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Be Best for Your New ERA illuma


BIG IDEA TITLE (PLS GIVE YOUR BIG TITLE A NAME) STRATEGY

Big Idea: 最美的你

迎接最好的人生新篇章


“好孕学院”—有我陪伴 你最美 Target Audience of execution angle: instead of traditional target of pregnant moms, we choose DAD as a differentiating way

ACTIVATION

Encourage dad to show care to pregnant moms by: - Phase 1: Video and Wei movie of role model - Phase 2: Leverage dads and product efforts: - Tailor made course on brand site for product knowledge education - Daily care from hubands such as flowers, massages, prepare foods etc… - Mobile APP pushes for pregnancy knowledge

Phase 3 晒:Moms share the result from the received cares by husbands


Thank You!


WYETH GROUP CHALLENGE Be Best for Your New ERA  

WYETH GROUP CHALLENGE Be Best for Your New ERA

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