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SHOOTING in the rain Clean & Clear Fresh Face 2013 Campaign Shot by Aneev Rao | Styled by Pearl Shah | Hair & Make up by Sandhya Shekhar Production by Ameya | CreativeTeam: Hanoz, Kashyap, Rithwick ServicingTeam: Anish, Sumeeta, Shally | Client: Clean & Clear


Every year, Clean & Clear along with The Times of India organizes a nationwide talent hunt called The Fresh Face Contest. This contest, unlike other beauty contests, focuses on beauty from within. This is a behind the scene capture of the print campaign that celebrates the philosophy fortune favours the brave & confident.


Haffkins Institute


Anish the servicing person handling client calls

Some really beautiful window grills


Aneev setting up the first shot


Art director Rithwick posing as a stand in model for the shot


Dramatic lighting gives an eerie feeling to the century old stairs


A dog beautifully posing as the shot was being set up


The lighting set up for the group shot


Old dilapidated buildings at Vetinary College.


Tridha, winner of the Fresh Face 2011 Contest gets ready for the shot


Tridha, looks away from the camera as Aneev shoots her


The beautiful Sophia’s College is the back drop for the next shot


Interesting motifs


Sophia’s College


Aneev got on top of a truck to get the next shot going


The Group Creative director Hanoz arrives in his retro Fiat


Sandhya, the hair & make up artist puts the final touches, Hanoz the group creative director and Aneev supervise


Vaidehi, Fresh Face winner 2011 poses for the shot


Shoot in progress


Vaidehi poses in the corridor.


Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group


Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College


Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group


Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College


Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group


Talent: Sushmita Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Haffkins institute


Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group


Talent: Tridha Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Vetinary College


Creative Head: Hanoz Creative team: Kashyap, Rithwick Servicing Head: Shally Servicing team: Sumeeta, Anish Client: Clean & Clear Agency: DDB Mudra Group


Talent: Vaidehi Photography: Aneev Styling: Pearl Hair & Make-up: Sandhya Production: Ameya Location: Sophia’s College


The Team: Punit (Assistant Photographer), Anish (Client Servicing), Ameya (Production Co-ordinator), Tridha (Talent), Vaidehi (Talent), Na Anushree (Client), Perizaad (Assistant Photographer), Aneev (Photographer), Sandhya (Hair & Make up), Pearl (Stylist)


amrata (Talent), Rithwick (Art Director)


rithwick | 2013

Shooting in the rains  

The behind the scenes of the Clean & Clear Fresh Face shoot with Aneev Rao