25 – Cheryl Donahue, The County’s Transportation Agenda.

TUE | APRIL 10 Business Education Partnership Council 7:30 AM • CHAMBER’S BOURNS BOARDROOM Join the Chamber as the University of California, Riverside School of Medicine Assistant Dean of Strategic Initiatives Kathy Barton, gives an update on the University’s new pre-med student pipeline programs.

7:15 AM • CALIFORNIA BAPTIST UNIVERSITY INNOVATORS AUDITORIUM • 8432 MAGNOLIA AVE Tour CBU’s new state-of-the-art Events Center and get connected with the area Councilmember, City officials, and businesses in the Arlington area. Members can take advantage of an opportunity to hear the latest updates on development and projects in this business council.

THUR | APRIL 19 AfterHours Business Mixer 5:30 PM • ALTURA CREDIT UNION • 3451 14TH ST Connect with Altura’s President/CEO Jennifer Binkley along with business professionals and community leaders over drinks and hors d’oeuvres at the Chamber’s AfterHours Mixer, hosted by Altura Credit Union. Do not miss this opportunity to expand your network and meet business leaders in the banking industry.



Good Morning Riverside

Economic Development Council (EDC)

7:00 AM • THE MISSION INN HOTEL & SPA 3649 MISSION INN AVE Business leaders will receive the latest news in the region, featuring keynote speaker George Frahm, the new CEO of Stater Bros. Spend the morning with other members while featured speakers update attendees on the news from several industries. Thank you to this month’s sponsor, Riverside Art Museum.

FRI | APRIL 13 Governmental Affairs Council (GAC) 12:00 PM • CHAMBER’S BOURNS BOARDROOM GAC provides a basis for the Chamber to act on local, state and federal government issues. GAC members review and take positions on a range of business-related issues and vote to approve any legislative positions.

7:30-8:30 AM • CHAMBER’S BOURNS BOARDROOM Make a difference and advocate on behalf of the business community. EDC provides a platform where members can be an active part in creating a profitable business climate for the region. Hear updates on local, state, and federal economic development challenges and opportunities.

FRI | APRIL 27 Business Seminar Series 7:30-9:00 AM • CHAMBER’S BOURNS BOARDROOM The Chamber hosts a monthly seminar series to provide Riverside business leaders with the opportunity to receive expert advice, knowledge, tips, and resources to help them improve their business while at the same time allowing attendees to network with other local industry leaders.

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A P R I L 2018

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April is Earth Month! And you can do your part to help the environment by using reusable shopping bags instead of plastic ones everywhere you shop. Each year, more than 380 billion plastic bags enter American landfills. To help break your plastic bag habit,

Riverside Public Utilities is offering customers a chance to get a

FREE “Go Green” reusable shopping bag At the following locations this month:


Stop by during normal business hours and get your FREE “Go Green” reusable shopping bag today! *Limit one per RPU customer, while supplies last on a first come, first served basis. GreenBag

Greater Riverside Business - April 2018  
Greater Riverside Business - April 2018