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10 Ways the Chamber Helped Your Business

Chamber PAC Endorsements

New City Permit Process

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See page 10

J u n e 2 014

‘The Chamber‌building a stronger local economy’

Volume 33, Number 6

Chamber Members Count!

Of the following issues, which THREE are MOST IMPORTANT to you and your business? Economy and job creation Health care and health insurance Quality of public schools and higher education Taxes Labor regulations governing overtime, wages, rest periods and benefits Physical infrastructure, such as roads, bridges and levees Government spending

Each month, the Chamber helps build a stronger local economy through surveying its membership. GRB Inside Highlights Chair’s Column.......................... 2 Governmental Affairs................ 4 New Members............................ 9 Calendar..................................... 11




Business Leaders Set Priority Agenda with Legislators in Sacramento Chamber members met with policymakers in Sacramento to highlight critical regional issues including the access to healthcare in Riverside County, environmental review reform, and economic development

Local business leaders recently headed to Sacramento for the Chamber’s Capitol Connection, an annual advocacy trip engaging state legislators and policy advisors on the critical business issues for Inland Southern California. The trip consisted of a packed day full of meetings to urge state leaders to keep the local business community in mind when they make legislative decisions.

Infrastructure Financing Districts The Chamber urged the Legislature to support the Governor Brown’s budget proposal to expand the use of Infrastructure Financing Districts (IFDs) and their ability to use tax increment financing to back government bonds for local development. With the end of redevelopment agencies, local governments and special districts have limited tools to stimulate their local economies and encourage new development in their communities. However, in January, Governor Brown’s proposed 2014-2015 budget plans to expand the use of Infrastructure Financing Districts (IFDs) to assist local job creation.

graduate medical education to train more doctors and improve the health of Americans over the long term while providing an economic stimulus to the region. The Chamber also

Local business leaders met with several key legislators and administration officials to discuss key components of the Chamber’s legislative agenda including economic development, education, transportation, and healthcare.

Access to Healthcare As the top priority for the region, the Chamber urged state leaders to increase funding for

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See Capitol on page 7



Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, CA 92501 Change Service Requested




Riverside Plaza Avenue Name Addition Benefits Local Businesses The Riverside Plaza Avenue name addition will occur along the half mile section of Central Avenue located between De Anza Avenue and the 91 Freeway With support from the Chamber, City Council has voted to add the name â&#x20AC;&#x153;Riverside Plaza Avenueâ&#x20AC;? to the existing Central Avenue designation. The street name change will occur along the half mile section of Central Avenue located between De Anza Avenue and the 91 Freeway. The City decided that changing the street signs would be the best way to promote Riverside Plaza. The decision was made to combat the poor visibility from the 91 Freeway to one of the cityâ&#x20AC;&#x2122;s largest retail centers. The name change will be implemented to both freeway and street signs. Businesses and residents located along the route will not be required to change their existing addresses. Mail will be delivered to both Riverside Plaza Avenue and Central Avenue street names. Alternative ideas were not feasible as state regulations do not allow commercial signs near the off-ramps of major freeways in urban areas and current Sign Code Regulations do See Plaza on page 2



J u n e 2014

Mission Statement

We are committed to building a stronger local economy by actively promoting and supporting our community, by fostering the growth and strength of our member organizations, and by engaging federal, state and local officials on behalf of business interests.

Executive Committee for 2014–2015 Chair of the Board Ron Redfern - iR3 Associates Vice Chair, Chair-Elect Bob Stockton – Rick Engineering Vice Chair – Governmental Affairs Howard Saner – Riverside Physician Network Vice Chair – Economic Development Andrew Walcker – IW Consulting Engineers Vice Chair – Membership George Hoanzl – Jaguar Computer Systems Vice Chair – Community Development Leni Zarate – Psomas Vice Chair – Area Business Councils Dave Fisher – Altura Credit Union Vice Chair – Area Business Councils Bob Mendez – RLM Wealth Group Vice Chair – Area Business Councils Tom Nightingale – Wells Fargo Bank Regional Commercial Banking Office Vice Chair – Finance (Treasurer) Linda Itzen – Itzen & Associates/Ameriprise Financial Legal Counsel Joe Ortiz – Best Best & Krieger Past Chair Judy Carpenter – Riverside Medical Clinic

Board of Directors 2014–2015

Al Arguello – Bank of America

Sandy Austell – Lexus of Riverside Dr. Cynthia Azari – Riverside Community College District Beverly Bailey – Stronghold Engineering Girish Balachandran – Riverside Public Utilities Rod Ballance – Bud’s Tire & Wheel Larry Boyer – UTC Aerospace Systems Patrick Brilliant – Riverside Community Hospital Larry Burns – California State University, San Bernardino Mike Burns – The Press-Enterprise Chrisann Coustenis – New York Life James Cuevas – JJC Project Management Group, Inc. Carl Dameron – IE African American Chamber of Commerce Steve Desko – Walter’s Automotive Group Scott Ditfurth – Best Best & Krieger Dr. Ronald Ellis – California Baptist University Julio Figueroa – AT&T Jim Fuson – Galleria at Tyler Mr. Gupta – Asian Indian Chamber of Commerce Debbi Guthrie – Raincross Hospitality Corp. Brian Hawley – Luminex Software Inc. Peter Hayashida – University of California, Riverside Kim Hicken – Home Instead Senior Care Peter Hubbard – American Medical Response Ching Liu - Solarmax Technology, Inc. Rose Mayes – Fair Housing Council of Riverside County, Inc. Darcy McNaboe – Village Enterprises Kathy Michalak – Habitat for Humanity Riverside Patty Moorman – Bourns, Inc. Colonel Russell Muncy – 452nd Air Mobility Wing Mark Orozco – Greater Riverside Hispanic Chamber of Commerce Gail Ousley – United Way of the Inland Valleys Lea Petersen – Southern California Gas Company Steve Popkin – Parkview Community Hospital Medical Center Illeen Rathnam – TTG Engineers Peggy Ricks – First Impression Glenn Rowden – Champion Electric, Inc. Mark Rubin - Regional Properties Roger Rupp - The Boeing Company Rob Starr – The Toro Company Matt Webb – Albert A. Webb Associates Vita Willett – Kaiser Permanente Medical Center Riverside Dr. Randal Wisbey – La Sierra University

Chamber Staff Cindy Roth, President/CEO Rathyna Gomer, Communications & Marketing Manager Nicholas Adcock, Governmental Affairs Manager Rebekah Cloud, Administrative Assistant/Office Manager La Wanda Roy, Accounting Manager Ruben Solis, Accounting Clerk Kelly Straine, Special Events Manager Carole Slagle, Membership & Advertising Manager Ramonia Disney, Membership & Advertising Sales Michael Johnston, Business Development Coordinator Sonja Wardle, Information Specialist Richard Prince, Community Development Coordinator Keep Riverside Clean & Beautiful Connie Librenjak, Executive Director Jenny Anderson, Senior Project Coordinator Ronald Liu, Project Coordinator

Publisher. . . . . . . . . . . . . . . . . . Greater Riverside

. . . . . . . . . . . . . . . . . . . . . Chambers of Commerce

Policy Editor . . . . . . . . . . . . . . . . . . Cindy Roth Managing Editor. . . . . . . . . . . . . . Rathyna Gomer Production. . . . . . . . . . . . . . . . . Inland Printworks Printer. . . . . . . . . . . . . . . . . . . San Dieguito Printers Greater Riverside Business is the official monthly publication of the Greater Riverside Chambers of Commerce. Circulation: 3,500. Distributed free to all Chamber members. Subscriptions for non-members available for $30 per year. To advertise, subscribe or submit articles, contact: Greater Riverside Chambers of Commerce 3985 University Avenue Riverside, California 92501 Phone (951) 683-7100 Fax (951) 683-2670

Gr e a t e r R i v e r s i d e B u s i n e s s

Election Day is Approaching – Let your Business Voice be Heard As Election Day approaches, the Chamber has been diligently working on behalf of the business community to ensure that our members are adequately informed. We urge and encourage you to refer to our Voter Guide as you make your way to the polls. The Greater Riverside Chambers of Commerce Political Action Committee (GRCCPAC) has endorsed John Tavaglione for Riverside County Supervisor, District 2, Paul Zellerbach for Riverside County District Attorney, Stan Sniff for Riverside County Sheriff/Coroner, and Kenneth Young for Riverside County Superintendent of Schools for the upcoming June election. It is vital that the voice of business is heard at this election and these candidates have shown significant support for the business community. To further support our business community and strengthen the local economy, the Chamber recently traveled to Sacramento for a day of meetings with state leaders and administration officials on several critical issues for Southern California businesses. The Capitol Connection trip focused on issues surrounding economic development,

education, environment, health, judicial, military, transportation, and water. At the forefront of the issues were efforts to reform

“It is vital that the voice of business is heard at this election”

by up to 15% according to the wages paid to employees in the United States. The Chamber also opposed AB 1897, which increases employer mandates by requiring all California employers, large and small, to provide all employees in with paid sick leave.

and end abuses of the California Environmental Quality Act, improving access to healthcare in the region, and providing greater opportunities for career technical education programs in California community colleges. The trip was a part of Chamber’s efforts to inform and advocate to state leaders on the many issues impacting our economy and region.

The Chamber continues to remain actively engaged on your behalf to address many issues affecting our local business community, and as we reach the halfway point of the year, it is remarkable how much we have accomplished together. But there remains much to be done and the Chamber will be at the forefront in the region to promote positive change for our community and advocate for building a stronger local economy and improved quality of life.

During our time in Sacramento the Chamber took a stand against several job-killing bills. SB 1372, for example, threatens to significantly increase the corporate tax rate on publiclyheld corporations and financial institutions

Ron Redfern Chair of the Board

RUSD Previews Locally-Minded Educational Plan at GMR Riverside Unified School District (RUSD) Interim Superintendent, Michael Fine, thanked the business community for their input on the Local Control Accountability Plan (LCAP) at the Chamber’s recent Good Morning Riverside. He reported RUSD’s current status and next steps in moving forward with adopting a new plan for the Local Control Funding Formula (LCFF). The LCAP is a locally-minded educational plan designed to meet the unique needs of all students in Riverside so that their success can be ensured for the future. It will identify goals, specific actions to carry out those goals, and the resources required to support those specific actions. Fine emphasized that Riverside’s economic growth is everyone’s responsibility. He explained how the business community has played a key role in the LCAP formation process in the past several months. Between January 29 and February 24, nine community meetings were held where stakeholders, such as parents, students, teachers, and other members of the community were engaged in the development of a draft plan. Overall, there were presentations to 34 community groups. Over 1,500 stakeholders participated by expressing opinions, sharing ideas, and giving their answer to the big question, “What will most help all students in RUSD be successful?” Online input and community meetings produced over 1,600 total comments of feedback, 60% of which were from parents and students. These numbers reflect Riverside’s commitment to the students’ future success. Some areas of state priority that will be included in the upcoming plan are: supporting student engagement, providing access to teachers and classes, implementation of Common Core State Standards, parental involvement, and encouraging student achievement. Districts will establish an LCAP every three years and update it annually to

Riverside Unified School District students hand out thank you letters to hundreds of local business leaders at the recent Good Morning Riverside.

ensure smart spending. Each year, goals will be set and actions taken to meet those goals. The LCAP will aid in the development of Riverside’s future leaders and strengthen its upcoming workforce. A draft plan will be presented to the RUSD Board of Trustees in

early June. If approved by the Board, Riverside County Office of Education, and the State, the LCAP will be employed for the 2014-2015 school year. The latest Good Morning Riverside was sponsored by Western Municipal Water District.

Plaza… Continued from page 1

not permit the size of sign on private property that would be needed to be seen by motorists along the 91 Freeway. The costs associated with the name addition are estimated at $500 at each intersection. There will be no costs associated with sign updates along the freeway as Caltrans has indicated all signs will be replaced in accordance to the ongoing widening project. The new Central Avenue exit sign will read “Central Avenue/Riverside Plaza Avenue” similar to the “Adams Street/Auto Center Drive” freeway sign display.

In accordance to the Zoning Code, the city has conducted extensive outreach to notify the public. Many feel the name addition will not only benefit Riverside Plaza, but increase traffic to those businesses in the surrounding area. The Chamber strongly supported the Riverside Plaza Avenue name addition to existing signs and looks forward to the positive impact it will have on the businesses located in and nearby Riverside Plaza. For more information on the Riverside Plaza Avenue name addition, contact the Chamber at (951) 683-7100.


G o v ernment A f f airs Gr e a t e r R i v e r s i d e B u s i n e s s

J u n e 2014

10 Ways the Chamber Helped Your Business The Chamber is committed to building a stronger local economy by being an advocate for our members and voice for business. Here are 10 ways your investment in the Chamber helped us to improve the Riverside business community.

Governor Brown’s May Revision expands on his January Budget’s plans to pay off the state’s debts and expand health care to more Californians.

Jeff Walden (left), Measurement Technology division head, assists Anne Seymour (right) as she squeezes a portable pressure calibrator during a tour of the Naval Surface Warfare Center (NSWC), Corona Division.


Marked 30th Year of Celebrating Women in Leadership

The 30th Annual ATHENA Award presentation continued ATHENA of Riverside’s mission of opening doors of leadership opportunity for women through inspiration, education, cultivation, and mentoring. Kathy Wright received the 2014 ATHENA Award and the program, supported by the Chamber, awarded six $1,000 scholarships to outstanding local students.


Host Community Meetings to Inform Businesses of Transportation Issues

The area business councils hosted a series of community meetings throughout the city to inform businesses and citizens on the impacts of the 91 HOV lane expansions and the Magnolia Grade Separation project. The Chamber has worked to lessen the construction impacts to businesses and provide informative project updates.


Supported the Smart Code Specific Plan

The Chamber has recommended selecting Opticos Design Inc. as the lead consultant in preparation of the Smart Code Specific Plan. The citywide initiative will result in one unified illustrated vision with consistent development standards to support economic development and future investment. The plan introduces a new way for developers and contractors to swiftly move through the entitlement process while maintaining a simplified vision to build upon in a specific zone or region. The City’s Planning Commission has unanimously voted to support the recommendation and will be brought forward to City Council.

Mark Cloud of Riverside Public Utilities shares the joy and importance of reading with local students as part of Read Across America Day in honor of Dr. Seuss’ birthday.


Chamber Chair Ron Redfern of iR3 Associates shows off the Chamber’s Business Guide and Directory at the 19th Annual Cinco de Mayo Celebration, hosted by Alvarez Lincoln Jaguar.

Created a Platform for Regional Connections


The 19th Annual Cinco de Mayo Celebration hosted by Alvarez Lincoln Jaguar and five local chambers of commerce gave more than 400 members and business leaders in Inland Southern California an opportunity to make new connections.


Connected Members with Bids and Referrals

Annually, the Chamber distributes more than 40,000 referrals through its online directory and requests for information. The Chamber also holds business seminars that give step-by-step instructions on how to get on bid lists with the City, County, local hospitals, Navy, and more.


Provided Business Leaders with Tips for Success

The Chamber provided businesses with access to top industry experts through its monthly Business Seminar Series. Business leaders are discovering how to market their brand, gain new business with the City and County, and more. The Chamber provides monthly education and learning opportunities to its members to advance their businesses.


Supported RCC’s Admission Into Pathway to Law School Initiative

The Chamber supported Riverside City College’s efforts in earning the California State Bar’s Pathway to Law School Initiative program. This program will create a clear pathway for Riverside City College students who meet certain requirements, to be guaranteed admission or given priority enrollments to top accredited law schools in California.

Supported the Riverside Plaza Avenue Name Addition

The Chamber supported the “Riverside Plaza Avenue” name addition to the current Central Avenue designation. The street name change will occur along the half mile section of Central Avenue located between De Anza Avenue and the 91 Freeway. The added promotion will bring visibility off of the 91 Freeway to one of the city’s largest shopping centers and increase consumer traffic for surrounding businesses


Recruited Over 230 Volunteers for Read Across America

The Chamber reached out to the Riverside business community and recruited over 230 volunteer readers. The readers visited over 30 elementary schools, positively affecting thousands of students. This event demonstrated the Riverside business community’s continual investment in the development of its future workforce by motivating children and encouraging student achievement.


Showed that Riverside is Great Place to Visit and Live

The Chamber recently launched its Annual Magazine & Business Directory. With a new advertorial format, this proves to be a great resource for local businesses and Chamber members. The Visitor’s Guide is included within this publication and includes a complete seven-day itinerary so that visitors can experience Riverside’s best offerings in a week’s time. Even better – all Chamber members will receive one complimentary copy.

Governor’s May Revision Focuses on Debt Payments, Expanded Healthcare Governor Jerry Brown recently released a revised state budget that plans to expand health care to millions more Californians, pay down $11 billion in debt, and fully funds the teachers’ retirement system over time. The May Revision also includes higher spending for emergency drought assistance and additional funding to meet the Proposition 98 guarantee for K-14 schools. The Governor’s revised budget plan comes shortly after an agreement with legislative leaders to establish a Rainy Day Fund that allows the state to save for the future while paying down its debts and unfunded liabilities. The proposal is expected to go before voters in November. The Chamber plans to continue informing the business community of any statewide decisions that could impact the region. Teacher Pensions – The May Revision proposes a plan of shared responsibility among the state, school districts and teachers to shore up the State Teachers’ Retirement System. The increased contributions in the first year from all three parties total about $450 million, but would grow thereafter to more than $5 billion annually in 2020-21. The plan would eliminate the unfunded liability in approximately 30 years. Implementing Health Care Reform – Compared to what was projected in the January budget, 1.4 million more people will be covered through Medi-Cal, at a cost of an additional $1.2 billion. Enrollment is now expected to rise from 7.9 million in 2012-13 to 11.5 million in 2014-15, for a total cost increase of $2.4 billion. Increased Money for Drought Response – The May Revision provides an additional $142 million ($121 million General Fund) See Budget on page 6



HEALTH CARE FOR FAMILIES Riverside Medical Clinic leads the area in providing families a single source for all of their health care needs. It starts with ensuring you have the right primary care physician. A physician and supporting staff who will work with you to maximize your well-being. Referrals to specialists are simple. Any lab work or imaging services that are needed can be accomplished right at Riverside Medical Clinic. Urgent care, pharmacy, and vision centers are also part of the offering. Riverside Medical Clinic, providing legendary care for over 75 years. Learn more at Or call 951.683.6370


G o v ernmental A f f airs

J u n e 2014

Gr e a t e r R i v e r s i d e B u s i n e s s

Chamber PAC Endorses Biz-Friendly Candidates for County Offices The Greater Riverside Chambers of Commerce Political Action Committee (GRCCPAC) recently endorsed several candidates for office. June 3 Election Polls are open on Tuesday, June 3, 2014 from 7 AM to 8 PM. For more information, visit Stan Sniff – Riverside County Sheriff/Coroner Sniff continues to lead one of the largest local law enforcement agencies in the nation and during his time in office has worked Stan Sniff diligently to improve transparency and the community’s access to the Riverside County Sheriff ’s Department. With the realignment of more responsibilities to local law enforcement agencies, Sniff has stayed focused on reducing crime and responding more effectively to the needs of local communities. John Tavaglione – Riverside County Supervisor, District 2 As one of the longest serving members of the County Board of Supervisors, Tavaglione represents one of the most experienced and John Tavaglione knowledgeable voices on issues that impact Riverside County. He understands the complex nuances that impact the local economy and has often worked

collaboratively on issues that advance the business community. Kenneth Young – Riverside County Superintendent of Schools Vying for his third term in office, Young leads the Riverside County Office of Education in providing specific eduKenneth Young cational, financial, legislative, and leadership services and support to all K-12 school districts in Riverside County. Paul Zellerbach – Riverside County District Attorney In his first term beginning in 2010 as one of the county’s top law enforcement officers, Zellerbach was effective in eliminating the Paul Zellerbach backlog of criminal cases that was delaying civil cases in the local court system. Now, businesses have greater access to justice in the courts in civil litigation issues, which is an impressive feat given the impacts of realignment. Greater Riverside Chambers of Commerce Political Action Committee (GRCCPAC The GRCCPAC is a separate, non-partisan organization that identifies and supports candidates for public office that will advocate for business-friendly public policies. No Chamber membership dues or revenue are used to fund GRCCPAC-endorsed candidates.


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Chamber Celebrates Riverside Business Week This month, the Chamber will focus on connecting the regional business community to resources, education, and networking opportunities during Riverside Business Week. Since 2009, the Chamber has held an annual event connecting members to resources. Now expanded to a weeklong celebration, Riverside Business Week will kick off on Tuesday, June 17 with INSIDE Magnolia Center hosted by Nordstrom Rack. Other events include Business in Action on Wednesday, June 18 in the Chamber’s Bourns Boardroom, followed by Riverside Business Expo and Mixer hosted by The Riverside Convention Center on Thursday, June 19, and ends with Business Seminar Series on Friday, June 20. The Business Seminar Series is $35 per person, but all other events are free to Chamber members, guests, and the business community at large.

Riverside Business Expo and Mixer As a way to encourage local businesses to connect to available resources, the Riverside Business Expo and Mixer on June 19 hosted by The Riverside Convention Center, will feature 50 exhibitors offering advice, resources, information, and eight free work-

shops covering topics like social media and exit strategies. Whether it’s getting on a bid list for a hospital or government agency, finding ways to gain more capital, or recruiting interns, businesses will not walk away without options or new connections, thanks to the networking lounge sponsored by Charter Business. Sponsors also include Bank of America, City of Riverside, and Riverside Public Utilities.

Young Entrepreneur Award The Chamber has announced that on Thursday at the Riverside Business Expo and Mixer, it will award the first Young Entrepreneur Award. Submissions are currently being accepted for the award that includes a cash prize of $2,000 sponsored by the Arlington, Downtown, EastHills, Hunter Park, La Sierra, and Magnolia Center Business Councils, as well as the opportunity to be a featured presenter at a Riverside Business Expo and Mixer workshop. For more information, contact Kelly Straine at 951-683-7100 ext. 211 or To learn more about Riverside Business Week or see the event schedule visit

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N E W S Gr e a t e r R i v e r s i d e B u s i n e s s

J u n e 2014

Chamber to Honor Valdez-Yeager at Leadership Riverside Commencement The Power of Independence

Business OF the Month

RiveRside Fair Price Carpets 951-684-8578 In 1957, when Don and Marlene Ritz started Fair Price Carpets, you had to make an appointment. No showroom held their inventory. Today, Fair Price Carpets has blossomed into one of the largest floor-covering retailers in the Inland Empire. Riverside-area public, residential and commercial customers can find carpet, tile, hardwood, laminate, tile, natural stone, area rugs, window coverings, granite countertops and much more at its Center Street location. Not only is Fair Price Carpets a second- and third-generation family business, but Fair Price Carpets also has employed some of its staff for more than 30 years. You won’t find deeper knowledge or superior customer service anywhere else.

“Independence Bank is very friendly and personal. They treat us like family. Their loan process is excellent and their online features are outstanding. Fair Price Carpets has had lines of credit with Independence Bank. They also have a courier service that helps us tremendously. We highly recommend Independence Bank.”

3637 Arlington Ave., Suite B Riverside, CA 92506 951.274.2400 |

In recognition of her contribuSchool District, and ultimately tions to the Riverside commuretired as the Chief Adminisnity, Ofelia Valdez-Yeager was trative Liaison to the Riverside named the 2014 Art Pick County Superintendent of Schools in 2010. She continues Distinguished Alumna of the to serve on numerous boards Year by Leadership Riverside, and committees of local agencies a leadership development and human service consortia. program for seasoned business She is the President of the Latino leaders by the Chamber. ValdezNetwork, a non-profit group Yeager will deliver the commenceaddressing the needs of the ment address to the graduating Latino community. Recently, Leadership Riverside Class of Ofelia Valdez-Yeager she chaired the committee 2014 on Friday, June 13, 2014 which successfully raised over at the Riverside Convention $450,000 to create the Cesar E. Chavez Center. The Chamber is pleased to honor Memorial located in the Downtown Mall. Valdez-Yeager for her tremendous contributions to the community. The Leadership Riverside program is looking for leaders and decision-makers in business, Valdez-Yeager graduated from Leadership service, government, and education to apply Riverside in 1994. She was elected to the for the incoming class of 2015. Leadership Riverside Unified School District Board of Trustees in 1992—her first publicly elected Riverside looks for individuals who have attained skills and positions of leadership and position. She was the first Latina ever elected equips them with the knowledge and awareness to the local school board and went on to serve of a variety of industries and top issues that as its Vice President and extended her city shape the community’s future. Applications commitments with a part-time position as for the incoming class must be received by administrative assistant to the Mayor, focusing July 7, 2014 at 5 PM. For an application or on youth, education, and crime issues. information about the program, please contact She also served as the Executive Assistant to Richard Prince at (951) 683-7100 ext. 218 the Superintendent of the Riverside Unified or

Get the Chamber 24/7 on the Chamber Website

IB_GreaterRiversideBusiness_JuneIssue_FairPrice_v2.indd 1

5/20/14 3:55 PM

COME MEET BRENDA Manager of the Newly Renovated Flabob Airport Café.

Flabob Café is open 6:30 am - 3:00 pm daily Mention “Riverside Chamber” and receive S.O.S. Toast and Beef Gravy


4130 Mennes Ave., Jurupa Valley - (951) 787-1866


J u n e 2014

Gr e a t e r R i v e r s i d e B u s i n e s s

Country’s Largest Community Improvement Program Launches in Riverside On May 10, Keep Riverside Clean & Beautiful (KRCB ), launched the 16th annual Great American Cleanup in the City of Riverside. Over 700 community volunteers took on the critical neighborhoods at 37 cleanup sites citywide. Projects included: litter and weed abatement, graffiti eradication, cleaning city waterways, E-waste collection, and the planting of 50 trees along Alessandro Boulevard and Cannon Road. Special thanks go to the crews from Athens Services, Burrtec Waste Industries and CR&R Environmental Services for following the volunteer’s efforts that day, collecting over 14,000 pounds of litter, debris, weeds, and bulky items. KRCB would like to acknowledge community partners and local business sponsors that made the event a success: City of Riverside Public Works Department, Greater Riverside Chambers of Commerce Business Councils, Bank of America, Best, Best and Krieger, Boy Scout Troop #2, , Custom Service Systems, Frito Lay, Geyser Equipment, HDR Engineering, Home Depot, Inland Empire Waterkeeper, Louie’s Nursery, Lowe’s, OctoClean, Priamos Groves, Provident Bank, Prudential Overall Supply, Riverside County Flood Control, Riverside Police Department, Riverside Public Utilities, Teen Challenge, and The Toro Company Photographers: Brenda Flowers, Sal Jimenez and Nelson Luu. National Anthem: Brittany Breeding, and the KRCB Advisory Board.


CalChamber Announces Free Alert App for Members

At this year’s Great American Cleanup, a student volunteer and his family take personal responsibility and action in a critical neighborhood, showing all of us, that we can change the appearance of public space when we work together.

Elementary School Champion’s the Cleanest Campus KRCB is proud to announce this year’s Clean Campus Competition Champion: Orrenmaa Elementary School. In the Elementary School Category, 1st place: Mark Twain Elementary School, 2nd Place: Foothill Elementary School, 3rd place: S. Christa McAuliffe Elementary School. In the Middle School Category: 1st place: Arizona Middle School, 2nd place: Chemawa Middle School, 3rd place: University Heights Middle School. In the High School Category: 1st place: Alvord High School, 2nd Place: Norte Vista High School, 3rd place: Lincoln High School. In the Private School Category: 1st place: Notre Dame School. Also this year, Most Inspirational Leadership went to Sierra Middle School. Special thanks the members of the KRCB Advisory Board who volunteered to judge the Clean Campus Competition.

The California Chamber of Commerce (CalChamber) recently announced that their publication Alert will now be available on Apple and Android mobile devices and tablets in the form of a free downloadable app for all CalChamber members. The Greater Riverside Chambers of Commerce is pleased to partner with CalChamber to help educate and reinforce the interests of the local business community through the introduction of the Alert app. The mobile app version of Alert will provide up-to-date information on business news from Sacramento along with legislative coverage that could impact employers, the job climate, and the overall economy in California. The app will also allow users to view updates on major court decisions, ballot measures, and legislative vote records. Alert provides thorough coverage about pending legislation and regulations, major court decisions affecting employers and the economy, along with any related videos and

links. The app will also give users a quicker way to learn about the ongoing updates regarding the status of major bills and key benchmarks, special reports on the economy, and more. Each issue of Alert normally includes the Labor Law Corner and covers events and activities, including Public Affairs Council retreats, international forums, and visits from government officials, lawmakers, political candidates and foreign dignitaries. Alert is available on mobile devices so that business leaders can have breaking news and information at their fingertips – which is necessary in today’s bustling business world. Alert is published weekly during the legislative session and provides timely coverage of proposed laws or regulations at the State Capitol that are relevant to the local business community. The Chamber encourages the local business community to take advantage of this unique and beneficial opportunity. For more information, contact the Chamber at (951) 683-7100.

Budget… Continued from page 3

in drought-related expenditures to reflect necessary spending on firefighting, emergency response, water management, wildlife preservation, and food assistance. Paying Down Debts and Liabilities – The Governor’s January Budget proposes to reduce the “wall of debt” by more than $11

billion this year and fully eliminate it by 2017-18. As proposed, the January Budget and May Revision intend to pay off deferrals to schools and the Economic Recovery Bonds. Additional details on the May Revision can be found at


N E W S â&#x20AC;&#x192; Gr e a t e r R i v e r s i d e B u s i n e s s

J u n e 2014

Chamber Business Briefs

SoCalGas Announces New CEO The Chamber welcomes Dennis Arriola, of Southern California Gas Co. (SoCalGas) who has recently assumed the role as the companyâ&#x20AC;&#x2122;s CEO. Arriola has spent most of the past 20 years in a broad range of leadership roles for the Sempra Energy companies. He has served as president and chief operating officer of SoCalGas since 2012.

Arriola is active in the community, serving on the board of directors for the American Gas Association, United Way of Greater Los Angeles, Western Energy Institute, California Business Roundtable, Latino Donor Collaborative and Southern California Leadership Council. Additionally, he has a masterâ&#x20AC;&#x2122;s degree in business administration from Harvard University and a bachelorâ&#x20AC;&#x2122;s degree in economics from Stanford University. Parkview Community Hospital Nationally Recognized Blue Shield of California has named Parkview Community Hospital a Blue Distinction Center for Knee and Hip ReplacementÂŽ. The Blue Distinction Centers for Specialty CareÂŽ program is a national designation awarded by Blue Cross and Blue Shield companies to medical facilities that have demonstrated expertise in delivering quality specialty care.

The selection criteria used to evaluate facilities were developed with input from the medical community, and include general quality and safety metrics plus program specific metrics. The Chamber is proud of Parkview Community Hospitalâ&#x20AC;&#x2122;s accomplishments and ability to meet the rigorous selection criteria for the program.

â&#x20AC;&#x153;Parkview Community Hospital is proud to be recognized as a Blue Distinction Center for knee and hip replacement, and to be included as a Preferred Center for joint replacement surgery in the Blue Shield of California network,â&#x20AC;? said Steve Popkin, Chief Executive Officer at Parkview. â&#x20AC;&#x153;We are pleased to offer this high quality program to the community in Riverside County including to CalPERS members.â&#x20AC;? Nick Ferguson Appointed to RPU Board The Chamber joins the cityâ&#x20AC;&#x2122;s Board of Public Utilities in welcoming Nick Ferguson as its newest member. The citizen-volunteers who serve on the Board of Public Utilities provide an ongoing, year-round review of all actions by Riverside Public Utilities before any measure is sent to the elected City Council representatives for final determination. Ferguson, a 12-plus year resident of Riverside, brings decades of diverse experience to the Board which includes serving as School Superintendents for the Alvord and Riverside Unified School Districts, as well as being in





Continued from page 1

charge of construction and modernization projects for over 60 schools throughout the area.

called on state legislators to fix the unfairly low reimbursement funds for Medi-Cal in Inland Southern California.

â&#x20AC;&#x153;I am really looking forward to serving my community in this new way and help improve and enhance the quality of life for all the residents in Riverside,â&#x20AC;? Ferguson said. He will represent the Cityâ&#x20AC;&#x2122;s Ward 3 area.

CEQA Modernization

Florencia Coltharp Earns Ambassador of the Month Florencia Coltharp, Membership Director at Canyon Crest Country Club, has been announced as the Chamberâ&#x20AC;&#x2122;s Ambassador of the Month. Canyon Crest Country Club is the f amily country club of the Inland Empire, offering golf, tennis, swim, social, and dining activities. They are also a part of the Clubcorp family, giving their members two complimentary rounds of golf per month at more than 200 country clubs in the U.S. and around the world. Coltharp joined the Ambassador Committee last year to meet more business owners in the community, learn more about what is happening in Riverside, and give back through donations and events. Coltharp also participates in BNI TownCentre and the Greater Riverside Hispanic Chamber of Commerce. To learn more about becoming an Ambassador, contact Kelly Straine at 951-683-7100 ext. 211 or

The Chamber also urged state elected and administration leaders to continue efforts to modernize the California Environmental Quality Act (CEQA). Members pushed for legislation that preserves CEQAâ&#x20AC;&#x2122;s strengths while curtailing abuses of the law that are detrimental to state and local economies. In particular, the Chamber met with Senate leaders to discuss SB 1451, by Senator Jerry Hill, that significantly limits use of the â&#x20AC;&#x153;document dumpingâ&#x20AC;? tactic in CEQA cases.

Promoting Quality Education The Chamber also urged Californiaâ&#x20AC;&#x2122;s leaders to support legislation that allows bachelor level degrees in high demand career technical education programs at the community college level. California has been falling behind other states in the percentage of residents holding bachelorâ&#x20AC;&#x2122;s degrees. Given the growing crisis of producing bachelor level degrees in key career technical education sectors and the issue of capacity at the stateâ&#x20AC;&#x2122;s four-year institutions, Chamber members urged state leaders to allow community colleges to offer bachelorâ&#x20AC;&#x2122;s degrees in specifically-identified fields that are drastically needed in the state.

Keep Up on Governmental Affairs â&#x20AC;&#x2030;Visit the Chamber at


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J u n e 2014


Gr e a t e r R i v e r s i d e B u s i n e s s

Kathy Wright Receives Riverside’s 2014 ATHENA Award Former Alvord Unified School District (AUSD) superintendent and community leader Kathy Wright received the 2014 ATHENA Award presented by ATHENA of Riverside in a room full of business leaders, friends, and family at The Mission Inn Hotel & Spa.

She was instrumental in establishing award-winning Advancement Via Individual Determination (AVID) programs at all AUSD middle and high schools and the International Baccalaureate program at Norte Vista High School. Wright also played a key role in the passage of two ATHENA of Riverside Chair local bonds that provided for and Past Recipient Debbi the renovation of older school Kathy Wright Huffman Guthrie presented facilities and the completion of six women attending local three new elementary schools, institutions of higher learning with $1,000 a middle school, and a state-of-the-art high scholarships. ATHENA of Riverside awards school. She participated in many collaborascholarships each year as a way to continue tive projects including the development of its mission to open doors of leadership the Innovative Learning Center, which houses opportunities for women through inspiration, a K-5 elementary school, a preschool/ education, cultivation, and mentoring. childcare facility, a museum, and five distinct The Chamber applauds the women who landscape motifs. have positively impacted this community with their outstanding leadership and Still serving her community, Wright provides accomplishments. volunteer time and financial support to organizations including The Mission Inn Foundation, The 30th Annual ATHENA Award Riverside Dickens Festival, Greater Riverside Presentation highlighted Wright’s 37-year Dollars for Scholars, Riverside City College career in public education and impact on Completion Counts Technical Advisory the surrounding community. She rose from Committee, and the Greater Riverside teacher through various administrative posts Chambers of Commerce. In addition to to lead AUSD as the top administrator, receiving the ATHENA Award, Wright has mentoring many women along the way and also recently received the Riverside Downtown leading the district of 20,000 students, Partnership Roy Hord Volunteer of the Year largely English learners from disadvantaged Award and Riverside Community College backgrounds, to higher levels of achievement. District Alumna of the Year Award.

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M embership Gr e a t e r R i v e r s i d e B u s i n e s s

J u n e 2014

Member Anniversaries

Provident Bank – Canyon Crest Dr. Riverside County Treasurer/   Tax Collector Don Kent Sage College Sheryl Washington

“I have a newfound respect for what the Chamber continues to do on behalf of business owners by continually advocating for a business-friendly environment.” Ben Clymer Jr. Ben Clymer’s The Body Shop

91 Years

Acheson & Graham   Garden of Prayer Mortuary

74 Years

Galleria at Tyler JJ Roofing

34 to 36 Years

Fair Price Carpets Macher & Clark Parkview Nursery Synergistic Mailing Services WKM Realty

Babcock Laboratories, Inc.

68 Years

Thompson & Colegate

61 Years

21 to 28 Years

Taylor’s Appliance

50 to 58 Years

Bauman’s Tow Service, Inc. Provident Bank - Central Ave. Reid & Hellyer

41 to 49 Years

Bechtel Infrastructure Corporation Children’s Therapeutic Communities Geographics HGI Financial Services Teaman Ramirez & Smith, Inc. Wells Fargo Advisors, LLC Wilsons Frame Up

Altura Credit Union - Campus Pkwy. 16 to 20 Years Consolidated Electrical   Distributors, Inc. All Saint’s Episcopal Church and School

6 to 10 Years Capree Escrow, Inc. The Community Foundation The Grove Community Church John W. North High School Porter’s Garage, Inc. Proficiency Capital, LLC Provident Bank – Main St. Riverside Aquettes Riverside Community Health Foundation Sands Motel Sheffield Homes

11 to 15 Years

Adams Motorsports Park, Inc. Canyon Crest Dental CR&R, Inc. Farmer Boys Restaurant – Iowa Ave. First Mortgage Corporation Home Instead Senior Care La Bodega Wine & Spirits LA/Ontario International Airport O’Gorman Pacific Realty, Inc. Olive Crest Pro Audio Video

Acorn Technology Corporation Acura of Riverside AM590 Central Communications Compass Pest Management FATA Hunter, Inc. Inland Empire Job Corps Integrity HR, Inc. Netgain Networks, Inc. Pop A Lock of Riverside County Provident Bank – La Sierra Ave. Rosemary Children’s Services Security Bank of California – Tenth St. Southern California Edison Company Target Stores – Tyler Ave. William M. Kuntz, PLC

1 to 5 Years

The Bail Depot Bail Bonds Bakers Burgers, Inc. – Magnolia Ave. Big Brothers Big Sisters Caren Landrum CPA, APC Central Counseling Services Certified Management Accounting Diane Castleman Insurance Agency

DMC Promotions Gateway Dental Group & Orthodontics Goodwill Southern California Haynie & Company Health to Hope Clinics JZPC Party Rentals, Inc. Lifesigns, Inc. Roger Luebs Management One Mission Property Advisors, Inc. ProAbition RCS REACH Leadership Academy of Math Science & Technology Riverside City Firefighters Assn. Riverside Life Services Riverside Self Storage RKM Heating and Air Conditioning Sam’s Club – Valley Springs Pkwy. Scott Fowler State Farm Agency Servpro of Woodcrest/El Cerrito/   Lake Mathews Skanska USA   Civil West California District, Inc. Susan G. Komen Inland Empire Sysco Riverside Food Services, Inc. US Vets Riverside Vocademy WestPointe Refrigeration & HVAC, Inc. World Pay US

Member Highlights

Araceli (L) and Ramon (R) await the unveiling of the 2015 Lincoln by Henry Ford III at the Cinco de Mayo Celebration hosted by Alvarez Lincoln Jaguar.

Councilmember Jim Perry (L) and Arlington Business Council Board Member Joe Zichichi (R), Charter Business congratulate new Quiznos Riverside owner, Mike Graf, at the store’s Official Sandwich Cutting.

Welcome to the Chamber “I truly believe that joining the Chamber may be the best business decision I have made. The weekly Business In Action meetings have given me a different perspective on how exciting doing business with other business owners can be. The best part is that everyone I have met since joining the Chamber has been genuinely helpful and engaging.” Yundra Thomas Farmers Insurance

Angie’s Plants & Flowers — Paul Sethi

3360 Mary St • Riverside, CA 92506 (951) 689-9577 • Florists

Ascendency Bookkeeping, Tax & Mobile Notary Service — Linette Gilliam 28075 Diaz Rd • Temecula, CA 92590 (951) 287-3135 • Accounting/Tax Service

Candies Pet Services — Candy Lefevre Riverside, CA 92506 (951) 743-2625 Pet Services & Supplies

Dale Carnegie Training of the Inland Empire David Gonzalez 191 E Fairfield Dr • Claremont, CA 91711 (909) 445-8430 • Seminars & Training Courses — Hale Gammill

31524 Railroad Canyon Rd #6 Canyon Lake, CA 92587 (951) 231-2244 • Schools

Ebony Crest Salon — Crystal Washington

3772 Arlington Ave #4 • Riverside, CA 92506 (909) 215-1391 Hair Salon/Men & Women

Hammons Strategies — Gale Hammons 9825 Magnolia Ave., B152 • Riverside, CA 92503 (951) 776-9671 • Marketing & Public Relations Inland Empire Auto Body Service

Riverside Public Utilities General Manager Girish Balachandran (L) and Donna Michalka (R) of Parkview Community Hospital Medical Center start off their morning with networking and discussing critical issues at INSIDE Hunter Park hosted by Champion Electric.

March Aviation Society

Jengi Martinez PO Box 6031 March ARB • Riverside, CA 92518 (760) 814-5801 • Commmunity Organizations/Youth Programs

Meta Housing Corp

Chris Maffris 1640 Selpulveda Blvd #425 • Los Angeles, CA 90025 (310) 575-3543 • Real Estate/Developers

Paul Blanco Good Car Company — Putu Blanco 8205 Indiana Ave • Riverside, CA 92504 (916) 600-4534 • Automobile Dealers Pilot Limousine Service

Erick Pierre 3211 Van Buren Blvd • Riverside, CA 92503 (951) 687-1255 • Transportation/Services

Sam’s Bann Thai Restaurant Sam Arch 3203 Mission Inn Ave • Riverside, CA 92507 (951) 990-0033 • Restaurants

Small Business Growth Alliance - SBGA Frank Dodaro 9012 Research Dr • Irvine, CA 92618 (951) 760-8758 • Credit/Debit Card Processing

Sunshine Haven Animal Rescue & Wildlife Rehabilitation Karolyn Verville 2594 Harrison St • Riverside, CA 92503 (951) 588-8811 • Community Organizations

Teezers Screenprinting & Embroidery

Lucy Gallardo 6411 Industrial Ave #A • Riverside, CA 92504 (951) 637-1365 • Automobile/Repairs, Paint & Services

Raincross Rose Society — Kathy Swanson

4480 Main St • Riverside, CA 92501 (951) 640-9896 • Community Organizations

Lisa Fennell 7887 Mission Grove Pkwy S • Riverside, CA 92508 (951) 687-3864 • Screen Printing/Embroidery

It’s All About You Day Spa — Berna Crumer

Renaissance Village Moreno Valley

Uber Technologies

3772 Arlington Ave #1 • Riverside, CA 92506 (951) 680-9461 Day Spa/Wellness Center

Loma Linda University Health - Neurosurgery

Farbod Asgarzadie 11234 Anderson St #2562B • Loma Linda, CA 92354 (909) 558-4952 our-services/neurosurgery/ Physicians & Surgeons

Marc Lung 27900 Brodiaea Ave • Rancho Belago, CA 92555 (800) 870-8066 • Senior Living Communities

Riverside County Black Chamber of Commerce

Pepi Jackson Corona, CA 92879 (951) 310-2325 • Business Organizations

Carley Lake 1507 7th St • Santa Monica, CA 90801 (951) 892-0578 • Transportation/Services

Waddell & Reed Carol Asper 3685 Main St #300 • Riverside, CA 92501 (981) 781-0573 Financial Services


Gr e a t e r R i v e r s i d e B u s i n e s s

Oc t. 5

The new proposed permit tracking software will eliminate current inefficiencies and improve the flow of project information.

City Streamlines Permit Processes with New Tracking Software

City departments are facing several challenges with the current Permit Plus software system. Information is currently stored in a nonenterprise database which only allows reports to be designed by an information technology professional. Furthermore, Permit Plus is not able to release any information or conduct transactions online. The goal for the permit tracking software is to integrally work with the ePlan Review.

More information will be available to businesses and the public by updating the permit tracking software. The software will allow registered users to file and track certain applications and permits online, facilitating all communication between businesses, the public, and department staff. Fees will also be able to be paid online, eliminating the paper-based, in-person transactions.

A study by NBS, an external financial consulting company is currently underway to review all of the City’s user and regulatory fees. Upon completion of this study, the City will move forward to revise the cost and technology surcharge associated with new permit software. The Chamber will continue to inform the community of the City’s new permit tracking software implementation. For more information on the permit tracking software, contact the Chamber at (951) 683-7100.


4 01 ,2

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J u n e 2014

The Chamber’s Economic Development Council recently supported the City’s recommendation to conceptually move forward in review of its permit tracking software system. Updating this software is a component of the Business Ready Riverside strategy adopted by City Council in January 2013. Replacing the system will integrate all departments, streamlining the permit process. The current Permit Plus software is being utilized by Building & Safety, Planning, Fire Prevention, Public Works, and Public Utilities.


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C alendar Gr e a t e r R i v e r s i d e B u s i n e s s

J u n e 2014

Chamber Calendar

Stay connected with the Chamber and create your next business opportunity at one of our signature events. Visit or call 951-683-7100 for more information on any of the Chamber’s events. EVERY WED

FRI | JUN 13

Business In Action

Leadership Riverside Commencement Ceremony

7:15 AM – Chamber Bourns Boardroom 3985 University Ave. By providing an outlet for business members, BIA is a place to network with an opportunity to hear various speakers on related subjects. This committee helps develop strong business ties and new business opportunities.

11:30 AM – Riverside Convention Center 3637 5th St. The Leadership Riverside Class of 2014 Commencement Ceremony commemorates each student for the completion of their journey in the program. Ofelia Valdez-Yeager, 2014 recipient of the Art Pick Distinguished Alumni Award, will provide the commencement address.


TUE | JUN 17

INSIDE La Sierra

INSIDE Magnolia Center

7:15 AM – Castle Park 3500 Polk St. Members will hear from Chamber Chair Ron Redfern as he discusses his goals for the year. Meeting attendees will also receive an address from City Councilmembers Jim Perry and Steve Adams.

7:15 AM – Riverside Plaza Nordstrom Rack 3635 Riverside Plaza #120 INSIDE Magnolia Center will kick off Riverside Business Week with several great presentations. Nordstrom Rack Store Manager Danita Cardey and Marshalls Store Manager William Duriea will both provide updates on their new stores in Riverside Plaza.


THU | JUN 19

Military Affairs Committee

Riverside Business Expo & Mixer

8:00 AM – Chamber Bourns Boardroom 3985 University Ave. Join the Military Affairs Committee and hear from guest speaker Danielle Wheeler, Assistant Director of the March Joint Powers Authority. All Chamber members are welcome.

4:30 PM – The Riverside Convention Center 3637 5th St. Riverside Business Week continues at the Riverside Business Expo & Mixer hosted by The Riverside Convention Center and sponsored by the City of Riverside, Charter Business, Bank of America, and Riverside Public Utilities. All are welcome to attend this FREE event.

THU | JUN 12 Good Morning Riverside 7:00 AM – The Mission Inn Hotel & Spa 3649 Mission Inn Ave. The Chamber hosts Riverside’s signature business event with community leaders as they update members on the latest news, projects, and events that impact the region. June’s Good Morning Riverside is sponsored by the College of Allied Health at California Baptist University.

TUE | JUN 24 Economic Development Council (EDC) 7:30 AM – Chamber Bourns Boardroom 3985 University Ave. The Economic Development Council (EDC) provides a basis for the Chamber to act on local, state and federal economic development issues.


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12 J u n e 2014 Gr e a t e r R i v e r s i d e B u s i n e s s

Greater Riverside Business - June 2014 Issue  

The June 2014 Issue of the Greater Riverside Business, a monthly publication of the Greater Riverside Chambers of Commerce.

Greater Riverside Business - June 2014 Issue  

The June 2014 Issue of the Greater Riverside Business, a monthly publication of the Greater Riverside Chambers of Commerce.